Bonanza: Product Growth

In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.

The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay.

As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates.

Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations.

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Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry.

In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compelling narrative filled with challenges, triumphs, and invaluable lessons learned along the way. From the early struggles of finding guests for their podcast to scaling their business to millions in ARR, the duo reflects on the pivotal moments that shaped their trajectory.

With a focus on humility, authenticity, and fostering genuine relationships, Thomas and Daniel delve into the intricacies of community building and the significance of personalized engagement. They discuss the importance of taking the backseat and allowing the community to drive growth, while also emphasizing the need for clear communication and mutual respect in business partnerships.

Listeners are treated to a wealth of actionable advice and practical strategies for nurturing relationships, navigating challenges, and achieving sustainable growth in the competitive SaaS landscape. Whether you're an aspiring entrepreneur, seasoned business leader, or simply passionate about community building, this episode promises to inspire and enlighten.

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In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts.

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In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one product capability to perfection, unlocking the potential for unbeatable value propositions and sustained success in the competitive market. Tune in for actionable insights on navigating the startup landscape with clarity and purpose.

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Bonanza Growth Shorts returns!

Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of user-centric design, and the significance of rapid iteration in creating impactful apps.

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Welcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement.

Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embracing the power of AI tools like Chat GPT, Rolf offers valuable insights into how businesses can leverage generative AI to streamline workflows and stay ahead of the curve.

Join Behrad and Rolf as they discuss practical use cases of Chat GPT, from brainstorming sessions to content creation, and explore the potential of AI in shaping the future of digital marketing. Plus, discover how Rolf's Friday routine of exploring the latest AI advancements can inspire you to optimize your own workflows.

Excited to learn more? Don't miss out on the live podcast recordings on LinkedIn Live, where you can engage with Behrad and his guests in real-time.

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Welcome back to another episode of Bonanza Growth Shorts!

Join Behrad Mirafshar, CEO and Founder of Bonanza Studios, on a riveting journey into the heart of product focus. Drawing from his wealth of experience and expertise, Behrad delves deep into the strategic importance of understanding your product's category, competitors, and market dynamics.

In this insightful discussion, Behrad unveils the key characteristics of exceptional products, using real-world examples like Calendly, Loom, and Zoom to illustrate the power of specialization. Through his meticulous analysis, Behrad emphasizes the critical components of achieving product-market fit, including founder-market alignment, problem-solution resonance, and a robust go-to-market strategy.

Listeners are treated to a masterclass in entrepreneurial decision-making as Behrad navigates the delicate balance between ambition and focus. With clarity and conviction, he shares invaluable insights on how Bonanza Studios approaches product development and market domination.

Whether you're a seasoned entrepreneur or a budding startup enthusiast, this episode of Bonanza Growth Shorts promises to inspire and educate.

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Welcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys.

In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting landscapes of tech, Enzo's insights are nothing short of transformative. From his formative years at Intercom to the bold leap into co-founding June, Enzo's tale is a testament to the power of passion, perseverance, and unwavering vision.

Behrad and Enzo traverse the highs and lows of the entrepreneurial roller coaster, delving deep into the nuances of building and scaling a disruptive startup. From the initial spark of inspiration to the nitty-gritty of product development and beyond, no stone is left unturned in this captivating conversation.

But it's not just about the journey—it's about the lessons learned along the way. Enzo opens up about the challenges of identifying market needs, refining product-market fit, and navigating the delicate dance of pricing strategies in the competitive world of B2B SaaS.

And what about the oft-overlooked cornerstone of startup success—the co-founder relationship? Behrad and Enzo pull back the curtain on the art of collaboration, sharing invaluable insights on conflict resolution, communication, and the delicate balance of trust and accountability.

So whether you're a seasoned founder charting new horizons or a budding entrepreneur on the brink of greatness, Bonanza Growth is your passport to the cutting edge of innovation. Tune in, buckle up, and prepare to be inspired as we journey through the untamed wilderness of entrepreneurship together.

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Welcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. 

In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.

Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.

They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.

Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.


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Bonanza Growth is BACK with our first full length episode of 2024!

Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. 

Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.

In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.

But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.

As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.

Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast.
 

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In this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools.

Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like Spotify, he urges businesses to capitalize on the available talent pool.

The episode stresses the value of having an efficient core team, citing successful collaborations with startups that already possess capable teams. Behrad advocates for leveraging AI tools and external support, like Bonanza Studios, to fill specific skill or execution gaps.

As the economy trends positively, Behrad urges businesses to act swiftly in hiring, predicting increased competition for top talent in 2024. This short and insightful episode serves as a reminder to strategize for the year ahead and seize the current hiring landscape.

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Join Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.

Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.

Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups.

In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach.

Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth.

Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies.

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Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.

In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.

Join Behrad as he unravels several key points:

People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions.Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months.Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership.Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals.Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war.Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window.

Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes!


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Welcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people."

Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical insights on identifying a growing market and serving ideal customer profiles.

Throughout the episode, Behrad zeroes in on the pivotal role of positioning and messaging in the B2B SaaS landscape. Learn how to effectively target your audience through a process of omission and the importance of communication, messaging, and broadcasting expertise. Behrad outlines practical steps to build trust, a key element for founder-led marketing in early-stage B2B SaaS startups.

As Behrad navigates the challenges of replicating oneself for potential buyers, he emphasizes the significance of the homepage. Discover why an effective homepage is more critical than a sprawling marketing website. Behrad breaks down the elements needed to establish trust, from sharing deep insights and understanding prospects' pain points to positioning your product uniquely and providing compelling social proof.

Whether you're a founder looking to scale your startup or simply fascinated by the intricacies of B2B SaaS growth, Behrad's insights in this episode are actionable and insightful.

Thanks for joining Behrad and Bonanaza Studios on this journey! Until the next short episode, stay healthy and safe. Happy 2024!

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Welcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024.

In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023.

With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure of a major client, Bonanza Studios not only weathered the storm but achieved a remarkable 10% revenue growth.

As Behrad delves into the intricacies of the past year, he reflects on the initial uncertainty and urgency that shaped the beginning of 2023. Despite the challenges, he emerges with a positive outlook for 2024, laying out compelling reasons for his optimism.

Behrad's optimism for 2024 stems from a global economy settling into a new reality after two years of downturn. He foresees a shift from recession to growth, supported by positive signs in the B2B SaaS sector. With potential interest rate reductions in the US and a renewed stream of investments, Behrad encourages early-stage startups to gear up for a more favorable landscape.

As Bonanza Studios experiences a positive trend with increasing leads and imminent new business closures, Behrad encourages fellow entrepreneurs to approach 2024 with strategic planning. In a climate where businesses are transitioning from defense to offense, he emphasizes the importance of cracking the code, achieving product-market fit, and preparing for subsequent funding rounds.

Join Behrad in this special episode as he shares insights, optimism, and a call to action for entrepreneurs gearing up for the promising journey of 2024. Stay hopeful, plan diligently, and let's embrace the positive change ahead!


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Welcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales.

As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how to position and brand their products.

In this enlightening episode, Behrad sheds light on the crucial differences in sales dynamics between B2B and B2C. Drawing from his extensive experience auditing websites, he uncovers a staggering 90% to 95% deficiency in clearly communicating product benefits to the target audience.

Behrad emphasizes the urgency for B2B startups to grasp the unique nature of their market. Unlike B2C, where aspirational branding and lifestyle appeal play a pivotal role, B2B success hinges on solving immediate and pressing issues for clients.

He unveils two key distinctions in B2B sales – the necessity for products to address origin problems and the involvement of multiple personas in the decision-making process. Behrad provides valuable insights into website design and branding collateral, urging founders to align their messaging with the specific needs of decision-makers, influencers, and end-users.

Drawing from a personal experience in a startup's early days, Behrad underscores the pitfalls of a broad targeting approach. Lack of focus and generic messaging can cripple a startup's growth, resulting in a struggle to find a dedicated customer base.

As the episode concludes, Behrad leaves listeners with two crucial questions for reflection – Does your B2B startup have a niche target? And, if so, is the communication of your product's benefits on your homepage crystal clear?

Tune in to this short yet impactful episode to gain valuable insights into the world of B2B sales and messaging from Behrad, who has played a pivotal role in the success of over 50 startups in the past four years. Don't miss out on the wisdom that can help your business navigate the intricacies of the B2B landscape.

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Welcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders.

In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, resilience, and the high-performance culture that drives organizations to new heights.

Discover the secrets behind creating an effortless customer experience, the power of building case studies, and the collaboration between sales, marketing, and product teams. Steve shares invaluable insights, emphasizing the importance of focusing on the "brilliant basics" for startup success and the need for transparent communication about costs and business justifications.

Together Behrad and Steve unravel the art of relationship-building in sales. Learn about becoming a customer's trusted coach, navigating multi-stakeholder decision-making, and mastering negotiation without conceding blindly. Steve provides practical tips for improving your sales skills and shares insights from his company, Salestrong, dedicated to enhancing sales team capabilities and driving growth.

Get ready to elevate your business acumen, challenge conventional thinking, and embark on a journey of growth and innovation. This is Bonanza Growth—where brilliance meets business. Subscribe now and join us every week for a front-row seat to the strategies and stories that fuel success.


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Welcome back to Bonanza Growth where every week your host Behrad Mirafshar takes you on an exhilarating journey into the minds of industry experts. This week, we dive deep into the world of product leadership and entrepreneurship with the extraordinary Patrick Haede.

🚀 About Patrick:

A trailblazer since the age of 16, Patrick has been building teams and companies, making mistakes, and transforming them into lessons. Hailing from Germany but globe-trotting between Amsterdam and Berlin, Patrick is the driving force behind Sonic, a cutting-edge product and technology studio. As an angel investor, host of the Quick Coffee podcast, and advisor to early-stage startups, Patrick's insights are a treasure trove for any aspiring entrepreneur.

👶 Parenthood Meets Entrepreneurship:

In a candid exchange, Patrick shares the seismic impact of becoming a father and the art of navigating parenthood's unpredictable waters while leading a dynamic professional life. The hosts unveil the secrets of efficient decision-making, time management, and cultivating a calm leadership approach amidst the chaos.

🚀 Elevator Pitch for Sonic:

Patrick unfolds the narrative behind Sonic, a powerhouse studio partnering with startups on product and tech strategy, development, and organizational design. Tune in to discover how Sonic crafts the crucial foundation for startups, paving the way for their success.

💡 Startup Challenges and Solutions:

The conversation takes a captivating turn as the trio delves into the challenges of talent acquisition for startups and the transformative benefits of engaging external experts. Learn about Sonic's unique approach, leaving a lasting impact on the trajectory of early-stage businesses.

Get ready for a riveting exploration of entrepreneurship, parenthood, and the early stages of startups. Packed with personal anecdotes and professional insights, this episode promises a dynamic and engaging dialogue that will leave you inspired and informed. Don't miss out on the explosive insights of Patrick Haede on this episode of Bonanza Growth! 🚀✨


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🚀  Welcome back to Bonanza Growth!

Get ready for an exhilarating journey into the world of business and entrepreneurship with your host Behrad Mirafshar, the trailblazing founder and CEO of Bonanza Studios. Every week, Behrad sits down with industry titans, and this week's special guests are no exception—welcome Catherine Chabiron and Fabrice Bernhard from Theodo, the international tech consultancy that's redefining innovation.

Meet the Game-Changers:

Catherine Chabiron: A force to be reckoned with, Catherine is an executive coach, Lean expert, and active volunteer at the Institut Lean France. She challenges the norm, advocating for developing competences over outsourcing, and focuses on flowing products and services to create real customer value.

