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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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- 675 - The Beatlology Interviews: "Beatles ’64” director David Tedeschi
I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand new footage (restored by Pater Jackson’s company), the soundtrack has been remixed by Giles Martin, and contains new interviews with Paul McCartney and Ringo Starr.
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Mon, 25 Nov 2024 - 42min - 674 - The Beatlology Interviews: Producer Mark Hudson
Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller.
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Sun, 13 Oct 2024 - 39min - 673 - Weight Loss Drug Ads: Good or Bad?
Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus.
This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.
We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information.
I join Dr. Goldman in this episode to talk about those ads.
Are those ads good – or are they bad?
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Sat, 05 Oct 2024 - 27min - 672 - The Beatlology Interviews: Actor Mark Hamill
Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys.
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Sat, 21 Sep 2024 - 43min - 671 - The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered.
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Mon, 02 Sep 2024 - 40min - 670 - The Beatlology Interviews: Yellow Submarine Animator Tom Halley
Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series.
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Wed, 14 Aug 2024 - 45min - 669 - Marketing The Olympics
With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.
From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.
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Sat, 10 Aug 2024 - 29min - 668 - The Beatlology Interviews: David Sheff
David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating.
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Sat, 27 Jul 2024 - 35min - 667 - A Tribute to Bob Newhart
I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials.
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Wed, 24 Jul 2024 - 23min - 666 - The Beatlology Interviews: Astrid Kirchherr
Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes through in every word.
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Sat, 20 Jul 2024 - 26min - 665 - The Beatlology Interviews
Join Terry O’Reilly for a brand new Beatles series, where he interviews celebrities and collectors on their love of the Fab Four.
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Sat, 13 Jul 2024 - 1min - 664 - Ask Terry (2024)
This week, we answer listener questions.
We’ll talk about how bands create theme songs for TV shows and how much they get paid.
We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign.
And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all.
What’s goin’ on there?
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Sat, 22 Jun 2024 - 30min - 663 - Brand Envy 2024
This week, it’s our annual Brand Envy episode.
Every year, I list four brands I’ve admired from a distance.
We’ll talk about a classic board game created by a Canadian couple.
An ice cream chain founded by another Canadian.
An iconic lighter that was named after a zipper.
And a woman who is dominating television these days.
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Sat, 15 Jun 2024 - 28min - 662 - Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Every company dreams of doubling its profit.
It’s almost impossible to do.
Yet, some companies do it by tweaking one tiny thing.
We’ll talk about an industry that put three words on their packaging that doubled their profit.
A company that created a catchy jingle that doubled their revenue overnight.
And a business that changed one single word in a headline and their profit went up 100%.
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Sat, 08 Jun 2024 - 27min - 661 - Houston, We Have Pizza: Advertising in Outer Space
This week, we shoot for the moon.
Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.
We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.
There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.
Some companies even want to put ads on the moon.
And those ads might even be cheaper than Super Bowl commercials.
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Sat, 01 Jun 2024 - 27min - 660 - Die Another Day: Reviving Old Commercials
Occasionally, an old advertising campaign is brought back from the dead.
Even if it has been off the air for decades.
This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.
A much-loved beer campaign that has been revived after 34 years.
And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.
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Sat, 25 May 2024 - 28min - 659 - Bookmarks 2024
This week it’s our annual Bookmarks episode.
We read a lot of books to research Under The Influence.
But there’s never enough room to include all the great stories we find.
So this episode is dedicated to those great stories that didn’t fit into our regular episodes.
This year, our theme is bravery.
We’ll tell an amusing story about how Danny DeVito made a bold decision when he was auditioning for the sitcom Taxi.
We’ll salute Lucille Ball’s bravery.
And we’ll talk about how Jacques Plante revolutionized goaltending by being brave enough to defy his coach.
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Sat, 18 May 2024 - 28min - 658 - Record the Under the Influence Fun Fact
Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it.
