MAP IT FORWARD Middle East

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China" In this episode of the podcast series, David and Lee discuss a brand that rapidly expanded in Shanghai and other major Chinese cities with over 130 outlets, highlighting the unforeseen challenges and eventual downsizing. The conversation then shifts towards the role of coffee consultants and diversifying income streams amidst the coffee industry's changing dynamics. They explore different cafe models in China, including specialty, commercial, and automated cafes, addressing the global shift towards automation and the merging of quick-service models with traditional cafes due to labor shortages. Additionally, they touch upon China's advanced online economy, delivery efficiency, and adaptation to automatic machines, which collectively drive the country's unique coffee consumption trends. The episode delves into how these factors reshape the cafe business model, prompting a broader discussion on adapting to consumer preferences and technological advancements in the coffee industry. 00:00 Intro 00:52 Sponsored Segment: Becoming a Coffee Consultant 01:42 Exploring the World of Coffee in Busan, Korea 02:43 The Evolution of the Coffee Scene in China 03:05 The Diverse Cafe Landscape in China 08:12 The Impact of Labor Shortages and Technology on Cafes 11:20 Adapting to New Business Models in China's Cafe Industry 11:47 The Role of Delivery and Online Economy in China's Coffee Scene 14:24 Closing Remarks and Teaser for Next Episode Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China" In this episode of the podcast series, David and Lee discuss the unique challenges and opportunities within the Chinese coffee market. The episode covers David's transition from the Australian coffee scene to China, the differences in business models, and the impact of cultural preferences on coffee consumption. They also discuss the role of international and domestic coffee chains, the shifting dynamics of the coffee industry post-COVID-19, and the growing specialty coffee scene in China, particularly in Shanghai. The conversation highlights the curiosity and learning experiences shared by both the host and the guest as they navigate the complexities of the global coffee industry. 00:00 Intro 00:15 Sponsored Message: Become a Coffee Consultant 01:08 David Yan's Journey from Australia to China's Coffee Scene 05:44 The Impact of Australian Coffee Culture on Global Markets 10:16 A Deep Dive into China's Evolving Coffee Industry 13:50 Shanghai: The Coffee Hub of China 15:57 Closing Thoughts and Series Preview Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In the final episode of our five-part series on The Daily Coffee Pro by Map It Forward, Mark and Lee delve into the uncertainties faced by coffee producers today. The conversation touches on the threats to coffee production from market pressures, climate change, and economic challenges, including the impacts of big corporations on smallholder farmers. They also discuss the realities of operating in Peru, facing issues with labor, security, and bureaucracy, while highlighting the importance of direct connections between producers and the rest of the coffee supply chain as a path toward a sustainable future for coffee. 00:00 Welcome & Series Finale Introduction 00:35 The Reality of Coffee Production Today 00:47 The Threat to Smallholder Coffee Producers 04:47 Climate Change and Its Impact on Coffee Farms 09:13 Navigating Challenges Beyond Climate: Security and Bureaucracy 16:42 The Future of Coffee: Hope Through Connection 19:11 Engaging with the Community: Social Media and Visits 21:25 Final Thoughts and Invitation to Connect Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee focus on sustainability from a producer's perspective. Mark expresses his initial skepticism toward the term 'sustainability' due to its overuse and misinterpretation in the industry, specifically criticizing large corporations like Nespresso for greenwashing. He provides insight into his definition of sustainability, emphasizing the importance of long-term environmental stewardship, community engagement, and economic stability for coffee farms. Mark also discusses the challenges of ensuring fair compensation in a market dominated by fluctuating prices and the pressure to sell cheaper coffee. The conversation touches on consumer inflation and its impact on coffee pricing, highlighting the need for a sustainable approach that benefits both producers and consumers in the long term. 00:00 Welcome & Introduction to the Series 00:30 Exploring Sustainability in Coffee Production 00:51 The Misuse of 'Sustainability' and Greenwashing 02:04 Mark's Perspective on Fair Trade and Pricing 04:34 Real Sustainability from a Producer's Viewpoint 07:24 The Impact of Consumer Behavior and Market Saturation 13:39 The Crisis in Coffee Production and Future Uncertainties 15:27 Closing Thoughts and Next Episode Teaser Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust. The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors. Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry. 00:00 Intro 01:20 The Importance of Visiting Coffee Origins 02:30 Challenges and Misconceptions of Origin Visits 03:22 The Value of Direct Experience at Coffee Farms 03:42 Personal Growth and Global Connections Through Coffee 06:51 Addressing Labor and Sustainability in Coffee Production 12:35 Empowering Visits: Transformative Experiences at Origin 16:03 Looking Ahead: Sustainability in Coffee Production 16:38 Closing Remarks and Invitation to Engage Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters. Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee. He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production. The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops. The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements. 00:00 Intro 00:11 Exploring the Power Dynamics in Coffee Production 02:38 The Realities of Coffee Production and Market Challenges 05:03 Navigating Relationships and Power Imbalances with Buyers 10:29 The Financial Struggles and Decisions of a Coffee Producer 15:09 The Complexities of Coffee Farming and Environmental Considerations 19:39 Closing Thoughts and Looking Ahead Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today. Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes. The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation. This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market. 00:00 Intro 01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective 03:58 The Complex Reality of Modern Coffee Production 04:47 Navigating Market Demands: The Producer's Dilemma 07:34 The Struggle with Specialty Coffee and Market Trends 12:36 The Challenges of Selling Coffee in Today's Market 15:59 The Emotional Toll of Unsold Coffee 21:20 Closing Thoughts and Next Episode Teaser Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry. Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?' Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee. Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability. The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations. 00:00 Intro 00:41 Diving Deep into Coffee Pricing Conversations 01:20 The Critical Question: How Much Should Coffee Cost? 02:01 Understanding and Communicating Costs in the Coffee Industry 05:43 The Challenge of Pricing in a Consumer-Driven Market 06:06 Navigating Price Increases and Consumer Expectations 13:10 The Importance of Transparency and Communication 19:55 Concluding Thoughts and Where to Connect Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain. This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players. The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers. Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice. 00:00 Intro 00:38 Become a coffee consultant 01:00 Exploring the Health of the Coffee Supply Chain 02:19 Unpacking the Real Winners in the Coffee Industry 05:29 The Complex World of Coffee Equipment Sales 13:20 Technician Tales: The Unsung Heroes of Coffee Equipment 23:24 Concluding Thoughts and Looking Ahead Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit. The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers. It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity. The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain. 00:00 Intro 00:37 Becoming a Coffee Consultant 01:18 The Critical Conversation: Paying Above the Cost of Production 03:11 Unveiling Industry Secrets: The Predatory Practices Exposed 07:23 The Financial Education Gap: Empowering Growers with Knowledge 08:26 Navigating Discounts and Manipulation: The Grower's Dilemma 10:53 The Bigger Picture: Securing a Sustainable Future for Coffee 12:33 Closing with Dignity: A Message of Support and Solidarity 15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry. They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices. Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model. They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few. Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices. The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production. 00:00 Intro 00:45 Coffee Consultant Workshop 01:24 Deep Dive into Coffee Industry Conversations 04:48 The Broken Coffee Model: A Historical Perspective 04:54 Unveiling the Impact of Colonialism on Coffee 05:56 The Shocking Lack of Colonial Education in the UK 07:55 Defining Colonialism and Its Effects on Coffee 12:44 The Realities of Coffee Business Profitability 16:25 The Race to the Bottom: A Dangerous Business Strategy 20:08 Empowering Producers: Standing Firm on Pricing 21:32 Closing Thoughts and Next Episode Teaser Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago. They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis. Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations. They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners. The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability. 