Editing is one of the hardest parts of podcasting, so it's important to get the process right. Here are Jules and Suzi's three steps to getting started with editing:

Welcome to Podcasting in 3 Easy Steps and Back to Basics and in this episode we are talking about recording your podcast and getting a great sound.

It’s the key to keeping listeners and growing the podcast if the recording isn’t good no one will stay with you: 

So here are our 3 steps:

1. Location- Ask yourself are your surroundings optimised for a good recording?

2. Mics- Test your equipment and settings before recording to avoid technical issues during your session. And wear your headphones throughout.

3. Have some scripted parts to your podcast, it helps you to get going and to remember your calls to action.

You can find us here on Instagram ⁠⁠⁠story_publishing⁠⁠⁠ or ⁠⁠⁠Decibel_podcasts⁠⁠

Hey welcome to another episode of Podcasting in 3 Easy Steps and this Back to Basics episode were we are talking about managing the workflow of your podcast.

It can quickly become overwhelming creating a weekly podcast so here are our 3 steps to managing workflow well:

1 Use tools such as Trello, Asana etc to plan and manage tasks for your podcast- keeping you organised and on track.

2 Repurpose what you can and streamline new recordings, get audio and video to work well and less editing, plus know what you’ll talk about in advance.

3 Embrace the Al it can really help with managing what you need to do to keep your podcast workflow flowing!

You can find us here on Instagram ⁠⁠story_publishing⁠⁠ or ⁠⁠Decibel_podcasts⁠⁠

In this episode, we talk about how long your episodes should be. While long episodes are popular, they may not be suitable for all audiences. Here are our three steps to help you decide your podcast length:

Takeaways

Consider your audience's listening habits and how much time they have available. Maintain consistency in episode length to provide a predictable listening experience. Starting with short solo episodes can make it easier to get started and adapt to audience preferences.

Chapters

00:00 Introduction: The Importance of Duration

01:07 Step 1: Consider Your Audience's Listening Habits

03:15 Step 2: Maintain Consistency in Episode Length

4:15 Step 3: Start with Short Solo Episodes

06:08 Round-table or multiple guests will need longer episodes

How often should you release your podcast? The more frequently you release, the easier it is to build an audience. But a weekly podcast can quickly feel relentless.

Here are Jules and Suzi’s 3 steps to help you decide how frequently to release your show:

How much time do you have? If you can only dedicate a short amount of time to it each week, releasing regular episodes will be hard. Have a consistent schedule whether that’s weekly, fortnightly or monthly. Create quality content over quantity.

To learn more, here’s a blog post from Pacific Content on how often to release episodes:

https://pacific-content.com/how-often-should-i-release-new-podcast-episodes-fe6e274d188b/

In this episode, Jules and Suzi discuss the importance of scripting in podcasting and provide three steps to help you get started with scripting. They emphasise the need to sound natural and avoid academic or complicated language. The steps include scripting the series introduction and outro, keeping the language simple, and avoiding over-scripting. Suzi and Jules also encourage practice and improvement by recording and listening to yourself. The episode concludes with a recap of the steps.

Takeaways

Scripting your podcast helps maintain structure and professionalism.

Listen to different podcasts for inspiration on introductions and endings.

Keep the language simple and avoid jargon.

Allow for ad-libbing and use bullet points instead of scripting word for word.

Practice and listen to your recordings to improve your delivery.

You can find us here on Instagram ⁠story_publishing⁠ or ⁠Decibel_podcasts⁠

In this episode, Jules and Suzi discuss different podcast formats and provide advice on how to choose the right format for your podcast. They emphasise the importance of keeping it simple and straightforward, especially for beginners. They also highlight the popularity of narrative or documentary-style podcasts and recommend not attempting this format when starting out. The hosts then provide three steps to help decide on a format: starting with a solo podcast, keeping it simple and manageable, and being consistent. They also encourage trying new formats while keeping the audience informed.

Takeaways

There are different podcast formats to choose from, including interview, monologue, round table, and packaged formats.

Narrative or documentary-style podcasts are popular but can be challenging for beginners.

Start with a solo podcast to make it easier and more manageable.

Keep the format simple and straightforward to streamline the production process.

Be consistent within a series to provide a predictable experience for the audience.

Don't be afraid to try new formats, but communicate with your audience to manage their expectations.

You can find us here on Instagram story_publishing or Decibel_podcasts

In this episode, we're going back to basics and looking at how to create podcast artwork. The emphasis is on bold, easy-to-see artwork. Avoid fancy or overcomplicated designs.

Simplicity and legibility are key to creating effective podcast artwork.

The artwork must be original (you can't copy someone else's) but it doesn't need to be anything complicated.

It must be the right size and format: 1500 - 3000 px square and a jpg or png file.

For more info, see Apple's guidelineshere:

In this episode, Julie-Anna and Suzi go back to basics and look at how to choose a name for your show.

Many get hung up on this and it can become a barrier to getting started. 

So here are three tips to help you get started with choosing a name:

Check online and major podcast apps if anyone else has the name already

Keep it short and simple - can you say it and spell it?

Is it relevant and searchable?

If you get really stuck, try a name generator. 

To join our next podcasting course which starts on 16th January click here:https://www.decibelpodcasts.com/store

In this episode of "Podcasting in 3 Easy Steps," Julie-Anna and Suzi take you back to basics, helping you to discover where your podcast ideas are hiding and how to hone them. It all comes down to - what does your audience need from you?

Here's where to find those ideas and keep it simple:

Repurposing. Ask yourself what you can repurpose that you are already creating. AI can help here.

Keep it simple. Easy for you to do and continue. Straightforward content is clear in your mind. 1 topic per episode.

FAQs.Which questions come up time and time again, keep a note and answer them for your audience.

Our next Podcasting course starts 16th January. Book on here

You can find us at story_publishing or decibel_podcasts on Instagram.

In this episode of "Podcasting in 3 Easy Steps," Julie-Anna and Suzi take you back to basics, guiding you through the essential podcasting equipment you need to kickstart your journey into the world of podcasting.

3 essential bits of kit are:

Headphones. We cover: Understanding the importance of quality headphones for monitoring audio while recording. Recommendations for budget-friendly and professional-grade headphone options. How the right headphones can be so much better for your ears!

Microphones.We cover: The role of microphones in capturing clear and professional-sounding audio. Different types of microphones and their suitability for various podcasting setups. Recommendations for microphones suitable for beginners on a budget and those looking to invest in higher-end options.