Fabrice Bernhard: Co-founder of Theodo, Fabrice has steered the company's remarkable 50% annual growth for the past eight years, culminating in an impressive €90M turnover in 2022. Based in London for international expansion, Fabrice is passionate about the transformative power of tech and Lean practices.

Dive into Lean Brilliance:

In this riveting podcast episode, Catherine and Fabrice unveil the secrets behind Theodo's Lean journey. From navigating growth challenges to maintaining unwavering customer focus, they share insights on the paradigm shift from Agile to Lean. Discover how Lean empowers people, fuels creativity, and transforms organizations into hubs of ingenuity.

Key Takeaways:

🌐 Scaling Innovatively: Explore Theodo's evolutionary path from Agile to Lean and its impact on the company's skyrocketing success.

🚀 Lean Culture Unleashed: Understand how Lean principles bring customer obsession to the forefront, fostering creativity and problem-solving across the organization.

🌟 Gemba Walks and More: Delve into Theodo's strategies for maintaining a customer-focused culture, from gemba walks to visual management, rituals, and indicators.

💡 Thinking Transformation: Learn how Lean isn't just a set of tools but a mindset that transforms thinking across all levels of the organization.

Inspiration Awaits:

This podcast is more than just insights; it's a call to action! Catherine and Fabrice's anecdotes and experiences will leave you inspired to embrace Lean principles, transforming your workplace into a hub of innovation. Don't miss this dynamic episode on Bonanza Growth—the podcast that's propelling businesses into realms of unparalleled success through the magic of Lean transformation.

🎧 Tune in and revolutionize your approach to business growth! 🚀

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Welcome back to Bonanza Growth!

🎙️ In this episode we join host Behrad Mirafshar as he sits down with industry expert Dave Martin, an outcome leadership coach and former CPO, to explore the intriguing dynamics of strategic product growth. Together, they unravel the insights from Dave's latest book, "The Product Momentum Gap," delving into the challenges faced by product leaders and the keys to navigating misalignments and scaling hurdles.

🚀 Dave introduces the groundbreaking concept of the "Product Value Creation Plan," emphasizing the need for leadership alignment and fostering a culture that allows product teams the autonomy to craft products with customer-centric value. The conversation spans from breaking down biases within leadership teams to differentiating between business and product strategy. It's a deep dive into mastering Product-Market Fit, understanding the dynamic nature of startups, and strategically targeting success.

👥 Behrad and Dave also share success stories, emphasizing the power of strategic thinking, leadership alignment, and the importance of prioritizing critical problems. Whether you're a seasoned professional or a startup enthusiast, this episode is a goldmine of insights that will fuel your growth mindset. Tune in to Bonanza Growth and embark on a journey of innovation, collaboration, and strategic product excellence. 🎧

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Welcome back to Bonanza Growth, the podcast that invites you to join host Behrad Mirafshar, Founder and CEO of Bonanza Studios, on a journey of innovation and expertise. Each week, Behrad sits down with an industry expert for a deep dive into their area of specialization. Our aim? To deliver you a treasure trove of knowledge and insights.

In this episode, we bring you a thrilling recap of a recent webinar featuring the exceptional Teresa Cain. Meet Teresa, a trailblazing leader with a remarkable career spanning 16 years. She's no stranger to the realms of product development, technology, healthcare, and patient engagement. As a consultant for healthcare startups, she crafts winning strategies and visionary paths that pave the way for securing venture capital funding. Her track record speaks volumes: skyrocketing user adoption by over 300% annually and maintaining consistent revenue growth of 25% per year for portfolios exceeding $100 million.

Teresa's not just a seasoned pro; she's passionate about giving back to her community, sitting on the Corporate Advisory Council for Central Exchange and the Strategic Advisory Board for DevStride. It's no wonder we're thrilled to feature her as our guest.

Now, let's dive into the captivating world of two-hour design sprints. The speaker shares the secrets of how two-hour design sprints outshine the traditional five-day format. You'll learn about the time-saving, globe-connecting, and resource-optimizing advantages of this method. Plus, discover why tools like Figma and FigJam are your best allies in the world of digital collaboration.

The breakdown covers every phase, from pinpointing challenges to sketching and voting for ideas. Time is of the essence, and efficient time management is the key to success. Find out how to harness templates and tools for productive brainstorming sessions that bring about game-changing solutions.

In the real world, we explore various practical applications of two-hour design sprints. Dive into case studies that showcase how these sprints improve user adoption, explore cutting-edge integrations like Chat GPT, and even redesign customer dashboards. Discover the real-world benefits of this approach in solving focused problems within organizations.

The final part revolves around involving target users in the design process. It's all about building lasting relationships with customers early in the design journey and maintaining a reliable pool of feedback providers. You'll also learn the ideal number of stakeholders for a productive two-hour design sprint.

With insights into the wonders of two-hour design sprints, practical steps for seamless execution, and real-world examples of their transformative power, you'll leave this episode armed with a newfound appreciation for efficient design thinking. Join us on this journey of growth, innovation, and discovery – only on "Bonanza Growth."

Want to watch the whole episode? Check it out here.

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Welcome back to Bonanza Growth, the podcast that delves deep into the ever-evolving realms of branding, marketing, and design. Unlock the secrets of fintech success as host Behrad Mirafshar dives deep into the intricacies of startup growth with Elliott Limb, a true titan of the banking and fintech industry.

In this riveting discussion, these two experts dissect the challenges and strategies of scaling startups in the fintech sector. Discover how to navigate demanding clients, the evolving roles of consultants, and the pivotal importance of customer success. Elliot emphasizes the profound significance of focusing on customer adoption and expansion, maintaining unwavering trust with investors, and serving existing clients to fuel your company's growth.

Explore the transformative journey from founder to CEO and the need for transparency in board meetings. Elliot and Behrad peel back the layers of the maturation process founders undergo as their businesses evolve, offering priceless insights into the fintech startup ecosystem.

The two also discuss the unique challenges faced by founders in scaling their ventures and the indispensable role of investors in the growth process. You'll hear about the necessity for founders to embrace adaptability, relinquish certain responsibilities, and evolve their roles to align with the company's trajectory and shareholder interests.

The discussion underscores the paramount importance of open and honest communication between founders and investors. In some cases, founders might need to transition into advisory or board roles, while in others, they may have to exit the company if their vision diverges from its direction. Additionally, the conversation delves into the pivotal role of HR in scaling businesses, highlighting how senior HR personnel can offer invaluable insights and guidance to CEOs and founders. Talent management and culture are central themes in the journey of a growing company.

As the conversation evolves, you'll gain insight into the criteria that investors employ when evaluating businesses for investment. This includes factors like forecast accuracy and the ability to demonstrate predictable and sustainable growth. The episode culminates with a resounding call for founders to seek investors who bring true value and for investors to actively contribute to the growth of the companies they invest in.

Join Behrad and Elliott in this compelling podcast that unravels the complex and exhilarating world of fintech startups, providing you with the knowledge and inspiration to thrive in this ever-evolving industry. Don't miss this episode of Bonanza Growth where the future of fintech unfolds before your ears.


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In this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.

Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.

Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty.

Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time.

Learn more about Bonanza Studios here.

Follow us on LinkedIn here.

Follow Curt Schreiber on LinkedIn here.

Welcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing.

In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thriving marketing agency. Discover how he transformed his life and business, and how he took Alpha Inbound from $5,000 a month to an astonishing $100,000 a month in just two years.

Nigel's insights are invaluable. Learn about the power of founder-led marketing and personal branding, and how consistency on platforms like LinkedIn can supercharge your business development. Understand the importance of honesty, trust, and long-term relationships in the agency world. Nigel reveals the difference between zero-sum thinking and positive-sum thinking, emphasizing the significance of building partnerships and aligning sales and fulfillment teams.

But that's not all! Nigel also shares his wisdom on marketing efficiency ratios, the role of AI in the future of marketing, and the need to capture first-party data. Plus, he discusses the magic of product development, subscription models, and the incredible impact of creating a thriving community around your brand.

Don't miss this captivating conversation, filled with practical advice, real-world experiences, and a glimpse into the exciting future of entrepreneurship and marketing. Tune in now and get ready for a rollercoaster ride of business insights and inspiration. Bonanza Growth - where success stories come to life!

Learn more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Follow Nigel Thomas on LinkedIn here.

Welcome to Bonanza Growth, the podcast where Behrad Mirafshar, founder and CEO of Bonanza Studios, delves deep into captivating conversations with industry experts. This isn't your typical scripted podcast; it's all about diving headfirst into fascinating topics without excessive preparation, just like the innovative approach of our guest experts.

In this episode, we're joined by Ilya Dmitruk, the founder of Eleken, for a thrilling discussion about the world of UX design in the SaaS industry. Ilya provides invaluable insights into the unique services his company offers, highlighting the benefits of a specialized, subscription-based model that brings stability and predictability to SaaS clients.

Discover the remarkable journey of Eleken, which transformed from a general design studio to a focused and thriving business catering specifically to SaaS companies. Ilya's story demonstrates the power of niche specialization and how it can lead to remarkable growth and success.

Listen in as Ilya shares his hiring strategies, emphasizing the importance of not only design skills but also soft skills, like English proficiency, in building a successful team. Learn how Eleken invests in its team members through training, career ladders, and development plans to ensure their satisfaction and retention.

Ilya's insights into designing MVPs for SaaS products, the challenges founders face when seeking design partners, and the dynamic state of the industry in 2023 are sure to inspire and inform entrepreneurs and business leaders.Don't miss out on this eye-opening episode that explores the ups and downs of the industry, the state of the European market, and the importance of maintaining a healthy cash flow to secure your business's future.

Tune in to Bonanza Growth and let Behrad take you on an exciting journey through the world of design and business, one captivating conversation at a time.

Learn more about Bonanza Studios here.

Follow Bonanza on LinkedIn here.

Follow Ilya Dmitruk on LinkedIn here.

Welcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table.

In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to assisting early-stage founders in positioning their products and effectively translating that positioning into compelling website messaging. Anthony's professional journey is nothing short of remarkable, including achievements such as contributing to an email newsletter with an astounding 200,000 subscribers, creating a thriving community for individuals recovering from religious trauma, and launching a podcast with a consistent audience of over 11,000 downloads per episode. But that's just the beginning.

The conversation starts with a bit of small talk about the summer weather in Chicago and its unusual impact due to wildfires in Canada. From there, Behrad and Anthony delve into Anthony's background, uncovering his Chicago roots and his transition from the bustling city center to the suburbs.

The heart of the discussion revolves around the niche market that Fletch PMM caters to – early-stage startup founders on LinkedIn. Behrad and Anthony underscore the significance of this niche and how Fletch PMM's specialized services cater to the unique needs of this specific audience.

One of the most intriguing aspects of Fletch PMM's approach is its focus on providing packaged services for startups, particularly in website messaging and positioning. Anthony explains why this specialization reduces competition in this niche and allows them to offer tailored solutions that resonate with their clients.

As the conversation continues, the duo explores how Fletch PMM utilizes its website messaging services as a "foot in the door" strategy to upsell additional services. Anthony provides valuable insights into the process of addressing immediate service-level needs of clients, such as improving website copy, before diving into broader strategic discussions.

Anthony clarifies that Fletch PMM primarily sells strategy, with website copy being just one aspect of their comprehensive approach. The discussion emphasizes the importance of helping clients articulate their value proposition, positioning, and messaging effectively within the market.

The concept of "minimum viable positioning" emerges as a powerful strategy, where startups need to convey at least one specific aspect about their product and one specific aspect about their target market in their messaging to be memorable and effective.