00:00 Intro: Reflecting on the Excess of the Coffee Industry 00:55 Coffee Consultant Workshop 02:13 Diving Deep into Expo Experiences and Industry Realities 06:17 The Stark Contrast of Expo Parties and Industry Challenges 17:03 Exploring the Cyclical Nature of Coffee Industry Enthusiasm 21:17 Addressing the Crisis in the Coffee Industry 37:29 Concluding Thoughts and a Call to Action Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest. The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant. The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests. 00:00 Anticipating the Coffee Seasons of 2024 and 2025 00:39 Sponsored Message: Become a Coffee Consultant 01:18 Final Episode Insights with Agronomist Jonas 01:51 Climate Challenges Impacting Coffee Harvests 02:46 Heat Waves and Their Effects on Coffee Production 06:15 Predictions and Market Dynamics for Upcoming Seasons 10:27 The Realities of Coffee Trading and Market Speculation 13:40 Exploring the Global Demand for Brazilian Coffee 15:53 Concerns for Domestic Consumption Amidst Export Growth 17:28 Closing Thoughts and Contact Information Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms. The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming. The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands. 00:00 Welcome & Series Introduction 00:39 Exploring the Mindset of Brazilian Coffee Producers 03:12 Generational Shifts in Coffee Farming 07:56 The Future of Coffee Production in Brazil 11:23 Sustainability and Regenerative Agriculture Trends 13:06 The Complex Puzzle of Coffee Farming's Future 14:13 Certification and Global Standards in Coffee Production 16:27 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem. They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices. Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe. This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security. 00:00 The Impact of Geopolitics on Coffee Production 00:41 Introducing the Coffee Consultant Workshop 01:20 Exploring the Coffee Supply Chain with Jonas Ferraresso 01:55 Geopolitical Tensions and Global Coffee Prices 06:10 The Ripple Effects of Trade Relationships on Global Food Security 08:51 The Role of Geopolitics in Food and Coffee Security 10:29 Future Challenges for Coffee Farmers Amidst Geopolitical Strains 17:42 Geopolitics, Climate Change, and the Coffee Supply Chain 19:19 Looking Ahead: The Next Generation of Coffee Producers 20:03 Closing Thoughts and Invitation to Engage Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil. The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices. The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming. The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product. 00:00 Navigating the Complexities of Coffee Production 00:40 Sponsored Message: Becoming a Coffee Consultant 01:19 Introduction to the Series with Jonas Ferraresso 01:42 The Future of Coffee Production in Brazil: Challenges and Insights 02:55 Labor Shortages and the Impact on Coffee Farming 05:48 Exploring Alternatives: The Shift from Coffee to Other Crops 07:49 The Economic Realities of Coffee Production 11:22 Understanding the C-Market's Influence on Coffee Prices 15:04 The Generational Shift in Coffee Farming 17:36 The Future of Coffee: A Luxury Product? 18:34 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing. The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage. The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine. Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets. 00:00 Understanding Frost's Impact on Coffee Production 00:17 Coffee Consultant Workshop 01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities 05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends 14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms 24:26 The Future of Coffee Pricing and Quality in Brazil 30:39 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field. The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity. Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry. Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community. The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee. 00:00 Empowering Voices in the Coffee Industry 00:54 Sponsored Message: Becoming a Coffee Consultant 01:51 Finding Hope in Coffee's Future 08:24 Navigating the Challenges of the Coffee Industry 09:39 The Role of Curiosity and Confidence in Coffee Careers 11:19 The Impact of Community and Personal Growth 18:28 Concluding Thoughts and Where to Find Kat Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education. Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself. The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity. Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views. 00:00 The Philosophy Behind Content Creation 00:27 Sponsored Segment: Becoming a Coffee Consultant 01:06 Introduction to the Episode and Guests 01:17 Exploring Intentions and Approaches in Content Creation 01:57 The Journey of a Content Creator in the Coffee Industry 06:12 Sharing Knowledge vs. Seeking Fame on Social Media 07:18 The Ethics of Clickbait and Social Media Marketing 12:39 Navigating Sponsorships and Authenticity 22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships 24:33 Closing Remarks and Anticipation for the Next Episode Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the complex dynamic between coffee roasters and producers. They emphasize the importance of not imposing roasting methodologies onto producers, especially given the producers' extensive experience and experimentation with processing methods. The episode highlights the detrimental effects of roasters dictating practices without understanding local contexts or the potential harm to the environment, using the example of introducing Koji in Colombia. Furthermore, it advocates for respectful, curious engagement with producers, urging industry professionals to visit origins to better appreciate the coffee cultivation process and foster meaningful connections. The conversation also criticizes certain social media behaviors that distract from the crucial issues facing coffee producers. Overall, the episode stresses the benefits of learning and partnership over imposition in the coffee industry. 00:00 Navigating the Fine Line: Sharing Knowledge Without Dictating Practices to Coffee Producers 00:36 Workshop: How to Coffee become a Coffee Consultant 01:14 Ego in Coffee: A Five-Part Series Discussion Begins 01:29 The Delicate Balance: Roasters, Producers, and the Art of Suggestion 02:02 Learning from the Best: The Impact of Education on Coffee Processing 03:16 The Power of Sharing: Leveraging Social Media for Coffee Education 04:54 Innovation vs. Tradition: Exploring Experimental Fermentation in Coffee 05:46 The Ethical Dilemma: Influencing Production Without Overstepping 09:48 Partnership Over Dictatorship: Navigating Business Relationships in Coffee 16:46 The Value of Origin Visits: Enhancing Understanding and Connections 21:45 Content Creation with Intention: Building Meaningful Connections 23:19 Wrapping Up and Looking Forward Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry. They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication. The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process. It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production. 00:00 Unlocking the Secrets of Coffee Roasting 00:28 Sponsored Message: Become a Coffee Consultant 01:06 Introduction to the Ego in Coffee Series 01:17 The Problem with Gatekeeping in the Coffee Industry 05:36 The Power of Transparency and Sharing Knowledge 11:14 The Fascinating World of Coffee Tasting and Cultural Palates 17:00 Closing Thoughts and Invitation to the Next Episode Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well-known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the series, Kat and Lee discuss the pervasive issue of ego within the coffee industry. The conversation delves into how competitions and the desire for success can be both a positive drive and a potential trap for ego inflation. They also explore the impact of social media platforms and the importance of using them responsibly to educate and empower rather than perpetuate gatekeeping. Kat shares her journey from starting as a roaster's apprentice to becoming a recognized coffee educator and founder of the Coffee People Zine, highlighting the challenges of finding credible roasting information and the importance of making learning accessible to everyone. Additionally, the discussion touches on the benefits of competitions in producing countries and the need to create platforms that foster community and learning without the downsides of competition. The episode also addresses the fine line between striving for success and succumbing to ego-driven motives, underscoring the complexities of personal motives and community impact in the coffee industry. 00:00 Exploring the Ego in the Coffee Industry 00:14 Sponsored Segment: Becoming a Coffee Consultant 00:53 Introducing the Series and Special Guest Kat Melheim 01:16 Kat Melheim's Journey in Coffee Education 06:57 The Role of Ego in Coffee Competitions and Business 08:54 Navigating the Tightrope of Ego and Marketing 15:19 The Impact of Competitions on Personal Growth and Community 19:50 Building Alternatives to Competitions in the Coffee Industry 22:06 The Challenges of Creating Impactful Projects Without Ego 23:42 Teaser for the Next Episode: Gatekeeping and Transparency Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this final episode of the podcast series, Lee and Diego discuss the exciting opportunities and challenges facing the coffee industry in the coming years. They explore topics such as the potential for increased local consumption of coffee at its origin, diversifying revenue streams through becoming a coffee consultant, and the importance of education within the industry. The conversation touches on how the coffee industry can benefit from a 'reset', embracing technology for better information on pricing and financial situations, and the positive impact of tourism and local markets in coffee-producing countries. Diego shares his vision for engaging more in coffee tourism and education on his farm, reflecting on the broader implications for the industry. They conclude the series on a hopeful note, emphasizing the lessons and opportunities that lie ahead for the coffee world. 