Podcasts by Category
- 304 - Why Should You Rethink Your Approach to PPC on Amazon?
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Michael Tejeda
2:20 - Client Management Insights
3:01 - Deep Dive into Marketing Strategy
6:04 - The Role of Audits
7:14 - Understanding Client Needs
8:58 - How do FBA fee changes affect PPC strategies
10:57 - Managing Product Profitability
13:10 - Strategy and Client Communication
15:07- Key insights
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/Can Amazon PPC Success Be Predicted?
How Does Tracking Keywords Help PPC?
How To Develop A Successful Client Relationship?
Can Agencies Serve As Teachers In Amazon Selling?
How To Launch Amazon Products That Customers Actually Want?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 17 May 2024 - 29min - 303 - Can Amazon PPC Success Be Predicted?
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/How Does Tracking Keywords Help PPC?
How To Develop A Successful Client Relationship?
How To Launch Amazon Products That Customers Actually Want?
What Amazon PPC Updates Do You Need For 2024?
How Can I Build Tasks To Help My Amazon PPC Campaign?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook:https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 10 May 2024 - 30min - 302 - How Does Tracking Keywords Help PPC?
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.
We’ll see you in The PPC Den!
🦡 Highlights
0:35 - How do ads affect organic sales?
1:02 - How do I set up PPC campaigns?
2:19 - What are current challenges in Amazon advertising?
3:13 - Why is troubleshooting important in PPC?
5:00 - Why track keyword ranks?
10:02 - How does spending affect organic rank?
13:33 - How does rank tracking show PPC impact?
20:12 - How do I use high-value keywords effectively?
29:06 - Why is keyword rank tracking crucial?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Bidding On Branded Keywords: What Happens When You Turn Them Off?
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
📚 Unlock our FREE comprehensive Amazon Marketing Playbook:https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 03 May 2024 - 36min - 301 - How to Use Broad Match and Modified Broad Match on Amazon?
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Can I Use Phrase Match To Rank Higher On Amazon?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes-
Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 26 Apr 2024 - 19min - 300 - How to develop a successful client relationship?
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Can Agencies Serve as Teachers in Amazon Selling?
https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
How to Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
How to Achieve High Lifetime Value?
https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
What Amazon PPC Updates Do You Need for 2024?
https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 19 Apr 2024 - 45min - 299 - What is Amazon IPI Score?
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
How Do I Perfect My Amazon Inventory Management?
10 Steps to Maximize Amazon FBA Inventory Limits
How Can I Expand My Amazon PPC Campaign To Canada?
How Can An Amazon Campaign Audit Help My Business?
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 12 Apr 2024 - 28min - 298 - Can Agencies Serve as Teachers in Amazon Selling?
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation
🦡 Resources & Links
How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data for my Amazon PPC Campaign? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making How Can I Reach My Full Potential In The Amazon PPC Space? What Amazon PPC Updates Do You Need for 2024? Are We Still In The Golden Age of Amazon PPC?🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 05 Apr 2024 - 39min - 297 - How to Launch Amazon Products That Customers Actually Want?
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
01:12 - Chatting About the Early Days of Selling on Amazon
05:02 - Can You Start a Business While Working Full-Time?
07:41 - The Biggest Mistake in Product Launches in 2024
09:48 - Basic Steps to Launch a Product on FBA
11:59 - How to Make Products People Love
17:09 - Why Gathering Customer Feedback First is Crucial
21:06 - Using Reviews to Improve Your Products
🦡 Resources & Links
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
How To Launch Your First Sponsored Products Campaign On Amazon?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
New Launch Strategy For New Products: Skip The Auto?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Be The Most Efficient With My N-Gram Analysis?
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zaratsian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 29 Mar 2024 - 27min - 296 - How to Achieve High Lifetime Value?
🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use Amazon Marketing Cloud?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 22 Mar 2024 - 35min - 295 - What Amazon PPC Updates Do You Need for 2024?
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age Of Amazon PPC?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Expand My Amazon PPC Campaign To Canada?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
🦡
Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 15 Mar 2024 - 28min - 294 - How to Launch Your First Sponsored Products Campaign on Amazon?
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
1:37 - Creating a campaign
5:15 - Choosing a campaign type
7:06 - Sponsored Product
9:40 - Ad group name
13:51 - Add the products you're advertising
16:35 - Targeting: automatic or manual?
24:50 - Negative keyword targeting
31:57 - Negative product targeting
32:31 - Campaign section - Campaign bidding section
42:21 - Settings
48:31 - Launching manual targeting
🦡 Resources & Links
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo
Introduction to Sponsored Product Campaigns in Seller Central
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
How and Why to Use Negatives in Your Amazon PPC
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 08 Mar 2024 - 1h 00min - 293 - How Can I Be The Most Efficient With My N-Gram Analysis?
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
2:00 - What is N-Gram Analytics
4:21 - What to Do
5:56 - The Big Issue
8:11 - Start with Trend Searching
9:35 - N-Gram Analysis Steps
12:19 - Where to Find the Ad Badger Spreadsheet
12:57 - How to Effectively Use N-Gram Analysis
13:17 - What are the Benefits
15:48 - The Best Tool for Analytics
🦡 Resources & Links
How Do I Implement N-Gram Analysis on Amazon PPC?
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
What To Do About Low Click - Low Sale Keywords
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
Maximizing Your Search Term Use on Amazon Advertising
How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 01 Mar 2024 - 17min - 292 - How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:24 Small talk
5:28 Hot Amazon topic
7:25 Search Query Performance Report
9:30 What data insights does the report offer?