One common challenge that startups face is the lack of a marketing background among their founders. Anthony emphasizes how many early-stage founders need assistance in crafting messaging that truly resonates with their audience.

Join us for an engaging and informative discussion that's bound to take your startup to new heights. Bonanza Growth podcast is your go-to resource for startup success, and this episode is no exception!

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Check out more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Follow Anthony Pierri on  LinkedIn here.

Get ready for a journey into the world of SaaS growth on Bonanza Growth! Join your host, Behrad Mirafshar, the founder and CEO of Bonanza Studios, as he takes you on a thrilling ride through the realms of entrepreneurship, time management, and the challenges of balancing business and fatherhood.

In this episode, Behrad sits down with the remarkable Julian Rothkamp, Brand CMO at saas.group, for an unforgettable conversation. Together, they dive deep into the experiences of a successful SaaS business founder, exploring the twists and turns of their unique journey.

Discover the crucial role content marketing plays in the growth of bootstrapped businesses, and learn about the striking differences between bootstrapped and venture-funded companies' marketing strategies. Julian sheds light on the complexities of scaling a business after reaching $1 million in ARR, delves into the potential culture clash when introducing venture capital, and underscores the importance of trust in managing a global team.

The conversation explores the age-old question of whether to bootstrap or raise funds, considering various factors like market conditions and ownership preferences. Gain insights into the significance of aligning personal values and aspirations with business decisions.

In the realm of marketing, Julian emphasizes the power of branding, community building, and the creation of brand ambassadors to fuel organic growth. Get inspired by their creative marketing strategies, including unique illustrations and fun side projects, designed to engage audiences and set brands apart.

Join us on Bonanza Growth as we unravel the secrets to successful SaaS business growth, uncover the challenges of scaling, and understand the art of aligning values with entrepreneurship. Don't miss this dynamic conversation that will leave you energized and ready to conquer your own entrepreneurial journey! 

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Check out more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Follow Julian Rothkamp on  LinkedIn here.

In this new episode, host Behrad Mirafshar invites you to dive into the captivating world of entrepreneurship and personal values with the extraordinary Mario Rueda. This episode is a rollercoaster ride of insights, experiences, and a profound exploration of aligning your career choices with your intrinsic values and lifestyle preferences.

Mario kicks off the conversation by contrasting the world of "quick buck" entrepreneurs with those who seek to craft a meaningful and fulfilling entrepreneurial lifestyle. He unveils the allure of entrepreneurship, where being your own boss, setting your rules, and crafting your ideal work-life balance reign supreme. It's a powerful testament to the freedom and control that entrepreneurship can offer.

But that's just the beginning. Mario delves into the fascinating world of geo-economic arbitrage, where individuals can live in less developed economies while working with clients in thriving nations. The possibilities for a balanced and affordable lifestyle are limitless.

As Mario takes us on a journey through time, we witness how the entrepreneurial landscape has evolved. The emergence of remote work and cross-border opportunities has transformed the game, offering unprecedented chances for individuals in economically challenged regions.

Prepare to be inspired as Mario unveils his unexpected venture into podcasting. It's a tale of self-discovery, where Mario identifies his core values, fueling his insatiable curiosity and leading to the creation of his podcast. He emphasizes the critical importance of understanding your values to make informed career choices.

But that's not all; Mario's podcast has expanded its horizons, focusing on individuals shaping the future and the dire need for media literacy, particularly in the age of social media. His concerns about younger generations glued to screens and the potential consequences are thought-provoking.

Mario dives deep into society's value shifts, from valuing speed and convenience to the newfound appreciation for connection to oneself and nature. The impact on children and the uncertain future of these trends are explored, with technology playing a double-edged role.

Listeners are treated to invaluable advice from Mario on aligning with their values and finding intrinsic energy. He encourages making a list of core values and identifying moments of true fulfillment to guide career decisions.

But the adventure doesn't stop there! Mario recounts a life-altering journey to Dvalvat and an encounter with photographer Christian Clauvers. The awe-inspiring grandeur of nature ignites a realization of our disconnection from the environment, prompting Mario to call for entrepreneurs and creators to solve real problems and contribute meaningfully to the world.

Don't miss this thrilling episode of Bonanza Growth as Mario Rueda takes you on an exhilarating journey through the intersection of entrepreneurship and personal values. It's a ride you won't want to miss!

Learn more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Follow Mario Rueda on LinkedIn here.

To listen to the full episode, click on the link below 👇

Spotify: https://open.spotify.com/episode/4QgURLbgsZloI5tnxfOdMI?si=cdeb01ba85924fe3

Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-43-can-you-afford-to-ignore-user-research-andrija/id1702489847?i=1000627591286&l=en-GB
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In this episode, join your hosts, Jarek and Ayesha from Bonanza Studios, as they welcome back the incredible Andrija Prelec, a seasoned UX designer and creative partner to forward-thinking businesses. Discover how Andrija's journey through 50+ digital projects and top 3% ranking among freelance UX/UI designers worldwide has shaped his unique perspective.

But that's just the beginning! The main course of this episode is a captivating exploration of user research and competitor analysis in UX Design. Andrija delves into the complex world of research, distinguishing between problem discovery and solution development phases. Learn how conducting user interviews, stakeholder discussions, and competitive analysis can supercharge your design process.

Get ready for valuable insights on creating user personas, conducting field studies, and aligning your team and stakeholders for success. Plus, uncover the crucial role empathy plays in designing exceptional user experiences.

Whether you're a seasoned UX professional or just beginning your journey, this podcast is your one-stop shop for all things UX. Join us at the UX Gym, where we flex our design muscles and break down the barriers to creating exceptional user experiences.

Tune in now and get ready to elevate your UX game! 🚀

In this episode, we're thrilled to have the incredible Damian Martone, Product Designer & Entrepreneur, and the mastermind behind Berlin's design community events, including the highly anticipated HATCH CONFERENCE.

In this captivating episode, Damian Martone shares his journey, passion, and vision. But wait, there's a twist! Here's a glimpse of what to expect:

Transition to Freelancing: Discover how Damian embarked on his career journey, from graphic design to the exciting world of freelancing. Find out why he made the leap and how it transformed his life.

Freelancing Challenges: Dive deep into the realities of freelancing, as Damian sheds light on the importance of discipline, client relationships, and the art of project selection.

Portfolio Tips: Damian reveals the secrets to crafting an attention-grabbing portfolio that leaves a lasting impression on potential clients. It's not just about aesthetics; it's about telling a compelling story.

Achievements Over Shiny Design: Learn why showcasing your accomplishments and the impact of your work trumps flashy design trends any day.

Editorial Approach: Discover Damian's unique take on creating a portfolio that's more than a collection of images; it's a narrative that speaks volumes.

Personal Branding: While we only scratched the surface, Damian hints at the importance of personal branding for designers. Find out how it can set you apart in the competitive world of design.

Authentic Personal Branding: Dive into Damian's philosophy on personal branding, rooted in authenticity and passion. Your personal brand is your unique story.

Connecting and Platform Building: Explore Damian's role as a connector and platform builder. His brand is about enabling others to shine.

AI in UX Design: The conversation takes a futuristic turn as Damian and Behrad discuss the impact of AI in UX design. AI is changing the game, but human creativity remains irreplaceable.

Job Market Insights: Get a sneak peek into how AI might affect the job market, and why skilled designers will always have a vital role to play.

The Future of Design: Damian and Behrad predict an exciting future where AI empowers designers to push the boundaries of creativity like never before.

The Future of Conferences: As AI continues to evolve, the role of conferences in fostering human interaction and creativity remains essential.

Join us every week on "Bonanza Growth" as we explore the ever-evolving world of design, entrepreneurship, and innovation. Get inspired, gain valuable insights, and ignite your creative spark.



Learn more about Bonanza Studios here.

Follow us on LinkedIn here.

Follow Damian Martone on LinkedIn here.

To listen to the full episode, click on the link below 👇

Spotify: https://open.spotify.com/episode/3JNxU1LDcvBBT3Vk0ntmfA?si=34e159f1fb03467f

Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-42-are-junior-designers-missing-out-on-user/id1702489847?i=1000626824983&l=en-GB
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Step into the UX Gym and get ready for an immersive journey into the realm of User Testing with our incredible guest, Petra Smolčić! 

In this exciting episode, we'll dissect the importance of User Testing, shedding light on why it's an absolute game-changer in the world of design. Whether you're a seasoned pro or just starting, these insights are invaluable for shaping user-centric products.

Are you a Junior Designer eager to make your mark? Petra and our hosts provide essential guidance on how to integrate user testing seamlessly into your initial projects. It's your recipe for success in your early design endeavors.

But wait, there's more! We delve into the fascinating topic of how aware companies are about the User Testing universe. Join us as we gauge the consciousness of businesses in the ever-evolving UX landscape.

In the realm of User Testing, two heavyweights square off: Quantitative vs. Qualitative. Discover the nuances between these approaches and gain the wisdom to choose the right one for your specific design challenges.

And last but not least, we lift the curtain on the cutting-edge AI tools revolutionizing User Testing. Petra uncovers the wonders of artificial intelligence and how it's transforming the way we conduct UX research.

Whether you're a UX veteran or a rookie designer, this episode of UX Gym offers a smooth and engaging exploration of User Testing. Tune in, soak up the knowledge, and embark on your journey to crafting exceptional user experiences! 🚀

Welcome to Bonanza Growth, the podcast where each week, host Behrad Mirafshar delves deep into the world of industry experts and thought leaders. Get ready for a captivating exploration of their expertise and insights.

In this episode, Behrad is joined by the remarkable Christian Rebernik, CEO, Founder, and Chancellor of Tomorrow University of Applied Sciences. Tune in as they embark on a riveting conversation that delves into entrepreneurship, sustainability, and the future of education.

Christian Rebernik, known for his entrepreneurial prowess, discusses his journey and shares invaluable insights on turning ideas into gold. From his experiences as the former CTO at N26 to his current role at Tomorrow Education, Christian's commitment to creating a sustainable society shines through.

Discover the power of purpose-driven education as they explore how Tomorrow University helps students define their values and passion, leading to more effective learning. Dive into the vibrant international community that enriches the educational experience.

Join us as we uncover Christian's role in Tomorrow Education and how he empowers students to make a meaningful impact. From admission processes to running classes, learn how Christian's mission aligns with the company's vision.

The conversation takes a thought-provoking turn as they discuss the broader implications of sustainability beyond climate issues. Christian's experiences with the United Nations World Food Program shed light on the solvable problems within global challenges like world hunger.

The two also explore the pressing concern of declining insect populations and their impact on biodiversity, emphasizing the need for fundamental changes in agriculture and education.

Don't miss this enlightening episode that will leave you inspired to prioritize impact over profit, revolutionize education, and address the world's most pressing challenges. Behrad and Christian's discussion offers valuable takeaways for aspiring entrepreneurs, emphasizing the importance of competence-based learning, ethical business practices, and empowering individuals to make a meaningful impact.

Join us on Bonanza Growth for a captivating journey into the minds of industry leaders, and get ready to unlock your potential for growth, impact, and innovation.



Follow Christian Rebernik on LinkedIn here

Find out more about Bonanza Studios here

Follow us on LinkedIn here

To listen to the full episode, click on the link below 👇

Spotify: https://open.spotify.com/episode/5eR1Uavd7K4EyNjmeRHcAv?si=cc67368dc3bc4c94

Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-41-whats-more-important-in-todays-design-world/id1702489847?i=1000626173852&l=en-GB

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Welcome to UX Gym, the ultimate workout for your design mind! Join your hosts, the dynamic duo of design, Jarek and Ayesha from Bonanza Studios, as they dive headfirst into the thrilling world of UX design. Each week, they'll unravel a new topic that's sending shockwaves through the industry, sparking heated debates among designers and beginners alike.