00:00 The Future of Coffee Consumption at Origin 00:32 Sponsored Message: Becoming a Coffee Consultant 01:10 Reflecting on the Series 01:43 The Importance of Conversation and Visibility in the Coffee Industry 03:54 The Potential of Coffee Tourism and Education 05:28 The Impact of Local Consumption and Quality Standards 06:14 El Salvador's Changing Global Image and Opportunities for Tourism 07:54 The Crucial Role of Education in the Coffee Industry 09:11 The Importance of Understanding Costs and the Potential of Technology 14:20 Concluding Thoughts and Where to Find More Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the podcast series, Lee and Diego discuss the hefty financial and ethical costs associated with participating in the World Barista Championship and the broader financial dynamics of the coffee industry. They explore who actually profits within the industry, revealing banks, landlords, equipment manufacturers, freight companies, and surprisingly, the labor force, as the main beneficiaries. The conversation delves into the high costs of production, rental crises affecting cafes, and the alarming interest rates faced by producers. They also touch upon the consequences of agricultural practices and international trade issues, such as reliance on imported goods and the impact of geopolitical conflicts on supply chains. The episode concludes with reflections on the future of the coffee industry and the challenges of achieving sustainability and fairness. 00:00 The High Cost of Competing in the WBC: A Producer's Perspective 00:32 Sponsored Segment: Becoming a Coffee Consultant 01:11 Exploring the Coffee Industry's Financial Landscape 01:48 Who Really Profits in the Coffee World? 02:37 The Surprising Beneficiaries of the Coffee Industry 04:07 The Struggles of Coffee Producers and the Impact of High Costs 05:29 The Global Agricultural Crisis and Its Effects on Coffee 12:17 Navigating the Future of Coffee Amidst Challenges 15:28 Reflecting on the Series and Looking Ahead 16:10 Closing Remarks and Invitation for Continued Conversation Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the podcast series, Lee and Diego discuss the current state and future of coffee production in 2024. They delve into the lack of motivation among coffee producers, the dangers of toxic positivity, and the necessity of addressing and acting upon the deep-seated issues within the coffee industry. Key challenges highlighted include labor shortages, pricing issues, and climate change. The conversation also touches upon the financial burdens faced by coffee farmers, leading to a trend where many are selling their lands for urban development rather than continuing with coffee cultivation. The episode emphasizes the importance of acknowledging these problems, seeking help, and taking immediate action to find sustainable practices and solutions for the future of coffee production. 00:00 Exploring the Motivation Crisis Among Farmers 00:13 Sponsor Spotlight: Becoming a Coffee Consultant 00:51 Introduction to the Reality of Coffee Producers in 2024 01:20 The Unspoken Challenges of Coffee Production 02:02 The Importance of Acknowledging and Acting on Industry Issues 02:42 Adapting and Preparing for the Future as a Coffee Producer 03:35 The Stigma Around Discussing Industry Problems 04:24 Collaborative Efforts to Address Coffee Production Challenges 05:05 The Impact of Industry Events on Coffee Producers 07:56 Addressing the Unsustainability of Coffee Production 10:03 The Growing Trend of Land Conversion and Its Implications 12:57 The Pricing Dilemma in the Coffee Industry 15:12 Empowering Producers Amidst Industry Challenges 15:30 Closing Remarks and Invitation to Next Episode Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the series, the discussion focuses on the significant challenges such as labor shortages, increased costs, and the impacts of climate change and inflation on coffee farming. Diego shares his experiences with navigating these issues, including innovative solutions like hiring transport for pickers and adapting harvest methods. They also explore the difficulty of balancing quality with the rising production costs and discuss the broader industry's perspectives on these challenges. The conversation highlights both the resilience and the innovative approaches of coffee producers in facing an increasingly tough landscape. 00:00 Welcome & Introducing Diego Baraona 00:49 Celebrating the Paso Paso Project 01:46 The Labor Crisis in Coffee Production 04:17 Economic Challenges: Inflation and Price Pressures 07:52 Personal Journey: From Barcelona to Coffee Farming 09:07 Navigating the Industry: Quality vs. Cost 11:45 The Producer's Perspective: Advice and Autonomy 13:39 Looking Ahead: Challenges and Decisions 14:41 Closing Thoughts and Invitation to Next Episode Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the series, the discussion focuses on the significant challenges such as labor shortages, increased costs, and the impacts of climate change and inflation on coffee farming. Diego shares his experiences with navigating these issues, including innovative solutions like hiring transport for pickers and adapting harvest methods. They also explore the difficulty of balancing quality with the rising production costs and discuss the broader industry's perspectives on these challenges. The conversation highlights both the resilience and the innovative approaches of coffee producers in facing an increasingly tough landscape. 00:00 Welcome & Introducing Diego Baraona 00:49 Celebrating the Paso Paso Project 01:46 The Labor Crisis in Coffee Production 04:17 Economic Challenges: Inflation and Price Pressures 07:52 Personal Journey: From Barcelona to Coffee Farming 09:07 Navigating the Industry: Quality vs. Cost 11:45 The Producer's Perspective: Advice and Autonomy 13:39 Looking Ahead: Challenges and Decisions 14:41 Closing Thoughts and Invitation to Next Episode Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced. In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain. In this episode of The Daily Coffee Pro by Map It Forward, Lee and John discuss the critical issue of climate change, its impact on the coffee industry, and potential solutions. Abatzoglou emphasizes the importance of moving past the doom and gloom perspective and focusing on actionable steps to mitigate climate change. John highlights the role of younger generations prioritizing climate change, the economic impacts of inaction, and the benefits of transitioning to renewable energy sources. Solutions such as carbon sequestration, regenerative agriculture, and technological innovations in energy are discussed as ways to slow down global warming and safeguard the coffee industry. The conversation also covers the concept of cloud seeding and its implications for climate modification. Abatzoglou underscores the necessity of global effort and coordination to address the climate crisis effectively, offering a message of hope and urging action against one of the most solvable problems we face. 00:00 Welcome and Introduction to the Climate Conversation 00:21 The Hope in Climate Change for Coffee 01:09 Strategies to Combat Climate Change 01:54 The Economic and Social Impacts of Climate Change 03:31 The Role of Technology and Innovation in Addressing Climate Change 04:22 The Dire Consequences of Inaction 06:47 Global Efforts and the Challenge of Coordination 08:56 Exploring Cloud Seeding as a Climate Solution 11:31 The Complexities and Ethical Considerations of Cloud Seeding 13:50 Concluding Thoughts and Resources Connect with John and his lab at: https://www.climatologylab.org/ and https://www.linkedin.com/in/john-abatzoglou/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced. In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain. In this episode John and Lee discuss the impact of climate change on coffee agriculture and explore how rising CO2 levels could potentially enhance plant growth, offering some offset to declining yields due to warmer temperatures. The episode also speculates on the possible emergence of new coffee-growing areas due to reduced freeze events, though this comes with its own set of challenges such as displacement of current crops and the need for adaptation. The topic of innovation in the face of climate change is emphasized, suggesting that the coffee industry will be compelled to find new solutions in agriculture, energy, water management, and labor, due to the complex nature of its supply chain and the static price of coffee over the last 30 years. The discussion also highlights concerns about labor in the face of increasing temperatures and the potential for artificial intelligence to assist in agricultural tasks. Finally, the episode touches on the importance of intentional business practices that align with consumer values, especially among younger generations, to address climate change challenges. 