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Healthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air.
Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare.
- 486 - Consumer Engagement's Move To Platforms
In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there addressing these priorities.
All that, plus the Flava of the Week about Oura Rings’ new heart health features. Where do smart rings and other wearables fit in the modern consumer’s health and wellness conversation today, and what they do tell us about making holistic health more accessible?
Highlights:
11:22 – Health systems see the need to move from point solutions to platforms 20:31 – Categorizing the patient engagement ecosystem is challenging 24:41 – Care redesign and tech stack consolidation is the right time to ask patients what they want in their experience 28:32 – Adam hopes we'll see more personalized communication in the futureThis show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#327)
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Tue, 11 Jun 2024 - 485 - Getting Eds and Meds Together
Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets.
All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326)
See omnystudio.com/listener for privacy information.
Tue, 04 Jun 2024 - 484 - Marketing and Consumer Experience Are Converging!
Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for consumer experience, and how sharing our own healthcare encounters leads us to build a better system for tomorrow.
All that, plus the Flava of the Week about the third and final trend in McKinsey’s latest consumer insights report. Are consumers still shopping their healthcare, and how can we orchestrate experiences by connecting to a holistic health ecosystem?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#325)
See omnystudio.com/listener for privacy information.
Tue, 28 May 2024 - 483 - Form Health CEO on Eli Lilly Partnership & Metabolic Health
Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys.
All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insights report. Knowing that consumers are more willing to trust us with their data than we once thought, can we use that data to improve their experience before, during AND after patient encounters? And what does that require from provider organizations and the health tech partners that serve them?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#324)
See omnystudio.com/listener for privacy information.
Tue, 21 May 2024 - 482 - How Thought Leadership Accelerates Health Tech Adoption
Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.
All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323)
See omnystudio.com/listener for privacy information.
Tue, 14 May 2024 - 481 - Where Oscar Fits Into the Quest For Individualized Health
Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health.
All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a moment and acknowledge how conversations about consumer health have changed as a result of having Walmart in the healthcare business? And how will health systems respond?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#322)
See omnystudio.com/listener for privacy information.
Tue, 07 May 2024 - 480 - Drones In Healthcare: The Sky's the Limit
Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast.
All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path for care models that are designed for humans, and can we double down on solving for access?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#321)
See omnystudio.com/listener for privacy information.
Tue, 30 Apr 2024 - 479 - How Blue Shield of California Ripped Up the PBM Playbook
Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it.
All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320)
See omnystudio.com/listener for privacy information.
Tue, 23 Apr 2024 - 478 - How Cityblock Health Creates Dignified Experiences
Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.
All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319)
See omnystudio.com/listener for privacy information.
Tue, 16 Apr 2024 - 477 - HIMSS ’24: Creating Tomorrow’s Health
In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29.
This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow’s health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week!
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318)
See omnystudio.com/listener for privacy information.
Thu, 11 Apr 2024 - 476 - Dr. G on Misinformation, Mark Cuban & the Future of Consumer Tech
Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.
All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317)
See omnystudio.com/listener for privacy information.
Tue, 09 Apr 2024 - 475 - HIMSS '24: Technologies You Already Know
In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.
This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home appliances and more, when technology does its job right, it’s usually invisible. You’ll want to listen for some of the themes such as what it takes for innovators to come from outside of healthcare and succeed, why consumer electronics companies are helping hospitals do more with less, and how automating conversations with the latest advancements in AI is improving clinical operations and patient access.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#316)
See omnystudio.com/listener for privacy information.
Thu, 04 Apr 2024 - 474 - Paymon Farazi, President of Signify Health (EXCLUSIVE)
Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't —fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as "the stranger problem" and reflects on the technologies that are needed to scale and enable quality care in this setting.
All that, plus the Flava of the Week about the theme from this year’s HIMSS conference. What does "tomorrow’s health" look like, and how do we create it with partnerships and ecosystems?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#315)
See omnystudio.com/listener for privacy information.
Tue, 02 Apr 2024 - 473 - HIMSS '24: Health System Innovation Leaders
In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.