We choose two listeners every week – to be featured in the podcast and on CBC Radio.
Happy recording. Oh, and keep checking back. The latest Fun Fact is refreshed every week.
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Thu, 16 May 2024 - 0min - 657 - The Gong Show: Ads That Could Never (Ever) Run Today
This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.
They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.
From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.
Ads that couldn’t run today.
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Sat, 04 May 2024 - 26min - 656 - Cars Are The Stars: Automobile Brands in Hollywood
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.
We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.
We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.
Cars are the stars.
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Sat, 27 Apr 2024 - 28min - 655 - Ham on Wry: Sandwich Board Advertising
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for over 200 years.
Cities try and ban them.
Storekeepers love them.
They can make you smile.
They can make you angry.
They can attract a lot of attention.
They are the pop-up ads of the physical world.
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Sat, 20 Apr 2024 - 27min - 654 - Pants on Fire: When Customers Lie to Marketers
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
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Sat, 13 Apr 2024 - 27min - 653 - Cheeky Advertising
80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a fruit company that printed an open letter to the Pope.
An airline campaign that told you to “keep it in your pants.”
And a product that claims your grandparents had more sex than you.
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Sat, 06 Apr 2024 - 27min - 652 - Billionaire Tourism
Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.
The super wealthy get bored easily.
That means luxury tour planners dream up extreme vacation ideas.
From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.
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Sat, 30 Mar 2024 - 27min - 651 - When You're This Big, They Call you Mister
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority?
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Sat, 16 Mar 2024 - 27min - 650 - Terry Interviews Arkells Lead Singer Max Kerman
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry.
Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.
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Mon, 11 Mar 2024 - 38min - 649 - Buy-O-Pics: When Brands Become Movies
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
“Barbie” is breaking box office records.
“Air” tells the story of Nike signing Michael Jordan.
“Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.
And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.
They don’t only tell the brand stories, they each ask big, existential questions.
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Sat, 09 Mar 2024 - 28min - 648 - Seeing is Believing: The Power of Demonstration Commercials - Part 2
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point.
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Sat, 02 Mar 2024 - 26min - 647 - Seeing is Believing: The Power of Demonstration Commercials
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.
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Sat, 24 Feb 2024 - 26min - 646 - Putting the Awe in Audio
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale.
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Sat, 10 Feb 2024 - 26min - 645 - Terry talks with a Cannabis Producer
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.
As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.
I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category.
In this bonus episode, I talk to Wallace McDonald-Rogers. He is the founder of Primeau Craft Cannabis.
I think you’ll find his answers very interesting - and some of them are surprising.
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Mon, 05 Feb 2024 - 23min - 644 - The Marketing of Taylor Swift: (Taylor's Version)
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.
She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.
And holds over 70 Guinness World Records.
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Sat, 03 Feb 2024 - 27min - 643 - Cannabis Marketing
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant become illegal?
We’ll explore the history of cannabis.
We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)
Which high-end retail stores are now selling expensive cannabis paraphernalia.
And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.
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Sat, 27 Jan 2024 - 27min - 641 - Copycat Brands
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walmart here, but there’s a Wumart in China.
You may like North Face apparel, but did you know there was a South Butt brand?
And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.
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Sat, 13 Jan 2024 - 27min - 640 - Disappearing Acts: When Popular Brands Are Discontinued
To kick off our 2024 season, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is leaving after nearly 100 years.
Skippy Peanut Butter has skipped the country after nearly 90 years.
And KFC actually held a funeral for their terrible-tasting French fries.
What’s happening up here?
Find out.
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Sat, 06 Jan 2024 - 27min - 639 - We're back January 6th
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store...
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Tue, 02 Jan 2024 - 1min - 638 - Sounds That Sell
Every once in a while, we drop an interesting show into our feed that we think you’ll like.
This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds.
The show’s title comes from the highest frequency that can be perceived within the human hearing range.