00:00 Exploring the Silver Lining of Climate Change on Agriculture 00:38 Introducing the Coffee Consultant Workshop 01:17 Climate Change and Coffee: A Deep Dive 01:36 The Potential Upsides of Climate Change for Coffee 01:51 Exploring New Frontiers in Coffee Cultivation 03:40 The Complexities of Climate Change and Agriculture 05:10 Innovation as a Response to Climate Challenges 06:24 The Future of Labor in Coffee Cultivation 08:22 Harnessing AI and Technology for Agriculture 11:03 Climate Change: A Catalyst for Intentional Business Practices 13:00 Looking Ahead with Hope: The Final Episode Teaser Connect with John and his lab at: https://www.climatologylab.org/ and https://www.linkedin.com/in/john-abatzoglou/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced. In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain. In this episode of The Daily Coffee Pro by Map It Forward Lee and John explore the intricate relationship between carbon emissions, agriculture, and climate change, with a particular focus on coffee production. The conversation delves into the ways in which agriculture contributes to human-made carbon emissions, despite the carbon sequestration processes inherent in crop growth. Specific attention is given to the carbon footprint of coffee production, from the use of fertilizers to shipping methods, and the significant role of transportation in carbon emissions associated with coffee. The episode also explores regenerative agriculture as a potential solution for reducing carbon emissions and enhancing carbon sequestration within the coffee industry. Additionally, examples from the coffee community illustrate how individual producers are adopting sustainable and regenerative farming practices to mitigate climate impact and ensure the longevity of their farms amidst global challenges. 00:00 Exploring Carbon Sequestration in Coffee Farming 00:44 Sponsor Spotlight: Becoming a Coffee Consultant 01:22 Introduction to the Climate Change Series 01:39 The Complex Relationship Between Carbon, Agriculture, and Climate Change 05:40 Regenerative Agriculture: A Path to Sustainability 08:10 Global Impacts and Solutions in Coffee Production 10:28 The Economic Viability of Sustainable Practices 13:48 The Future of Coffee Farming: Choosing Longevity Over Profit 14:47 Looking Forward to Positive Changes 15:13 Closing Remarks and Call to Action Connect with John and his lab at: https://www.climatologylab.org/ and https://www.linkedin.com/in/john-abatzoglou/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced. In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain. In this episode of The Daily Coffee Pro, Lee and John discuss the impact of climate change on coffee cultivation. They delve into how global warming is altering the optimal conditions for coffee growing, including temperature changes leading to both loss of suitable areas and potential new regions becoming viable for coffee cultivation. The episode discusses the significant effects of temperature shifts on coffee yield and explores the concept of assisted migration to adapt to these changes. Additionally, they touch on the broader implications of climate change, including the potential for reforestation as a carbon sequestration strategy. This episode provides a comprehensive look at the challenges and opportunities facing coffee farming amidst climate change. 00:00 Exploring Climate Change and Coffee Suitability 00:27 Sponsored Segment: Becoming a Coffee Consultant 01:06 Introduction to the Episode and Guest 01:16 The Impact of Climate Change on Coffee Cultivation 01:34 Understanding Coffee's Climate Preferences 02:24 The Effects of Global Warming on Coffee Production 05:03 Adapting Coffee Cultivation to a Changing Climate 06:15 Exploring Genetic Adaptation and Assisted Migration 07:49 Predicting Climate Change and Its Impact on Coffee Growing Areas 09:04 The Dire Predictions for Coffee Suitability and Potential New Growing Areas 11:31 Discussing Climate Change Complexity and Solutions 20:46 Looking Ahead: Carbon, Agriculture, and Climate Change Connect with John and his lab at: https://www.climatologylab.org/ and https://www.linkedin.com/in/john-abatzoglou/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced. In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain. In this episode of The Daily Coffee Pro by Map It Forward, John provides a foundational explanation of climate and climate change, emphasizing its slow-moving yet impactful nature on global temperatures and ecosystems, including the coffee industry. The discussion extensively covers the scientific basis of climate change, underscoring human activities' role, especially fossil fuel consumption, in exacerbating global warming. John also delves into the implications of a warming climate on agriculture, particularly coffee cultivation, highlighting how shifts in optimal growing conditions could threaten coffee production. The episode aims to elucidate the complex phenomenon of climate change, its undeniable linkage to human activities, and the necessity of both adaptation and mitigation strategies in safeguarding the future of coffee cultivation and the broader ecosystem. 00:00 Exploring the Impact of Climate on Coffee Cultivation 01:00 Introducing the Series on Climate Change and Coffee 02:06 Understanding Climate Change: Basics and Beyond 05:24 The Effects of Climate Change on Coffee Cultivation 08:07 Addressing Climate Change Skepticism in the Coffee Industry 09:55 Scientific Evidence and Solutions to Climate Change 16:25 Adapting and Mitigating Climate Change in Coffee Production 17:29 Wrapping Up and Looking Ahead Connect with John and his lab at: https://www.climatologylab.org/ and https://www.linkedin.com/in/john-abatzoglou/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. In this episode, Lee and Bram explore the challenges and opportunities within the specialty coffee industry, emphasizing the need for critical and innovative thinking to navigate these turbulent times. They further discuss the impact of Nescafe's move into specialty coffee in Pakistan, the saturation of the specialty coffee market, and the necessity for businesses to differentiate themselves and manage expectations realistically. It also highlights the importance of adjusting business models to meet consumer demands, the potential for market consolidation, and the role of innovation in ensuring the survival and growth of the coffee industry. The show also touches upon the limitations of coffee competitions and the overall need for the industry to focus on concrete actions rather than empty gestures of community and innovation. 00:00 Exploring Nescafe's Impact in Pakistan 00:15 Sponsored Message: Becoming a Coffee Consultant 00:53 Introduction to the Series: The Future of Specialty Coffee 01:16 Realistic Outlook vs. Doom and Gloom 02:25 The Challenges and Opportunities in Specialty Coffee 03:14 Hope and Realism in the Coffee Industry 04:03 The Saturated Market of Specialty Coffee 05:57 Innovations and Adjustments in the Coffee Business 15:20 The Role of Consumer Behavior and Economic Factors 18:20 Innovative Solutions and the Future of Coffee 30:07 Closing Thoughts and How to Connect Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. This episode delves into the reasons behind the increasing speculation on whether coffee is going away, pinpointing labor shortages due to emigration and climate change as major challenges to coffee production. Moreover, the conversation touches on the impact of price fluctuations on producers and the potential consequences of coffee farm consolidation by larger corporations and governments aiming to secure coffee supply. Lee and Bram also highlight the potential for a loss in coffee diversity and quality due to these challenges but promises to explore hope for the future of coffee in the succeeding episode. 00:00 Exploring the Labor Crisis in Coffee Production 00:20 Introducing the Coffee Consultant Workshop 00:58 The Juicy Debate: Is Coffee Going Away? 01:25 The Troubles Brewing in the Coffee Industry 05:29 Labor Shortages: A Deep Dive into the Crisis 10:22 Climate Change and Price: Other Forces Against Coffee 14:45 The Future of Coffee Farms: A Grim Outlook 19:24 Consolidation in the Coffee Industry: A New Threat 27:41 Hope for the Future of Coffee? Stay Tuned Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. This episode delves into the consequences of the current status quo within the coffee supply chain, particularly focusing on its impact on producers. Using Mercon's bankruptcy as a case study, the discussion highlights the precarious nature of the coffee trading business, exacerbated by rising interest rates and changes in the market. The episode also covers the broader effects on the coffee supply chain, including the shift towards home brewing and roasting. It prompts listeners to reconsider the sustainability of current practices within the coffee industry, and how entities like Paso Paso are offering alternatives to traditional models that may be more beneficial to producers facing financial pressures. Furthermore, the shift in coffee consumption trends towards origin countries and the growing practice of producers roasting for local markets are explored as potential challenges to the supply of specialty coffee. 00:00 The Impact of Market Dynamics on Coffee Producers 00:25 Sponsored Message: Become a Coffee Consultant 01:03 Exploring the Validity of Specialty Coffee in 2024 01:36 Challenging the Status Quo in the Coffee Industry 03:04 Understanding Profit Margins Across the Coffee Supply Chain 05:26 The Realities of Specialty Coffee Pricing and Profitability 07:30 Innovative Approaches to Coffee Roasting and Distribution 10:56 The Mercon Story: A Cautionary Tale of Market Volatility 16:38 Addressing the Importer Finance Status Quo 20:01 Emerging Trends and Solutions in the Coffee Industry 22:32 Closing Thoughts and Next Episode Teaser Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. This episode features a discussion on the transparency and operational models within the coffee industry, particularly focusing on how roasteries operate and the potential benefits of increased openness about business practices for coffee producers. Lee and Bram discuss the traditional specialty coffee supply chain and compare it to the innovative model employed by Paso Paso, which aims to eliminate middlemen, thus allowing coffee producers to share in the roastery's profits and decision-making processes. Additionally, the episode covers the importance of transparency in roasteries' operations, the potential benefits for coffee producers in being more involved in the chain, and how this model could provide a more sustainable and equitable future for the coffee industry. 