The theme of this year’s conference was "Creating Tomorrow’s Health," and Jared and Zain wanted to know what that means from as many perspectives as possible. You’ll want to listen for themes such as determining the right problems to solve, balancing the needs and capabilities of clinicians and consumers, and designing and building in a way that’s pushing the envelope yet still realistically achievable for today’s health systems as they continue to face some historic challenges.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#314)
See omnystudio.com/listener for privacy information.
Thu, 28 Mar 2024 - 472 - How VillageMD Connects Consumer Insights With Marketing
Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.
All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313)
See omnystudio.com/listener for privacy information.
Tue, 26 Mar 2024 - 471 - FUTURE OF MARKETING SERIES: Jamie Gier, DexCare
Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.
All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)
See omnystudio.com/listener for privacy information.
Tue, 19 Mar 2024 - 470 - FUTURE OF MARKETING SERIES: Shaily Gupta, Mabel
Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!
All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311)
See omnystudio.com/listener for privacy information.
Tue, 12 Mar 2024 - 469 - FUTURE OF MARKETING SERIES: Kyle Smith, Noom
Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.
All that, plus the Flava of the Week about University of Rochester Medical Center’s innovative way to bring healthcare to bank branches. How is URMC using unconventional partnerships to improve access in rural communities, and what other solutions can we discover as we follow their lead with more collective problem solving?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#310)
See omnystudio.com/listener for privacy information.
Tue, 05 Mar 2024 - 468 - Verizon’s Vision for A Consumer-Centered Future
Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy,Robinbrings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health.
All that, plus the Flava of the Week about McKinsey’s new research on the global wellness market. Is the wellness market peaking at a time when it could be more directly influencing consumers’ behavior, and how can we consider the desire for wellness more prominently as we design and build around consumers' needs?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#309)
See omnystudio.com/listener for privacy information.
Tue, 27 Feb 2024 - 467 - Let's Use That Personal Health Data!
Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities for the consumer/clinician team to drive better health and wellness.
All that, plus the Flava of the Week about keeping Consumer Transformation from remaining an “elusive concept.” How will more consumer-centered conversations lead to more consumer-centered innovation, and how do we get that ball rolling even faster?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#308)
See omnystudio.com/listener for privacy information.
Tue, 20 Feb 2024 - 466 - Consumer Innovation Trends With Ben Tingey
Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today.
All that, plus the Flava of the Week about new wellness offerings from Eli Lilly and Mayo Clinic. Is direct-to-consumer digital health changing course, changing shape, or both, and what can we learn from some of these latest product launches?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#307)
See omnystudio.com/listener for privacy information.
Tue, 13 Feb 2024 - 465 - Setting Up a Digital Health Transformation Team
Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.
All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the sick care industry, and how do we pay more attention to the merchandising aspects of healthcare?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#306)
See omnystudio.com/listener for privacy information.
Tue, 06 Feb 2024 - 464 - Discover What Consumer Innovation Looks Like
Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.
All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are patients or consumers, and can this mindset help us keep our focus where it should be — on better health and wellness? Thanks to Lonnie Hirsch for this thought-provoking post.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#305)
See omnystudio.com/listener for privacy information.
Tue, 30 Jan 2024 - 463 - EXCLUSIVE: Omada Health's Wei-Li Shao on Amazon Partnership
Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale.
All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)
See omnystudio.com/listener for privacy information.
Tue, 23 Jan 2024 - 462 - The Modern CXO’s View on Consumer Innovation
Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.
All that, plus the Flava of the Week about Amazon’s new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health benefits that they already have, and how can we get better at integrating digital health solutions into consumers’ health journeys?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#303)
See omnystudio.com/listener for privacy information.
Tue, 16 Jan 2024 - 461 - IU Health’s CEO on Prioritizing Consumer Experience
Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building.
All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What’s Kroger’s formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers’ health and wellness?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302)
See omnystudio.com/listener for privacy information.
Tue, 09 Jan 2024 - 460 - 2024 PREDICTIONS SERIES: James Gardner
We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.
All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301)
See omnystudio.com/listener for privacy information.