11:47 Advertising Performance vs. Search Query Performance
13:15 Strategy for product launches
15:25 Keyword strategy
20:32 Launching a special tea-coffee cup
22:53 Process
24:54 Analyzing 'badger blanket' conversion rate
31:56 Trend analysis strategy
32:45 Last tip
🦡 Resources & Links
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
Increase Conversion Rates For Sponsored Brand Ads
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Do I Optimize My Amazon Campaign Structure?
How Can I Best Use The Search Query Performance Report?
How to do Keyword Research for Amazon PPC: Back to Basics
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 23 Feb 2024 - 34min - 291 - How Can I Build Tasks To Help My Amazon PPC Campaign?
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:30 Why You Should Use Tasks
4:57 Review Goals
6:15 Daily Checks
8:30 Bucket Based Bid Management
11:50 Budget Management
12:42 Ratio Checks
15:00 Campaign Structure
16:45 Search Term Analysis
17:40 Dayparting
18:11 Market Analysis
20:40 Testing
23:10 Overview
🦡 Resources & Links
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
The Complete Amazon Campaign Types Reference Guide
The ACOS Power Ratio For Amazon PPC
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
What Are Dayparting And Weekparting In Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 16 Feb 2024 - 24min - 290 - How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
1:50 Looking At The Product Opportunity Explorer
4:15 Changes To Customer Review Insights
5:30 How You Can Best Use Customer Review Insights
9:30 Exploring The Returns Tab
🦡 Resources & Links
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Can I Reach My Full Potential In The Amazon PPC Space?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 09 Feb 2024 - 11min - 289 - What Do I Do With Wasted Ad Spend?
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.
Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/
We’ll see you in The PPC Den!
🦡 Highlights
0:00 An Overview
2:16 ACOS Power Ratio
4:15 Breaking Down The Columns
8:08 Problem Solving The Power Ratio
13:33 Spreadsheet Tips
14:19 The Deep Dive
🦡 Resources & Links
The ACOS Power Ratio For Amazon PPC
How Do I Implement N-Gram Analysis On Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageMon, 05 Feb 2024 - 18min - 288 - Are We Still In The Golden Age of Amazon PPC?
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:42 The Difference 5 Years Makes
8:45 Current Amazon Stats
21:02 New Shopping Experiences
23:33 Are CPCs Still Good?
31:03 First Audience Question
35:52 Past Looks To Future
38:00 How Have Things Changed?
🦡 Resources & Links
Why We’re Living In The Golden Age Of Amazon Advertising
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 26 Jan 2024 - 41min - 287 - How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:10 What’s New With Emma
11:05 The Journey Through AI
17:45 Has AI Changed Your Process?
24:06 Thinking About Goals
26:22 How Can I Elevate My Copywriting?
32:35 First Steps
47:15 Where You Can Find Emma
🦡 Resources & Links
Where to find Emma, Marketing By Emma Check out Marketing By Emma's YouTube channel How Can I Use ChatGPT To Advance My Amazon PPC Campaign? 12 Free Amazon Features Every Brand Should Be Using! How To Use Bulk Operations On Amazon To Crush Your Competition Balancing Amazon PPC Optimization And Expansion How Do I Create Data-Driven Product Pages On Amazon🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageMon, 29 Jan 2024 - 48min - 286 - How Can I Become An Advanced Amazon Marketer?
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:18 The Importance of Note Taking
10:20 The Shift From Mechanical To Creative
18:26 How Do I Start Creating My Own Strategies?
23:50 The Learning Flow
31:40 Words Of Encouragement From Abe
🦡 Resources & Links
Where to find Abe Chomali, XP Strategy PPC Management
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 12 Jan 2024 - 33min - 285 - How Can I Best Use The Search Query Performance Report?
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 Dubai Life
6:30 An Important Preface
9:45 Defining The Search Query Performance Report
12:00 Mina’s Additions To The SQPR
14:30 Normalization
21:25 Beta Use Cases
25:30 Take Your Time
28:40 The 3 Modes
🦡 Resources & Links
Where to find Mina Elias, Trivium
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 05 Jan 2024 - 34min - 284 - 1 Year Reflection: Sending Google Ads Traffic To Amazon
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 An Overview
3:05 Per ASIN Results
4:10 Net Organic Position Change
5:10 Individual Keyword Improvements
6:50 Revenue Growth From Organic Keywords
8:25 Direct Amazon Sales Analysis
12:25 Boosting Brand Referral Bonus
12:45 Principles
🦡 Resources & Links
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
Overcoming Challenges Of Running Google Ads To Amazon Listings
Using Reverse ASIN On Your Own Product For New PPC Keywords
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 29 Dec 2023 - 16min - 283 - How Can I Use Phrase Match To Rank Higher On Amazon?
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:50 Noemi’s Journey
5:00 The Importance Of A Strong Foundation
9:30 Using Search Term Report in 2023
13:15 Defining Root Keywords
18:04 How People Manage Match Types
25:12 Using Search Term Report Data
32:42 How Often Should You Check In?
35:32 How Long Might It Take To See Results?
39:00 Where to find Noemi
🦡 Resources & Links
Where you can find Noemi, Scale Wave
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
The Best Amazon PPC Keyword Research Method
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
How Do I Implement N-Gram Analysis On Amazon PPC?
The Complete Amazon Campaign Types Reference Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 22 Dec 2023 - 40min - 282 - How Can I Best Use Amazon Marketing Cloud?
We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:25 Rapid Fire Questions - Amazon Marketing Cloud
4:50 What Is Amazon Marketing Cloud?
6:18 How Does AMC Work?
9:50 What Makes The Data Different?
15:27 Query Editor Explained
17:48 Different Types of Reports
28:40 How Can I Get Started
🦡 Resources & Links
Where to find Brent, Amz Pathfinder
How Do I Get Started With Amazon DSP?
How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?