No more confusion! The hosts will guide you through the UX/UI wilderness, providing you with expert advice, real-world examples, and actionable tips. Whether you're a seasoned designer looking to sharpen your skills or a newbie just stepping into the arena, UX Gym has something for everyone.

They'll share personal stories, laugh at design blunders, and provide you with the secret sauce to make your designs sizzle. This isn't your average podcast; it's a masterclass in UX and UI, wrapped in engaging conversations and served with a side of fun.

Join us every week for a workout that will strengthen your design muscles, boost your creativity, and equip you with the knowledge and confidence you need to tackle any design challenge. Get ready to sweat it out at UX Gym!

Don't miss a single episode – subscribe now and embark on your journey to design greatness! 💪✨

And don’t miss out on Bonanza Studios’ very own UX Gym training course. Find out more:https://www.uxgym.pro/ 

In this episode of Bonanza Growth, host Behrad Mirafshar engages in a captivating conversation with Jared Williams, a distinguished UX industry veteran who has transitioned into an AI specialist. Together, they traverse a diverse landscape of topics poised to reshape the realms of design, development, and business.

Efficiency through AI takes center stage as Behrad and Jared explore how AI is becoming the catalyst for operational optimization. From automating repetitive tasks to streamlining workflows, AI promises to redefine efficiency across industries.

The duo then delves into AI's profound Impact on Design and Development. You'll gain insight into how AI is revolutionizing these processes, making them more effective and responsive to ever-evolving market demands.

The rapid acceleration of Go-to-Market Strategies is another focal point. AI's ability to dramatically reduce time to market is discussed in detail, highlighting its significance in today's fast-paced business ecosystem.

Jared brings his extensive experience to the fore, elucidating AI's broader Business Impact. From data-driven decision-making to enhanced customer insights, AI is positioned as a strategic game-changer for businesses of all sizes.

Democratizing AI emerges as a thought-provoking subject. Behrad and Jared contemplate the implications of making AI accessible to all, pondering its far-reaching consequences for industries and society at large.

Agile Processes and the Role of Research are thoughtfully examined. The hosts emphasize the importance of research in agile development and address common misconceptions surrounding agile methodologies.

The conversation pivots to the UX Design Field, where Behrad and Jared aim to debunk prevalent misunderstandings. They shed light on the work UX designers should be focusing on versus the tasks they often find themselves engaged in.

The notion of designers adopting a Business Lens is a recurring theme. Jared underscores the importance of designers understanding the broader business context and aligning their efforts with strategic objectives.

Lastly, the episode provides a forward-looking perspective on Career Strategy for Designers in 2024. Jared offers actionable insights into navigating the evolving design landscape, ensuring designers remain relevant and impactful.

Tune in to this episode of Bonanza Growth to gain valuable insights into the intersection of AI, design, and business. 

Whether you're an industry veteran or a newcomer, this conversation promises to expand your horizons and equip you with the knowledge needed to thrive in the ever-changing landscape of design and innovation. Stay ahead of the curve - listen now!


Find out more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Follow Jared Williams on LinkedIn here.

Watch the full episode:

Spotify: https://open.spotify.com/episode/4PjdtwdCKrvTHetg9U84nL?si=ac6699cef25a4343

Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-40-design-files-in-chaos-bastian-klenows-file/id1702489847?i=1000625273497&l=en-GB

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Step into the exciting world of UX design with "UX Gym"! Join your hosts Jarek and Ayesha from Bonanza Studios as they dive deep into the realm of user experience design every week. In this captivating episode, they bring you a special guest, the brilliant Bastian Klenow, a seasoned product designer with a wealth of experience.

Bastian takes center stage as he unveils his journey from architecture to UX design, sharing how he harnessed his passion for complex idea presentation and communication to elevate the field. As an experienced lead for a cutting-edge solar manufacturing company, he sheds light on his pivotal role in bringing the customer's perspective to life and driving efficiency in home energy management systems.

The conversation takes a thought-provoking turn as Bastian discusses the critical need for organized documentation and file management in UX design. With insights gleaned from his five-year design journey, Bastian uncovers the common pitfalls and challenges faced by young designers, offering valuable tips and tricks to streamline your creative process.

Discover the power of a structured file system, master the art of documenting research insights and edge cases, and explore the dynamic interplay between design and development collaboration. Uncover the secrets of success in file management, even in the face of Figma's limitations on free plans.

If you're a design enthusiast, aspiring UX professional, or simply curious about the captivating world of user experience, this episode of "UX Gym" is your ultimate guide. Tune in to absorb a wealth of knowledge and embark on a journey towards design excellence, as Jarek, Ayesha, and Bastian unravel the intricate threads of design organization, communication, and innovation. Don't miss out on this immersive experience – it's time to flex your UX muscles at the "UX Gym"!

Welcome to Bonanza Podcasr! Join your host, Behrad Mirafshar, founder and CEO of Bonanza Studios, as he delves into the cutting-edge world of design and technology. Each week, Behrad sits down with a special guest, an industry expert, for a captivating deep dive into their area of expertise.

This week's guest is none other than Gleb Kuznetsov, a visionary design executive and venture capitalist. With an impressive background in visual design and user experience, Gleb has been instrumental in shaping operating systems for mobile, wearables, TV, automotive, IoT, and multiscreen platforms.

In this episode, Gleb shares his fascinating journey as a Chief Design Officer at Brain Technologies Companies, where he is on a mission to reimagine and redesign the very application layer of the Internet using AI. With over 25 years of experience in UI/UX and product design, Gleb's passion for AI was sparked when he gained access to early versions of GPT, a transformative AI language model.

Discover how Gleb's groundbreaking team developed "Natural AI," an intention-based interface utilizing GPT technology. Despite facing early-stage challenges and investor skepticism, they persevered and pivoted their focus towards "Imagica." This revolutionary product empowers users to create voice-enabled apps by simply describing their desired functionality, harnessing the power of GPT for understanding and generating app logic.

Imagica is set to revolutionize web applications, and the team has ambitious plans to expand to iOS applications, making it accessible to small and medium-sized businesses. However, despite its incredible capabilities, Imagica won't replace designers; rather, it enhances their creativity and expertise.

Tune in as Behrad and Gleb explore the future of app stores, the challenges of balancing usability and aesthetics, and how design leaders like Gleb emphasize the importance of having a unique sense of style in the ever-evolving world of design.

Prepare to be inspired and amazed by the limitless possibilities of design and AI on LeanCast with Behrad Mirafshar! Don't miss this thrilling podcast that will keep you at the forefront of cutting-edge design and technology trends.

Follow Gleb Kuznetsov on LinkedIn here.

Find out more about Bonanza Studios here.

Follow Bonanza Studios on LinkedIn here.

Get ready for a thrilling episode as we unveil the exciting new directions our podcast is embarking on!

UX Gym has grew so much that it is now time for it fly solo and is now a podcast of it’s own, and not a subcategory of Leancast anymore.

Meanwhile, the rebranded and rejuvenated Leancast is now known as the Bonanza Podcast.

While this split might catch you off guard, it's a testament to the collaborative effort of our team and the overflowing affection we've received from you, our cherished audience, throughout the past year.

Expect UX Gym to continue delving into the intricate realm of UX Design, introducing a lineup of remarkable guests and unparalleled content. This will guide you towards breaking into the industry, equipping you with practical insights, and scaling your career growth.

On the other hand, Bonanza Podcast remains your passport to captivating interviews with the crème de la crème of the Product Innovation and Design Industry. Brace yourself for an exclusive, bird's-eye view of Business Growth, Strategy, and UX.

In essence, we're doubling the content for you to explore, with loads of thrilling episodes headed your way in no time!

This exciting new beginning is something we're eager for you to embrace as much as we've enjoyed crafting it!

To ensure you never miss an upcoming episode, follow our Podcast Channels here:

Bonanza Podcast

UX Gym Podcast

Additionally, check out the links below to register for our upcoming webinars and join our vibrant Discord community. This way, you'll be in the loop for all the exciting events, discussions, and much more that we're bringing your way:
 
 
 Check out our UX Gym training program here.

Join our Discord Community here.
 

Welcome to an extra special episode of LeanCast! Today, we have a fantastic treat for you as our usual host, Behrad Mirafshar, takes on the role of a guest speaker at the amazing SPICED Academy. He was invited to share his extensive experiences, including insights from starting and running his design agency, Bonanza Design.

In this engaging podcast, Behrad starts by sharing his journey and the trials he faced early in his career. He highlights the value of taking initiative, a crucial personality trait for career advancement. Initiative, as he defines it, is taking action on things that you believe will create an impact without requiring someone else's explicit instruction.

Behrad graciously walks us through the inception of Bonanza Design. He introduces the services offered by the agency, which includes everything from UX design to growth work. By leveraging agile, Lean, and Design Thinking methodologies, Bonanza Design aims to drive impact and deliver remarkable results to its clients.

During the podcast, Behrad offers invaluable advice for up-and-coming designers looking to make a mark in the industry. He emphasizes the importance of showcasing a clear understanding of the design process and being outcome-oriented rather than merely focusing on outputs. He encourages aspiring designers to conduct multiple iterations and to continuously refine their skills to stand out in the competitive global creative industry.

With the discussion moving forward, Behrad delves into the exciting topic of NFTs (Non-Fungible Tokens) and how they can be utilized for utility rather than just for expensive PNGs. He highlights NFT ticketing as an example of how NFTs can be harnessed to solve real-world problems for businesses.

In the Q&A session, Behrad answers questions from eager participants, sharing more insights on the design process and how to enter the design job market. He emphasizes the importance of training, honing one's craft, and producing work consistently to build a strong portfolio and stand out among the competition.

Overall, this episode of LeanCast is an enriching experience, filled with valuable advice and practical insights from a seasoned professional like Behrad Mirafshar. Whether you're an aspiring designer or a design enthusiast, this podcast is sure to inspire and guide you on your own design journey. Don't miss out on the opportunity to learn and grow from this engaging discussion!


Join our Discord Community here.

Check out our UX Gym Training Program here.

Welcome to LeanCast, hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH. Each week, Behrad invites industry experts to share their wisdom and experiences in a captivating deep dive into their areas of expertise.

In this episode, Behrad is joined by the exceptional entrepreneur, Maarten van Kroonenburg. With a passion for revolutionizing entrepreneurship education, Maarten unveils the inefficiencies in traditional teaching methods and shares his groundbreaking venture, BW Ventures, which has guided over 200 startups to discover durable and scalable business models.

Listen in as Maarten uncovers the secrets behind a structured, customer-centric approach and explores the challenges faced by corporate ventures in securing initial investments and launching their products. Discover the latest software tools that have captured Behrad and Maarten's attention and gain insights into customer success strategies and the power of minimum promise.

Hold on to your seats as Maarten recounts his impressive journey of conducting 90 to 120 customer interviews, shedding light on the art of understanding one's target audience. Join the conversation as Behrad and Maarten dive into working out a price point and the nuances of launching version 1.0 of a product.

Follow  Maarten van Kroonenburg on LinkedIn here.

Join our Discord Community here.

Join us for an insightful episode of LeanCast as we delve into the dynamic world of Agile methodologies and the challenges faced by UX designers. 

In this episode, host Behrad Mirafshar, helps you discover a fresh perspective on Lean UX Process as he unravels a unique approach that maximizes the potential of Agile development. 

Explore how to harness the power of a 2-hour design sprint and overcome the hurdles faced by UX designers within the fast-paced Agile environment.