Tue, 02 Jan 2024 - 459 - MARKETING WITH SOUL: Direct Primary Care (BONUS SERIES)
Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Marketing With Soul #10 | Rap Bonus #300)
See omnystudio.com/listener for privacy information.
Thu, 28 Dec 2023 - 458 - 2024 PREDICTIONS SERIES: Zain & Jared
Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.
All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300)
See omnystudio.com/listener for privacy information.
Tue, 26 Dec 2023 - 457 - MARKETING WITH SOUL: Nice & Firefly (BONUS SERIES)
Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)
See omnystudio.com/listener for privacy information.
Thu, 21 Dec 2023 - 456 - 2024 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans
The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next?
All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299)
See omnystudio.com/listener for privacy information.
Tue, 19 Dec 2023 - 455 - MARKETING WITH SOUL: Best Buy & Forward Health (BONUS SERIES)
Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)
See omnystudio.com/listener for privacy information.
Thu, 14 Dec 2023 - 454 - 2024 PREDICTIONS SERIES: Dr. Zeev Neuwirth & Ann Somers Hogg
Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.
All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS’s drug pricing model. What will come next for the billionaire who has ripped up every playbook along the way, and can he continue to have an influence on making an aspect of healthcare more transparent and affordable?
Resources:
Life-Centered Health Care Podcast: What If Health Care Goes Beyond the Walls? - Zeev and Ann Somers Life-Centered Health Care Podcast: There Are No More Swim Lanes - Zeev and Ann Somers Subscribe to Creating a New Healthcare Podcast Subscribe to Life-Centered Health Care PodcastThis show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#298)
See omnystudio.com/listener for privacy information.
Tue, 12 Dec 2023 - 453 - MARKETING WITH SOUL: ChenMed (BONUS SERIES)
With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)
See omnystudio.com/listener for privacy information.
Thu, 07 Dec 2023 - 452 - Why Consumer Innovation Matters Right Now
Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.
All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value in wellness and nutrition?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#297)
See omnystudio.com/listener for privacy information.
Tue, 05 Dec 2023 - 451 - MARKETING WITH SOUL: Transcarent & 98point6 (BONUS SERIES)
Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)
See omnystudio.com/listener for privacy information.
Thu, 30 Nov 2023 - 450 - Why Fed-Up Doctors are Going DPC
Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.
All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296)
See omnystudio.com/listener for privacy information.
Tue, 28 Nov 2023 - 449 - MARKETING WITH SOUL: Walmart Health (BONUS SERIES)
Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)
See omnystudio.com/listener for privacy information.
Thu, 23 Nov 2023 - 448 - Sanford Health's POV On the Future Of Rural Health
Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.
All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295)
Subscribe to Sanford Health's Reimagining Rural Podcast
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Tue, 21 Nov 2023 - 447 - MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)
UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)
See omnystudio.com/listener for privacy information.
Thu, 16 Nov 2023 - 446 - What Digital Does - and Doesn’t - Unlock For Rural Health
Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.
All that, plus the Flava of the Week about Walmart Health’s first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294)
Interview with Walmart Health's Dr. Chinni PulluruSee omnystudio.com/listener for privacy information.
Tue, 14 Nov 2023 - 445 - MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)
Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)
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Thu, 09 Nov 2023 - 444 - The Foundation of the Consumer Tech Stack
Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.
All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consumers’ true health needs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293)
See omnystudio.com/listener for privacy information.
Tue, 07 Nov 2023 - 443 - MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)
Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.
Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)
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Thu, 02 Nov 2023 - 442 - Dr. Gordon Chen On Value-Based Care’s Future
As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.
All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292)
See omnystudio.com/listener for privacy information.
Tue, 31 Oct 2023 - 441 - MARKETING WITH SOUL: CVS Health & Oak Street (BONUS SERIES)
Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)
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Thu, 26 Oct 2023 - 440 - Scaling Rural Value-Based Care With Main Street Health
Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.
He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council.
All that, plus the Flava of the Week about Optum and Uber’s new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291)
See omnystudio.com/listener for privacy information.