In this episode, host Dallas Taylor explores the world of advertising jingles.
They used to be an advertising staple, but these days, most have disappeared.
Except - for insurance company commercials - that are bucking the trend.
It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance.
Enjoy.
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Tue, 05 Dec 2023 - 35min - 637 - Ask Terry (From the AOP Archives)
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Join us for some surprising answers.
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Sat, 25 Nov 2023 - 31min - 636 - Terry's Book Club (From the AOP Archives)
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.
By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.
But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.
And everyday life.
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Sat, 04 Nov 2023 - 26min - 635 - We May Not Be Big, But We're Small - World's Smallest Record Store
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here.
One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late, great Stuart McLean and recorded live in concert.
But that’s not all.
For the first time ever, listen in on hilarious backstories from the popular show. Long-time Vinyl Cafe producer Jess Milton tells all, sharing memories and stories from 15 years touring, travelling, laughing, and recording with her close friend, Stuart.
This particular episode is a perfect one to be hosted by Under The Influence, as Dave’s record store suddenly finds itself with competition in town.
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Sat, 21 Oct 2023 - 34min - 634 - Three Foot Marketing
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
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Sat, 07 Oct 2023 - 28min - 633 - Dynamic Duos: The Famous Partnerships in Advertising
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we’ll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.
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Sat, 23 Sep 2023 - 32min - 632 - Speed Bumps: The Magical Ingredient in Marketing
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.
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Sat, 09 Sep 2023 - 25min - 631 - Rejecting Mad Men
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company.
Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the world’s most celebrated people overcame debilitating career rejection to achieve mammoth success.
We Regret To Inform You has 2 million downloads across 70 episodes – and there's one in particular we think you might enjoy. Brylcreem those strands, suit up and take a stroll down Madison Avenue. This week, we tell the rejection story of AMC's Mad Men:
According to Rolling Stone, Mad Men is the fourth-greatest television show of all time – bested only by Breaking Bad, The Wire and The Sopranos. But before Sterling Cooper ever opened its doors, Mad Men creator Matthew Weiner was rejected by every major network – including HBO, FX and Showtime. Weiner was told no one would watch a series about advertising, that his main character was an unlikable smoker slash philanderer and that viewers hated period pieces. Mad Men gathered rejections, then dust. Until Weiner got a phone call from a basic cable movie channel.
Follow Apostrophe:
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Sat, 02 Sep 2023 - 34min - 630 - The Sound of Persuasion
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day.
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Mon, 21 Aug 2023 - 28min - 629 - Genericide: When A Brand Name Becomes Generic
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
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Sat, 05 Aug 2023 - 27min - 628 - The Happy Homemaker: How Advertising Invented The Housewife - Part 2
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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Sat, 22 Jul 2023 - 27min - 627 - The Happy Homemaker: How Advertising Invented The Housewife - Part 1
This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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Sat, 08 Jul 2023 - 29min - 626 - Ask Terry 2023
It’s our final episode of the season already.
And as always, we throw the show open to our listeners.
And answer your questions.
We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’ll answer that burning question: What ever happened to the “follow the bouncing ball” sing-along commercials.
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Sat, 24 Jun 2023 - 27min - 625 - Hiding in Plain Sight: The Surprising Influence of Marketing
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.
It’s marketing hiding in plain sight.
Like the concept of jaywalking – born of marketing.
How marketing created the 10,000-steps-a-day health goal.
And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now.
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Sat, 17 Jun 2023 - 27min - 624 - Bookmarks 2023
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence.
But every season, there isn’t enough room to include all the great stories I find.
So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.
We’ll tell an amazing story about the book Goodnight Moon.
We’ll tell you why David Bowie seemed to have two different-coloured eyes.
We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws.
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Sat, 10 Jun 2023 - 28min - 623 - The Allure of the Bad-Ass: Advertising Antiheroes
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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Sat, 03 Jun 2023 - 28min - 622 - Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill generates free press.