Behrad shares his expert insights on effectively incorporating UX designers at all stages of Agile development, providing practical strategies to bridge the gap between tech teams and product teams. So you gain a deeper understanding of how Agile methodologies can be optimized to deliver exceptional user experiences without compromising flexibility.

If you're a UX designer looking to thrive in an Agile world or a product team member seeking to enhance collaboration with your development counterparts, this episode is a must-listen. Join us on this Lean UX journey and unlock the full potential of Agile innovation with Behrad Mirafshar.

Tune in now to LeanCast for an engaging conversation that will revolutionize your approach to Agile and UX design!

Welcome back to LeanCast, the captivating podcast where each week, host Behrad Mirafshar delves deep into the world of entrepreneurship with remarkable guests who are industry experts. Get ready for an exhilarating journey as Behrad, the founder and CEO of Bonanza Design, takes you on an inspiring exploration of business mastery.

In this episode, Behrad sits down with the extraordinary Raja Skogland, founder of The Visionary Company & VC, who shares her unique perspective and invaluable insights on taking companies from seedling to towering success. Raja and her team specialize in providing scale-ups and SMBs with the crucial expertise, network, and investment opportunities they need to thrive and flourish.

Prepare to be enthralled as Raja and Behrad discuss the exhilarating sport of entrepreneurship, laying bare their own triumphs and failures along the way. They delve into the audacity and optimism of the new generation of entrepreneurs, examining the fine line between knowledge and expertise and revealing which holds greater sway in their world.

Uncover the secrets behind transforming entrepreneurs into skilled networkers as they reveal effective strategies for overcoming the challenges that often arise in building connections. Discover why failure is a crucial aspect of personal and professional growth, and get ready to be inspired by Raja's awe-inspiring entrepreneurial journey.

Join us on LeanCast as we unravel the captivating stories, insightful advice, and game-changing experiences that shape the dynamic world of entrepreneurship. Tune in each week to gain firsthand access to the wisdom of industry leaders and fuel your own aspirations for success.


Follow Raja Skogland on LinkedIn here.

Join our Discord Community here. 

Welcome back to LeanCast, the podcast where host Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, takes you on a thrilling journey into the minds of industry experts. In each episode, Behrad dives deep into the area of expertise of his special guest, offering listeners invaluable insights and inspiration.

This week, we have a truly remarkable guest: Alis Yasiuchynskaya, the VP Product at GoPuls, a leading hybrid product-engineering organization. With a wealth of experience spanning 9+ years in Product Management and Tech, Alis is a hands-on product leader who has worked with 11 startups, building tech products, platforms, and teams.

As Behrad and Alis engage in a captivating conversation, they explore the unique intersection of being a surfer and a VP of Product, uncovering how remote work allows for more hobbies and personal passions. They also bond over their shared love of working out and exercise, discovering the incredible correlation between intense sports and intense work.

Drawing from her vast experience, Alis shares her fascinating journey into the world of product management, highlighting the differences between software development in startups versus established companies. She emphasizes the importance of leaders getting involved in the nitty-gritty details rather than remaining aloof, leading by example and inspiring their teams.

The discussion takes an exciting turn as Behrad and Alis delve into the intricacies of hiring and what Alis looks for in new projects. They explore how a weakness in a leader can amplify a team and the vital role creativity plays in driving innovation and success.

With Alis's expertise spanning diverse domains and business models such as HealthTech, E-Commerce, LogisticsTech, and more, listeners can expect a wealth of practical knowledge and insider tips that can be applied across various industries.

Join Behrad Mirafshar and his extraordinary guest, Alis Yasiuchynskaya, on LeanCast as they unravel the secrets of leadership, productivity, and success. Get ready to be inspired, challenged, and empowered as you embark on this incredible podcasting adventure.

Follow Alis Yasiuchynskaya on LinkedIn here.

Join our Discord Community here.

In this episode, our host Behrad is joined by Alen Faljic, the founder and CEO of d.MBA, a groundbreaking business education program designed specifically for designers. With alumni from renowned companies such as Google, Amazon, IBM, Nike, 3M, and Cisco, d.MBA boasts a 9.1/10 student rating and an impressive 97% completion rate.

In this engaging conversation, Behrad and Alen delve into the intriguing realm of business design. They explore the essence of business design, uncovering its true meaning and shedding light on its practical applications. By examining the concept of finding real competitors, they reveal the importance of market analysis and how it shapes business strategies.

The duo takes a step back to discuss design thinking from a broader perspective, emphasizing the significance of putting the user at the forefront of the design process. They engage in a thought-provoking comparison between Google and Apple, dissecting the merits and drawbacks of their open and closed environments.

Trade-offs become a focal point of the discussion, as Behrad and Alen delve into the decisions and sacrifices entrepreneurs face when defining their business scope. They share valuable insights on the importance of creating a clear vision and business strategy to guide long-term success.

Understanding the people in front of you is a vital aspect of business design, and the conversation explores strategies for empathizing with customers, clients, and stakeholders. Amidst their enlightening dialogue, Behrad and Alen also discover their shared admiration for podcasting legend Joe Rogan.

Follow Alen Faljic on LinkedIn here.

Join our Discord Community here. 

In this episode, our special guest is Wolfgang Bremer, a German Canadian award-winning design veteran with over 20 years of experience and a unique blend of design and product knowledge.

Wolfgang, currently serving as the Vice President of Design at Elli - A Brand of the Volkswagen Group, brings a wealth of expertise to the table. With an impressive background in leading design teams for Fortune 500 companies like Nokia and SAP, as well as various well-funded startups, Wolfgang has worked on products utilized by renowned brands such as Google, Coca-Cola, Porsche, Red Bull, Sony, and Unilever. His portfolio spans across diverse sectors and includes projects in mobile and desktop applications, mapping services, music apps, social networks, marketing and enterprise software, and more.

In this episode, Behrad and Wolfgang delve into Behrad's current challenges, seeking Wolfgang's expertise to enhance ideation workshops by fostering openness and setting the right stage. They also explore strategies for managing communication with a large number of employees, discuss the advantages of in-person collaboration, and draw parallels between the roles of a father and a leader.

Join us on LeanCast as we uncover valuable insights, gain actionable advice, and explore the fascinating world of design, leadership, and team dynamics with our remarkable guest, Wolfgang Bremer.

Follow Wolfgang on LinkedIn here.

Join our Discord Communtiy here.

Welcome to LeanCast, hosted by Behrad Mirafshar, the founder and CEO of Bonanza Design GmbH. In this weekly podcast, Behrad invites industry experts for deep dives into their areas of expertise, discussing topics ranging from re-finding passion in business to staying curious with new technology.

Joining Behrad in this episode is Johann Jenson, an ex-UN Canadian technologist with a Master's in conflict resolution. Johann's passion lies in developing elegant yet ambitious products that improve lives and the planet we inhabit. As a versatile professional, he has worked across a diverse portfolio of companies, including GoStudent, Grover, Hilti, SleepOut.com, UN Environment, and Nomad Inc.

Throughout their conversation, Behrad and Johann explore a range of thought-provoking topics. They delve into the process of rekindling passion in business and finding effective ways to make people care about your product or service. They also discuss the importance of rebalancing power structures within organizations, ensuring that your product strategy remains relevant and up to date in a rapidly evolving market, and the significance of maintaining curiosity in the face of new technologies.

LeanCast is the go-to podcast for those seeking insights into innovation, business strategy, and personal growth. Join Behrad Mirafshar as he uncovers the wisdom and experiences of industry experts, providing listeners with valuable lessons and inspiration to thrive in the ever-changing business landscape.

Follow Johann Jenson on LinkedIn here.

Join our Discord Community here. 

Welcome to an electrifying episode of LeanCast! In this thrilling installment, your host Behrad sits down with a true legend and one of his personal heroes, Jeff Gothelf. Known for his unparalleled expertise in helping organizations build exceptional products and executives foster innovative cultures, Jeff is an extraordinary guest who will leave you inspired.

Jeff Gothelf, the co-author of the critically acclaimed book "Lean UX" and the Harvard Business Review Press bestseller "Sense & Respond," joins Behrad to delve deep into the captivating world of Lean UX. But Jeff's expertise doesn't stop there. With a diverse background as a software designer turned coach, consultant, and keynote speaker, Jeff is a force to be reckoned with, bridging the gaps between business agility, digital transformation, product management, and human-centered design.

In this awe-inspiring conversation, Jeff and Behrad explore a wide range of captivating topics. Prepare to be enthralled as they touch upon Jeff's heartfelt passion for playing the piano, an art form passed down from his father. They dive into the exhilarating realm of leveraging new technologies, while shedding light on the resistance companies often face when embracing innovation and experimentation.

What's more valuable: AI or experience? Jeff and Behrad engage in a mind-bending discussion, dissecting the merits of each and uncovering the intricate interplay between them. Lean UX takes center stage as they explore its core principles, the transformative Lean UX mindset, and the pivotal focus on human customers that drives its success.

Hold on tight as they break down the concept of the variable being the feature and unveil the captivating secrets of the impact-outcome tree. Whether you're an experienced designer or just starting your journey, this podcast episode is an absolute must-listen.

LeanCast brings you an extraordinary encounter between two brilliant minds, filled with insights, revelations, and a wealth of knowledge. Get ready for an exhilarating auditory adventure that will ignite your creativity, challenge your perceptions, and leave you hungry for more.

Tune in to LeanCast and join Behrad as he unlocks the secrets of Lean UX with the extraordinary Jeff Gothelf. Get ready to embark on an unforgettable journey into the heart of design excellence.

Follow Jeff Gothelf on LinkedIn here.

Join our Discord Community here.

Welcome to LeanCast, the podcast where we explore innovative ideas and strategies for lean product development and user experience. In this episode, your host Behrad, CEO & Founder of Bonanza Design, sits down with special guest Teresa Cain, a driven technology executive with over 15 years of experience in building web and mobile apps, as well as leading product and user experience teams globally.

Teresa's expertise spans across various industries, including entertainment, music, books, finance, retail, restaurant, airline, automotive, and education markets. With an impressive track record of working with high-profile clients and delivering solutions in social media, customer experience, subscriptions, marketplaces, and payments, Teresa brings a wealth of knowledge to the table.

In addition to her extensive professional background, Teresa is also passionate about empowering women in the tech industry. She consults women-led startups in strategy and vision to help them secure venture capital funding, and actively participates in initiatives that promote professional growth and opportunities for young women.

In this engaging episode, Behrad and Teresa dive deep into Teresa's groundbreaking concept of 2-hour design sprints, challenging the traditional notion that sprints should last 5 hours or more. They discuss effective techniques for managing stakeholder disagreements, persuading CEOs to actively participate in design workshops, and leveraging AI and ChatGPT to enhance the design process.

As they bond over their shared experiences of parenthood, including Teresa's journey of being pregnant during the COVID-19 pandemic, they emphasize the importance of maintaining a hands-on approach to user experience. They explore how staying connected with users and understanding their needs directly can lead to better product outcomes.

Join Behrad and Teresa in this thought-provoking conversation as they shed light on the significance of UX, share practical tips for achieving tangible results, and uncover the secrets behind successful product development in today's fast-paced digital landscape.

Follow Teresa on LinkedIn here.

Join our Discord Server here. 

Welcome to "Leancast" hosted by Behrad, where we delve into the world of UX research with inspiring experts. In this episode, we have the privilege of sitting down with Nikki Andersen, a remarkable user research coach and the founder of User Research Academy. 

Nikki's mission is to foster a supportive and empowering space for user researchers, where they feel motivated, heard, and part of a thriving community. Join Behrad and Nikki as they embark on an enlightening conversation about all things UX research. 

