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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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- 632 - Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011)
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.
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Sat, 09 Sep 2023 - 25min - 631 - Rejecting Mad Men
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company.
Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the world’s most celebrated people overcame debilitating career rejection to achieve mammoth success.
We Regret To Inform You has 2 million downloads across 70 episodes – and there's one in particular we think you might enjoy. Brylcreem those strands, suit up and take a stroll down Madison Avenue. This week, we tell the rejection story of AMC's Mad Men:
According to Rolling Stone, Mad Men is the fourth-greatest television show of all time – bested only by Breaking Bad, The Wire and The Sopranos. But before Sterling Cooper ever opened its doors, Mad Men creator Matthew Weiner was rejected by every major network – including HBO, FX and Showtime. Weiner was told no one would watch a series about advertising, that his main character was an unlikable smoker slash philanderer and that viewers hated period pieces. Mad Men gathered rejections, then dust. Until Weiner got a phone call from a basic cable movie channel.
Follow Apostrophe:
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Sat, 02 Sep 2023 - 34min - 630 - The Sound of Persuasion (From AOP 2011)
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day.
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Mon, 21 Aug 2023 - 28min - 629 - Genericide: When A Brand Name Becomes Generic (From AOP 2011)
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
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Sat, 05 Aug 2023 - 27min - 628 - The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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Sat, 22 Jul 2023 - 27min - 627 - The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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Sat, 08 Jul 2023 - 29min - 626 - Ask Terry 2023
It’s our final episode of the season already.
And as always, we throw the show open to our listeners.
And answer your questions.
We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’ll answer that burning question: What ever happened to the “follow the bouncing ball” sing-along commercials.
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Sat, 24 Jun 2023 - 27min - 625 - Hiding in Plain Sight: The Surprising Influence of Marketing
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.
It’s marketing hiding in plain sight.
Like the concept of jaywalking – born of marketing.
How marketing created the 10,000-steps-a-day health goal.
And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now.
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Sat, 17 Jun 2023 - 27min - 624 - Bookmarks 2023
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence.
But every season, there isn’t enough room to include all the great stories I find.
So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.
We’ll tell an amazing story about the book Goodnight Moon.
We’ll tell you why David Bowie seemed to have two different-coloured eyes.
We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws.
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Sat, 10 Jun 2023 - 28min - 623 - The Allure of the Bad-Ass: Advertising Antiheroes
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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Sat, 03 Jun 2023 - 28min - 622 - Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill generates free press.
We’ll talk about a ketchup company who gave a man a free boat.
A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.
And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.
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Sat, 27 May 2023 - 28min - 621 - The Phrase That Pays: Marketing Contests
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the other hand, companies can lose control over them pretty quickly.
This week, we look at some of the most interesting – and hilarious – marketing contests.
Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.
True story.
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Sat, 20 May 2023 - 27min - 620 - Canadaland Goes Under The Influence
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers.
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Sat, 13 May 2023 - 40min - 619 - Billboards Are Always in Bloom
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They need to contain an idea.
And they need to communicate quickly as people speed by.
This week on Under The Influence, we look at the most creative billboards from around the world.
We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.
How one airline used a billboard that could detect planes passing overhead.
And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.
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Sat, 06 May 2023 - 27min - 618 - Brand Envy (2023)
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years.
One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.
Another company teamed up with a certain debonaire spy 60 years ago.
And a fourth brand has made a fortune blowing bubbles for over 75 years.
Their stories are fascinating.
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Sat, 29 Apr 2023 - 30min - 617 - Hitting the Road with Marketing Mobiles
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.
This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.
They’ve actually been around for over 100 years.
We’ll crack open the story behind the Planters Peanut Nutmobiles.
We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.
And we’ll tell the story of the famous Oscar Meyer Wienermobiles.
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Sat, 22 Apr 2023 - 29min - 616 - Johnny Wants the Jet: The Loopy World of Loopholes
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.
A loophole can help a company overcome barriers in the marketplace.
Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.
And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.
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Sat, 15 Apr 2023 - 27min - 615 - Hard Days & Golden Knights: The World of Brand Twins
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.
And they either get along – or they sue each other into oblivion.
