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C-E-OVER-IT

C-E-OVER-IT

Carli Anna
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I'm Carli Anna, a brand designer & educator. I created this podcast because I'm honestly a little over the "how-to" podcasts for small biz owners because everybody's businesses are so different from each other. Instead, we're going to be sharing stories, relating with you on hard experiences (we've all been there), and just HAVING FUN! The perfect podcast for those who both love & hate running their creative business. email us hello@carlianna.co if you want to share a story or have a question!

54 - Launch Strategies: What Works and What Doesn’t
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  • 54 - Launch Strategies: What Works and What Doesn’t

    This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.


    Time Stamps:


    00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products. 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course. 03:19 - 05:36: Carli’s recent reading adventures and book recommendations. 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes. 12:03 - 15:23: Importance of audience engagement pre-launch. 15:24 - 20:09: Real-life anecdotes from previous launches. 20:10 - 24:57: Strategic content planning for launches. 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback. 29:41 - 34:22: Learning from failures and the flexibility needed during launches. 34:23 - 37:29: Reflections on creating a successful launch environment. 37:30 - 39:33: Importance of community and fun in building trust during launches.

    Connect with Carli Anna:

    Instagram: @carlianna_ Podcast IG: @ceooveritpodcast Website:www.carlianna.co

    Books:

    "The Way of Kings" by Brandon Sanderson "A Bride" by Ali Hazelwood "Just for the Summer" by Abby Menez

    Don’t forget to subscribe for more insights and consider joining the waitlist for theDigital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!

    Wed, 24 Apr 2024 - 41min
  • 53 - The Anti-10K Movement: Balancing Wealth and Well-being w/ Guest Brief Collective

    Episode Summary

    In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.


    Timestamps

    00:00 Introductions

    08:05 Our fave business books.

    14:41 Anti-10K movement preys on insecurities.

    17:23 Stop belittling ourselves and others, empower instead.

    24:59 Ignorance leads to unintentional inappropriate behavior.

    31:52 Emotional discounting affects creative delivery and resentment.

    32:48 Undercharging devalues work and harms everyone involved.

    40:58 High income doesn't eliminate new problems.

    46:53 Encourage creatives to lead with internal wealth.

    50:40 Don't assume, success comes from hard work.

    54:46 Personal energy crucial, not just curriculum.

    01:02:18 Believe in self, invest in education, succeed.

    Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations. Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry. Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.

    Resources Mentioned:

    Books:

    "If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work. "Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.

    Connect with the Guests:

    The Brief Collective

    Website: The Brief Collective Instagram: @thebriefcollective

    Marissa Burgett

    Website: Marissa's Design Studio Instagram: @marissaburgett

    Kenzie Green

    Personal Podcast: Unapologetic Designer Instagram: @kenziegreendesign

    Connect with Carli Anna:

    Website: Carli Anna Studio Instagram: @carlianna_

    Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.

    Wed, 17 Apr 2024 - 57min
  • 52 - Marketing Funnel is Dead, What to Do Instead?

    Episode Summary: Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.


    Takeaways:

    The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior. Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction. Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building. Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts. Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.


    Chapters

    [00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives. [00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context. [00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel. [00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability. [00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans. [00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy. [00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact. [00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.

    Recommended Resources:

    Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding. Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies. Follow us on instagram and Tiktok Get on the waitlist for 10k Girl Gang for $1000 off


    marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages



    Wed, 10 Apr 2024 - 40min
  • 51 - Personal & Business Investments We're Making

    In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.


    Chapters


    00:00 Introduction and Overview

    02:22 Investing in Brand Legitimacy

    03:15 Investing in Personal Growth and Therapy

    06:03 Investing in Personal Reading and Learning

    09:56 Investing in Personal Entertainment

    11:25 Investing in Business Programs and Courses

    13:45 Investing in Business Coaching and Mentorship

    20:05 Investing in New Brand Images

    21:54 Investing in Personal Fitness and Running

    23:44 Investing in AI and Automation

    30:33 Investing in PR and Visibility

    37:31 Conclusion



    Thu, 28 Mar 2024 - 36min
  • 50 - Mastering the Chaos: Motherhood, Entrepreneurship, and the Art of Connection with Taylor Torres

    Summary

    In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.


    Takeaways

    Creating content that goes beyond business can help you connect with your audience on a deeper level.

    Sales come when someone trusts you, so building a personal connection with your audience is important.

    Finding time for self-care, such as working out, can help you become mentally strong and resilient.

    Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.

    Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.

    Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.

    Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust.

    Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.



    Chapters

    00:00 | Introduction and Overview

    03:00 | Creating a Newsletter and Podcast Outside of Business

    08:28 | Creating Content that Connects with Your Audience

    13:09 | Snacks and Tracks

    22:02 | Balancing Motherhood and Entrepreneurship

    27:06 | The Importance of Asking for Help

    34:12 | Involving Children in Communication and Decision-Making

    37:00 | The Myth of Balance and Prioritizing Feelings

    41:02 | Using Personal Stories in Sales

    41:59 | Creating Connections for Sales

    42:28 | The Importance of Dialogue in Sales

    42:58 | Where to Find Taylor


    Taylor

    www.chanelandlee.com

    @chanelandlee


    Carli Anna

    Carlianna.co

    10kgirlgang.com

    @carlianna_ 

    Wed, 20 Mar 2024 - 43min
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