Tue, 24 Oct 2023 - 439 - KINETIC #10: Jess Columbo's Approach to Career Resilience (BONUS SERIES)
In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290)
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Thu, 19 Oct 2023 - 438 - Why CLEAR Is Entering Healthcare
Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore.
All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#290)
See omnystudio.com/listener for privacy information.
Tue, 17 Oct 2023 - 437 - KINETIC #9: How Robert Rose Bounces Forward, Not Back (BONUS SERIES)
If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.
In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289)
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Thu, 12 Oct 2023 - 436 - Exclusive Chat With CVS Health's Dr. Creagh Milford
We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.
All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289)
See omnystudio.com/listener for privacy information.
Tue, 10 Oct 2023 - 435 - KINETIC #8: How Joe Pulizzi Developed Career Resilience (BONUS SERIES)
Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.
In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288)
See omnystudio.com/listener for privacy information.
Thu, 05 Oct 2023 - 434 - Cityblock’s Disruptive Blueprint For Serving the Underserved
Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.
All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)
See omnystudio.com/listener for privacy information.
Tue, 03 Oct 2023 - 433 - KINETIC #7: Why John Marzano Never Ignores A New Opportunity (BONUS SERIES)
John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.
In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #7 | Rap Bonus #287)
See omnystudio.com/listener for privacy information.
Fri, 29 Sep 2023 - 432 - 2024 Healthcare Marketing Trends
Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to?
All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)
See omnystudio.com/listener for privacy information.
Tue, 26 Sep 2023 - 431 - KINETIC #6: Candid Career Reflections From Kristin Baird, the Inadvertent Business Coach (BONUS SERIES)
Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.
In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286)
See omnystudio.com/listener for privacy information.
Thu, 21 Sep 2023 - 430 - Trend Watch with James Gardner
James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.
All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)
See omnystudio.com/listener for privacy information.
Tue, 19 Sep 2023 - 429 - KINETIC #5: What Kathy Divis Learned From Founding Greystone.Net & HCIC (BONUS SERIES)
The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap Bonus #285)
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Thu, 14 Sep 2023 - 428 - Too Much Consumerism?
Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem.
All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what does it mean when retail health's vision doesn’t always align with shareholders' expectations?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#285)
See omnystudio.com/listener for privacy information.
Tue, 12 Sep 2023 - 427 - KINETIC #4: Why Alan Shoebridge Wants To Hear From You (BONUS SERIES)
Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #4 | Rap Bonus #284)
See omnystudio.com/listener for privacy information.
Thu, 07 Sep 2023 - 426 - Why It’s Controversial to Compare Healthcare & Hospitality
Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.
All that, plus the Flava of the Week about Blue Shield of California’s newly announced partnerships with Amazon and Mark Cuban Cost Plus Drug Company. Are they truly ripping the PBM playbook, and is this the first of many dominoes to fall in the quest to find cost savings for both the business andhealthcare conusmers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)
See omnystudio.com/listener for privacy information.
Tue, 05 Sep 2023 - 425 - KINETIC #3: How Ed Marx Knew The Time Was Right (BONUS SERIES)
Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the secondtime.
Ed is a role model for every healthcare leader who wants to make an impact.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #3 | Rap Bonus #283)
See omnystudio.com/listener for privacy information.
Thu, 31 Aug 2023 - 424 - Addressing Medicine’s AI Disconnect
Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys.
All that, plus the Flava of the Week about Amazon’s new insulin coupons. What does this latest battle in the War for Drug Pricing signal about Amazon’s healthcare roadmap, and how can we come together to increase the consumer-minded innovation that happens in other steps of the consumer journey?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#283)
See omnystudio.com/listener for privacy information.
Tue, 29 Aug 2023 - 423 - KINETIC #2: Candid Career Lessons From Jean Hitchcock (BONUS SERIES)
Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong.
Her insights on careers and leadership are invaluable, not just for healthcare marketers, but for professionals at all levels.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #2 | Rap Bonus #282)
See omnystudio.com/listener for privacy information.
Thu, 24 Aug 2023 - 422 - Staffing Up for the Consumer Revolution
Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it's more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.