Software. We cover: Exploring podcasting software options for recording and editing. Discussion on user-friendly software for beginners. And some tips on storage for your episodes  Mentioned in this episode:

(prices correct at time of recording in November 23')

Snowball microphones - Blue Snowball Ice - £47 Also from Blue is the Yeti - really popular podcasting mic - £109  Rode -NT USB £140 Shure MV7 - £269 - usb microphone.

Headphones - over head, over ear, plug in;JBL Tune 500- £18.99 Audiotechnica - M20x - £49 Audio Technichnica - ATH-M30x - £68 Or ATH-M50x - £129 Beyer Dynamic DT 770 around £140 Seinheser HD 206 £17

An app to record on - going;Spotify for podcasters FREE Riverside - $0 or $15 standard - 2 hours vs 5 hours

Our next Podcasting course starts 16th January - get in touch to find out more details. You can find us at story_publishing or decibel_podcasts on Instagram.

Want to know the easiest way to get started in podcasting? Be a guest on someone else’s show! 

Here are Jules’ three steps to help you get going:

Make a list of podcasts where you can add value (and be realistic).

Approach the hosts with a short, personal pitch outlining why you like their show, what you can talk about, links to previous talks you’ve done and how you can help promote that episode.

Sign up to a podcast guesting service. Some of these are free, and others you need to pay for. 

Links to podcast guesting services:

Join waitlist for September launch course & get early bird discount here.

Hey today we have a great episode you won't want to miss all about marketing your podcast from marketing expert and our good mate Helen Perry.

She runs her own business teaching creatives to market what they do successfully. And of course she has her own awesome podcast #just bloody post it podcast which is about to go into its 7th series with 121 episodes. If you haven't listened yet do check her out it's full of great advice.

So I asked Helen if she'd takeover 3 easy steps and share what she's learned about marketing her podcast. And you won't want to miss what she says:

Helen Perry's 3 steps to marketing your podcast:

1.  If you want more people to listen to your show, you're gonna need to tell people about your show. Podcast discoverability is notoriously difficult. So just making one and uploading it and hoping someone will listen and it will take off and awards will follow is probably just wishful thinking. So ideally, we need to think multiple ways to promote every single episode of your show to the rest of your online audience.

2.  This will be controversial among some podcast purists but use video promoting an audio show on social media. So whether that's tick tock or Instagram or LinkedIn wherever, in other words, visual platforms is really really hard. Since I've started videoing my podcasts -I use the online recording studio Riverside which also allows you to video your recording, as well as the sound and sharing clips of these on my Instagram - the number of views and shares has shot up it is multiple times more effective than sharing a quote or an audiogram.

3.  Ask for help spreading the word about your podcast in almost every episode of your show. I will explicitly say support us, do us a favour, Share this with your friends on social media if you think they'll love it and go and leave me a five star review on Apple podcast please and do subscribe so you don't miss an episode. If you don't ask these things you don't get -people aren't mind reader's.

Thank you so much to Helen for your marketing tips... Let us know how you market your podcast and what's working for you.

Find Helen Here⁠

The Just Bloody Post It podcast https://podfollow.com/1566599200

and she's @_helen_perry_ on instagram

Find us at story_publishing and decibel_podcasts

Hi it’s Suzi I’m back and sharing my thoughts on putting your podcast in for an award. Last episode I shared why it’s a great idea to submit your podcast for an award… that's episode #39 and today I’m sharing tips on how to do it in a way to grab the attention of the judges.

I’ve had some recent experience of looking at and judging submissions and here are my thoughts:

1 Context - the judges need to understand your podcast from just the submission. They may never of heard of you and your podcast. Get your audio (as well as your write up) to do the work for you. Including a trailer or an episode introduction can explain to the judges what your podcast is about, what are its aims and how it exists to help the audience.

2 Include feedback - I’ve seen this done really well recently, where a quote or testimonial from a listener is included in the submission. It highlights how your podcast helps or has impacted them. Social proof for the judges.

3 Max out the track listings - sometimes you are limited by a word count, if that’s the case use your track listing to share more details about your podcast; things like background to the guests or topics, impact of that episode on your audience or how this episode fits with your wider series. All this allows you to paint a picture to the judges about your podcast and gives them more context again!

And finally re read your submission a few times and listen through to your audio, even better if you get someone with a fresh set of eyes and ears to do this.  Check it all makes sense and tells your story.

Thanks for listening.

Resources 

Awards which are currently open:

https://everybody-media.com/awards/

https://independentpodcastawards.com/live/en/page/home

PS if you need help telling your story check out ⁠the Everyday Storyteller⁠ podcast with Hilary Salzman, it really can help you. Find us @story_publishing or decibel_podcasts

Hey it's Suzi and this week I'm sharing some reasons why it's great to enter your podcast for an award. There are a few podcast awards open at the moment - see details below for ones I mention in the episode.

Entering your podcast for an award can have loads of benefits; from time to reflect on your podcast to networking opportunites. It's alawys work doing. Just take time to gather all you need for your submission and choose the awards that work well for you and your brand.

Come back next week for my tips about putting your submission together.

3 reasons why it's a great idea to enter your podcast for an award:

1. Recognition and Prestige: Winning an award or even being nominated helps to recognise your hard work and it's a great thing to have ;)

2. Makes you more visible and shares your podcast with a wider audience. Marketing potential has a boost!

3. Time to reflect and get feedback: thinking about your entry and your podcast is always valuable. Getting feedback from judges will show you areas you can improve on

and I share even more reasons in the episode. So what's stopping you?

Resources:

International women's podcast awards : https://everybody-media.com/awards/

Indie podcast awards:

https://independentpodcastawards.com/live/en/page/home

In this episode Jules talks through three podcast formats for coaches and consultants.

Solo. Just you and your microphone. This is the easiest way to get started.

Co-hosted. You and a colleague, friend or peer.

Case study. Either with the case study being interviewed. Or you can do without a guest and talk through a client that you’ve helped (anonymising if necessary).

Join us for our workshop ‘Podcasts For Coaches’ at 10 am on Tuesday 27th June. Book here: https://www.eventbrite.co.uk/e/656689906187

Podcasts mentioned:

Lessons in Resilience https://open.spotify.com/show/3ugidcQEktWjPURjR5Q8Rv?si=4f50f9e518ce4d0f

Career Espresso https://open.spotify.com/show/6VLD4xHAGzxmECXPIoOsZs

Self Care Club https://www.theselfcareclub.co.uk/

Where Should We Begin? https://podcasts.apple.com/gb/podcast/where-should-we-begin-with-esther-perel/id1237931798

Hi it’s Suzi and welcome to podcasting in 3 Easy Steps, so today I’m going to tackle the summer holidays which are coming up and the topic of taking a break from your podcast. we know that a lot of people take time off in July and August, so I guess it’s just about being prepared for that. 