An Introduction To Targeting Options On The Amazon DSP
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Niet
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 15 Dec 2023 - 36min - 281 - How Can I Reach My Full Potential In The Amazon PPC Space?
In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:20 Beautiful Miami Weather
3:30 Gonza’s Journey & Advice
10:25 Advice for the Spreadsheet Averse
13:46 Doing Things Differently
18:50 Finding Your Destination
30:50 The Importance of Playing at a Higher Level
34:04 A Book Recommended for Entrepreneurs
🦡 Resources & Links
Where to find Gonza Martinez, Ziresquare
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 08 Dec 2023 - 36min - 280 - Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 A Relaxing Intro from Michael
1:07 Characteristics of Low ACOS Accounts
1:30 Looking at Account #1
4:13 Looking at Account #2
7:50 Drawing Conclusions From A 3rd Account
9:57 Takeaways
14:20 Wrap-up
🦡 Resources & Links
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How To Do Keyword Research For Amazon PPC: Back To Basics
The ACOS Power Ratio For Amazon PPC
What Are Amazon PPC Negative Keywords? The Complete Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Make The Most Of Amazon’s New Broad Match Update?
Amazon Sponsored Products: Everything You Need To Know
What Brand Halo? The Sponsored Brands Attributed Purchase Report
The Complete Amazon Campaign Types Reference Guide
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 01 Dec 2023 - 15min - 279 - How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
0:17 Bidding
3:18 Newly Available Data
5:14 Product Grouping
8:02 Day of the Week Data
9:00 24 Hours Data
10:15 168 Hours Data
🦡 Resources & Links
Bidding On Branded Keywords: What Happens When You Turn Them Off?
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 24 Nov 2023 - 12min - 278 - 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:26 Sean’s Hopes From Santa
5:00 The Four Approaches
6:14 Max Profit Per Unit vs. Max Total Profit
8:18 Max Market Share
9:45 Balanced Approach
12:05 General Rule Of Thumb
13:30 Approach Based On Goals
17:25 Which Approach Is Best For You?
26:30 Lightning Deals & Prime Exclusive Discounts
31:30 Optimizing Your Deal
34:37 Should PPCers Own Promotions for Clients?
38:04 How Strategies Change For Each Approach
47:00 Final Thoughts
🦡 Resources & Links
Where to find Sean Stone, Stone’s Goods, getlontra
How Can I Best Use Brand Tailored Promotions?
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
A Data-Oriented Approach To Amazon Prime Day Advertising
Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]
Overcoming Challenges Of Running Google Ads To Amazon Listings
Why Amazon’s Search Query Performance Dashboard Is Awesome
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 17 Nov 2023 - 50min - 277 - How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 What’s Good With Mansour
5:30 Analyzing the Brand Analytics Report
7:30 Defining Customer Segments
12:45 New & Potential Customers Data
17:40 Repeat Customers Data
27:20 Different Types Of Customers
30:12 Top Tier Fading Away?
33:17 Segment Metrics
39:30 Where You Can Find Mansour
🦡 Resources & Links
Where to find Mansour, Incrementum Digital
How Can I Best Use Brand Tailored Promotions?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Amazon’s New Sponsored Display Audiences
How To Become An Amazon Sponsored Display Master
The Power Of Sponsored Brands Placements On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 10 Nov 2023 - 40min - 276 - How Can I Best Use Brand Tailored Promotions?
Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Introduction
1:15 First Meeting
2:38 How This Started
3:30 Podcast Pros
9:25 Last Zap You’ve Made?
12:20 A New Strategy
14:20 Defining Brand Tailored Promotions
17:15 How Much Should Go To Sponsored Display?
21:52 Does ChatGPT Hold Up?
27:43 Using Your Email List
32:20 Is Amazon Right For Your Product?
36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes
47:00 Wrapping Up
🦡 Resources & Links
Where to find Joshua Rawe, eSpark
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data For My Amazon PPC Campaign?
How Can I Beat A Summer Amazon PPC Slump?
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joshua Rawe
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 03 Nov 2023 - 51min - 275 - An Important Update To Sponsored Product Placement Bid Modifiers
A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:42 What Are Placement Percentages?
4:22 The New Update
7:14 How Can I Use This To Improve Performance?
15:30 Algorithmic Considerations
21:25 Segmenting Campaigns Based on Placements
22:45 Final Thoughts On The Update
🦡 Resources & Links
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?
How To Segment Branded Keywords In Amazon Ads
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
What To Do About Rising CPCs (PPC Boosters Series)
How To Quickly Lower ACOS Using Bulk Operations
🦡
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 27 Oct 2023 - 24min - 274 - How Can I Expand My Amazon PPC Campaign To Canada?
O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:00 The Average Canadian Day
5:00 The Intent Behind Expansion
8:55 Pros and Cons of Expanding to Canada
9:20 Key Requirements
16:20 The Playbook of Expansion
26:20 Key Challenges
33:50 Closing Thoughts
🦡 Resources & Links
Where to find Blair Forrest, AMZ Prep
10 Steps To Maximize Amazon FBA Inventory Limits
Amazon Case Study: How Freshfield Conquered A Competitive Market
Growing A Global Amazon Empire: How To Reach International Markets
How Do I Perfect My Amazon Inventory Management?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 20 Oct 2023 - 36min - 273 - How To Use Psychology To Master Amazon PPC
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
00:27 The Psychology of Money
1:00 The Importance of Luck
1:50 Time Horizons & Risk Tolerance
2:37 The Bias of Recency
5:00 Managing Search Term Reports
8:10 Who Was Right?
