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The Maximum Lawyer Podcast

The Maximum Lawyer Podcast

Jim Hacking & Tyson Mutrux

Are you running or starting your own law firm? This is your podcast.

740 - Unleashing the Power of Funnel Marketing with Julie Chenell
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  • 740 - Unleashing the Power of Funnel Marketing with Julie Chenell

    Watch the YouTube version of this episode HERE


    Are you a lawyer who is looking for a new way to improve your marketing capabilities? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson delve into the world of digital marketing with expert Julie Chanel where they discuss success in building sales funnels.


    Julie shares the concept of a sales funnel and how it can be used for marketing a business. A sales funnel is simply a website that usually comes out of social media and calls for a consumer to take action. As it relates to the legal field, lawyers can use funnels such as a Google Ad to get potential clients to think about making that call. Funnels are so important for lawyers because people are not getting a lawyer until they are in crisis, so you need to be top of mind at all times.


    Julie provides examples of the different types of funnels lawyers can use to reel in clients. One funnel includes those that are helpful to a potential client. This could be an ad targeting a generic legal matter that a lot of people may encounter in their lifetime. Retargeting funnels exist on social media platforms as reminders after someone has visited your website. It is a way to stay in a potential client’s mind in case a time comes where they need your help.

    Take a listen to learn more about integrating sales funnels in your practice!


    Jim's Hack:
    Talk to people who are not lawyers about business development. It provides different perspectives on how they do business and learn different skills.


    Julie’s Tip:
    Send things like landing pages and follow up emails to 5 people who work in different industries. This will allow you to get feedback on how your work is interpreted.

    Tyson's Tip:Make a note when you speak to a client that involves a personal or positive event so that when you speak to the client again, it can be brought up as a conversation starter. It is a great way for the client to feel seen and heard.


    6:49 The concept of sales funnels 

    9:52 The significance of the top and bottom of the funnel

    15:51 Exploring the potential use of funnels for injury attorneys 

    22:15 Insights into the marketing techniques used by non-lawyers 


    Connect with Julie:

    WebsiteInstagram FacebookLinkedinYoutube TwitterTikTok

    Resources:

    Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
    Tue, 30 Apr 2024
  • 739 - Is Unbridled Optimism Holding You Back? Exploring the Downside with Jim Hacking and Tyson Mutrux

    Watch the YouTube version of this episode HERE


    Do you struggle with keeping realistic expectations? In this episode of the Maximum Lawyer Podcast, Tyson and Jim share their insights on unbridled optimism and how it relates to the field of law.


    Unbridled optimism involves the idea of being overly optimistic and not focusing on the right things. Jim and Tyson share the reasons why people tend to act this way. For some, it is done to avoid having negative conversations. Being optimistic turns your mind away from potential downfall or feelings of heartache. As it relates to the legal field, it is important to see a problem and figure out how to address it. For Jim and Tyson, it could be seeing a dip in email signups, thinking about why it happened and finding ways to solve the problem.


    Jim and Tyson share the importance of accurate thinking. Things are not always going to go your way and decisions you think are good will not deliver perfect results every time. Accurate thinking involves being realistic about the outcomes of situations. Setting benchmarks can help create action. If something does not go according to plan, set a benchmark or action that will lead to another result.


    Listen in to learn more!

    1:35 Discussion on the negative impact of unbridled optimism

    11:18 Explanation of the Stockdale Paradox

    13:04 Importance of accurate thinking and setting benchmarks


    Tune in to today’s episode and checkout the full show notes here.

    Tue, 23 Apr 2024
  • 738 - Team Inbox: A Place to Centralize Emails with Tyson Mutrux

    Watch the YouTube version of this episode HERE


    In this episode of the Maximum Lawyer Podcast, co-host Tyson Mutrux delves into the advantages of shared inboxes for law firms, as they can enhance team collaboration and efficiency.

     

    Tyson provides a detailed look at Zoho Team Inbox's features, such as customizable views and email templates, which streamline communication within legal teams. Listen in!

    03:15 The benefits of using team inboxes, including improved collaboration, productivity, and reduced response times

    04:07 The various features of Zoho Team Inbox, such as customizable views, email assignment, chat integration, snooze option, and email templates.

    08:13 How to use client names as tags, integration with automation rules, and the importance of integrating with case management systems.

    09:05 Analytics and reports available for law firm owners, including email response tracking, activity logs, encryption, two-factor authentication, and role-based access.

    Tune in to today’s episode and checkout the full show notes here.Ask us a question about starting your own law firm here. Peak Performance Intensive with Dr. Jason Selk, sign up here.
    Sat, 20 Apr 2024
  • 737 - Becoming a Law Firm Owner as a Second-Career Success with Bill Gshwind

    Watch the YouTube version of this episode HERE


    Are you someone who is looking to transition into law? In this engaging podcast episode, Jim and Tyson sit down with Bill Gshwind of Minnesota Construction Law, who shares his unique journey into law after a 25-year tenure in business.


    Bill shares lessons learned from a business failure which led to a transition into the legal field. After spending over 5 years owning a business where many financial mistakes were made, Bill decided to take a chance and sell the business after realizing he had lost control. Transitioning into the legal field came from working with a lawyer who did not understand him as a small business owner. From that point on, Bill dedicates his time working with clients in which he understands what their needs are as business owners.


    Bill provides insight in his decision making processes and how it structures his firm. One thing Bill has implemented is strategic planning, which involves long term planning and mapping out how you will get to your goals. This can ultimately lead to certain decisions being made to ensure that goal is reached. Bill also shares the importance of ensuring the responsibility for the performance of work is not put on a client. It is important that lawyers are doing what they are hired to do and have clients leave feeling satisfied.


    Take a listen to learn more!


    Jim's Hack:
    Tell clients that: Just because you can doesn't mean you should.


    Tyson's Tip:Get your blood tested.


    12:16 The impact of the business failure on the decision-making process

    18:38 The challenges of the billable hour system 

    19:24 The importance of delivering value to clients 

    22:27 Using tools to solve client problems


    Tune in to today’s episode and checkout the full show notes here

    Connect with Bill:

    Website Instagram Facebook X Linkedin 
    Tue, 16 Apr 2024
  • 736 - Creating and Using Your Target Lists with Tyson Mutrux

    Watch the YouTube version of this episode HERE


    In this episode of the Maximum Lawyer Podcast, co-host Tyson Mutrux explores the strategic use of target lists in law firms. Target lists are more than just a to-do list; they are a strategic tool (spreadsheet) that can focus your firm's efforts on specific cases, ensuring that you're not just busy, but productive. 


    By identifying the cases that are most likely to be resolved within a quarter, you can allocate your resources effectively and increase your chances of success. This approach is about working smarter, not harder. Listen into the full episode to hear how Tyson does this!

    02:51 The components and tracking methods of target lists

    04:43 How target lists allow teams to focus on specific cases

    Tune in to today’s episode and checkout the full show notes here.

    Ask us a question about starting your own law firm here!

    Peak Performance Intensive with Dr. Jason Selk, sign up here!

    Sat, 13 Apr 2024
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