00:00 Unveiling the Truth Behind Transparency Reports 00:24 Sponsored Segment: Becoming a Coffee Consultant 01:03 Introduction to the Daily Coffee Pro Series 01:27 Paso Paso: A Revolutionary Approach to Coffee Roasting 02:11 Challenging the Status Quo: Ownership and Transparency 03:23 The Unique Business Model of Paso Paso 08:03 Building Deeper Connections with Consumers 10:37 Navigating Business Decisions and Challenges 15:28 Comparing Traditional and Specialty Coffee Supply Chains 19:56 The Vision and Future of Paso Paso 22:00 Closing Thoughts and Next Episode Teaser Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. In this episode, Bram and Lee discuss the blurry lines distinguishing specialty from commodity coffee, addressing industry challenges like the increasing volatility across the coffee supply chain. This conversation also touches on consumer perception, the integrity of coffee sourcing and pricing, and how both big and small businesses navigate the spectrum of quality versus cost. The dialogue opens up crucial questions about the responsibilities of everyone in the supply chain, from producers to cafe owners, in upholding the true essence of specialty coffee while ensuring the sustainability of the industry. 00:00 Debunking Specialty Coffee Myths 00:39 Sponsored Segment: Becoming a Coffee Consultant 01:17 Introducing the Series and Guest Bram de Hoog 05:51 Defining Specialty Coffee in Today's World 10:10 The Complexities of Specialty vs. Commodity Coffee 13:46 The Ethical Dilemmas in Coffee Sourcing 19:07 The Importance of Integrity in Coffee Business 20:33 Paying Fairly: Beyond the Specialty Label 24:09 The Reality of Coffee Pricing and Business Ethics 25:48 Reflecting on the Coffee Industry's Future Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters. In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia". In this episode of the podcast series, Sara and Lee discuss the vibrant cafe and roasting culture in Ethiopia, particularly focusing on the history of cafes and coffee culture, as well as the impact of coffee on the youth. Sara sheds light on the development of cafe culture, the influence of Italian pastry, the significance of coffee in Ethiopian social fabric, and the opportunities created by barista competitions for the youth. The coffee industry in Ethiopia is a force that is inspiring young people, creating jobs, and positively impacting the economy. Connect with Sara Yirga here: https://www.linkedin.com/in/sara-yirga-8b13831ba/ https://www.instagram.com/yacoffeeroasters/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters. In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia". In this episode of the podcast series, Sara and Lee discuss the challenges faced by women in the coffee industry in Ethiopia, including the lack of information and restrictions on exporting coffee. It also highlights the reforms that have taken place, allowing women exporters to directly buy from women producers. The conversation also touches on the productivity of female households in coffee production and the need to invest in women. Connect with Sara Yirga here: https://www.linkedin.com/in/sara-yirga-8b13831ba/ https://www.instagram.com/yacoffeeroasters/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters. In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia". In this episode of the podcast series, Sara and Lee discuss the significant role of women in the coffee industry in Ethiopia. Sara emphasizes the need to empower women at the grassroots level to achieve sustainability and success in the industry. This conversation highlights the cultural significance of coffee in Ethiopia and the potential for tourism, while also addressing the challenges and opportunities for women in the coffee supply chain. Connect with Sara Yirga here: https://www.linkedin.com/in/sara-yirga-8b13831ba/ https://www.instagram.com/yacoffeeroasters/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters. In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia". In this episode of the podcast series, Sara and Lee discuss the concept of ethical sourcing in the coffee industry and its impact on the livelihood of producers, particularly in Ethiopia. They explore the challenges faced by producers, the need for fair compensation, and initiatives to improve the quality of coffee to ensure better returns. This conversation also delves into the role of women in coffee production and the importance of providing support and resources for their long-term sustainability. Connect with Sara Yirga here: https://www.linkedin.com/in/sara-yirga-8b13831ba/ https://www.instagram.com/yacoffeeroasters/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters. In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia". In this first episode of the podcast series, Sara and Lee discuss the stakeholders, coffee culture, and supply chain in Ethiopia. Sara provides insights into the coffee industry, including the major stakeholders such as producers, labor force, collection centers, cooperative unions, and various government bodies. The discussion also covers the cultural significance of coffee in Ethiopian society and sets the stage for exploring the longevity of coffee producers in the supply chain in the next episode. Connect with Sara Yirga here: https://www.linkedin.com/in/sara-yirga-8b13831ba/ https://www.instagram.com/yacoffeeroasters/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil. In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024. In this final episode of the podcast series, Fabricio and Lee explore the importance and challenges of managing cash flow and liquidity for coffee producers in the coffee industry. They discuss the impact of liquidity on purchasing inputs, the need for careful management of cash flow, and the wisdom of holding onto coffee as a physical asset in volatile times. They further touch on the uncertainty and optimism in the coffee industry, the role of technology, and the importance of seeking knowledge and finding one's own way forward. Fabricio shares insight into efforts to engage small coffee producers and improve sustainability in the industry. Connect with Fabricio and San Coffee here: https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil. In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024. In this episode of the podcast series, Fabricio and Lee explore the impact of consolidation on the coffee supply chain and the challenges faced by producers. This conversation examines the reasons behind consolidation, the consumer's preference for cheaper goods, and the need for consumer awareness. Fabricio and Lee also address the issues related to pricing, production costs, and the potential risks of consolidation. Fabricio stresses the importance of educating consumers and the need for sustainable solutions to support coffee production in the long term. Connect with Fabricio and San Coffee here: https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil. In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024. In this episode of the podcast series, Fabricio and Lee discuss the volatility in the price of coffee and its impact on coffee producers. It delves into the complex calculations producers need to make to purchase inputs for their next crop, the role of the C market in determining coffee prices, and the importance of educating and empowering producers to make informed decisions. This conversation highlights the need for producers to diversify their sources of income and the challenges they face in the coffee supply chain. Connect with Fabricio and San Coffee here: https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil. In this episode of the podcast series, Fabricio and Lee discuss the volatility of coffee prices and its impact on the coffee supply chain. They explore the influence of benchmarks, the role of commodity standards, and the formation of coffee prices. The conversation delves into the risks coffee producers face, including external factors like geopolitics and economics, as well as the challenges of accessing hedging tools. They go on to emphasize the significant impact of price volatility on coffee producers and the necessity of addressing their vulnerabilities in the supply chain. Connect with Fabricio and San Coffee here: https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil. In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024. In this first episode of the podcast series, Fabricio and Lee discuss where the volatility sits in the coffee supply chain for Brazil. The challenges faced by the Brazilian coffee farming industry, including the aging labor force, climate change, and the need for technological advancements. Also discussed are the need to attract and retain younger generations in the industry, the role of roasters in supporting producers, and the impact of coffee prices and relationships between the producing and consuming ends of the supply chain. Connect with Fabricio and San Coffee here: https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Gut Health Dietitian, Nicole Dynan from the Good Nutrition Company in Sydney, Australia. It's gut health month, and in this series, Nicole and host, Lee Safar, will discuss Nutrition and workplace wellbeing for coffee professionals. In this episode of the podcast series, the emphasis is on the importance of social connections, the role of coffee in different cultures, and its impact on happiness and longevity. Nicole and Lee also explore the link between workplace relationships, stress, nutrition, and wellbeing, highlighting the significance of a diverse plant-based diet for gut health and overall well-being. Connect with Nicole Dynan here: https://www.linkedin.com/in/nicoledynan/ https://www.guthealthdietitian.