They explore the essence of UX research, dispelling the myth of perfection and emphasizing the importance of embracing imperfection as a means of growth. Nikki reminds us that validation requires more than just one approach, encouraging researchers to adopt a holistic perspective. 

In an industry often focused on positive outcomes, the duo urges listeners not to shy away from negativity and challenges, as these experiences can yield valuable insights and drive innovation. They discuss the true role of a researcher as a catalyst, igniting change and guiding teams towards user-centric design decisions. 

With refreshing authenticity, Behrad and Nikki highlight the inevitability of mistakes in the realm of user research and the transformative potential they hold. Through their engaging dialogue, they inspire both seasoned professionals and newcomers to embrace the learning process, fostering a culture of continuous improvement and resilience. 

Tune in to "Leancast" as Behrad and Nikki Andersen dive deep into the multifaceted world of UX research, unraveling its complexities, and offering valuable insights that will empower and elevate your skills. 

Don't miss this opportunity to gain a fresh perspective on user research and become part of a supportive community that champions growth and collaboration.

LeanCast is back with host Behrad, chatting with Dan LaCivita: Co-Founder of Play, Entrepreneurial CEO, and “Servant Leader.” 

Dan's latest venture, Play, is revolutionizing how teams create mobile products by empowering them to design, build, and experience their product in real-time, all on their phone.

But Dan's not all about work; he's also a family man and volunteer firefighter, staying sharp with fitness and service. 

Behrad and Dan delve into the differences and similarities between Dan's firefighting and CEO roles, emphasizing the importance of work/life balance.

Dan shares his insights on the role of a producer and how it's similar to being a CEO or product manager, particularly in bringing people together.

 They discuss how his innovative product, Play, is changing the game for mobile product creation.

And let's not forget about Figma - Dan and Behrad geek out over how amazing it is and look into its future, especially considering the recent acquisition by Adobe. 


Don't miss this episode of LeanCast for fascinating insights into the entrepreneurial mindset, the importance of balance, and the cutting edge of mobile product design.

Follow up Dan LaCivita on LinkedIn here.

Join Behrad as he sits down with Radek Zaleski, a product visionary and founder/CEO of API CALL TO GPT-3, for an in-depth conversation on all things business. 

With Radek's practical mind and years of experience building effective teams and beautiful web products from scratch, he offers invaluable insights into achieving profitability without sacrificing growth, navigating the impact of trends like web 3, NFTs, and AI, and maintaining cash flow positivity. 

In this episode, Behrad and Radek dive deep into the world of business. They explore the age-old question of profitability versus growth, discussing how businesses can find a balance between these two priorities to achieve sustainable success in the long term. 

They also delve into the impact of emerging trends like web 3, NFTs, and AI on the business world, and how companies can stay ahead of the curve to remain competitive. But it's not all about cutting-edge technology and market trends. 

Behrad and Radek also discuss the nitty-gritty of running a successful business, including how to maintain cash flow positivity and the challenges of hiring and building an effective team. 

The episode also addresses the perennial question for business leaders: is there ever a point at which you can relax, or do you always have to stay on top of new emerging markets and technologies? 

Radek offers his own perspective on this issue, drawing on his experience as a successful entrepreneur and product visionary to offer some valuable advice for anyone looking to achieve long-term success in the business world. 

Don't miss this engaging and informative episode of the podcast, featuring one of the brightest minds in the industry!


Follow Radek Zaleski on LinkedIn here.

In this exciting episode of LeanCast Podcast, we have a special guest, Sam McAfee, Founder & Managing Director of Startup Patterns, joining us to delve into the fascinating world of tech industry leadership and its impact on business growth. 


Sam shares his extensive experience in helping C-level leaders and their product teams grow businesses that can scale long-term.

We discuss the frictions and obstacles that are often enforced by organization culture and environmental surroundings, which can pose challenges for startups trying to achieve sustainable growth. 


Sam candidly shares the difficulties he has observed in growing startups and provides insights on how to overcome them.

As we explore the topic of building a business that creates a meaningful impact in people's lives, Sam elaborates on the crucial role of a leader and the impact they have within their team and clients. 


We delve into the growing power of technology workers and the evolving tech job market with its new tendencies, including recent massive layoffs. Sam sheds light on how leaders can foster a culture of accountability within their organizations to promote sustainable growth.

Join us in this thought-provoking conversation with Sam McAfee as we uncover valuable insights on tech industry leadership, overcoming obstacles, and building businesses that make a positive difference in the lives of people.


Tune in to LeanCast Podcast and be inspired by Sam's wisdom and experience in helping businesses thrive in the fast-paced world of technology.


Follow Sam McAfee on LinkedIn here.

Join our Discord Community here.

In this episode of LeanCast, our host Behrad Mirafshar sits down with Vahe Baghdasaryan, Senior Growth Marketing Manager at CoinStats, to delve into the exciting world of marketing growth hacking and creating a growth engine for businesses.

Kicking off the conversation, Behrad asks Vahe about his journey in the marketing industry and what inspired him to pursue this career path. Vahe shares his personal experience and how his passion for data and analytics drove him to explore the realm of marketing growth hacking.

As a Senior Growth Marketer, Vahe gives us a glimpse into his daily responsibilities and the skill set required to excel in this role. He highlights the importance of working collaboratively with both the product and marketing teams to ensure a cohesive strategy for driving product growth and overseeing lifecycle marketing activities.

Vahe also delves into the differences between lifecycle marketing and product-led growth marketing, explaining how the two strategies complement each other and why businesses need to leverage both for long-term success.

Drawing on his experience, Vahe stresses the importance of learning from mistakes and capitalizing on wins, emphasizing that growth is a continuous process that requires a proactive and iterative approach. He also shares insights on growth models and formulas, and how businesses can optimize these to serve their customers better.

Moving on to a topic that's been making waves in the industry, Vahe and Behrad explore the potential for growth hacking in the NFT market. Vahe explains that while there is significant interest in NFTs, the market is still evolving and there is still plenty of room for growth. He shares his thoughts on defining onboarding goals for the product team, and how businesses can leverage growth scenarios to capitalize on the NFT market's potential.

Overall, this episode of LeanCast provides valuable insights into the world of marketing growth hacking and how businesses can leverage these strategies to create a growth engine for long-term success. Tune in now to catch all the action!



Follow Vahe on LinkedIn here.

In this episode, our host Behrad Mirafshar welcomes Loïc Sattler, the Director of Design Experience at Valtech, and that had the opportunity to work with impactful brands like Adidas, Mercedes, Dior, Caran d'Ache, Piaget, Volkswagen, Vacheron Constantin, Hublot, IKEA, l'Oreal, BMW, Sony, Leica, to name a few. 

The conversation kicks off with the topic of Experience Design and the crucial need for businesses to undergo digital transformation in this day and age. Loïc shares his insights on Design Thinking and Systematic Design, emphasizing the importance of adopting a conscious attitude towards growth.

The duo also talks about how to deal with situations where businesses approach with a pre-existing knowledge of their problems, and how as designers, it's essential to spot the challenges, map them, and push people to transform.

Managing client expectations can be a daunting task, and Behrad and Loïc delve into their experiences in managing design projects and dealing with executives and stakeholders. 

They highlight the importance of hiring a talented team that can address client problems and transformations, with a diversity of designers that bring different traits and complement each other.

Building trust between the client and you as a manager is paramount, and Loïc shares his tips on how to achieve this. 

Finally, they wrap up the episode with a discussion on circular design and its significance in creating sustainable design solutions.

Tune in to this insightful episode and get a glimpse of the world of experience design and digital transformation through the eyes of an expert!


Follow Loïc Sattler on LinkedIn here.

In this episode, our host Behrad Mirafshar sits down with Sam Beek, Head of Product at VEED.IO, an online video editing platform.

Sam shares his journey from software engineering to product development and how he found his passion for building products that users love. He also talks about the product development process at VEED.IO and the challenges they face in the highly competitive video editing market.

The conversation then moves on to the importance of building a network for entrepreneurs and how it can help in building a successful product. Sam shares his experience in building relationships with customers, investors, and other entrepreneurs, and how it has helped him in his career.

As a product leader, Sam talks about his role in building and managing a product team. He shares his insights on how to hire the right people, foster a culture of innovation, and motivate the team to deliver their best work.

The conversation concludes with a discussion on the entrepreneurial mindset and the importance of people and product management. Sam shares his thoughts on how to balance the needs of the business with the needs of the team and how to build a product that creates real value for customers.

Tune in to this episode of LeanCast to hear from Sam Beek, a seasoned product leader, and learn about his journey, insights, and experiences in product development and entrepreneurship.


Follow Sam Beek on LinkedIn here.

In this episode, we are thrilled to have Brad Frost, the author of the book "Atomic Design", as our guest. Brad is a leading expert in Design Systems and has worked with numerous organizations to develop effective design systems that drive innovation and improve user experiences.

During our conversation, Brad will take us through the evolution of the Design Systems concept, and the value it brings to organizations. We will delve into the struggles that come with implementing a Design System, and the impact it has on the product design process.

As we explore the future of design work, Brad will share his insights on how changes in the industry will impact job security and the role of AI in design. We will discuss how designers can prepare themselves for the AI revolution and stay relevant in the job market.

Brad will also shed light on the future of design work, which will be centered on developing design systems and service design. This will be an exciting conversation for designers and innovators who are keen to stay ahead of the curve and transform the design landscape.

Join us for an insightful conversation with Brad Frost on LeanCast!

Follow Brad Frost on LinkedInhere.

Welcome to a new episode of LeanCast, in this session we are thrilled to have as our guest Martina Mitz, a renowned UX Psychologist and Strategist.

Martina shares her expertise on the evolution of UX Psychology and its impact on the user's experience. She explains how UX research plays a vital role in creating a proper user experience, and how it has transformed the way companies approach their design process.

We also discuss the intersection between UX Psychology and UX Strategy, and how they work together to create a seamless user experience, delving into how UX Psychology influences the entire company's eco-system, from the product development team to the marketing and sales departments.

Finally, we emphasize the importance of a user-centered design approach and how it can make or break a product's success, providing practical tips and insights on how to apply this approach effectively and ensure that the user's needs are always at the forefront of the design process.

So, tune in to this exciting episode of LeanCast, and get ready to discover the world of UX Psychology and its impact on creating a better user experience.


Follow Martina on LinkedIn here.

Welcome to  another episode of LeanCast where we are joined by Henry Latham, a seasoned entrepreneur turned product management mentor. Henry shares with us his journey from starting his own business to becoming a mentor for product managers and helping them build better products from scratch.

During the conversation, Henry emphasizes the importance of having a strong product strategy and leadership in order to build a successful product. He highlights the dangers of ego getting in the way of product managers' decision-making, and the importance of becoming objective thinkers.

Henry also delves into the foundations of being a product leader, including understanding the importance of cashflow for entrepreneurs, and the key aspects and Achilles heels of entrepreneurship. He provides valuable insights into the challenges that entrepreneurs face and how they can overcome them to build successful businesses.

Whether you're a seasoned entrepreneur or a new product manager, this episode is packed with practical tips and advice that you can apply to your own work. Tune in to learn from Henry's wealth of knowledge and experience in the field of product management.



Follow Henry on LinkedIn here.

In this episode of LeanCast, we were joined by Nathan Evans, Co-Founder of Fulfin. His insights and expertise were invaluable as we explored the world of fintech in design and discussed the strategies for success in this dynamic field.