If you are podcaster you may think of taking time off completely and pick up your podcast again in September. Or will you put something out something but not the full podcast to get a break... or are you going to just continue to put out your podcast as normal? 

I  guess what it  comes down to really is what your audience are doing- who are they and what do they want from you? Are they likely to be taking time off or do they need what you can create?

I’ll be honest - if you do completely drop it and you come back in September you should expect a dip and have to rebuild your audience - It’ll take them time to know that you are back and you should be expected to put in the work to get them back into the habit of listening to you.

Whatever you decide to do just really think about your audience and what they want and need from you. And also I’m all for not getting burnout and fed up with podcasting - if you need a break you need a break- it’s  better to come back and feel inspired and refreshed.

So I’m going to talk about a hybrid option- something in-between and some things I've learned about how to get it done easily.

1. Make a list of 10 cracking episode that you’ve put out in the last maybe six months.

2. Find 10 minutes within each episode which hooks people in, a juicy bit that reflects the conversation. Take 10 minutes of the episode out and save it into a folder. Copy and paste the show notes from those episodes and put them in the file too - so  you’ve got 10 episode and 10 show notes.

3. and now write a couple of sentences for a new short intro for the episode… and rewrite your outro with new call to action and remind the listener which episode it’s from and where they can listen in full.

And it’s then a case of refreshing your artwork, editing and scheduling your eps… and trust me your September self will be grateful you’ve done it. 

Are you taking a break? if you're listening in Spotify answer the question to let me know your plans.

Thanks Suzi

Resources

@decibel_podcasts

@story_publishing

In this episode, Jules explains how to improve the podcast experience for your guests. As well as preparing your guests in advance (listen to Episode 34) you can make the process as enjoyable as possible for your guests. Plus if your guests are happy, they may become clients. 

Listen to what they’re saying & engage fully in the conversation.  Book an hour long slot with your guest, even if you know your recording will last less time. This gives you the chance to continue the conversation after you’ve stopped recording (which is often when you'll get the best from them as they'll feel most relaxed). Follow up with your guest by thanking them for taking part, and sharing social media assets and/or a blog post with them. Also, let them know when the episode is live.

This episode was inspired by a talk at The Podcast Show in London in May by Arielle Lisenblatt who was speaking to Toby Goodman so thanks to them for the idea.

Hi this week we have something a bit different for you, both Jules and I were at The Podcast Show last week so here’s our chat where we digest and debate our three takeaways (each) so you’ll get 6 things to takeaway this week ;)

Here are the picks from Jules: 

1.  What can we learn from the YouTubers. The onward march of video into the podcasting space and the increasing presence of YouTube was evident at the event with some big YouTubers (and their managers) there. They spoke about how they create content, how they focus on some of the tiny details and the cross over between creating a podcast and creating a show. One described YouTube as thecornerstoneof the creator economy, as it's the place where you can actually make money from your content.

2.  The AI tools for podcast content reformattingwill make your life easier. They allow you to upload your audio podcast. From that a transcript, a blog post and social media shareables will be created. Two apps that we're keeping an eye on are Capsho and CastMagic. We'll try these out and report back in due course.

3.  The importance of packaging and branding your content. Whilst content creators with a team of designers, videographers and producers behind them obviously have the upper hand here, small independent podcasters can benefit from having a consistent brand and content that's packaged across different channels (website, podcast, social media). This links to my two earlier points above.

And mine: 

1. Make a podcast not a ‘have to do’… it needs more thought. This was what Holly Tucker MBE - founder of Not on the High Street and presenter of Conversations of Inspiration She says don’t think of creating a podcast as a tick box exercise for your business - you can’t build a podcast because you need to, instead ask yourself what are you trying to change, who can you help,  what is the mission?

2. Growing your podcast and reaching an audience. This was a talk with Carver PR and journalist Miranda Sawyer. Don’t underestimate niche communities- specialist magazines and podcasts - where are your adjacent audiences? If you know your audience demographic you can target them- but break out of the echo chamber- where else is your audience? and look local, share your story (and your mission) with local press and radio.

3. Keep it fun- that was the message from The News Agents team. If you're creating a podcast you have to make it fun. You can’t argue that Emily Maitlis, Jon Sopel and Lewis Goodall have fun on that show- which is now one of the biggest podcasts in the UK (and they revealed will shortly have a News Agents USA spin off to tie in with the US elections run up) Presenter Emily Maitlis also said regarding the stories you decide to cover (whatever your podcast may be about) ask yourself would I click on that? This should be your only deciding factor on what you run.

Hope you’ve found this helpful. If you went to the show let us know what you are taking away from it.

You’ll find us @decibel_podcasts and @story_publishing

In this episode, Jules talks about how to prepare your guests before you start recording.

Here are three steps for getting the best out of your conversation:

Brief your guests in advance. Explain the tone, give them some basic technical instructions and talking points or questions so they know what to expect. 

Try & do a short technical check with your guests in advance of the recording. This only needs to be 5 minutes but it will highlight any technical issues before the actual recording. It will also allow you to gauge how confident or nervous your guests will be and identify any good or bad topics.

Make the guests feel at ease when you start talking to them. When you check their sound, ask them what they had for breakfast/lunch, where they are, what the weather is like etc and find some common ground (dogs, children, holiday plans etc). If they seem nervous run through the questions to make sure they’re happy with them. 

Below are the technical instructions I share with guests for using Riverside. I’d recommend including a line about using bullet points if they want to make notes, rather than writing out their answers word-for-word:

- We record using a podcast recording platform called Riverside. This works in a similar way to Zoom or Teams. You don't need to download anything.

- Riverside will only work when you open it using Google Chrome or Edge as your browser.

- It won't work if you're using a VPN.

- Please join the recording from a quiet room with no air con and one that doesn't have bare floors/walls (as these echo). Bedrooms with carpets are best. Meeting rooms are usually terrible.

- Please wear plug-in headphones 

- Please make sure you have your mobile phone to hand with the voice recorder downloaded and ready to go. This will act as a backup recording of your part of the conversation.

Hi It's Suzi and today I want to chat to you about The Podcast Show and how to get the most out of it…

Ok so if you are a podcaster in the UK you’ll know the biggest podcasting show is happening in London on 24th-25th May. We went last year and so we wanted to share our thoughts on it and how you can get the most out of the show if you’re going.

(Side note if you’re not going - we will be sharing our key takeaways in a future episode of Podcasting in 3 Easy Steps… so you don’t have to move a muscle!)