🦡 Resources & Links
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Long Tail Search Terms: The Amazon PPC Silent Killer
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 13 Oct 2023 - 08min - 272 - 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:25 Product Launching Rundown
7:35 The Importance of Research
13:30 Setting Up Your Campaign
23:00 Moving Into Launch Phase
27:30 Optimizing As Solutions
30:00 Expanding Your Targeting
35:10 Long-Term Thinking
🦡 Resources & Links
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
New Keyword Research Approach: Gain New Clients For Amazon PPC
A Case For Segmenting Branded Keywords In Amazon PPC
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
The Complete Amazon Campaign Types Reference Guide
Should You Segment Automatic Sponsored Product Campaigns?
Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 06 Oct 2023 - 40min - 271 - How to do Keyword Research for Amazon PPC: Back to Basics (Classic)
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Highlights:
0:00 Nancy shares what to expect in this episode
00:37 Why are foundations important?
05:29 Back to basics on Keyword Research
06:27 What is a keyword?
09:36 What is a target?
10:37 What is a search term?
12:52 Keyword Research goals
20:07 Does keyword research ever end?
24:59 Is it possible to test keyword research too fast?
28:53 Percentage of budget for keyword research?
32:10 Keyword Research tools on Amazon
38:48 Third party Keyword Research tools
46:17 Creating Keyword Research Pros
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Resources & Links:
RPSB: Still the Best Keyword Research Strategy?
How to Use Reverse ASIN Lookups for New Amazon Keywords
How Keyword Dumping Ruins Your PPC Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 29 Sep 2023 - 49min - 270 - The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:12 What Are Negative Keywords?
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First?
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan
🦡 Resources & Links
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
What Are Amazon PPC Negative Keywords? The Complete Guide
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Why Amazon’s Search Query Performance Dashboard Is Awesome
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 22 Sep 2023 - 19min - 269 - Should I Be A Seller Or A Vendor on Amazon?
Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:26 Being a Seller vs. a Vendor
7:03 Why Should You Become A Vendor?
11:05 ECommerce Operations
20:04 Price Optimization Limitations
34:50 Marketing To Sellers vs. Vendors
44:30 The Next Frontier
59:00 Ad Badger Software Tool
🦡 Resources & Links
Where to find Adam Riback,CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 15 Sep 2023 - 1h 00min - 268 - How Should I Analyze My Data for my Amazon PPC Campaign?
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 The Standard Model of Particle Physics
6:12 What Is It Like To Optimize Daily?
10:30 Analyzing Your Keyword Numbers
13:30 No Orders From A Mathematical Perspective
17:26 Why Keyword Research Matters
19:47 Why Do We Have A Data Delay?
29:36 Diagnosing A Data Delay
34:15 Thinking About The AI Boom
39:50 Learn More About Ad Badger’s Software Tool
🦡 Resources & Links
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Bidding On Branded Keywords: What Happens When You Turn Them Off?
Why Amazon’s Search Query Performance Dashboard Is Awesome
ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?
How To Do Keyword Research For Amazon PPC: Back To Basics
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How to use AI & GPT for Amazon Marketing & Amazon Growth
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nick Isber
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 08 Sep 2023 - 41min - 267 - What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Balance as an Entrepreneur
5:55 Why are Sales Down
10:18 Check Out Your Sessions
13:30 Overall Sales Equation
18:58 Competitor Sales Trends
22:00 My Sales Are Down, but Sessions Are Up?
27:05 What Happened on the PPC Side?
37:15 Check Out Ad Badger Software
🦡 Resources & Links
Where to find Elizabeth Greene: Junglr - Youtube
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What To Do About Rising CPCs (PPC Boosters Series)
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 01 Sep 2023 - 38min - 266 - How Can I Beat A Summer Amazon PPC Slump?
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?
What Consumer Behavior Says About You: Amazon Brand Analytics
Balancing Amazon PPC Optimization And Expansion
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?
Making Sense Of New To Brand Metrics
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 25 Aug 2023 - 36min - 265 - How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:40 The Importance of Prompts
5:33 AI & Amazon Marketing
6:30 Copywriting Anything
13:48 Using AI for Client Communication
19:10 Organize Your Keyword Research
24:02 Code Interpreter
27:20 Seasonal Analysis
🦡 Resources & Links
Will GPT Change The World Of Amazon Marketers?
Amazon SEO: How To Optimize Your Organic Product Listings
Ad Badger & ZonGuru: Boost Your SEO With High-Value Keywords
The PPC-Ers Guide To Getting Started With SEO On Amazon
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Optimize My Amazon Campaign Structure?
How Keyword Dumping Ruins Your PPC Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 18 Aug 2023 - 31min - 264 - How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Michael’s Alaskan Adventure
6:35 Why Sponsored Brands?
10:23 Breaking Down Bidding
16:30 Adjusting for Rest of Search
20:00 Making Decisions Based on Goals
22:14 Should This Be An Optimization Habit?
24:26 New To Brand
29:30 Final Takeaways
🦡 Resources & Links
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Quickly Lower ACOS Using Bulk Operations
Making Sense Of New To Brand Metrics
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 11 Aug 2023 - 31min - 263 - Analyzing Amazon PPC Advertising Stats: What You Need To Know
Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 Stephen’s Spreadsheet Roots
5:30 Who Is The Average Amazon Seller?
10:57 Examining Trends
16:30 Will These Trends Continue?
19:00 ACOS Difference vs. Average
22:22 How Much Should I Be Spending on Sponsored Products?
32:35 Closing Thoughts
🦡 Resources & Links
Where to find Stephen Noch,Ocean PPC
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
What Brand Halo? The Sponsored Brands Attributed Purchase Report
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 04 Aug 2023 - 33min - 262 - How To Become An Advanced Advertiser for Amazon PPC Campaigns
What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:55 Alfredo’s Productivity Philosophy
5:55 “Coverage” as a PPC term
9:55 Picking Up On The Nuances
11:20 Fixing a Campaign Structure
13:40 Implementing N-Gram Analysis
18:40 Increasing Coverage With Sponsored Display
23:50 Dealing With High SKU Accounts
29:14 Looking At ACOS With Data Delays
33:42 Search Behavior Randomness
🦡 Resources & Links
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Do I Implement N-Gram Analysis On Amazon PPC?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
The Sponsored Display Double-Tap
Amazon’s New Sponsored Display Audiences
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 28 Jul 2023 - 38min - 261 - How Should I Set My Starting Bid For An Amazon PPC Campaign?