If you are an entrepreneur looking to start your own fintech business, we have some great tips on getting investment from experienced investors who have backed successful fintech startups. We also explore the most lucrative areas for entrepreneurs to tap into and discuss how to build an 8-figure business with a small team.

In addition, we discuss how to build recognizability for your business, a crucial factor in standing out in a crowded fintech marketplace. 

Finally, we talk about how to grow your e-commerce business in today’s market, including the latest strategies and best practices.

Join us for an informative and engaging discussion on fintech in the world of design, featuring expert insights and practical tips for entrepreneurs and investors alike. 

Don't miss out!


Follow Nathan Evans on LinkedIn here.

In this episode of LeanCast we received the Founder & CEO of Regensia, Joshua Foss, for a dive into the exciting world of regenerative and sustainable design. We explore how architects, designers, and engineers are revolutionizing the way we think about building our cities and homes to not just sustain, but actually improve the environment.

Joshua shares his insights into regenerative and sustainable design principles and how they can be applied to both new and existing structures. We explore a range of topics, including the use of renewable energy, green roofs and walls, water management systems, and the integration of nature into urban landscapes.

Our guest also highlights the importance of community engagement and collaboration in the design process, and share inspiring examples of how regenerative and sustainable design can create spaces that not only benefit the environment but also improve the well-being of the people who use them.

Join us as we explore how regenerative and sustainable design can help us build a more resilient, livable, and sustainable future.


Follow Joshua Foss on LinkedIn here.

In this episode of LeanCast, our host Behrad Mirafshar received Jeroen Otte and Boris Jockin from the lead Service Design Agency Koos todive into the world of Service Design and take a closer look at what goes on behind the scenes. 

We discuss the combination of service design with UX/UI design and how this can improve the design process by utilizing quantitative data. Our guests explain the significance of using quantitative data in design and provide insights on how to effectively integrate it into the design process. 

We also delve into the nuances of the work of an outside design consultant and the importance of understanding an organization's workings in order to enhance the design.

Additionally, we touch on the crucial role that strategy plays in design work and highlight the difference between Service Design and UX Design. Lastly, we address the challenge of managing client expectations, a common issue faced by design consultants. 

This episode is a must-listen for anyone interested in Service Design and the various elements that make it successful.
 
 
 
 Follow Jeroen Otte  on LinkedIn.

Follow Boris Jockin on LinkedIn.

In this episode of the LeanCast, host Behrad Mirafshar sits down with product expert Teresa Torres to discuss the ins and outs of product discovery. 

Teresa shares her wealth of experience and provides actionable insights on how to effectively identify and validate product ideas. From understanding customer needs to conducting market research, Teresa walks listeners through each step of the product discovery process. 

This episode is a must-listen for anyone looking to bring their product idea to life. Join us as we delve into the exciting world of product discovery with Teresa Torres!

Follow Teresa Torres on LinkedIn here.

In this episode of LeanCast, we welcome Thierry Brunfaut, Creative Director & Founding Partner at Base Design, to share his insights on the importance of personal transformation in driving business success.

He discusses his strategies for fostering a sense of identity and belonging within a team, and the impact of creating a harmonious workplace culture.

We delve into the topic of designing for cultural diversity and the benefits of transforming how we interact with each other in the workplace through the implementation of rituals.

Thierry shares his experience valuing the voices of all team members, including partners and interns, and how it helped his company, Base Design, overcome challenges and grow.

This episode is a must-listen for any business leader interested in people management and behavior.


Follow Thierry Brunfaut on LinkedIn here.

UX strategy has become increasingly important in the evolution of UX design over the years as companies have come to realize the value of designing products and services with the user in mind. 

In the past, the focus was often on aesthetics and features, rather than on the user's needs and goals. 

However, as technology has advanced and user expectations have increased, it has become clear that a user-centered approach is essential for creating successful products and services.

In today's digital era, where competition is fierce, having a good UX strategy can be the differentiating factor that keeps customers coming back.

In this episode we received UX Strategy guru and best-selling author Jaime Levy, for a talk about the how UX grew over time and the importance of UX Strategy.

Follow Jaime Levy on LinkedIn here.

Register to UX Strategy Workshop in Berlin Jaime Levy here.

Customer journey map is a visual representation of a customer's experiences with a company. A user flow is a diagram of the steps a user takes on a website or app. Together, they provide a comprehensive view of the customer experience and can be used to inform business strategy, product design and marketing efforts.

On this episode, Behrad Mirafshar discusses the importance of creating effective customer journey maps and user flows for businesses, covering the steps involved in creating these maps, including identifying customer goals and pain points, mapping out the different stages of the customer journey, and using data and feedback to optimize the user experience. 

Additionally discussing how user flows can be used to improve website and app design, and how they can be used to drive business growth. Whether you're a business owner, marketer, or designer, this episode will provide valuable insights on how to create a seamless customer experience.

Follow Behrad on LinkedIn here.

Join our Discord Community here. 

In this episode of the LeanCast, we received Perch Voskerchyan, Co-Founder and CEO ofStealth Mode Startup to dive into the vital role of a UX designer and the impact of proper UX research and a continuous discovery process on a business, discussing how these practices can inform product development, increase user engagement and satisfaction, and ultimately drive revenue growth. 

Our guest, shares his personal experiences and insights on how a focus on user-centered design can make a significant difference in the success of a product or service. 

Whether you're a business leader, designer, or developer, this episode will provide valuable insights and practical takeaways to help you create exceptional user experiences. Tune in to learn how proper UX research and a continuous discovery process can change the course of your business.

Follow Perch Voskerchyan on LinkedIn here.

In this episode of LeanCast, Nicholas Goubert, the Chief Product Officer at Utopia Music, joins the conversation to discuss the essential role of product management in driving strategic thinking and building strong product creation teams. 

Goubert shares his insights on how product teams can deliver innovative platform products that shape the future of industries and drive growth for their companies. 

He also talks about the challenges and best practices for product managers in today's fast-paced, constantly evolving business landscape. 

Listeners will gain valuable insights into the product development process and learn how to lead their teams to success.

Follow Nicholas Goubert on LinkedIn here.

In this episode, we welcomed NFT specialist Arthur Yurchak to discuss the latest updates and advancements in the world of NFTs and Web3.

As the world of digital art and collectibles continues to grow and evolve, we were excited to dive into the cutting-edge projects and initiatives that are set to shape the future of this space.

Arthur, who has been at the forefront of the NFT movement, shares his expertise and insights on the most promising projects and platforms that are set to make a big impact in 2023. 

He also discusses the various use cases of NFTs in different industries, such as gaming, music, and real estate, and how they are transforming the way we think about digital ownership and value.

In addition to that, Arthur also shares his thoughts on how the adoption of NFTs is likely to evolve in the coming years and what we can expect to see in terms of new technologies and platforms.

Whether you're a seasoned NFT enthusiast or new to the space, this episode is not to be missed!

Follow Arthur on LinkedIn here.

Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person.

In this new episode, we welcomed Tobias Hagenau for a deeper conversation on how to build teamwork in a remote environment and give it the proper tools to encourage growth and business success.


Follow Tobias Hagenau on LinkedIn here.

In this episode, the Lean Product Innovator & UX Strategist with +12 years of experience, and leader of one of the best UX Design studios in Germany, Bonanza Design, Behrad Mirafshar, breaks it down for you:

👉 What is Lean UX Process?

👉 The role of designers in a typical agile process

👉 How can UX designers be effectively incorporated at all stages of Agile development?


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Join our Discord Community here.

In this episode of LeanCast we’ve received Forber 30 under 30 Janosch Kühn, co-founder of Kolibri Games, who together with Daniel Stammler and Oliver Löffler, have bootstrapped and scaled up to a 9-figure-exit to Ubisoft within 4 years; to talk about scaling your gaming company, the future of the industry in the new Web3 scene and the impact of entrepreneurship for game developers.


Follow Janosch Kühn on LinkedIn here

Join our Discord Community here.

We understand how intimidating going into the field can be, with this in mind our team has carefully crafted the content in this episode to help give you confidence and a better start on your career path.

In this talk,

This is a systematic process that aims to marry speed with quality.

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Join our Discord Community here.

The decision to become an entrepreneur is probably the most liberating and frightening of all decisions you will make during your lifetime. 

As an owner of a startup, you will have to make tough choices and go through many ups and downs, all the while hoping for a better tomorrow. 

Foreseeing and mitigating risks is going to be crucial to ensure success. 

In this episode of LeanCast, we received guest John Ismailoglu to dive deeper into the importance of insurance for startups and founders, insurance in times of remote work and pandemic, and how it can actually help your business to grow. 

Follow John Ismailoglu on LinkedIn here

Starting a successful business is not easy. One in five businesses fail in the first two years and almost half never make it to their fifth birthday.

It takes someone gutsy and talented (and probably a little bit lucky) to start a successful business. 

Having said that, it is not always the case that Entrepreneurship is easy or rewarding without much hard work or even chance and pure grit.

On this episode of LeanCast we received serial entrepreneur Sergiej Soft for a talk on the future of entrepreneurship, how to leverage innovation, and deal with the market’s risks.

Follow Sergiej Soft on LinkedIn

More than ever before, your business operates in an unpredictable global business landscape. Some companies falter whilst others thrive. 

Among other things, thriving organisations fully embrace the complexity they face, learning to be responsive to the ways in which the dynamics unfold.

Today, the ability to lead in complexity is a crucial leadership skill, and those executives who are adaptive enough to shift their habitual ways of leading will increasingly find themselves in demand.

On this episode of LeanCast, we received, Marco Valente, I am a facilitator, leadership development consultant, and process designer, to talk about leadership, and how leaders can better navigate uncertainty and manage complexity.


Follow Marco Valente on Linkedin

The UX design of software products, now more than ever, is the make-or-break of your success. You need to create a user-centric product that your clients will be proud of. But how can you manage your UX design team effectively?

Since UX design is a collaborative process between and within teams, it might get complicated. You need to consider the time, workload, human resources, and timelines for clients or other stakeholders.

On this week’s episode of LeanCast, we’ve received Alex Dapunt, VP of Design and Brand at Moonfare to walk you through the essentials of managing and leading your UX design team effectively, discussing tools you can use, and what you should focus on.

Follow Alex Dapunt on LinkedIn

Being a mobile app entrepreneur is a roller coaster ride with so many ups and downs.

Your mobile app will be competing with several other mobile apps. And, even if your mobile app idea is unique, you still need to have a solid growth plan to ensure success.

A consistent UX across all mediums will be one of the key aspects to help you grow your mobile app.

An excellent user interface will create an instant attraction to your app, while a superb user experience will leave a lasting impact on your users’ minds. It is therefore vital to get both of them right if you want your app to be successful.

In this episode of LeanCast, we welcome Andy Carvell, Partner & Co-Founder at Phiture, to help us understand how the user experience will impact the success of your mobile app, and the best practices that can help you avoid common mistakes.


Follow Andy Carvell on Linkedin here.

Content marketing is an affordable, long-term, and customer-focused tactic for generating traffic and leads. It’s key to successful B2B inbound marketing at a time when communication is a cacophony, not a conversation.

With more ways to communicate than ever, consumers have become hyperaware of ads and sales pitches and they don’t like it. So, before you win their money, you now need to win your customer’s heart. And this is why content marketing is important.

When done well, content marketing provides a range of benefits that come together to make an environment that’s fertile for sales.

In this episode of LeanCast, we received Finn Thormeier, founder of project33, for a talk about content marketing strategies, and how you can can leverage that on your website, social media, outbound sales material, and your ads. 

Follow Finn Thormeier on LinkedIn

Digital product development is revolutionizing how companies build future-ready products that deliver delight.

