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Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


Hosted on Acast. See acast.com/privacy for more information.

651 - When You're This Big, They Call you Mister
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  • 651 - When You're This Big, They Call you Mister

    There are some time-honored honorifics in the world of marketing.

     

    “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. 

     

    Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.

     

    They’re usually leaders in their category.

     

    Is it because those products are the best?

     

    Or – is it because those brand names give the products a sense of respect and authority?




    Hosted on Acast. See acast.com/privacy for more information.

    Sat, 16 Mar 2024 - 27min
  • 650 - Terry Interviews Arkells Lead Singer Max Kerman

    Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry.


    Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.



    Hosted on Acast. See acast.com/privacy for more information.

    Mon, 11 Mar 2024 - 38min
  • 649 - Buy-O-Pics: When Brands Become Movies

    As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.


    “Barbie” is breaking box office records.


     “Air” tells the story of Nike signing Michael Jordan.


    “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.

     

    And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.


    They don’t only tell the brand stories, they each ask big, existential questions.



    Hosted on Acast. See acast.com/privacy for more information.

    Sat, 09 Mar 2024 - 28min
  • 648 - Seeing is Believing: The Power of Demonstration Commercials - Part 2

    Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.


    Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.


    And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point.





    Hosted on Acast. See acast.com/privacy for more information.

    Sat, 02 Mar 2024 - 26min
  • 647 - Seeing is Believing: The Power of Demonstration Commercials

    This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.


    Because there is nothing more powerful than a dramatic product demonstration.


    We’ll talk about a famous Krazy Glue commercial.


    And a Volvo ad where the ad writer risked his life to demonstrate a point.




    Hosted on Acast. See acast.com/privacy for more information.

    Sat, 24 Feb 2024 - 26min
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