But if you’ve grabbed yourself a ticket… Here are my 3 things you’ll want to do:

1.    Pick just a few sessions you want to go to each day. The programme of talks is already available online and there’s loads to do and see.  Have a read through and decide what you’ll get the most out of. If you are already creating podcasts it might not be the big headline names – it may be a session that will really help you with a certain aspect of your podcasting. 

2. Factor in quiet time. Meet ups for coffee with fellow creators and people in your community. Use it as a chance to nurture and build  your community - plus it’s a chance to tell people about your podcast. The show is in a massive space with lots of areas you can catch up and plot your next podcast episode. You could even record one there.

3.    Take time to visit the stands – its easy to think that it’s all about the talks but this is a great opportunity to explore new technology and devices that make your podcasting easier. Try things out, get yourself a goody bag and make sure you factor in time to explore what’s new.

Are you going to the show? Let us know if you are and come and say hi!

If you're listening in Spotify let me know what you're looking forward to most in the questions.

Resources

https://www.thepodcastshowlondon.com/

@decibel_podcasts

@story_publishing

In this episode, Jules talks through three key steps to getting the best from your microphone.

It’s a common mistake when you’re starting out with a podcast to get the distance or direction wrong. Here are three steps to help you make the most of your microphone:

Step 1: Get the direction right,

Step 2: Get the distance right,

Step 3: Get your settings right

Are you an introvert?

In this episode of the podcast Suzi talks through how podcasting can really work for you if you are an introvert (or leaning towards introversion)

Here are the three ways it can work for you:

1. You don't need to speak in front of a big room - you can research and prepare your topic and share the information through a 1-2-1 with your guest and you can hold that conversation together. You get to take your time to consider the content, edit and script words which in turn gives you the freedom to explore more.

2. Networking - do it in a way that’s comfortable to you- rather than a busy room and competing to talk - you can focus on someone you’d like to talk more with and do this at depth. You can also gently nurture a community around your podcast who are ready to listen to you when they can and build and grow on this

3. You can give other people the confidence to share their stories through your enthusiasm during your recording. Yet you can retreat to the calm and solitude to pull it all together. Giving out socially you can retreat and reset.

So what do you think? are you more of an introvert? here's the definition:

Noun

a person who prefers calm environments, limits social engagement, or embraces a greater than average preference for solitude.

Adjective Also in·tro·vert·ed .

having a disposition that is taxed by social engagement and energized by calm environments, resulting in the preference for quiet solitude.

If you are listening on Spotify let me know on the Q&A how podcasting helps you as an introvert.

Resources Contact us @story_publishing or @decibel_podcasts

Have you thought about starting a podcast for some time, but don’t really know where to begin? Perhaps you’ve been put off by the sound of your voice….or your lack of technical know-how?

Then you’re in the right place! From 16th May, we’ll be running ‘Step by Step to Podcast Launch 3’. This course will take you through each step of the process you need to get started with your own podcast. We’ll help you develop your voice and your confidence. We’ll keep things simple. We won’t baffle you with complicated terms or technology.

Book here now with an your early bird code SBSTPL_3_EARLYTO GET £50 off : https://www.decibelpodcasts.com/store

  Over six weeks, you’ll learn about the following:

The course will consist of one live workshop each Tuesday at 10 am on Zoom and a drop-in Q&A session on Fridays 

If you have any questions about the course just send Jules or me a DM @story_publishing

In this episode, Jules talks about some of her key takeaways from the Birmingham Podcast Festival. It was the inaugural event and had a diverse line-up of hugely experienced podcasters. Here are her top takeaways:

Podcasting should be viewed as ‘narrowcasting’ for a niche audience rather than broadcasting for a broad audience. A podcast should be your business card and a way for potential customers/clients to get to know you, rather than a direct source of income Outsource your content and build community by getting listeners to leave messages for your show

The Birmingham Podcast Festival was organised and hosted by Soundtruism. Learn more here: https://soundtruism.com/

Learn more about SpeakPipe here: https://www.speakpipe.com/

How to get your motivation back (to podcast)

It happens to us all, especially after a short break (we’ve just had 2 weeks off our podcast so I know the feeling ;) If you are looking for some motivation to get back to your podcast here are 3 steps to do it, that have helped for me. Let me know what works for you- if you listen in Spotify answer the question on your screen or drop me a message @story_publishing on Instagram. Links below

So in 3 easy steps:

Rediscover your WHY - How does your podcast help people, how does it help your business , how does it help you, too? Write it down the answers to your WHY and put somewhere where you can see it. A daily reminder of why you create. Plans; have one - a weekly or monthly one that you can stick to, to getting things done to achieve the end goal. i.e. getting your podcast launched or out every week.   Buddy up, get accountable and have a support group around you to encourage you and ask you how your plans are coming on. Hello Jules @decibel_podcasts thanks for your support!

Resources:

I mention Trello.com for creating lists and plans which help with my workflow

Mic media run a podcast club details here

Hi, it's Suzi and this is Podcasting in 3 Easy Steps and today I want to share how to create short podcasts; those under 5 mins in length.

There can be a real benefit to creating short podcasts. They can be a great way to remind your audience you're there - for coaches creating daily 'prompts' they can be a great tool. It's a good way to start a podcast because you are not having to find guests and edit for hours, you can quite simply repurpose content you already have.

So what are the things to remember when you want to create short podcasts?

1.    CONTENT - What can you repurpose simply and easily –break it down into simple bitesize  points for your audience, don't overload them with loads of information.

2.   RECORDING - How you record it, recreating a voice note for your audience – keep it chatty and connect with them.

3.   PLANNING – short podcasts need good planning –record a number at time – 'batch' them, recording and editing will be shorter.

Short podcasts can be a great way to start a podcast- they're more manageable and can be quicker to produce plus they’re a great way to highlight your expertise and knowledge with your audience.

The Everyday Storyteller is here

IG : @story_publishing @decibelpodcasts

Booking opens shortly for our Step by Step to podcast launch course starting in May - send us a DM to get added to the waitlist.

In this episode, Jules looks at what you need to know about recent changes to the hosting platform Anchor. 

The name Anchor has disappeared. It’s now called Spotify for Podcasters. The mobile app has some new tools which allow for greater interactivity with your audience. The platform is still free to use and most of its core features remain the same.

You can read Spotify’s announcement here.

Hi its Suzi and welcome to 3 podcasting in three easy steps.

In this episode we’re looking at how to use the podcast hosting platforms. To understand the hosting platforms please check back episode #25 where I talk about what they are and why we use them. 