Experimentation is crucial in the innovation process. It helps in realizing potential faults early, reinforcing new knowledge, reducing costs, or preventing fatal errors later. 

Experimentation is vital for innovation. The systematic testing of ideas enables a company to create and refine its products. 

But it is also one of the hardest parts and if done wrong, gives lots of false positives. 

Any new idea or digital product has to go through different stages and each stage needs a different thought process and way of working.

In this conversation our host, Behrad Mirafhsar received Narjeet Soni, CEO of Lean Apps, for a discussion about innovation and business experimentation, going from generating new business ideas and filtering the right ones, to validating solutions using design sprints and running growth experiments.

Follow Narjeet Soni on LinkedIn

Entrepreneurship can be seen as the act of transforming the world by solving large-scale problems.

And the first step in starting a business is having a great idea, but it also entails understanding and dealing with many issues.  

Entrepreneurs often fail to appreciate the significant amount of time, resources, and energy needed to start and grow a business.

And as a business grows, entrepreneurs and business owners may find themselves challenged by filling multiple high-level roles.

In this episode we receive Samuel Frey, founder of somethingcreative, to discuss more the difficult but rewarding venture starting a company can be, the best ways to run your teams and clients effectively and lead them into success, and why building a company is more than having a great Idea.

Follow Samuel Frey on LinkedIn: https://www.linkedin.com/in/samuel-frey-b02693144/

NFTs are making a significant impact in the corporate sector because they allow organizations to provide digital evidence of ownership, attendance, and even transference for various experiences they deliver to their customers.

They're so adaptable that they can be utilized to represent various types of creative work, including virtual real estate, virtual worlds, fashion, and much more.

In this talk we received, Arthur Yurchak, a specialist in NFTs and Web3, to talk about the world of NFT and break down why it's such a breakthrough, including its current implications, mentioning some of the exciting, upcoming, and future use cases of NFT.

Follow Arthur on LinkedIn: https://www.linkedin.com/in/jurcaks/

Follow Arthur on Twitter: https://twitter.com/yurchax

You’re not alone when it comes to thinking that there’s a blurry line between Design Thinking and Design Sprints. 

However, if you are going to build a successful product you definitely need to comprehend the difference between these two methods.  

It is important to understand the up-to-date methodologies for modern businesses and how using user-centered approaches such as design thinking and design sprint can elevate your product’s success. 

In this episode will walk you through the differences and similarities between design thinking and design sprint methods and also help to understand where each of them is best applicable.

Growing pains are inevitable for most small businesses, and scaling your startup to a corporate giant requires a lot of effort.

Scaling is an opportunity for you to channel your challenges in the right direction and to expand your business’s impact.

But the reality is that scaling up your business will require a different skill set to the one you employed when getting it off the ground in the first place – you need to manage both growth and risk.

In this episode, we received Andrew Constable, OKR, Strategy & Lean Startup Consultant and Co-Author of the Book "Online Innovation”, for a talk about the challenges and outcomes of expanding your business and give you useful tips on how to prepare your startup to scale up.

Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewconstable-mba/

The COVID-19 pandemic has shifted how we do our work in unprecedented ways—some of which have arguably been positive.

Establishing a strong remote work culture is integral to your team’s ability to work together seamlessly. These days, such a culture is becoming a standard part of everyday life.

Building and managing remote teams within your company is a challenging but rewarding practice. For some businesses, it’s a way to solve staffing problems while lowering overhead costs. For others, it’s a lifestyle that aligns with company values. 

Either way, remote work proves to be a promising way of sustaining your business. 

In this episode we received guest Sandy Lam, Remote Collaboration Advocate & Facilitator, to discuss deeper about how to build a strong remote culture, the perks and the challenges.

Follow Sandy on LinkedIn: https://www.linkedin.com/in/thesandylam/

Product designers must begin from the principle that people are not just buying products; they are buying better versions of themselves and want to know how your product will shape their lives and their narratives.

Data and analytics tell one part of the story related to what is happening but listening to users can help us figure out why it’s happening. Putting it all into a narrative structure helps us understand the situation and find a solution.

A consistent story helps to facilitate the leap from empathy to ideation.

In this new episode of LeanCast, our host Behrad Mirafshar receives Lisa Schneider for a discussion around product design and strategy, the importance of translating human needs into a digital solution, and how product designers leverage storytelling.

Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisaschneider64

The question, “What is product management?” comes up pretty often, even from experienced business people. 

One reason is that product management encompasses a wide-ranging area of responsibilities. Indeed, the role itself means very different things in different organizations. 

In summary, product management is the practice of strategically driving the development, market launch, and continual support and improvement of a company’s products. 

But one can say that this is an abstract explanation of the role. So what is product management? What does the job entail? And what are the challenges of opening and managing a product management agency?

In this new episode of LeanCast, our host, Behrad Mirafshar, received Mirela Mus, Founder and Managing Partner of Product People to understand further differences between a consultant product manager and running and agency, the product management process, how to optmize product management operations, and the challenges of scaling your own product management agency.

The journey of developing a new product involves various steps. While it's tempting to dive head-first into the project, you'll do well to remember the adage – ''by failing to prepare, you prepare to fail''. 

Planning and testing your ideas before implementing them is the best way to ensure your brand can release the right products. That is what prototyping does – implement ideas into tangible form and explore their real-world impact before finally executing them.

Prototyping helps you implement ideas into tangible form and explore their real-world impact before finally executing them.

It enables proper testing and exploring of design concepts before too many resources get used and allow early iteration of the product during design thinking, thereby validating its core functionality. 

In this episode of LeanCast, Behrad Mirafshar, explores deeper the importance of prototyping as an essential step in the Design Thinking process.

The Web3 and the Metaverse are a fact that can no longer be ignored!

Even if some people are still struggling to grasp the concept, the fact is that this technology is rapidly advancing.

And going along with this new hype, some brands, and now even some governments are now using it to implement incredibly imaginative tactics, yielding results that are just as spectacular.

That is why in this week’s episode of LeanCast shorts we bring to you this month’s highlights on the Metaverse and Web3 world.

Distributed teams consist of team members who are all individually working from different locations. These locations can be their homes, coffee shops, or co-working spaces, but not shared office spaces. By definition, distributed teams do not have a shared office they can go to.

These teams are known for being more agile, productive, and happy. They offer team members more flexibility to create a healthy work-life balance, remove the distractions that come with in-office collaboration, and are often cheaper to run. But they also come with their own challenges!

And if there’s one thing we can say is that this new work style has a lot going for them!

In this week’s episode of LeanCast, we received Tomomi Sasaki from AQ, to talk about the benefits of operating with distributed teams, its challenges, and how to guide your team away from issues.

Follow Tomomi Sasaki on LinkedIn: https://www.linkedin.com/in/tomomisasaki/

Access AQ's website : https://aqworks.com/

a/sync: https://www.linkedin.com/company/a-sync/

‘Editing’ the office workspace: https://medium.com/aq-writes/editing-the-office-workspace-862d0560b141

Shein is a $10 billion-in-revenue e-commerce platform directly targeting Gen Z. It was the second most downloaded shopping app globally in the first half of 2021 and has been growing more than 100% for each of the last 8 years.

Sell it before building it! Shein leverages a lean innovation approach amplified by AI at scale. In the first episode of LeanCast Shorts, we explore Shein's systematic approach to innovation.

It was a great pleasure to receive Steph Cruchon from Design Sprint Ltd on this new episode of LeanCast, to talk about how design sprints help companies innovate. 

Steph has extensive experience running design sprint workshops for companies, and he was able to dive deep into breaking down Design Sprint and its advantages for companies. 

This was a fantastic conversation!

During this episode, we also discussed the current challenges in innovation for companies and how you can address them with Design Sprint.

Follow Steph on LinkedIn: https://www.linkedin.com/in/steph-cruchon/

 NFTs are majorly impacting the corporate sector because they allow organizations to provide digital evidence of ownership, attendance, and even transference for various experiences they deliver to their customers.  

They're so adaptable that they can be utilized to represent a variety of different types of creative work, including virtual real estate, virtual worlds, fashion, and much more. 

 In this live talk, Behrad Mirafshar and Arthur Jurcaks walked through the world of NFT and broke down why it's such a breakthrough. Talked about the current implications of NFT, walked you through some of the exciting, upcoming, and future use cases of NFT, and showed how Bonanza is implementing NFTs in our business! 


Follow Arthur on Twitter: https://twitter.com/yurchax

In this episode, our host Behrad Mirafshar receives Rory Colgan, one of Berlin's most active Product/UX design recruiters. 

With a long experience hiring Product/UX designers for small and big teams, Rory brings actionable advice to putting together an effective design portfolio, offering insights on the current and the future of design markets and design salaries. 

Listen to this podcast to learn more about the nuances of the hiring process and how to prepare yourself for what is to come in the industry.

Follow Rory on LinkedIn: https://www.linkedin.com/in/rorycolgan/ 

Register to the Hatch Festival (Berlin, September 8th): https://hatch.berlin/

The most innovative companies tend to tackle the risk of developing new products upfront. There are 4 types of risks 

Value Risk Tech Risk Usability Risk Business Viability Risk

The most important risk any product developer needs to address upfront is value risk i.e. would customers find values in what we'd like to offer them? aka would they buy it? aka does our offer address their need?
 
How would you know the answer without having a business running, you might ask?
 
Well, that's what Lean Innovation is all about 

👉 Validating your grand business/product ideas cheaply using fast experimentation and prototyping.
 
In this talk, Behrad Mirafshar, teaches you how you can test your ideas at scale with not so much money in only a few weeks, with the most effective version of an agile process through which you can drive breakthrough innovation.
 
Also, showing you how you can test your MVP idea only in a week with your target customers.

This is a systematic process that aims to marry speed with quality.
 

In this webinar, Behrad will break down for you the philosophy of design thinking and the tools by which you can conduct a design thinking workshop.

Design thinking emphasizes open-mindedness, curiosity, and collaboration

Design thinking is an attempt to learn from the designers’ approach to design challenges. 
The recurrent shift from divergent to convergent modes of thinking, having a holistic view, engaging in multi-disciplinary teams, the fetish for prototyping, pen, and paper, embracing uncertainty and welcoming ambiguity, putting yourself in someone else’s shoes, trial, and error (iterative mindset), etc… are some of the significant upheavals introduced by design thinking. 

Welcome to problem-solving 2.0.

In this talk, Behrad had a great pleasure speaking with Jeff Humble from Fountain Institute about the state-of-the-art of UX.

Listen to this podcast and see how two UX nerds get nerdy about some of the most pressing topics of our industry

- What is UX Strategy? How does it differ from product strategy?

- What are the best actionable career growth strategies for mid-level UX Designers?

- The importance of visualizing during a UX design process

and a lot more

Follow Fountain Institue: https://www.thefountaininstitute.com/
Jeff Humble on Linkedin: https://www.linkedin.com/in/jeff-humble/

Agile methodologies are most often used by tech teams to ship new features.

Contrary to the conventional approach (waterfall), Agile approach doubles down on the flexibility of tech teams to be responsive to market and customer changes. Not only tech teams, but entire product teams have started adapting their workflows so they can work hand in hand with the dev team.

An agile sprint lasts between one and two weeks on average and offers less wiggle room for UX designers to practice their own design process. That's the source of complaints from many UX Designers.

In this episode, the Lean Product Innovator & UX Strategist with +12 years of experience, and leader of one of the best UX Design studios in Germany, Bonanza Design, Behrad Mirafshar, breaks it down for you:

👉 What is Lean UX Process?

👉 The role of designers in a typical agile process

👉 How can UX designers can be effectively incorporated at all stages of Agile development?