This week, we look at “Brand Twins.”
We’ll talk about when Guns N’ Roses sued Guns and Rosé.
We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL.
And that time Ringo sued the Ring O sex toy company.
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Sat, 08 Apr 2023 - 28min - 614 - Long Overdue: The Creative Boom of Library Marketing (Encore)
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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Sat, 01 Apr 2023 - 27min - 613 - Touch The Pickle: Marketing Gender Equality
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
But that’s incorrect. Martina Navratilova has 9.
This week, we look at remarkable ideas that promote gender equality.
Including an idea called Correct the Internet.com.
And one that challenged menstruation taboos with a program called “Touch the pickle.”
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Sat, 25 Mar 2023 - 27min - 612 - You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
This week, we talk about hotel marketing.
Specifically, how some hotels attract guests by advertising specific rooms.
Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.
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Sat, 18 Mar 2023 - 28min - 610 - Dish Night at the Movies: Marketing Motion Pictures
This week, we’re talking about the creative ways Hollywood markets films.
We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.
And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.
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Sat, 11 Mar 2023 - 27min - 609 - The Commercial From The Black Lagoon: Horror in Advertising
This week we look at horror in advertising.
We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film.
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Sat, 04 Mar 2023 - 27min - 608 - When You've Got It, Flaunt It: The George Lois Story
In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.
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Sun, 26 Feb 2023 - 27min - 607 - Only In Advertising: Stories From The Front Lines (Encore)
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.
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Sat, 18 Feb 2023 - 28min - 606 - Gold, Silver & Spinach: TV Shows As Marketing
With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.
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Sat, 11 Feb 2023 - 30min - 605 - Fish Where The Fish Are: Surprising Help Wanted Ads
This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers.
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Sat, 04 Feb 2023 - 26min - 604 - One Sentence Sermons: The Wit of Church Signs
This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it.
We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign fails.
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Sat, 28 Jan 2023 - 26min - 603 - Tools for the Family Jewels: Gender Bending Brands
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
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Sat, 21 Jan 2023 - 27min - 602 - The Willy Wonka Secret: Candy Bar Advertising
This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial.
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Sat, 14 Jan 2023 - 27min - 601 - Backstage at the Vinyl Cafe comes to Apostrophe
We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.
Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories.
I have a story, too. The first time I met Stuart.
Enjoy.
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Wed, 11 Jan 2023 - 3min - 600 - London Bridge Is Down: How The Queen’s Death Affects Marketing
To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,
giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them
– or not.
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Sat, 07 Jan 2023 - 27min - 599 - We're back January 7th
Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store...
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Tue, 03 Jan 2023 - 1min - 598 - Even More Remarkable Brands (AOP 2011)
This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they’re not only remarkable brands, they’re remarkable stories as well.
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Sat, 26 Nov 2022 - 28min - 597 - Mad Women (AOP 2011)
This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New York” campaign, as well as some of the top ad women of today.
Move over Mad Men, it’s time to honour the Mad Women.
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Sat, 12 Nov 2022 - 31min - 596 - S3E05 - Marketing Rock and Roll, Part Two
This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.
The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.
We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.
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Sat, 05 Nov 2022 - 25min - 595 - Burn The Boats: Brands That Risked and Won (AOP 2011)
This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.
They are the true warriors who “burned the boats” so there was no turning back – and then made history.
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Sat, 29 Oct 2022 - 28min - 594 - Ageism In Advertising (AOP 2011)
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is.
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Sat, 15 Oct 2022 - 29min - 593 - Rejecting Colonel Harland Sanders
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up.
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Tue, 04 Oct 2022 - 43min - 592 - The Commercials You Grew Up With (AOP 2011)
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio.
And remember one thing – you have to be in bed by the time Bonanza comes on.
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Sat, 17 Sep 2022 - 22min - 591 - S3E04 - Marketing Rock and Roll, Part One
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
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Mon, 05 Sep 2022 - 24min - 590 - AOP Goes to the Movies (AOP 2011)
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. It’s true. Hope you’ll join us. And pass the popcorn.
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Sat, 03 Sep 2022 - 25min - 589 - Marketing Pioneers (AOP 2011)
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever.