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Gut Health Dietitian, Nicole Dynan from the Good Nutrition Company in Sydney, Australia. It's gut health month, and in this series, Nicole and host, Lee Safar, will discuss Nutrition and workplace wellbeing for coffee professionals. In this episode of the series, Nicole highlights the importance of considering diverse needs, including nutrition and sleep, to foster well-being. It also explores the impact of communication on gut health and emphasizes the significance of building community within the industry. Connect with Nicole Dynan here: https://www.linkedin.com/in/nicoledynan/ https://www.guthealthdietitian.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Gut Health Dietitian, Nicole Dynan from the Good Nutrition Company in Sydney, Australia. It's gut health month, and in this series, Nicole and host, Lee Safar, will discuss Nutrition and workplace wellbeing for coffee professionals. In this episode of the series, Nicole helps us understand the health benefits, nutrients, and antioxidants in coffee, the different levels of caffeine in various beverages, the impact of caffeine on gut health and brain activity, the addictive nature of caffeine, hydration considerations, and the role of milk in coffee consumption. Connect with Nicole Dynan here: https://www.linkedin.com/in/nicoledynan/ https://www.guthealthdietitian.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Gut Health Dietitian, Nicole Dynan from the Good Nutrition Company in Sydney, Australia. It's gut health month, and in this series, Nicole and host, Lee Safar, will discuss Nutrition and workplace wellbeing for coffee professionals. In this episode of the podcast series, Nicole and Lee discuss the rapid absorption of caffeine, its role as a stimulant, its impact on gut health, and how individuals can use it to their advantage while also being cautious of overconsumption. The conversation delves into the relationship between caffeine sensitivity, age, and the gut microbiome, and provides practical tips for mitigating the negative effects of caffeine, such as eating a banana. Connect with Nicole Dynan here: https://www.linkedin.com/in/nicoledynan/ https://www.guthealthdietitian.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Gut Health Dietitian, Nicole Dynan from the Good Nutrition Company in Sydney, Australia. It's gut health month, and in this series, Nicole and host, Lee Safar, will discuss Nutrition and workplace wellbeing for coffee professionals. In this first episode of the podcast series, Nicole discusses the importance of workplace wellbeing, specifically focusing on the role of nutrition in supporting mental health and stress management for employees. The conversation explores the impact of the Mediterranean diet on mood, the connection between gut health and mental health, and the potential for cost-effective meal options to improve staff wellbeing. Connect with Nicole Dynan here: https://www.linkedin.com/in/nicoledynan/ https://www.guthealthdietitian.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with guest Coffee Producer and Operations Director, Abby Muñoz from Monarch Coffee Farms based in the Kona region of Hawaii. In this series, Abby helps us navigate the role that coffee grown in Hawaii will play in the coffee supply chain and coffee economy in 2024. In this episode of the series, Abby and Lee explore the potential volatility of the coffee market in 2024 and what role coffee grown in Hawaii may play in the coffee economy. Applications for the current internship are open now by applying here: https://www.monarchcoffee.com/jobs Connect with Monarch Coffee here: Monarch Coffee https://www.monarchcoffee.com/ https://www.instagram.com/monarchcoffeefarm/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with guest Coffee Producer and Operations Director, Abby Muñoz from Monarch Coffee Farms based in the Kona region of Hawaii. In this series, Abby helps us navigate the role that coffee grown in Hawaii will play in the coffee supply chain and coffee economy in 2024. In this episode of the series, Abby gives us insight into the labour issues in the Kona region of Hawaii and the correlation between labour challenges and the next generation of coffee producers in Hawaii. Applications for the current internship are open now by applying here: https://www.monarchcoffee.com/jobs Connect with Monarch Coffee here: Monarch Coffee https://www.monarchcoffee.com/ https://www.instagram.com/monarchcoffeefarm/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with guest Coffee Producer and Operations Director, Abby Muñoz from Monarch Coffee Farms based in the Kona region of Hawaii. In this series, Abby helps us navigate the role that coffee grown in Hawaii will play in the coffee supply chain and coffee economy in 2024. In this episode of the series, Abby helps us understand why coffee grown in Kona is so expensive regardless of its grading. Applications for the current internship are open now by applying here: https://www.monarchcoffee.com/jobs Connect with Monarch Coffee here: Monarch Coffee https://www.monarchcoffee.com/ https://www.instagram.com/monarchcoffeefarm/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with guest Coffee Producer and Operations Director, Abby Muñoz from Monarch Coffee Farms based in the Kona region of Hawaii. In this series, Abby helps us navigate the role that coffee grown in Hawaii will play in the coffee supply chain and coffee economy in 2024. In this episode of the series, Abby gives us insight into why most of the coffee grown in Kona never really makes it out of Hawaii. Applications for the current internship are open now by applying here: https://www.monarchcoffee.com/jobs Connect with Monarch Coffee here: Monarch Coffee https://www.monarchcoffee.com/ https://www.instagram.com/monarchcoffeefarm/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with guest Coffee Producer and Operations Director, Abby Muñoz from Monarch Coffee Farms based in the Kona region of Hawaii. In this series, Abby helps us navigate the role that coffee grown in Hawaii will play in the coffee supply chain and coffee economy in 2024. In this first episode of the series, Abby and Lee discuss the 2023 Harvest at Monarch Coffee Farms and how the internship we discussed on the podcast last year went. Applications for the current internship are open now by applying here: https://www.monarchcoffee.com/jobs Connect with Monarch Coffee here: Monarch Coffee https://www.monarchcoffee.com/ https://www.instagram.com/monarchcoffeefarm/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 14th and final episode of the podcast series is green coffee trader and former world barista champion, Raul Rodas from Paradigma Coffee. Connect Raul at https://www.instagram.com/raulitobarista/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 13th episode of the podcast series is Vava Angwenyi, a Kenya-based coffee entrepreneur. Connect Vava at https://www.linkedin.com/in/vavaj/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 12th episode of the podcast series is Hassan AlMasalmeh, a Gen Z Barista from Lulu's Cafe in Bath, UK. Connect Hassan at https://www.linkedin.com/in/hassan-almasalmeh-170b2b24a/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 11th episode of the podcast series is Medina Ilyas, founder and owner of Medina Coffee and author of The Art of Arabic Coffee. Connect with Medina at https://www.instagram.com/medina.coffee/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 10th episode of the podcast series is Brewing Gadget's founder, Goutham Kumbageri. Connect with Goutham at https://www.linkedin.com/in/goutham-k-s-8a44972/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 9th episode of the podcast series is Saudi-based coffee entrepreneur, Osamah Al Awamm from Roasting House. Connect with Osamah at https://www.linkedin.com/in/oalawwam/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guests for this 8th episode of the podcast series are Yemeni coffee producers and processors Fatima Abdulkhabeer and Mervat Haider. To connect with the Talook Women's Association, contact Map It Forward and we will connect you. Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 7th episode of the podcast series is Brazilian coffee producer, Rafael Vinhal from Vinhal Cafes Artesanais. Connect with Rafael at https://www.instagram.com/vinhalcafes/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 6th episode of the podcast series is Cosimo Libardo from Ceado and Treasurer for the SCA. Connect with Cosimo Libardo at https://www.linkedin.com/in/cosimo-libardo-64899913/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 5th episode of the podcast series is coffee industry veteran and co-founder of Vuna Origin Consulting, Sara Morrocchi. Connect with Sara Morrocchi at https://www.linkedin.com/in/sara-morrocchi-a3893034/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 4th episode of the podcast series is brand new Emirati business owner, Fatima Al Ketbi - founder of Coffee + People Find Coffee + People on IG at https://www.instagram.com/coffeenppl/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 3rd episode of the podcast series is Director of Agricultural Commodities at the DMCC (Dubai Multi Commodity Centre) in Dubai, UAE. Find Saeed and the DMCC at: https://www.linkedin.com/in/saeedalsuwaidi/ and https://dmcc.ae/ecosystems/coffee Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this 2nd episode of the podcast series is Specialty Coffee Association CEO, Yannis Apostolopoulos. Find Yannis on LinkedIn at: https://www.linkedin.com/in/yapostolopoulos/ Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing! Our guest for this first episode of the podcast series is the Founder of the globally acclaimed coffee brand, Stitch Coffee, Nawar Adra from Sydney Australia. Find Stitch Coffee at http://www.stitch.coffee