All that, plus the Flava of the Week about the AMA’s new Health at Home framework. What does it say about the medical industry’s adoption of home-based care, and how can their guide help us overcome our resistance to change?
Learn more about Flywheel Search Group and tell Kelly that you listened to this episode!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#282)
See omnystudio.com/listener for privacy information.
Tue, 22 Aug 2023 - 421 - KINETIC #1: Top Career Advice From Industry Leaders (BONUS SERIES)
Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of our friends have taken to reach their work goals, and some of the insights that they’ve learned along the way.
To kick off this series, we present a montage from previous guests. Each of these guests was asked to share a piece of career advice that has stuck with them. These are their responses.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #1 | Rap Bonus #281)
See omnystudio.com/listener for privacy information.
Thu, 17 Aug 2023 - 420 - Why Marketers Must Evangelize For Consumers
Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing.
All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#281)
See omnystudio.com/listener for privacy information.
Tue, 15 Aug 2023 - 419 - You Have the Consumer Data That You Need
Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.
All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280)
See omnystudio.com/listener for privacy information.
Tue, 08 Aug 2023 - 418 - Health Tech Staffing Trends
Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment.
All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer experience, and how can we look more often from the outside in?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#279)
See omnystudio.com/listener for privacy information.
Tue, 01 Aug 2023 - 417 - How Tech Enables Better Consumer Experiences
We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities.
All that, plus the Flava of the Week about GNC’s new healthcare subscription service. As the list of nontraditional retail primary care subscriptions continues to grow, how will these new services affect not only consumers' choices, but their expectations?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#278)
See omnystudio.com/listener for privacy information.
Tue, 25 Jul 2023 - 416 - The ROI of Consumer-Centered Innovation
Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it.
All that, plus the Flava of the Week about Hy-Vee’s new health and wellness subscription service. Why do grocery wellness programs have such potential, and how can provider organizations partner with them for a healthier America?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#277)
See omnystudio.com/listener for privacy information.
Tue, 18 Jul 2023 - 415 - Reed Smith on the Role of Chief Consumer Officer
Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in?
All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#276)
See omnystudio.com/listener for privacy information.
Tue, 11 Jul 2023 - 414 - Don Stanziano On Value-Based Care’s Bright Future
Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system.
All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization. What does the Amedisys deal tell us about momentum in the home health space, and how can we keep exploring ways to bring healthcare to places that offer a more desirable experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#275)
See omnystudio.com/listener for privacy information.
Tue, 04 Jul 2023 - 413 - 7 Mistakes To Avoid When Leveraging AI In Your Customer Journey
Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way.
All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#274)
See omnystudio.com/listener for privacy information.
Tue, 27 Jun 2023 - 412 - CVS Accountable Care's Formula For Healthier Communities
We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress.
All that, plus the Flava of the Week about H-E-B opening more primary care clinics in their grocery stores. What’s the endgame for grocery chains, and how can we see the value of care that’s being offered in nontraditional settings?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#273)
See omnystudio.com/listener for privacy information.
Tue, 20 Jun 2023 - 411 - The Inside Track On Walmart Health
Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she would say to people who are skeptical about retail's ability to provide quality care.
All that, plus the Flava of the Week about the internal consumer conversation. Innovating around consumers’ needs can still be seen as an "experiment," so how do we help the conversation gain traction, and what story will you tell?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#272)
See omnystudio.com/listener for privacy information.
Tue, 13 Jun 2023 - 410 - The Oversized Impact of Mergers & Acquisitions
Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players.
All that, plus the Flava of the Week about the collective power of revolutions. How will the movements that are happening in retail, free market medicine, and hospital board rooms impact the health choices of everyday consumers, and what’s your part?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#271)
See omnystudio.com/listener for privacy information.
Tue, 06 Jun 2023 - 409 - BONUS EPISODE: NESHCo Highlights
Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)
See omnystudio.com/listener for privacy information.
Mon, 05 Jun 2023 - 408 - Look Beyond the Fires of Today
Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades ahead.