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Sat, 20 Aug 2022 - 23min - 588 - Candid Commercials: Real People in Advertising (AOP 2011)
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable.
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Sat, 06 Aug 2022 - 25min - 587 - It's Not Easy Being Green: Green Marketing (AOP 2011)
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green.
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Sat, 23 Jul 2022 - 25min - 586 - Luxury Advertising (AOP 2011)
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
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Fri, 15 Jul 2022 - 28min - 585 - Bonus Episodes from Age of Persuasion 2011
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.
All episodes have been remastered to fit our Under The Influence format.
Episodes drop every two weeks from now until November. Enjoy.
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Tue, 12 Jul 2022 - 1min - 584 - S11E25 - Ask Terry (2022)
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers.
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Sat, 25 Jun 2022 - 27min - 583 - S11E24 - Arch Enemies
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
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Sat, 18 Jun 2022 - 27min - 582 - S11E23 - Bookmarks 2022
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate.
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Sat, 11 Jun 2022 - 27min - 581 - S11E22 - Brand Envy 2022
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades.
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Sat, 04 Jun 2022 - 27min - 580 - S11E21 - "Rule Breakers"
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget.
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Sat, 28 May 2022 - 27min - 579 - S11E20 - Brilliantly Bland: Why Boring Sells
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?
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Sat, 21 May 2022 - 27min - 578 - Rejecting The Rubik's Cube
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast."This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 million Rubik's Cubes have been sold. It's a story full of twists and turns. If you like what you hear, there are over 40 episodes to dive into. Enjoy.
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Sat, 14 May 2022 - 42min - 577 - S11E18 - Confessions of a Book Lover: The Art of Marketing Books
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.
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Sat, 07 May 2022 - 27min - 576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly.
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Sat, 30 Apr 2022 - 27min - 575 - S11E16 - Only in Advertising: Stories from the Front Lines
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.
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Sat, 23 Apr 2022 - 28min - 574 - S11E15 - Surprising Origin Stories
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.
We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR.
And we’ll tell the story of how the Lamborghini supercar began with a tractor… and an insult.
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Sat, 16 Apr 2022 - 27min - 573 - S11E14 - From Batawa To Port Sunlight: The Story of Company Towns
This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s even named after a dish soap.
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Sat, 09 Apr 2022 - 27min - 572 - S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy!
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Mon, 04 Apr 2022 - 14min - 571 - S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press.
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Sat, 26 Mar 2022 - 27min - 570 - S11E11 - Don't Do It Advertising - Part Two
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.
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Sat, 19 Mar 2022 - 27min - 569 - S11E10 - Don't Do It Advertising
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something.
Like littering. And smoking. And drinking & driving.
And spilling secrets.
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Sat, 12 Mar 2022 - 27min - 568 - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado.
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Sat, 05 Mar 2022 - 27min - 567 - S11E08 - Medicine & Miracles: The Power of Hospital Marketing
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.
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Sat, 26 Feb 2022 - 27min - 566 - S11E06 - Inside The Super Bowl
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and supermarkets and even record sales of the halftime performers. And we’ll also revisit some of the most outrageous Super Bowl moments.
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Sat, 12 Feb 2022 - 27min - 565 - S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored.
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Sat, 05 Feb 2022 - 27min - 564 - S11E04 - Selling Love: The Business of Online Dating
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years.
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Sat, 29 Jan 2022 - 28min - 563 - S11E03 - Long Overdue: The Creative Boom of Library Marketing
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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Sat, 22 Jan 2022 - 27min - 562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge.
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Sat, 15 Jan 2022 - 27min - 561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.
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Sat, 08 Jan 2022 - 27min - 560 - S7E11 - Brands Are People, Too: Products Named After Inventors
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard.
We’ll even look at some inventors who wish their names had been forgotten...
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Thu, 15 Mar 2018 - 26min - 559 - S7E10 - Worthless To Priceless
This week, we look at products that went from worthless to priceless.
Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, or useless waste destined for the scrap heap. But in each case, the resulting product was a masterpiece of instinct and insight…
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Fri, 09 Mar 2018 - 27min - 558 - S7E09 - Celebrities: Living To Tell The Tales
This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an afternoon behind the mic makes Alec Baldwin sweat. Celebrities cost big money, have big opinions and make big demands. But if the commercial is good, their presence can be rocket fuel.
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Fri, 02 Mar 2018 - 27min - 557 - S7E08 - Kentucky Fried Brand Myths
This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many of the myths you’ve heard and maybe even passed along are actually...untrue.
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Fri, 23 Feb 2018 - 27min - 556 - S7E07 - Comic Book Ads
This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar. You probably spent your allowance on one or two in your day...
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Fri, 16 Feb 2018 - 27min - 555 - S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.
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Fri, 09 Feb 2018 - 27min - 554 - S7E05 - Delicious Names: Marketing Appetite Appeal
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…
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Fri, 02 Feb 2018 - 27min - 553 - S7E04 - Underwear In Your Mailbox: Subscription Marketing
This week, we delve into the emerging world of subscription marketing.
Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up.
You can subscribe to just about anything these days - and some of the items may surprise you.
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Fri, 26 Jan 2018 - 27min - 552 - S7E03 - Damn The Torpedoes
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and thrived because someone said...Damn The Torpedoes.
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Fri, 19 Jan 2018 - 27min - 551 - S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition
From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at
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Fri, 04 Mar 2016 - 27min - 550 - S5E08 (Archive) - Movie Merchandising
From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the market
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Fri, 26 Feb 2016 - 27min - 549 - S5E06 (Archive) - Words Invented By Marketers
From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words like Ret
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Fri, 12 Feb 2016 - 27min - 548 - S5E05 (Archive) - Small Move, Big Gain
From the Digital Box Set: This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll loo
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Fri, 05 Feb 2016 - 27min - 547 - S5E04 (Archive) - When Marketers Lie
From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promised super-charged sexual enhancement, each was a case of fr
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Fri, 29 Jan 2016 - 27min - 546 - S5E03 (Archive) - Zombie Brands
From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’
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Fri, 22 Jan 2016 - 27min - 545 - S5E02 (Archive) - Promise Less, Profit More
From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that elimina
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Fri, 15 Jan 2016 - 27min - 544 - S5E01 (Archive) - How Marketing Created Rituals
From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash ou
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Fri, 08 Jan 2016 - 27min - 543 - S4E25 (Archive) - Ask Terry 2015
From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political
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Sun, 21 Jun 2015 - 27min - 542 - S8E25 - Ask Terry 2019
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was the best marketer, this year’s questions were fun and insightful. Oh - and you’ll get a chance to meet the team, too. Hope you’ll join us.
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Thu, 20 Jun 2019 - 27min - 541 - S4E24 (Archive) - Selling Yourself: The Art of Personal Branding
From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how
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Sun, 14 Jun 2015 - 26min - 540 - S4E22 (Archive) - The Internet of (Marketing) Things
From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that
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Sun, 31 May 2015 - 27min - 539 - S4E21 (Archive) - Bookmarks 2015
From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how Best
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Sun, 24 May 2015 - 27min - 538 - S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits
From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s because
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Sun, 17 May 2015 - 26min - 537 - S8E24 - God Save The Commercial: When Ads Are Banned
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel. Hope you’ll join us.
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Thu, 13 Jun 2019 - 27min - 536 - S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Hope you’ll join us.
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Thu, 06 Jun 2019 - 27min - 535 - S8E22 - Bookmarks 2019
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like - the shocking reason Beatles producer George Martin first met the Fab Four. Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had to be brought in to handle it tastefully. And why there were blank spaces in Bill Murray’s original Caddyshack script.
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Thu, 30 May 2019 - 27min - 534 - We’re back January 8th
We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store…
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Wed, 29 Dec 2021 - 0min - 533 - S10E25 - Ask Terry 2021
It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, to what has changed most - and least - since the Mad Men Era to why the wrong people are put into marketing departments so often.
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Thu, 24 Jun 2021 - 27min - 532 - S10E24 - Can’t Get Enough of That Wonderful Duff: Fake Hollywood Brands
This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades.
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Thu, 17 Jun 2021 - 28min
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