Revisit these episodes and watch more live streams at https://www.mapitforward.coffee/worldofcoffeedubai2024 •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode in a five-part series on The Daily Coffee Prod Podcast by Map It Forward with first-time guest, Belen Rivadeniera from Vuna Origin Consulting. In this series, Belen and host Lee Safar explore the power of green coffee buyers and traders on the economic sustainability of the coffee supply chain. In this final episode of the series, Belen and Lee navigate the economic impact green coffee traders and buyers are having on the end coffee consumer. Connect with Belen and Vuna Origin Consulting on: Website: https://www.vunaoriginconsulting.com/ LinkedIn: https://www.linkedin.com/in/belenrivadeneira/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 4th episode in a five-part series on The Daily Coffee Prod Podcast by Map It Forward with first-time guest, Belen Rivadeniera from Vuna Origin Consulting. In this series, Belen and host Lee Safar explore the power of green coffee buyers and traders on the economic sustainability of the coffee supply chain. In this episode of the series, Belen explains a fairly new practice of purchasing coffees called "combo contracts" where larger traders combine commercial coffee with certified coffee (e.g. fairtrade) and get to call the coffee by the certified name while paying commercial grade prices. Connect with Belen and Vuna Origin Consulting on: Website: https://www.vunaoriginconsulting.com/ LinkedIn: https://www.linkedin.com/in/belenrivadeneira/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the 3rd episode in a five-part series on The Daily Coffee Prod Podcast by Map It Forward with first-time guest, Belen Rivadeniera from Vuna Origin Consulting. In this series, Belen and host Lee Safar explore the power of green coffee buyers and traders on the economic sustainability of the coffee supply chain. In this episode of the series, Belen helps explain the economic relationship between buyers, traders, and coffee producers. Connect with Belen and Vuna Origin Consulting on: Website: https://www.vunaoriginconsulting.com/ LinkedIn: https://www.linkedin.com/in/belenrivadeneira/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 2nd episode in a five-part series on The Daily Coffee Prod Podcast by Map It Forward with first-time guest, Belen Rivadeniera from Vuna Origin Consulting. In this series, Belen and host Lee Safar explore the power of green coffee buyers and traders on the economic sustainability of the coffee supply chain. In this episode of the series, Belen and Lee discuss the impact green coffee buyers and traders have on the actual price of green coffee. Connect with Belen and Vuna Origin Consulting on: Website: https://www.vunaoriginconsulting.com/ LinkedIn: https://www.linkedin.com/in/belenrivadeneira/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the first episode in a five-part series on The Daily Coffee Prod Podcast by Map It Forward with first-time guest, Belen Rivadeniera from Vuna Origin Consulting. In this series, Belen and host Lee Safar explore the power of green coffee buyers and traders on the economic sustainability of the coffee supply chain. In this first episode of the series, Belen and Lee navigate the different roles that green coffee buyers and traders play in the purchasing of green coffee. Connect with Belen and Vuna Origin Consulting on: Website: https://www.vunaoriginconsulting.com/ LinkedIn: https://www.linkedin.com/in/belenrivadeneira/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 5th in a 5 part series with Mayorga Coffee Founder, Martin Mayorga. Martin is a highly successful coffee entrepreneur and mentor in the coffee industry. In this series, Martin and Lee explore where the coffee supply chain finds itself at the end of 2023 and what can be expected in 2024. In this episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee what the impact of market volatility will have on the coffee consumer. Find Martin and Mayorga Coffee online here: LinkedIn: https://www.linkedin.com/in/martinmayorga1/ Website: https://mayorgacoffee.com/ Instagram: https://www.instagram.com/mayorgacoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 4th in a 5 part series with Mayorga Coffee Founder, Martin Mayorga. Martin is a highly successful coffee entrepreneur and mentor in the coffee industry. In this series, Martin and Lee explore where the coffee supply chain finds itself at the end of 2023 and what can be expected in 2024. In this episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee what the impact of market volatility has had on roasters and cafe owners in 2023 and what the flow-on effects will be if the market swings in an unfavourable way. Find Martin and Mayorga Coffee online here: LinkedIn: https://www.linkedin.com/in/martinmayorga1/ Website: https://mayorgacoffee.com/ Instagram: https://www.instagram.com/mayorgacoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the 3rd in a 5 part series with Mayorga Coffee Founder, Martin Mayorga. Martin is a highly successful coffee entrepreneur and mentor in the coffee industry. In this series, Martin and Lee explore where the coffee supply chain finds itself at the end of 2023 and what can be expected in 2024. In this episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee discuss the impact that market volatility has had on the exporters, traders, and importers in 2023 and what it's likely to mean for them over the next 12 months. Find Martin and Mayorga Coffee online here: LinkedIn: https://www.linkedin.com/in/martinmayorga1/ Website: https://mayorgacoffee.com/ Instagram: https://www.instagram.com/mayorgacoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 2nd in a 5 part series with Mayorga Coffee Founder, Martin Mayorga. Martin is a highly successful coffee entrepreneur and mentor in the coffee industry. In this episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee discuss the impact of market volatility on the producer in recent history and what it's likely to mean for them over the next 12 months. In this first episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee discuss the state of the coffee supply chat at the end of 2023. Find Martin and Mayorga Coffee online here: LinkedIn: https://www.linkedin.com/in/martinmayorga1/ Website: https://mayorgacoffee.com/ Instagram: https://www.instagram.com/mayorgacoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the first in a 5 part series with Mayorga Coffee Founder, Martin Mayorga. Martin is a highly successful coffee entrepreneur and mentor in the coffee industry. In this series, Martin and Lee explore where the coffee supply chain finds itself at the end of 2023 and what can be expected in 2024. In this first episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Martin and Lee discuss the state of the coffee supply chat at the end of 2023. Find Martin and Mayorga Coffee online here: LinkedIn: https://www.linkedin.com/in/martinmayorga1/ Website: https://mayorgacoffee.com/ Instagram: https://www.instagram.com/mayorgacoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 5th in a 5-part series with Tim Wendelboe on The Daily Coffee Pro Podcast by Map It Forward. Tim owns the Tim Wendelboe espresso bar and roastery in Oslo, Norway, and World Barista Champion. In this series, Tim and podcast host and Map It Forward Founder, Lee Safar will discuss the significantly evolving specialty coffee market. In this final episode of the series, Tim and Lee explore whether this trend (and trends in general) is good for the specialty coffee market and its stakeholders. Connect with Tim Wendelboe Coffee: Instagram: https://www.instagram.com/timwendelboe/ Website: https://timwendelboe.no/ The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 4th in a 5-part series with Tim Wendelboe on The Daily Coffee Pro Podcast by Map It Forward. Tim owns the Tim Wendelboe espresso bar and roastery in Oslo, Norway, and World Barista Champion. In this series, Tim and podcast host and Map It Forward Founder, Lee Safar will discuss the significantly evolving specialty coffee market. In this episode of the series, Tim discusses what he believes the rapid shifts in the industry will mean for the evolution of the specialty coffee industry. Connect with Tim Wendelboe Coffee: Instagram: https://www.instagram.com/timwendelboe/ Website: https://timwendelboe.no/ The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the 3rd in a 5-part series with Tim Wendelboe on The Daily Coffee Pro Podcast by Map It Forward. Tim owns the Tim Wendelboe espresso bar and roastery in Oslo, Norway, and World Barista Champion. In this series, Tim and podcast host and Map It Forward Founder, Lee Safar will discuss the significantly evolving specialty coffee market. In this episode of the series, Tim and Lee explore what the shift in "specialty coffee" means for producers. Connect with Tim Wendelboe Coffee: Instagram: https://www.instagram.com/timwendelboe/ Website: https://timwendelboe.no/ The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 2nd in a 5-part series with Tim Wendelboe on The Daily Coffee Pro Podcast by Map It Forward. Tim owns the Tim Wendelboe espresso bar and roastery in Oslo, Norway, and World Barista Champion. In this series, Tim and podcast host and Map It Forward Founder, Lee Safar will discuss the significantly evolving specialty coffee market. In this episode of the series, Tim gives us his perspective on how the specialty coffee market is shifting and why this is occurring. Connect with Tim Wendelboe Coffee: Instagram: https://www.instagram.com/timwendelboe/ Website: https://timwendelboe.no/ The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by World of Coffee Dubai, 2024. Register for the Roasters Village and join us as the Official podcast partner of World Of Coffee Dubai 2024 at Dubai World Trade Center from the 21st to the 23rd of Jan - tickets are available now at https://www.dubai.worldofcoffee.org our website to be part of coffee's rich history.