Here is how to use the hosting platforms in three easy steps

1. Have everything to hand it - have everything in a file on your desktop ready to go;  artwork saved in the correct format, your audio as an MP3 or a wav file- And your show note somewhere handy that you can copy and paste into the platform. 

2. Time– make sure you have allowed yourself plenty of time to upload; this is especially true for the first time you upload an episode or your trailer.  It’s not a job that you want to rush and try to do it 10 minutes before you want your podcast to launch.

3. Have a checklist handy to help you upload your podcast to a platform.  I have a free one for you to download – check out the link below.

Resources

FREE downloadable checklist is here: https://storypublishing.co.uk/resources/

More information on hosting platforms: https://www.thepodcasthost.com/websites-hosting/how-to-upload-a-podcast/

Find us on Instagram @Story_publishing  and @decibelpodcasts

Hey it's Suzi here and I want to help you to understand what a hosting platform is and how it works.

So we’ve got our beautifully crafted podcast and now what? we need our audience to listen to it of course. We use a hosting platform to get it to the podcast directories where our audience can stream and download it. 

So here is understanding the hosting platforms in 3 easy steps:

1. Your platform can be free or you can pay a subscription to use the service. They all work in a similar way and that is to host your podcast on the internet. 

2. The hosting platform generates an RSS feed for your podcast. That will then get sent out to the podcast directories, the feed will update the directories whenever you update your show.

3. Paying for a hosting site will give you extras, this could be more analytics and data about your audience, on some you can create your audiograms or edit your podcast directly. 

So to sum up on hosting platforms; they all do a similar job of holding and distributing your podcast. It just depends whether you want to pay for the service or not and how interested you are in the analytics and the extras you can get on some of the platforms.

Resources

https://anchor.fm/

https://www.acast.com/

https://audioboom.com/

https://www.descript.com/blog/article/the-10-best-podcast-hosting-platforms

You can reach us at @story_publishing or @decibelpodcasts on Instagram 

In this episode, Julie-Anna talks about how to test your equipment before you start recording. Now some of this may seem obvious, but we’ve both been there when a laptop conks out halfway through an interview or the mic records at the wrong level leaving you with rubbish audio.

Step 1: Plug in your lap or make sure it’s fully charged. Recording remotely takes up a lot of power, so having a laptop with plenty of battery power is essential.

Step 2: Check you have all your equipment and it’s all in the correct position.

Step 3: Do a test recording and listen back to it (and do this at the level you’ll be speaking at when in conversation with your guest which is normally louder than when you’re on your own).

In this episode of Podcasting in 3 Easy Steps I talk about how I use artificial intelligence (AI) in my podcasting. 

There's been lots of chat recently about using AI in writing but I want to talk to you about using it in podcasting. There's no doubt that if you make a podcast that you'll find lots of parts of the production to be time consuming. That's where AI can help us to streamline. I want to say first of all I am all for the humans here, I think that there's lots (at least at the moment) that AI cannot do as well as us. For me scripting, researching, editing and choosing my clips for audiograms is something I want to do and for my it's the areas where my experiences and expertise can shine. But there are a few jobs that I am more than happy to give away. 

So here is 3 Easy Steps - the AI edition by Suzi. 

1. Transcriptions –Ok so who wants to sit and type out an entire show? Transcription services are good and it can really help you streamline your shownotes so you can repurpose easily for other content like blogs and social media quotes. Word of warning - you'll want to read through first as mistakes do happen (especially if you or your guest have strong accents!)

2. Mastering  audio – When I'm not working with a sound designer or engineer I'll use Auphonic to help me get a more polished and professional sound for my mix down. 

3. Audiograms -I use Headliner – it  transcribes your clips in app and it'll mix them with your image. You can use Headliner to automatically generate audiograms across your social media- it’ll listen to your full episode to suggest clips. Clever but I prefer to do this myself. 

How do you use AI in creating your podcasts? Let me know

RESOURCES

Read more about AI and podcasting here : https://podcastle.ai/blog/ai-in-podcasting/ and here: https://www.makeuseof.com/best-ai-tools-for-podcasters/

Apps I mention in the podcast to create audiograms: https://www.headliner.app/ to master the audio : https://auphonic.com/  and to transcribe your audio: https://otter.ai/

In this episode, Jules looks at how often you should release your podcast. The more often you release your show, the easier it is to build an audience. BUT if you try and put out a podcast every week (particularly when you’re starting out) it can quickly feel relentless.

Work out what’s manageable for you. Be consistent. Whether it’s weekly or fortnightly, try to release episodes consistently. Consider grouping your podcast episodes into series or seasons, taking a break in between.

Further reading: this blog post from Pacific Content highlights the importance of consistency.

In this episode of Podcasting in 3 Easy Steps we start to look at editing. And we've asked one of our talented friends, Micky Curling to share his thoughts. Mickey runs Mix Broadcast and he's an audio engineer and sound designer. He's worked on award winning shows like Fight of the Century and Jamie Cullum's show on BBC Radio 2 and he's got lots and lots of experience putting together documentaries as well and music shows. 

In 'How to edit your podcast (the bigger picture)' Micky talks about more than just where make edits; chopping out speech and gaps. Micky chats through the reason we do it and why how you edit really matters.

In 3 easy steps: 

1. Think of editing as a multistage process. The first edit stage isn't going to be dealing with every erm you encounter. You're going to want to listen to the interview, make notes, mark the recording, what are the outstanding bits, are there obvious cuts. If you cut that section in the middle, does something later in the interview no longer makes sense. It's only after you've made those really big editorial cuts those big editorial decisions that you then want to go back over and tidy it.

2. It's really important that you remember the power you hold in your hands. You can very easily make your guests say something that they didn't. Even innocently changing the structure of an answer for clarity can end up misrepresenting someone, you've got a moral and often a legal responsibility to make sure you're not changing the fundamentals of what your guest is trying to convey.

3. When you're editing, don't lose the essence of the person that you're trying to edit. We're humans and we think, we ponder, we breathe. In podcasts, I think you've got a more intimate relationship with the listener. They've got time, you've got time. So let people breathe. Let them think, let them be human beings. It's about retaining the soul of the person that you're editing.

Resources 

You'll find us @story_publishing or @decibelpodcast

Details of our next masterclass coming soon

Stories have the incredible power to engage your audience in a way straightforward facts and figures can’t. And you can use stories to convey all sorts of information and ideas entertainingly and memorably throughout your podcast.

As this week is National Storytelling Week we’ve teamed up with a storyteller, who spends her time supporting others to share their stories. 

Hilary Salzman- runs 22Stories and is the voice of the brilliant The Everyday Storyteller podcast, which helps women to share their voice and their stories through short daily prompts.