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
5:49 Where Do You Get Your Starting Bids From?
9:10 Should You Use Suggested Bids?
9:30 Brand New Keywords & Themes
10:00 Keywords Related To Those Previously Used
14:30 Bids For Single Keyword Campaigns
18:15 ASIN Targeting Starting Bids
21:15 Category Targeting
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder
7 Personalities Of Amazon PPC Bid Optimizers
Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
How Do I Make The Most Of Amazon’s New Broad Match Update?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 21 Jul 2023 - 27min - 260 - How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?
Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:08 Small talk: Welcome to the jungle
3:54 Jake’s Amazon background
5:51 How to maximize Prime Day sales
10:04 Pro tip: Improve your images!
11:56 Amazon PPC Stats for Prime Day 2022
19:40 Pro tip: Organize your data
23:18 Pro tip: Get aggressive before & after Prime Day
26:12 Pro tip: Do nothing…?!
30:17 Are we ready?!
🦡 Resources & Links
Where to find Jake Zarastian, Jungle Scout
A Data-Oriented Approach to Amazon Prime Day Advertising
Amazon Advertising Stats (Updated Quarterly)
How Can I Use Amazon Advertising Stats to Manage My PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify and Handle Duplicates in Amazon Search Term Report?
🦡
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zarastian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageSat, 08 Jul 2023 - 32min - 259 - How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:37 Organic Sales Strategy: 2017 vs. Today
7:15 Defining Organic Sales
11:05 Non PPC Sales Percentages
21:27 Increasing Total Organic Sales
26:00 7 Things To Grow Organic Ranking
26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals
32:38 Organic Sales Percentage vs. Organic Unit Percentage
34:00 Single Keyword Campaigns
37:10 Google Ads
40:53 Email
45:55 Price Testing
🦡 Resources & Links
Where to find Sean Stone: stonesgoods and getlontra
Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists]
Amazon Conversion Rates: Boosting Your Organic Sales In 2020
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
Make Your Best Keywords Better With Single Keyword Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 07 Jul 2023 - 53min - 258 - 12 Free Amazon Features Every Brand Should Be Using!
Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:10 12 Free Amazon Ads Features
6:20 Virtual Bundles
8:40 Posts On Amazon
12:20 Brand Story
15:00 Brand Profiles
16:13 Premium A+ Content
19:18 Brand Referral Bonus
22:30 Customer Engagement
25:57 B2B Pricing
27:26 Customer Reviews
31:25 Managing Experiments
35:42 Using Keywords in Q&A
37:12 Pricing
🦡 Resources & Links
Where to find Mansour Norouzi
Will GPT Change The World Of Amazon Marketing?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
How To Get Revenue-Boosting Amazon Reviews
Getting High-Quality Product Reviews On Amazon With Andy Lam
Amazon Enhanced Brand Content Vs A+ Content
A Case For Segmenting Branded Keywords In Amazon PPC
Examples of Brand Story and Bundles: Zesty Paws
🦡
Join our next Amazon PPC webinar 💻 📢
Look through all our show notes
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 30 Jun 2023 - 42min - 257 - One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:00 Why You Need Keyword Research Tools
7:14 Defining Key Terms
13:05 Explaining The Experiment
22:15 Third-Party Tools
25:42 How Do We Interpret This Data?
30:20 Orders Approximations
39:50 Closing Thoughts
🦡 Resources & Links
Why Amazon’s Search Query Performance Dashboard Is Awesome
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Use Reverse ASIN Lookups For New Amazon PPC Keyword Research
How Do I Use Amazon BSR To Increase My Rankings And Sales?
Case Study: How Do I Recover From An Amazon BSR Low Ranking?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Forecast Your Amazon PPC Approach
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 23 Jun 2023 - 43min - 256 - What Do I Do When My CPCs Go Up?
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 Cause of CPC Inflation
6:50 Evaluating the CPC Increase
10:06 Discovering New Ad Types
14:11 Amazon’s New Video Placement
19:30 Taking A Look At Your Competitors
22:55 Closing Thoughts
🦡 Resources & Links
Where to find Vince Montero, Trivium
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Find New Areas To Scale My Campaign
How To Segment Branded Keywords In Amazon Ads
The Complete Amazon Campaign Types Reference Guide
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
What To Do About Rising CPCs (PPC Boosters Series)
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Vince Montero
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 16 Jun 2023 - 25min - 255 - What Do I Do When A Keyword Doesn’t Convert? (Classic)
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Nancy shares what to expect in this episode
1:55 Intro
3:45 What to do with keywords that have zero sales
5:05 Search terms vs. Keywords
9:10 Keyword case study
11:05 When should you pause a keyword?
18:28 Keyword management in practice
24:13 How to interpret and act on your keyword data
37:45 Managing converting keywords
41:15 Closing thoughts
🦡 Resources & Links
How To Optimize Keywords With 0 Sales In Amazon PPC
What To Do About Low Click – Low Sale Keywords
3 Filters To Use Weekly In Your Search Term Report On Amazon
Long Tail Search Terms: The Amazon PPC Silent Killer
New Keyword Research Approach: Gain New Clients For Amazon PPC
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How To Optimize For Total ACOS Goals In Amazon Advertising
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
New Keyword Research Approach: Gain New Clients For Amazon PPC
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 09 Jun 2023 - 44min - 254 - How Can I Evolve As An Amazon PPC Marketer?
Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:42 What is a Profit and Loss Dashboard?
4:38 Fixed vs. Marginal Costs
5:50 How To Format Your P&L Dashboard
9:07 How Often Should You Make Changes?
11:20 How To Use P&L for PPC
12:23 Analyzing Insight From Your Reports
16:00 Don’t Misdiagnose Your Campaign
19:13 Vital Insight from P&L Dashboards
23:50 Overview of Your Dashboard
27:00 Context is Crucial
29:44 Final Takeaways
🦡 Resources & Links
Why And How To Use New Bulk Sheet Features In Amazon Ads
How Do I Optimize For Total ACOS Goals In Amazon Advertising?
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Three Effective Ways To Optimize Amazon PPC Bids
🦡
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 02 Jun 2023 - 30min - 253 - What’s The Difference Between Large vs. Small Amazon ASIN Accounts?
Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
10:40 Elizabeth’s Observations With Account Size Differences
14:30 What Products Should I Be Optimizing?
19:05 Analyzing Outside Your Best Practices
21:08 Activities That Scale
27:46 Tackling Weak Spots
33:23 Analyzing Low Impact Product Practices
40:08 Determining Where To Focus Your Time
43:05 Final Thoughts
🦡 Resources & Links
Where to find Elizabeth Greene: Jungle - Youtube
The Problem With Optimizing Low-Converting Products (And How To Solve It)
What Is A Good Amazon Campaign Naming Structure?
The Complete Amazon Campaign Types Reference Guide
Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?
How Do I Implement N-Gram Analysis On Amazon PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
🦡
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 26 May 2023 - 45min - 252 - How Do I Find New Areas To Scale My Campaign?
Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:03 How To Tackle Scaling
4:56 Exploring a New Area of Growth
6:07 Head vs. Tail Keywords
7:58 Search Query Performance Report
10:11 How to Best Edit Your Phrasing
14:12 Overview of Keyword Strategy
🦡 Resources & Links
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Should You Segment Automatic Sponsored Product Campaigns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 19 May 2023 - 16min - 251 - The PPC-ers Guide to Getting Started with SEO on Amazon
Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:10 How we PPC-ers learned Amazon SEO
7:23 Keyword research for PPC & SEO
16:58 Which keywords to begin with?
23:59 Where do these keywords go?
31:56 What do I do with backend keywords?
36:25 How important is third-party rank tracking?
39:57 How do I track metrics to compare progress?
44:24 What boosts CVR and CTR?
53:16 How can I be technical with my creative?
55:10 Use this as a rubric to know who to hire!
🦡 Resources & Links
Where to find Noemi, ScaleWave.io
Ad Badger's Amazon SEO Mini-Series
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
Why Long Tail Search Terms Are Amazon PPC’s Silent Killer
How to Send Google Ads Traffic to Your Amazon Listing (Classic)
Filters To Live By: What Custom Filters Do I Need For Amazon Advertising?
How Do I Perfect My Amazon Inventory Management?
Why Should I Optimize Prices On Amazon Advertising?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 12 May 2023 - 56min - 250 - How Can An Amazon Campaign Audit Help My Business?
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!
We’ll see you in The PPC Den!
Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.
🦡 Highlights
0:00 What to expect in this episode
2:52 Small talk: Basking in the sunlight
4:24 What MMA has to do with Amazon PPC
7:59 Get to know Mina Elias & Trivium
10:47 How do I walk through a campaign audit?
21:01 What timeframes are most valuable in an audit?
27:39 Most common problem in Amazon campaigns
39:24 Rapid fire Q&A (All the things!)
52:30 Your homework: Test everything. Track everything.
If you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Mina Elias, Trivium
Live Amazon PPC Campaign Audit
Which Non-PPC Skills Make You Better At PPC?
Live Amazon PPC Campaign Audit
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Optimize My Amazon Campaign Structure?
What Is A Good Amazon Campaign Naming Structure?
Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO
What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 05 May 2023 - 56min - 249 - How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)
Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together.
We’ll see you in The PPC Den!
Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!)
🦡 Highlights
0:00 What to expect in this episode 1:50 Small talk: To Prosper or Not to Prosper? 3:50 TACOS party 🌮 7:16 Why is Total ACOS the most important metric? 8:25 How do I determine my Total ACOS Goal? 11:50 What factors influence Total ACOS? 14:21 T’was the summer of rising CPCs 19:20 What to do with your organic listing now 22:12 What’s brand halo got to do with your TACOS? 24:52 Do we care about TACOS per product? 27:14 Lowering TACOS With Only PPC 31:20 What factors contribute to overall goals? 34:16 Strategy: Decrease spend & CPC 37:41 Your homework: Ask questions!If you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Destaney, BetterAMS
How to Optimize for Total ACOS Goals
Your Guide to Amazon Advertising Strategy
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How Can I Use Amazon Advertising Stats to Manage My Amazon PPC?
All About Amazon Advertising Stats
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 28 Apr 2023 - 40min - 248 - How Do I Build a Productive Partnership With My Amazon PPC Agency?
One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode 5:49 Why we think this episode is important 9:23 Why open communication on data is awesome 12:39 How did you learn to be an awesome communicator? 15:20 How do we take action based on communication? 19:31 Best meeting structure between client and Amazon PPC-er? 21:45 Best tools between client and Amazon PPC-er? 24:15 What’s a good framework for setting achievable goals? 28:00 What do we do when a goal isn’t achieved? 32:20 How to help clients understand their goals? 37:30 Advice for having a great Amazon PPC relationship 41:00 How do I figure out who to work with? 43:27 What can Ad Badger Managed Services do better? 46:04 Your homework: Stay on the same page.If you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Dan, American Mutt Tools
How to Get the Most Out Of Amazon PPC Management
10 Tips to Become A Great Amazon PPC Manager
Want Ad Badger to Manage to Your Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Dan Daubendiek and Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 21 Apr 2023 - 48min - 247 - Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?
Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode 7:25 Campaign Level Filters & action items 8:45 Ad Group Level Filters best practice 9:16 Keyword/ Target/ Search Term/ Product Ad Filters 9:50 Where to find these filters 11:50 How do you determine what filters you need? 14:19 How do you determine what’s high-click without orders? 18:42 Brand Analytic, SQPD, Product Opportunities, Brand Metrics Filters 20:56 Filter: High-click, non-converting spend 24:09 Filter: High spend, no orders 26:32 Filter: Lots of clicks with high/ low ACOS 29:18 Filter: High impression, low CTR 32:37 Filter: Few impressions, few clicks 33:34 How to create more comprehensive filters 35:38 Product Filters & Placement Filters 37:28 Your homework: Get your filter game up!If you like what you hear, leave us a video review!
🦡 Resources & Links
3 Filters to Use Weekly In Your Search Term Report on Amazon
ACOS for Amazon: What is ACOS and How Do I Calculate It for Amazon PPC?
30 Filters and Bulk Actions in Ad Badger’s Amazon PPC Software
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Brand Metrics: How Do You Make the Most of It on Amazon Advertising?
Amazon Advertising Stats(Updated Often)
How Do I Fix Low-Click Search Terms on Amazon PPC?
How Do I Identify and Handle Duplicates in Amazon Search Term Report?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes:
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 14 Apr 2023 - 38min - 246 - How Can I Use Amazon Advertising Stats to Manage My PPC?
Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode 2:30 Small talk: Mike is a new dad! California is cold! 4:15 Amazon PPC Stats Overview 6:20 How does Amazon PPC data impact your work? 10:37 Amazon PPC Stats Trend: Average Order Value Decrease 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease 14:08 Amazon PPC Stats Trend: ACOS Invariable 17:16 Takeaways & strategies with Amazon Stats Trends 20:49 Summary of Marketplace Month-by-Month Analysis 21:49 New: Amazon Stats Day of the Week Analysis 27:56 Slash PPC bids on Amazon Friday End-Of Day? 31:57 Amazon Highest AOV Days on Average 33:52 Amazon PPC Stats Trend: Campaign Types 44:20 Your homework: Optimize accordinglyIf you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Stephen, Ocean PPC
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate on Amazon?
How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday?
Get The Amazon Advertising’s Campaign Types Reference Guide
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 07 Apr 2023 - 46min - 245 - Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon
If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:42 BSR Case Study Update: 4 Products in the Top 10
7:54 Shifted strategy: SEO on Front End
11:26 Managing product parentage
14:08 On couponing & lightning deals
15:25 Campaign structure intricacies to monitor
21:50 Complex campaign segmentation
24:22 What would happen if we optimize fewer campaigns?
28:39 Your homework: What to do now
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
How Do I Use Amazon BSR to Increase My Rankings and Sales?
Case Study: How Do I Recover From an Amazon BSR Low Ranking?
How Do I Create Data-Driven and Well-Driven Optimized Amazon Product Pages?
The A-Z of Amazon SEO and How to Rank Your Product on Amazon
How Do I Optimize My Amazon Campaign Structure?
How to Deal With Seasonality in Amazon PPC
Ad Badger Managed Services Program
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 31 Mar 2023 - 29min - 244 - How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)
Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.
This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.
We’ll see you in the Badger Den!
🦡 Highlights
0:00 Nancy shares what to expect in this episode 2:20 How you THINK product targeting works 4:50 1st Thing You Didn’t Know: What product targeting actually is 11:44 2nd Thing You Didn’t Know: Only at ad-group level 15:48 3d Thing You Didn’t Know: Auto-campaigns are weird 19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting 22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations 26:32 Quick episode recap & summary 28:05 Deep cut, having fun, & hanging outIf you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
How to Triple CVR with Amazon Retargeting Ads
What Brand Halo? The Sponsored Brands Attributed Purchase Report
Amazon’s Sponsored Products: Everything You Need to Know
How Amazon Product Targeting in Manual Campaigns Really Works
Why & How to Use New Bulk Sheet Features in Amazon Ads
The Amazon Campaign Types Reference Guide
RPSB: Still the Best Keyword Research Strategy?
Amazon’s Sponsored Display Ads: The Definitive Guide
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 24 Mar 2023 - 31min - 243 - What Brand Halo? The Sponsored Brands Attributed Purchase Report
Amazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives.
Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode 2:20 Small talk: Swiss Army stable boy uniform 4:35 New report: Sponsored Brands Attributed Purchase Report 5:56 Where to find this new report & why it exists 12:35 What does Brand Halo have to do with it? 13:27 Breakdown of attribution type & purchase ASIN 16:30 How are consumers reacting to your creatives? 19:04 Action item: Insights from The Pivot Table 27:12 What this report is still lacking 32:04 How this implicates Total ACOS 35:04 Your homework: What to do nowIf you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Brent Zahradnik, AMZ Pathfinder Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix it What’s Brand Halo in Amazon Advertising? How to Optimize Hundreds of Auto Campaigns at Once: The Pivot Table What Is A Good Amazon Campaign Naming Structure? 🦡 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 17 Mar 2023 - 36min - 242 - Bidding On Branded Keywords: What Happens When You Turn Them Off?
In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.