All that, plus the Flava of the Week about driving growth through consumer centricity. It's time to push the conversation from "kind of important" to "strategic driver." How will you champion the strategic business value of consumer centricity in YOUR organization?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#269)
See omnystudio.com/listener for privacy information.
Tue, 30 May 2023 - 407 - Deborah Di Sanzo, President, Best Buy Health (Exclusive)
Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.
All that, plus the Flava of the Week about CVS’ Healthy Aging report. Life after age 65 represents a new chapter for many. Will it also represent a new chapter for consumer-centered care, and what is retail’s role in caring for aging Americans?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#268)
See omnystudio.com/listener for privacy information.
Tue, 23 May 2023 - 406 - Henry Ford Health’s CEO On Leadership & Consumerism
Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainable.
All that, plus the Flava of the Week about the value systems underlying care. What can we learn from the Free Market Medical Association and other micro-revolutions that are daring to improve the experience for patients and providers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#267)
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Tue, 16 May 2023 - 405 - BONUS EPISODE: Live From MASHSMD
Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.
Let us know what you think about this format and whether you’d like to see more bonus episodes like this one in the future!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#266)
See omnystudio.com/listener for privacy information.
Thu, 11 May 2023 - 404 - An Exclusive Look at Epic's Generative AI News
Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy.
All that, plus the Flava of the Week about Apple’s reported new health coaching service. How does their new service work, and can we change the narrative to encourage more innovation that includes prevention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#265)
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Tue, 09 May 2023 - 403 - What’s Fueling Crossover Health’s Rapid Growth
Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.
All that, plus the Flava of the Week about Kaiser Permanente acquiring Geisinger Health. What does their new platform mean for consumers, and will other systems expedite their plans to explore value-based agreements at scale?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#264)
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Tue, 02 May 2023 - 402 - Why You Must Deliver On the Experience
Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently.
All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare vision include, and how can our organizations’ visions better align for the benefit of consumers and society?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#263)
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Tue, 25 Apr 2023 - 401 - Consumer Experience Success Stories Are Everywhere
Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers.
All that, plus the Flava of the Week about CVS completing its acquisition of Signify Health. Why is now a good time to revisit their $8 billion bet on home health, and how can we use this moment develop a Disruptor’s mindset?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#262)
See omnystudio.com/listener for privacy information.
Tue, 18 Apr 2023 - 400 - How to Build Your Consumer Muscles
It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that work for your benefit, as well as the benefit of the people that your organizations ultimately serve.
All that, plus the Flava of the Week about the Consumer-First Health Manifesto. The Manifesto was published 6 months ago, so what progress are we making in accomplishing the changes that it outlines, and how can we continue building momentum in those areas?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#261)
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Tue, 11 Apr 2023 - 399 - Pharma’s Piece of the Consumer Puzzle
Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics.
All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we make sure that we keep up with where digital health leaders are spending their time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#260)
See omnystudio.com/listener for privacy information.
Tue, 04 Apr 2023 - 398 - Consumers Want Transparency, Consistency & Simplicity
Dr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s data show that when consumers have friction in their process of care, they question how much the provider cares about them. Dr. Lee also shares insights from his new book Healthcare's Path Forward and what to do now that society has a new understanding of what suffering means.
All that, plus the Flava of the Week about Best Buy and Atrium Health’s new hospital-at-home partnership. Is health-at-home is having a moment, and should we be waiting for innovators to fail?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#259)
See omnystudio.com/listener for privacy information.
Tue, 28 Mar 2023 - 397 - Why Transportation Matters In the Consumer Health Experience
Andy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan members, and how it decreases no-show rates and call center volumes. Join Andy and host Jared Johnson as they discuss how access, availability, and reliability all play a role in the member experience.
All that, plus the Flava of the Week about Transcarent acquiring 98point6’s virtual care platform and customer base. What does it say for the self-insured employer market, and what can we learn from how these two digital-first startups are approaching primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#258)
See omnystudio.com/listener for privacy information.
Tue, 21 Mar 2023 - 396 - Making Brands Competitive In the Modern Marketplace
Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences.
