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C-E-OVER-IT

C-E-OVER-IT

Carli Anna
Business

I'm Carli Anna, a brand designer & educator. I created this podcast because I'm honestly a little over the "how-to" podcasts for small biz owners because everybody's businesses are so different from each other. Instead, we're going to be sharing stories, relating with you on hard experiences (we've all been there), and just HAVING FUN! The perfect podcast for those who both love & hate running their creative business. email us hello@carlianna.co if you want to share a story or have a question!

55 - Business During Personal Crisis
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  • 55 - Business During Personal Crisis

    Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.

    Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.


    TIMESTAMPS:

    1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times. 3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance. 6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation. 7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home. 9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy. 11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations. 16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil. 17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo. 20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles. 25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms. 29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness. 31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships. 33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success. 36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.


    Follow Carli Anna:

    Instagram

    Tiktok

    10KGG waitlist

    DPD waitlist


    Books Mentioned:

    "Funny Story" by Emily Henry "A Fate Inked in Blood" by Daniel L. Jensen

    Wellness Resources:

    Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo Website

    Snacks:

    Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s

    Wed, 08 May 2024 - 37min
  • 54 - Launch Strategies: What Works and What Doesn’t

    This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.


    Time Stamps:


    00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products. 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course. 03:19 - 05:36: Carli’s recent reading adventures and book recommendations. 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes. 12:03 - 15:23: Importance of audience engagement pre-launch. 15:24 - 20:09: Real-life anecdotes from previous launches. 20:10 - 24:57: Strategic content planning for launches. 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback. 29:41 - 34:22: Learning from failures and the flexibility needed during launches. 34:23 - 37:29: Reflections on creating a successful launch environment. 37:30 - 39:33: Importance of community and fun in building trust during launches.

    Connect with Carli Anna:

    Instagram: @carlianna_ Podcast IG: @ceooveritpodcast Website:www.carlianna.co

    Books:

    "The Way of Kings" by Brandon Sanderson "A Bride" by Ali Hazelwood "Just for the Summer" by Abby Menez

    Don’t forget to subscribe for more insights and consider joining the waitlist for theDigital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!

    Wed, 24 Apr 2024 - 41min
  • 53 - The Anti-10K Movement: Balancing Wealth and Well-being w/ Guest Brief Collective

    Episode Summary

    In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.


    Timestamps

    00:00 Introductions

    08:05 Our fave business books.

    14:41 Anti-10K movement preys on insecurities.

    17:23 Stop belittling ourselves and others, empower instead.

    24:59 Ignorance leads to unintentional inappropriate behavior.

    31:52 Emotional discounting affects creative delivery and resentment.

    32:48 Undercharging devalues work and harms everyone involved.

    40:58 High income doesn't eliminate new problems.

    46:53 Encourage creatives to lead with internal wealth.

    50:40 Don't assume, success comes from hard work.

    54:46 Personal energy crucial, not just curriculum.

    01:02:18 Believe in self, invest in education, succeed.

    Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations. Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry. Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.

    Resources Mentioned:

    Books:

    "If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work. "Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.

    Connect with the Guests:

    The Brief Collective

    Website: The Brief Collective Instagram: @thebriefcollective

    Marissa Burgett

    Website: Marissa's Design Studio Instagram: @marissaburgett

    Kenzie Green

    Personal Podcast: Unapologetic Designer Instagram: @kenziegreendesign

    Connect with Carli Anna:

    Website: Carli Anna Studio Instagram: @carlianna_

    Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.

    Wed, 17 Apr 2024 - 57min
  • 52 - Marketing Funnel is Dead, What to Do Instead?

    Episode Summary: Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.


    Takeaways:

    The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior. Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction. Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building. Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts. Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.


    Chapters

    [00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives. [00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context. [00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel. [00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability. [00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans. [00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy. [00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact. [00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.

    Recommended Resources:

    Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding. Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies. Follow us on instagram and Tiktok Get on the waitlist for 10k Girl Gang for $1000 off


    marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages



    Wed, 10 Apr 2024 - 40min
  • 51 - Personal & Business Investments We're Making

    In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.


    Chapters


    00:00 Introduction and Overview

    02:22 Investing in Brand Legitimacy

    03:15 Investing in Personal Growth and Therapy

    06:03 Investing in Personal Reading and Learning

    09:56 Investing in Personal Entertainment

    11:25 Investing in Business Programs and Courses

    13:45 Investing in Business Coaching and Mentorship

    20:05 Investing in New Brand Images

    21:54 Investing in Personal Fitness and Running

    23:44 Investing in AI and Automation

    30:33 Investing in PR and Visibility

    37:31 Conclusion



    Thu, 28 Mar 2024 - 36min
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