Here are Hilary’s three steps to using your story to connect with your audience.

1. Start by identifying the key message of your story - the one thing you want your audience to take away from your story.

2. Spend the time to figure out your hook; you’ve only got a couple of seconds to make an impact.

3. Use anecdotes and examples to bring your story to life - avoid listing out facts and figures and use real-life examples to show listeners what you mean and how this can help them but keep it concise and easy to follow.

This week Hilary is running a masterclass on how to craft your brand story as part of National Storytelling Week check out her Instagram@22storiesandme or website for more info www.22-stories.com

You can join in with her storytelling challenge here: https://mailchi.mp/22-stories/the-everyday-storyteller-challenge

And you can listen to her podcast, The Everyday Storyteller here: https://podfollow.com/the-everyday-storyteller

In today's episode of Podcasting in 3 Easy Steps We're opening the mailbag and answering three questions we get asked … a lot….

What technology do I need to get started?

What makes a great podcast?

I have an idea for a podcast. Now what?

If you have any other questions or topics you want us to cover drop us a DM - you'll find us @storypublishing or @decibelpodcasts

Whilst we’re big fans of audio-only here at Podcasting in 3 Easy Steps, there’s no escaping that video is one of the most effective ways to build an audience.

So here are three easy steps for including video as part of your podcast from the very beginning.

Use short videos to help promote your podcast. Nothing fancy, just you telling people what’s in the latest episode. You can upload to all the social media platforms that use video (Instagram Reels/Stories, TikTok, Pinterest & YouTube Shorts). Get your audio-only podcast on YouTube. Using Headliner, Wavve or Canva you can convert your audio file into a video (combining the audio with your podcast artwork and/or a template). See below for our own example. Record using a video platform such as Riverside.

Links:

Our podcast on YouTube: https://www.youtube.com/@JulieAnnaPodcasts

Headliner: https://www.headliner.app/

Wavve:  https://wavve.co/

Canva: https://www.canva.com/

Riverside: https://riverside.fm/homepage

***If you want a supportive and encouraging way to start your podcast BOOK NOW for our next course 'Step by Step to Podcast Launch' it starts on 24th January.  https://www.decibelpodcasts.com/store 

The course will consist of one live workshop each Tuesday at 10 am on Zoom and a drop-in Q&A session on Fridays at 12 pm where we’ll take turns to answer your questions. All sessions will be recorded. You’ll also get access to recorded bite-sized audio and video recordings plus downloadable schedules for planning and marketing your show.

But the main thing you’ll get is access to is us! We have decades of experience in podcasting, radio and journalism. Suzi Dale (co-founder of Story Publishing, producer of Helen Perry's #Justbloodypostit podcast) and Julie-Anna Needham (founder of Decibel Podcasts, presenter of Dealcast: the M&A Podcast) are highly experienced (and award-winning!) podcast producers and journalists who met whilst working for Radio 1’s Newsbeat. ***

Once you’ve chosen somewhere to record (listen to the previous episode 11 to help you choose the best recording spot), then you’ll probably need to get it set up to maximise the recording quality.

In this episode, Jules explains how to get a room ready for recording by:

Covering any hard surfaces which cause echo. You can do this with acoustic paneling or using pillows, blankets, duvets or clothes. Close windows and doors and switch off anything that makes a noise. You can set up your space so you can record standing up. It helps with breathing, energy levels and confidence.

Links:

Buy acoustic paneling from Amazon:

https://www.amazon.co.uk/gp/product/B01I9YFKHG/ref=ewc_pr_img_1?smid=A1WU4JBED29LB5&psc=1

Find out more about how to limit echo here:

https://www.decibelpodcasts.com/blog/echo-minimalism-is-not-your-friend

--

If you want a supportive and encouraging way to start your podcast BOOK NOW for our next course 'Step by Step to Podcast Launch' it starts on 24th January.  https://www.decibelpodcasts.com/store and here's an Early Bird Code to get £50 off (UNTIL 10TH JAN) SBSTPL_EARLY

The course will consist of one live workshop each Tuesday at 10 am on Zoom and a drop-in Q&A session on Fridays at 12 pm where we’ll take turns to answer your questions. All sessions will be recorded. You’ll also get access to recorded bite-sized audio and video recordings plus downloadable schedules for planning and marketing your show.

But the main thing you’ll get is access to is us! We have decades of experience in podcasting, radio and journalism. Suzi Dale (co-founder of Story Publishing, producer of Helen Perry's #Justbloodypostit podcast) and Julie-Anna Needham (founder of Decibel Podcasts, presenter of Dealcast: the M&A Podcast) are highly experienced (and award-winning!) podcast producers and journalists who met whilst working for Radio 1’s Newsbeat.

Hey Happy New Year to you! 

In this episode of Podcasting in 3 Easy Steps I'm sharing how to get the confidence to start YOUR podcast this year.

We have helped lots of people to start their own podcasts and one of the things that stands in their way is confidence; in their voice, their opinions and thinking about what other people will think. If this is something you're struggling with BOOK NOW for our next course which starts 24th January- details below.

So 3 easy steps to getting the confidence you need to start your podcast: 

1. Talk about stuff you know. The things you talk about all the time will feel 'comfortable' we tend to get discomfort and unconfident when we are unsure of what we are sharing or things we need to do loads of research about. 

2. If not you now, who and when? We get one life, and if you need a kick up the ass,  read some Brene Brown (link below to a brilliant video) Start sharing now, because if you aren't talking about it someone else will. Confidence is a grower. Surround yourself with positivity and supporters. 

3 Start simple. Keep it easy, that way you'll want to and be able to keep creating. Too complex and you'll stop (and guess what you're confidence will dent)

If you want a supportive and encouraging way to start your podcast BOOK NOW for our next course 'Step by Step to Podcast Launch' it starts on 24th January.  https://www.decibelpodcasts.com/store and here's an Early Bird Code to get £50 off (UNTIL 10TH JAN) SBSTPL_EARLY 

Over six weeks, you’ll learn about the following:

Understanding your niche

Identifying your audience

Simple formats and scripts

Duration and frequency

Choosing a name

Equipment for all budgets

How to record at home

Presenting basics

Remote recording

Editing basics (and where to find affordable support)

Finding royalty-free music

Creating simple artwork

Hosting platforms and how to create one

Uploading your podcast

Getting your podcast on Apple, Spotify & Google

Marketing your show

The course will consist of one live workshop each Tuesday at 10 am on Zoom and a drop-in Q&A session on Fridays at 12 pm where we’ll take turns to answer your questions. All sessions will be recorded. You’ll also get access to recorded bite-sized audio and video recordings plus downloadable schedules for planning and marketing your show.