This is the first in a 5-part series with Tim Wendelboe on The Daily Coffee Pro Podcast by Map It Forward. Tim owns the Tim Wendelboe espresso bar and roastery in Oslo, Norway, and World Barista Champion. In this series, Tim and podcast host and Map It Forward Founder, Lee Safar will discuss the significantly evolving specialty coffee market. In this first episode of the series, Tim gives us his understanding of how the idea of 'Specialty Coffee" is evolving. Connect with Tim Wendelboe Coffee: Instagram: https://www.instagram.com/timwendelboe/ Website: https://timwendelboe.no/ The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now. This is the time to learn how to become a GREAT coffee consultant amongst a sea of consultants who under-deliver. Diversify your revenue stream in time for significant disruption in the coffee supply chain. Learn how to consult to the coffee industry, adjacent businesses, corporates, and consumers as the world of coffee changes. Find out more here: https://mapitforward.coffee/workshops

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with cafe owner, Zainab Al Mousawi. Zainab is the owner of a Dubai-based cafe and spent 10 years of her career as a barista in Melbourne, Australia. In this series, in the lead-up to World of Coffee Dubai in Jan 2024, Zainab shares her experience of what it's like to start a cafe in an emerging market and how she's managed to survive the past 5 years when most close after 6 months. In this final episode of the series on the podcast, Zainab opens up about the journey of opening her own cafe in an emerging market and gives us an insight into what she didn't expect in the journey. Connect with Zainab AlMousawai and TTMB on: LinkedIn here: https://www.linkedin.com/in/zainab-almousawi-441bb265/ Instagram: https://www.instagram.com/ttmb.coffee/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with cafe owner, Zainab Al Mousawi. Zainab is the owner of a Dubai-based cafe and spent 10 years of her career as a barista in Melbourne, Australia. In this series, in the lead-up to World of Coffee Dubai in Jan 2024, Zainab shares her experience of what it's like to start a cafe in an emerging market and how she's managed to survive the past 5 years when most close after 6 months. In this episode of the series on the podcast, Zainab helps us understand how her time in the Australian coffee scene over many years influenced how she fashioned her business in Dubai and how the two markets compare. Connect with Zainab AlMousawai and TTMB on: LinkedIn here: https://www.linkedin.com/in/zainab-almousawi-441bb265/ Instagram: https://www.instagram.com/ttmb.coffee/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with cafe owner, Zainab Al Mousawi. Zainab is the owner of a Dubai-based cafe and spent 10 years of her career as a barista in Melbourne, Australia. In this series, in the lead-up to World of Coffee Dubai in Jan 2024, Zainab shares her experience of what it's like to start a cafe in an emerging market and how she's managed to survive the past 5 years when most close after 6 months. In this episode of the series on the podcast, Zainab and Lee explore what it means to start a cafe in the UAE and how it's unique as a market compared to other markets. Connect with Zainab AlMousawai and TTMB on: LinkedIn here: https://www.linkedin.com/in/zainab-almousawi-441bb265/ Instagram: https://www.instagram.com/ttmb.coffee/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with cafe owner, Zainab Al Mousawi. Zainab is the owner of a Dubai-based cafe and spent 10 years of her career as a barista in Melbourne, Australia. In this series, in the lead-up to World of Coffee Dubai in Jan 2024, Zainab shares her experience of what it's like to start a cafe in an emerging market and how she's managed to survive the past 5 years when most close after 6 months. In this episode of the series on the podcast, Zainab helps us navigate what's so special about coffee and the market in Dubai and Abu Dhabi, UAE. Connect with Zainab AlMousawai and TTMB on: LinkedIn here: https://www.linkedin.com/in/zainab-almousawi-441bb265/ Instagram: https://www.instagram.com/ttmb.coffee/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with cafe owner, Zainab Al Mousawi. Zainab is the owner of a Dubai-based cafe and spent 10 years of her career as a barista in Melbourne, Australia. In this series, in the lead-up to World of Coffee Dubai in Jan 2024, Zainab shares her experience of what it's like to start a cafe in an emerging market and how she's managed to survive the past 5 years when most close after 6 months. In this first episode of the series on the podcast, Zainab gives us an understanding of the coffee scene in Dubai. Connect with Zainab AlMousawai and TTMB on: LinkedIn here: https://www.linkedin.com/in/zainab-almousawi-441bb265/ Instagram: https://www.instagram.com/ttmb.coffee/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with returning guest, Kyra Kennedy. Kyra is the co-founder of Baratza and now retired CEO. Kyra is here to talk about Leadership on the podcast and to celebrate our 1000th episode on the podcast which occurs during this series. In this final episode of the series, Kyra demonstrates what it was like to grow as a leader and challenge herself as she grew with the growth of Baratza. Connect with Kyra Kennedy on LinkedIn here: https://www.linkedin.com/in/kyrakennedy504/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with returning guest, Kyra Kennedy. Kyra is the co-founder of Baratza and now retired CEO. Kyra is here to talk about Leadership on the podcast and to celebrate our 1000th episode on the podcast which occurs during this series. In this episode of the series, Kyra and Lee discuss how someone who's not a leader can find the qualities within them to become a leader by leading themselves and cultivating qualities that grow as they grow as a leader. Connect with Kyra Kennedy on LinkedIn here: https://www.linkedin.com/in/kyrakennedy504/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 1000th episode of The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. We are honoured to have the good fortune to bring you these discussions on a daily basis and grateful for your continued support. We have grown so much in this first 1000 episodes and the podcast has evolved to something we're exceptionally proud of. We hope you'll continue to champion our growth by sharing our discussions with your community and engage with our guests. Here's to the next 1000! This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with returning guest, Kyra Kennedy. Kyra is the co-founder of Baratza and now retired CEO. Kyra is here to talk about Leadership on the podcast and to celebrate our 1000th episode on the podcast which occurs during this series. In this episode of the series, Kyra and Lee discuss the role that empathy plays in leadership and the benefits that come with this kind of leadership style for everyone involved. Connect with Kyra Kennedy on LinkedIn here: https://www.linkedin.com/in/kyrakennedy504/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with returning guest, Kyra Kennedy. Kyra is the co-founder of Baratza and now retired CEO. Kyra is here to talk about Leadership on the podcast and to celebrate our 1000th episode on the podcast which occurs during this series. In this episode of the series, Kyra and Lee discuss the concept of leading yourself as a necessary precursor to leading others. Connect with Kyra Kennedy on LinkedIn here: https://www.linkedin.com/in/kyrakennedy504/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar with returning guest, Kyra Kennedy. Kyra is the co-founder of Baratza and now retired CEO. Kyra is here to talk about Leadership on the podcast and to celebrate our 1000th episode on the podcast which occurs during this series. In this first episode of the series, Kyra and Lee explore what the successful principles of a leader are and how success can be defined for a leader. Connect with Kyra Kennedy on LinkedIn here: https://www.linkedin.com/in/kyrakennedy504/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest in this series is Tim Cox from coffee equipment manufacturer, Franke. In this series of the podcast, Tim and Lee discuss Coffee at Scale. In this final episode of this podcast series, Tim gives us insight into the current coffee trends and where they may progress into the future. Connect with Tim Cox and Franke here : LinkedIn here: https://www.linkedin.com/in/tim-cox-64027473/ Website: https://www.franke.com/us/en/coffee-systems.html Instagram: https://www.instagram.com/booksandbanjos/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest in this series is Tim Cox from coffee equipment manufacturer, Franke. In this series of the podcast, Tim and Lee discuss Coffee at Scale. In this episode of this podcast series, Lee and Tim explore the question "Is Specialty Coffee a viable business model or is it an expensive hobby?". Connect with Tim Cox and Franke here : LinkedIn here: https://www.linkedin.com/in/tim-cox-64027473/ Website: https://www.franke.com/us/en/coffee-systems.html Instagram: https://www.instagram.com/booksandbanjos/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest in this series is Tim Cox from coffee equipment manufacturer, Franke. In this series of the podcast, Tim and Lee discuss Coffee at Scale. In this episode of this podcast series, with significant experience in convenience store businesses as well as specialty coffee, Tim helps us understand how the business models vary and whether there may be some overlap between the two. Connect with Tim Cox and Franke here : LinkedIn here: https://www.linkedin.com/in/tim-cox-64027473/ Website: https://www.franke.com/us/en/coffee-systems.html Instagram: https://www.instagram.com/booksandbanjos/ https://www.mapitforward.coffee Host: Lee Safar https://www.instagram.com/leesafar