All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257)
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Tue, 14 Mar 2023 - 395 - Why Firefly’s Employer Model Is Gaining Traction
Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.
All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#256)
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Tue, 07 Mar 2023 - 394 - Current Health's CEO On Best Buy’s Care At Home Roadmap
Chris McGhee, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creating amazing consumer experiences. Current Health was acquired by Best Buy in November 2021 for $400 million. What does that mean for consumers?
All that, plus the Flava of the Week about all of the headlines that have happened from the time that Amazon announced it was acquiring One Medical until closing the deal seven months later. Can traditional healthcare keep up and adjust in real time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#255)
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Tue, 28 Feb 2023 - 393 - Setting the Table for Consumer Innovation
Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community.
All that, plus the Flava of the Week about Albertson’s new health and wellness app, Sincerely Health. Can grocery chains influence consumers’ health by leveraging their strong brand affinity, and should you pay attention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#254)
See omnystudio.com/listener for privacy information.
Tue, 21 Feb 2023 - 392 - Aledade’s $1 Billion in Primary Care Savings
Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion dollars.
All that, plus the Flava of the Week about the bigger picture that’s being revealed by CVS’ acquisition of Oak Street Health. What could happen if hospitals and health systems finally take a chapter out of the retail playbook and invest in making their consumer experience a competitive advantage?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#253)
See omnystudio.com/listener for privacy information.
Tue, 14 Feb 2023 - 391 - Can Consumers, Medicine & Digital Health Coexist?
Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consumers, and academic medicine intersect for the good of a population. Join him as he discusses using technology to increase access to care and how he gave up his clinical practice in pursuit of building new innovative care delivery models.
All that, plus the Flava of the Week about new prescription offerings from Amazon and Optum. How will RxPass and Price Edge provide a higher level of consumer-first health, and how can we shine a brighter spotlight on parts of the experiences that can be easy to overlook from a hospital-centric lens?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#252)
See omnystudio.com/listener for privacy information.
Tue, 07 Feb 2023 - 390 - An Inside Look at Epic Cheers
Sam Seering gives an inside look at Epic Cheers, Epic’s CRM platform. He gives a tour of how technology enables better consumer experiences and provides the groundwork for personalizing health journeys. Go beyond the buzzwords and hear straight from the source.
All that, plus the Flava of the Week about Harvard Medical School withdrawing from U.S. News rankings. What are the real benefits of rankings for consumers, and where else could hospitals invest in their place if felt like they had the choice?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#251)
See omnystudio.com/listener for privacy information.
Tue, 31 Jan 2023 - 389 - The State of Consumer Transformation (250th episode)
Celebrate the 250th episode as Jared and Zain give a "State of the State" of Consumer Transformation. They start off by the numbers, sharing some figures from research across the industry about what consumers want and how healthcare organizations are meeting those demands (or not). Then they discuss who’s trending up and down and wrap up by creating a consumer cocktail.
All that, plus the Flava of the Week about the rumors that CVS is exploring an acquisition of Oak Street Health. Can retailers, hospitals, and value-based primary care coexist, and can a less-hospital-centric version of healthcare benefit everyone?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#250)
See omnystudio.com/listener for privacy information.
Tue, 24 Jan 2023 - 388 - A Profile of Consumerism Leadership
Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
All that, plus the Flava of the Week about Walgreens’ latest earnings call. How are Walgreens and VillageMD investing, scaling, and partnering, and what can we learn from their upward trajectory?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#249)
See omnystudio.com/listener for privacy information.
Tue, 17 Jan 2023 - 387 - Priority Health and Kroger Health’s Vital Partnership
Samia Brown, Director of Senior Markets and Product Development at Priority Health, discusses a new partnership with Kroger Health that’s making it easier to access healthy food. Priority Health recently announced the program that’s using food-as-medicine to transform healthy lives in southeast Michigan.
All that, plus the Flava of the Week about Current Health’s State of Care at Home report. What does it say about the opportunities and challenges for health system leaders to explore the frontier of care at home, and how can it provide a better experience for consumers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#248)
See omnystudio.com/listener for privacy information.
Tue, 10 Jan 2023
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