But the main thing you’ll get is access to is us! We have decades of experience in podcasting, radio and journalism. Suzi Dale (co-founder of Story Publishing, producer of Helen Perry's #Justbloodypostit podcast) and Julie-Anna Needham (founder of Decibel Podcasts, presenter of Dealcast: the M&A Podcast) are highly experienced (and award-winning!) podcast producers and journalists who met whilst working for Radio 1’s Newsbeat.

Resources

Brene Brown Brené Brown: Why Your Critics Aren't The Ones Who Count https://www.youtube.com/watch?v=8-JXOnFOXQk

Thanks for listening; find us @storypublishing or @decibelpodcasts

*****Our Step by Step to Podcast Launch  begins in January, BOOK NOW https://www.decibelpodcasts.com/store and here's a cheeky Early Bird Code to get £50 off SBSTPL_EARLY  *****

This is the third TAKEOVER of the podcast by voice coach and voice over artist Nic Redman.

This topic is probably one of the most discussed when we are helping people to start their own podcast. They struggle to sound conversational when they are reading from a script- which we need because we can't remember everything can we!?

So in this the last of voice coach Nic Redman's takeover she's back to share her tips of sounding relaxed and just like you. 

So 'How to sound conversational reading from a script in 3 Easy Steps'...

Here are Nic's 3 Easy Steps:

1. Write your script as you speak - this takes time to perfect

2. Warm up, you’ll then be able to access your voice fully!

3. Tweak your environment

Resources

Find out more about Nic on Instagram @nicredman and https://nicolaredman.com/

She's running a course and the details are here: https://nicolaredman.com/voice-masterclasses-2023/

Thanks for listening; find us @storypublishing or @decibelpodcasts

*****Our Step by Step to Podcast Launch  begins in January, and the spaces are now ON SALE, BOOK NOW https://www.decibelpodcasts.com/store and here's a cheeky Early Bird Code to get £50 off SBSTPL_EARLY  *****

This is the second TAKEOVER of the podcast by voice coach and voice over artist Nic Redman.

Do you want to create a deeper connection with your audience? We all know that audio is powerful, whether it be radio or podcasts it creates an intimacy between broadcaster and listener. So in this episode of the podcast Nic shares 'How to connect with your audience using your voice in 3 Easy Steps'

Here are Nic's 3 Easy Steps:

1. Picture your audience as 1 person

2. Change the focus of your voice – it’s not about you it’s about your listener

3. Prepare your voice and body – the power of the warm up!

Resources

Find out more about Nic on Instagram @nicredman and https://nicolaredman.com/

She's running a course and the details are here: https://nicolaredman.com/voice-masterclasses-2023/

Thanks for listening; find us @storypublishing or @decibelpodcasts

*****Our Step by Step to Podcast Launch  begins in January, and the spaces are now ON SALE, BOOK NOW https://www.decibelpodcasts.com/store and here's a cheeky Early Bird Code to get £50 off SBSTPL_EARLY

This is the first of 3 TAKEOVERS of the podcast by the brilliant voice coach and voice over artist Nic Redman. 

If you have a fabulous accent but have concerns about how it's going to sound on your podcast this episode is for you! 

Nic is here to share her 3 Easy Steps of 'How to work with your accent as a podcaster'. In short, she's all about EMBRACING your accent and sharing it with your audience and she's going to share her ways of doing it well. 

Here are Nic's 3 Easy Steps:

1. Get used to your accent, get to know it

2. Involve your accent in your podcast!

3. Use your intro to get people used to your accent

Resources

Find out more about Nic at @nicredman and https://nicolaredman.com/

She's running a course and the details are here: https://nicolaredman.com/voice-masterclasses-2023/

Thanks for listening find us @storypublishing or @decibelpodcasts

*****Our next Start a Podcasting course begins in January, and the spaces go on sale NEXT MONDAY. Follow us on IG to find out more or send a DM to be added to the waitlist.  *****

Want to become a great interviewer.. Suzi explains how to do it

1. Watch and listen to great interviewers- observe how they do it

2. Research is key – do your prep, know your questions and where you want to take the conversation

3. Practise the art of listening - and respond to your interviewee

And Bonus step-  don’t be afraid of the pause…

Resources

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

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In this episode, Jules explains how to choose somewhere suitable to record. It may not be the most obvious choice. She explains why you should:

Choose a room  that doesn’t echo (small rooms with lots of stuff in are best, such as a  messy child’s bedroom) Face an open wardrobe if you don’t have a suitable room Find somewhere quiet, and record at a point in the day when everyone is out

Resources

Choosing the right room to record in:

https://www.podcasthowto.com/places-to-record/

We are holding a workshop all about creating your podcast marketing plan 25th November at 12-1330 GMT, where we’ll share how to market your podcast in easy steps.. come join us– details are here to book https://www.eventbrite.co.uk/e/444588745907

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Please follow or subscribe to the podcast for further tips and tricks on starting your own podcast.

Want to get your dream guest for your podcast?

In this episode Suzi explains how to approach a guest and do it well!

Here are your 3 easy steps:

1. Be bold and ask - they can either say yes or no, the more you do it the bolder you’ll get

2. Get your pitch right and do your research

3. Talk about your audience and the interviewees ‘fit’  with them

Resources

We are holding a workshop all about creating your podcast marketing plan it's on 25th November at 1200-1330 GMT, where we’ll share how to market your podcast in easy steps. Come join us – details are here to book https://www.eventbrite.co.uk/e/444588745907

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

How do you find music to go into your podcast and make it sound great and what things do you need to consider?

In this episode, Jules talks about finding music for your podcast.

Here are your 3 Easy Steps to finding music for your podcast... 

This is really important; you can’t just use any music for your show. You have to own the rights to it or it has to be royalty-free. To find royalty-free music, you can use a website or you can buy music direct from musicians. Links to some sites below. When choosing music, think about the tone or mood of your show. Does the music you’ve chosen make you feel that way? Get a second opinion.

Please let us know how you get on choosing music for your show.

Resources:

Royalty-free music sites: Artlist, Storyblocks and Pixabay

Buy music direct from musicians on Soundtraktor

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com

How to warm up your voice ready to present your podcast

In this episode Suzi talks through 3 steps to warming up your voice so you are ready to present

Here are your 3 Easy steps to warming up your voice…

1. Hydration, I find drinking lots of water and warm drinks keeps my voice in good condition

2. Read aloud from a book, kids books are great for practicing expression 

3. Tongue twisters… they’ll get your mouth moving and really do the job of warming your voice up and waking your mind up too! 