We’ll talk about a ketchup company who gave a man a free boat.
A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.
And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.
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Sat, 27 May 2023 - 28min - 621 - The Phrase That Pays: Marketing Contests
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the other hand, companies can lose control over them pretty quickly.
This week, we look at some of the most interesting – and hilarious – marketing contests.
Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.
True story.
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Sat, 20 May 2023 - 27min - 620 - Canadaland Goes Under The Influence
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers.
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Sat, 13 May 2023 - 40min - 619 - Billboards Are Always in Bloom
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They need to contain an idea.
And they need to communicate quickly as people speed by.
This week on Under The Influence, we look at the most creative billboards from around the world.
We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.
How one airline used a billboard that could detect planes passing overhead.
And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.
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Sat, 06 May 2023 - 27min - 618 - Brand Envy (2023)
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years.
One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.
Another company teamed up with a certain debonaire spy 60 years ago.
And a fourth brand has made a fortune blowing bubbles for over 75 years.
Their stories are fascinating.
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Sat, 29 Apr 2023 - 30min - 617 - Hitting the Road with Marketing Mobiles
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.
This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.
They’ve actually been around for over 100 years.
We’ll crack open the story behind the Planters Peanut Nutmobiles.
We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.
And we’ll tell the story of the famous Oscar Meyer Wienermobiles.
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Sat, 22 Apr 2023 - 29min - 616 - Johnny Wants the Jet: The Loopy World of Loopholes
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.
A loophole can help a company overcome barriers in the marketplace.
Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.
And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.
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Sat, 15 Apr 2023 - 27min - 615 - Hard Days & Golden Knights: The World of Brand Twins
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.
And they either get along – or they sue each other into oblivion.
This week, we look at “Brand Twins.”
We’ll talk about when Guns N’ Roses sued Guns and Rosé.
We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL.
And that time Ringo sued the Ring O sex toy company.
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Sat, 08 Apr 2023 - 28min - 614 - Long Overdue: The Creative Boom of Library Marketing (Encore)
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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Sat, 01 Apr 2023 - 27min - 613 - Touch The Pickle: Marketing Gender Equality
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
But that’s incorrect. Martina Navratilova has 9.
This week, we look at remarkable ideas that promote gender equality.
Including an idea called Correct the Internet.com.
And one that challenged menstruation taboos with a program called “Touch the pickle.”
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Sat, 25 Mar 2023 - 27min - 612 - You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
This week, we talk about hotel marketing.
Specifically, how some hotels attract guests by advertising specific rooms.
Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.
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Sat, 18 Mar 2023 - 28min - 610 - Dish Night at the Movies: Marketing Motion Pictures
This week, we’re talking about the creative ways Hollywood markets films.
We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.
And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.
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Sat, 11 Mar 2023 - 27min - 609 - The Commercial From The Black Lagoon: Horror in Advertising
This week we look at horror in advertising.
We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film.
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Sat, 04 Mar 2023 - 27min - 608 - When You've Got It, Flaunt It: The George Lois Story
In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.
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Sun, 26 Feb 2023 - 27min - 607 - Only In Advertising: Stories From The Front Lines (Encore)
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.
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Sat, 18 Feb 2023 - 28min - 606 - Gold, Silver & Spinach: TV Shows As Marketing
With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.
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Sat, 11 Feb 2023 - 30min - 605 - Fish Where The Fish Are: Surprising Help Wanted Ads
This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers.
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Sat, 04 Feb 2023 - 26min - 604 - One Sentence Sermons: The Wit of Church Signs
This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it.
We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign fails.
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Sat, 28 Jan 2023 - 26min - 603 - Tools for the Family Jewels: Gender Bending Brands
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
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Sat, 21 Jan 2023 - 27min - 602 - The Willy Wonka Secret: Candy Bar Advertising
This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial.
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Sat, 14 Jan 2023 - 27min - 601 - Backstage at the Vinyl Cafe comes to Apostrophe
We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.
Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories.
I have a story, too. The first time I met Stuart.
Enjoy.
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Wed, 11 Jan 2023 - 3min - 600 - London Bridge Is Down: How The Queen’s Death Affects Marketing
To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,
giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them
– or not.
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Sat, 07 Jan 2023 - 27min - 599 - We're back January 7th
Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store...
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Tue, 03 Jan 2023 - 1min - 598 - Even More Remarkable Brands
This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they’re not only remarkable brands, they’re remarkable stories as well.
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Sat, 26 Nov 2022 - 28min - 597 - Mad Women
This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New York” campaign, as well as some of the top ad women of today.
Move over Mad Men, it’s time to honour the Mad Women.
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Sat, 12 Nov 2022 - 31min - 596 - S3E05 - Marketing Rock and Roll, Part Two
This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.
The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.
We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.
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Sat, 05 Nov 2022 - 25min - 595 - Burn The Boats: Brands That Risked and Won
This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.
They are the true warriors who “burned the boats” so there was no turning back – and then made history.
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Sat, 29 Oct 2022 - 28min - 594 - Ageism In Advertising
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is.
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Sat, 15 Oct 2022 - 29min - 593 - Rejecting Colonel Harland Sanders
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up.
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Tue, 04 Oct 2022 - 43min - 592 - The Commercials You Grew Up With
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio.
And remember one thing – you have to be in bed by the time Bonanza comes on.
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Sat, 17 Sep 2022 - 22min - 591 - S3E04 - Marketing Rock and Roll, Part One
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
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Mon, 05 Sep 2022 - 24min - 590 - AOP Goes to the Movies
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. It’s true. Hope you’ll join us. And pass the popcorn.
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Sat, 03 Sep 2022 - 25min - 589 - Marketing Pioneers
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever.
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Sat, 20 Aug 2022 - 23min - 588 - Candid Commercials: Real People in Advertising
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable.
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Sat, 06 Aug 2022 - 25min - 587 - It's Not Easy Being Green: Green Marketing
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green.
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Sat, 23 Jul 2022 - 25min - 586 - Luxury Advertising
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
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Fri, 15 Jul 2022 - 28min - 585 - Bonus Episodes from Age of Persuasion 2011
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.
All episodes have been remastered to fit our Under The Influence format.
Episodes drop every two weeks from now until November. Enjoy.
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Tue, 12 Jul 2022 - 1min - 584 - S11E25 - Ask Terry (2022)
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers.
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Sat, 25 Jun 2022 - 27min - 583 - S11E24 - Arch Enemies
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
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Sat, 18 Jun 2022 - 27min - 582 - S11E23 - Bookmarks 2022
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate.
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Sat, 11 Jun 2022 - 27min - 581 - S11E22 - Brand Envy 2022
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades.
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Sat, 04 Jun 2022 - 27min - 580 - S11E21 - "Rule Breakers"
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget.
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Sat, 28 May 2022 - 27min - 579 - S11E20 - Brilliantly Bland: Why Boring Sells
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?
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Sat, 21 May 2022 - 27min - 578 - Rejecting The Rubik's Cube
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast."This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 million Rubik's Cubes have been sold. It's a story full of twists and turns. If you like what you hear, there are over 40 episodes to dive into. Enjoy.
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Sat, 14 May 2022 - 42min - 577 - S11E18 - Confessions of a Book Lover: The Art of Marketing Books
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.
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Sat, 07 May 2022 - 27min - 576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly.
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Sat, 30 Apr 2022 - 27min - 575 - S11E16 - Only in Advertising: Stories from the Front Lines
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.
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Sat, 23 Apr 2022 - 28min - 574 - S11E15 - Surprising Origin Stories
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.
We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR.
And we’ll tell the story of how the Lamborghini supercar began with a tractor… and an insult.
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Sat, 16 Apr 2022 - 27min
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