Resources

The Voice Over Coach - Nic has a really great tips and ideas here she is:  https://nicolaredman.com/ and her podcast is here : https://podfollow.com/the-voice-coach-podcast

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com

How to choose the best format for your podcast

In this episode Suzi talks about the different ways you can create a podcast and what you may want to consider before you decide which one’s for you!

Interview 1-2-1, monologue, round table, packages – how do you work out what’s the best way to share your ideas?

Here are your 3 Easy steps to deciding which format is for you…

1. Be realistic with your time, how long you have to create your podcasts (and if you have any help to produce them) will determine the format.

2. Keep it simple, simple format, simple scripting makes life easier later on – thinking about your show notes and marketing here.

3. Things change, that's ok. Your format may change in response to your audience and analytics, that's cool, your podcast - your rules – you can change your mind and develop as time goes by.

Resources 

8 Podcast Formats To Consider For Your Show https://castos.com/podcast-format/

In this episode, Julie-Anna explains how to start your podcast script. 

Here are your 3 easy steps:

1. Listen to the beginning of other podcasts for how to start your script.

2. Keep it simple. Don’t overthink it or overcomplicate it. You’re not writing a novel. 

3. Don’t write it out word-for-word. Allow for a degree of ad-libbing.

Resources:

Here’s a link to a guest blog that Julie-Anna wrote for Transistor.fm which has a script template you can download PDF: https://transistor.fm/script/

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com

How to get a great remote recording for your podcast

In this episode Suzi explains the 3 easy steps to getting it done well, and it's not just the technical stuff to think about.

Here are your 3 easy steps:

1.  Whatever software you use try it out before recording with a guest. Practice makes it better!

2. Give your guest a checklist, direct them into making a good recording too.

3. Take the time to break the ice with your guest. Remote is different to studio in other ways too!

Resources:

https://riverside.fm/

https://squadcast.fm/

and more info https://riverside.fm/blog/how-to-record-a-podcast-remotely

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Want to growyour podcast and discover new audiences? well audiograms are one way to do just that.

In this episode Suzi explains why audiograms are a great way to promote your podcast.

Here's your 3 easy steps:

1.  Don't be afraid to reveal all. Hook audiences in with a juicy clip and they'll feel compelled to find out more.  You don't need to keep the good stuff just for the episode. 

2. Your accompanying picture should explain the who, what, why etc. When someone sees it they need to be able to identify you and your podcast - make it easy for them if they are discovering you for the first time.  

3. Make sure your audio is good quality; edited and still makes sense. Don’t make selecting your audio an afterthought. We want this to be highly shareable content we can put on social media and share with your guests.

Resources:

Software you can use to create audiograms https://www.headliner.app/

And https://wavve.co/

More info https://www.content10x.com/audiograms-podcast-wavve-headliner/

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Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com

So the thing that many creators really struggle with; choosing a great name for your podcast.

In this episode, Julie-Anna's looking at how to pick something that will attract your audience and not leave them bewildered 

 Here's choosing a name in 3 easy steps:

See if the name is already being used. Are there other podcasts, businesses or social media accounts using that name? Search the main podcast directories (Apple & Spotify), Google it and check social media handles. Make sure you can say the name.  You’ll be saying it a lot so make sure you can say it and like it. Keep it short and sweet.

Resources:

For further reading, have a look at this blog from Castos:

https://castos.com/podcast-name/

And in case you’re really stuck, here’s Riverside’s name generator:

https://riverside.fm/podcast-name-generator

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Want to create artwork for your podcast that's going to cut through the noise and attract the right listeners?

In this episode, Julie-Anna talks about podcast artwork.

Here are your 3 easy steps: 

1. Make it bold, eye-catching and ensure the text is easy to read when it’s shrunk down to a thumbnail image, which is how it will appear on a mobile phone.

2. Keep it simple. Don’t clutter it up with too many images, branding and text. This will also make it easier to create.

3. Make sure your artwork is a square image. Have a look at Apple Podcast’s homepage for some inspiration.

Resources:

Your podcast should comply with Apple Podcasts’ artwork requirements: https://podcasters.apple.com/support/896-artwork-requirements

Here’s a blog from Buzzsprout on creating podcast artwork: https://www.buzzsprout.com/blog/10-tips-create-awesome-podcast-artwork

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

www.storypublishing.co.uk  and www.decibelpodcasts.com

Struggling to really pin down your podcast idea and make it of value to your audience? 

In this episode Suzi shares some starting points to coming up with a great podcast idea. Get your pen and paper ready. 

Here are your 3 easy steps:

1. What do you share in your business or role all the time, what can you talk about in depth whether it be hobbies or work related. What's your area of expertise?

2. Ask yourself what you can repurpose? whether it be blog posts, social media even Tik Tok tips - what can you share on a podcast that helps your audience?

3. Questions – what are you asked about all the time, are there FAQs that you can expand on and use as a basis for your podcast idea?

Resources

75 Podcast Ideas and Topics to Explore in 2022  https://www.buzzsprout.com/blog/untapped-podcasting-ideas

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts

 www.storypublishing.co.uk  and www.decibelpodcasts.com

Welcome to ‘Podcasting in 3 easy steps’ with Julie-Anna Needham and Suzi Dale. We’ve spent years as radio and audio producers, creating award-winning podcasts. 

Now we want to share what we’ve learned with you: to help you get your podcast off the ground and out to your audience.

In each short episode we’ll share three easy steps you can take to create and market an awesome podcast.

We’ll aim to take the mystery out of the process. If you’re someone who’s been put off by the tech or the skills involved…then this show is for you. 

We’re passionate about podcasting. It’s a powerful way to connect with your clients, build a community, and it helps boost your confidence

We’ll cover everything from finding a great idea…to the kit you need to get started. We’ll explain how to do all it on a budget ….and be honest about when you might some back up.

We’ll help you write simple scripts and develop a manageable schedule. We’ll share what we’ve learned about marketing your podcast and finding your audience.

We’ll also share the mistakes we’ve made and how you can avoid them.

We’ve worked in radio, journalism and podcasting for more years than we care to remember and are experts in sharing stories.

So if you’re ready to start your own podcast, subscribe to Podcasting in 3 easy steps, so you won’t miss a thing.

Find us on Instagram:  Suzi @story_publishing  and Julie-Anna @decibel_podcasts 

Online:  www.storypublishing.co.uk  and www.decibelpodcasts.com 

Our latest course 'Start a podcast: 3 weeks to launch' starts w/c October 3rd find out more here: https://www.decibelpodcasts.com/offers/wsMjFBw5/checkout?coupon_code=3WKS2L_EARLY