So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Overview: Branded Traffic in your PPC Campaign01:00 Intro
02:11 Small talks with Abe Chomali
05:13 Bidding in my own name
08:18 Abe’s Experiment: Investing in a Client’s branded keywords
09:01 Protecting brand while ignoring the competition
14:20 Reducing brand traffic spend
17:05 Impact of branded traffic on sales
26:22 Shallow Keyword Depth
31:52 Branded and Non-branded reporting
34:06 Balancing branded spend and performance
36:02 Factors to consider in branded traffic
37:44 Interviewing Abe Chomali
If you like what you hear, leave us a video review!
🦡 Resources & Links
-- How Ad Badger Manages Amazon Keyword Bidding
-- The Basics of Doing Keyword Research for Amazon PPC Campaigns
-- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC?
-- How Many Keywords Should You Have Per Amazon Ad Group?
-- How to Optimize Keywords with 0 Sales in Amazon PPC
-- Keyword Cannibalization in Amazon PPC
-- How One Keyword Can Apply To Multiple Products
🦡
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing. Subscribe to our newsletter. Look through all our show notes. Book a call to discuss Amazon PPC strategy.-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali of XP Strategy PPC Management
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 10 Mar 2023 - 41min - 241 - How Do I Make The Most of Amazon’s New Broad Match Update?
In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns.
Tune in and make the most out of Amazon’s new update!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Broad match update01:15 Intro
03:53 Effect of the update on sponsored products
05:54 Changes to broad match keywords
09:10 Breakdown of match types
11:06 Modified broad match and negative keywords
14:19 New broad match for sponsored products
16:31 Benefits of using broad match keywords
21:09 How to optimize broad match keywords
25:02 How to strategize targeting keywords with broad match
26:26 Summary: broad and modified broad on sponsored products
27:59 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
-- Is Exact Match Always Best? https://www.adbadger.com/blog/ppc-den-podcast-ep-117-is-exact-match-always-best/
-- How Amazon PPC Handles Misspelled Words | Ad Badger https://www.adbadger.com/blog/amazon-ppc-education/how-amazon-ppc-handles-misspelled-words/ RPSB: Still
-- The Best Keyword Research Strategy? https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/
-- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update) https://www.adbadger.com/blog/negative-keywords-amazon-ppc/
-- The Amazon PPC Exact Match Conspiracy | Ad Badger https://www.adbadger.com/blog/the-amazon-ppc-broad-exact-match-conspiracy/
-- What To Do About Low Click – Low Sale Keywords https://www.adbadger.com/blog/ppc-den-podcast-135-what-to-do-about-low-click-low-sale-keywords/
-- How to Choose a Keyword Match Type on Amazon | Ad Badger https://www.adbadger.com/blog/amazon-keyword-match-types/
-- The Best Amazon PPC Keyword Research Method | Ad Badger https://www.adbadger.com/blog/amazon-ppc-keyword-research/#more-1436
🦡
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 03 Mar 2023 - 28min - 240 - How Do I Identify and Handle Duplicates in Amazon Search Term Report?
In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Search Term Duplicates in Amazon Advertising01:10 Intro
03:34 Duplicates in Search Term Reports: When to Keep and When to Negate
05:41 Search Term Graduation Strategies
09:19 Reasons to Utilize Duplicate ASINs
10:48 Reasons to Utilize Duplicates and Negatives in Amazon PPC Campaigns
17:15 Understanding Search Term Graduation for Amazon PPC
19:36 Search Term Graduation: Strategies for Optimizing
21:48 Search Term Graduation: An Essential Part of PPC Management
23:25 Discussion on Duplicate Search Terms in Amazon PPC
25:32 How Multiple Ad Groups Impact CPC
28:12 Analysis of Amazon Ad Strategies for Duplicate Keywords
30:29 Search Term Duplicates Across Several Campaign Types
33:42 How to Identify and Manage Duplicate Search Terms in Amazon Advertising
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ] https://youtu.be/6pBsmwpoN7w
High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App https://youtu.be/R-BgpLGr7qY Search Term
Impression Share Reports in Amazon PPC [PPC Den Podcast 129] https://youtu.be/IBr_NkAaHoc
New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo
How To Find Winning Keywords For Manual Campaigns - Amazon PPC https://youtu.be/qr-zBox48Aw
A Case for Segmenting Branded Keywords in Amazon PPC [PPC Den Podcast 138] https://youtu.be/gY8OPYFaFBA
How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] https://youtu.be/fg0khtpfABs
🦡
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Campaign Manager, Ad Badger
Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageThu, 23 Feb 2023 - 35min - 239 - How Ad Badger's Experiments Helped Amazon Advertisers Optimize Performance
In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice.
In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results and discusses more topics as well!
We’ll see you in The PPC Den!
🦡 Highlights
00:03 Exploring the Amazon Advertising Industry with $300 Million in Annual Spend
01:25 Experimenting with Amazon PPC Management: A Recap and Conclusion
02:39 Exploring Easy Value-Add Strategies for Amazon PPC
07:45 Exploring Duplicate Hunters and Broad Match Changes
11:15 PPC Trends and Optimizations for Amazon Advertising
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast] Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure [The PPC Den Podcast] Case Study: How Do I Recover From An Amazon BSR Low Ranking? [The PPC Den Podcast] How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]
🦡 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageMon, 20 Feb 2023 - 12min - 238 - Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools
In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Interview with Mansour from Incrementum Digital01:23 Intro
03:14 Impact of First-Party Data on PPC Performance with Badger Nation
05:23 Market Analysis Tools for Amazon Advertising
10:32 Category Insights Tool for Improved Brand Analytics
12:16 Marketplace Filters and Keyword Search Functionality
17:05 Niche Selection Tool
19:13 Market Trends for Mushroom Herbal Supplements
23:29 Market Trends with a Chart and Analyzer
25:30 Search to Purchase Ratio and Conversion Rate per Price Range
27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns
32:25 Offer and Selection Metrics
36:28 ASINs and Product Popularity in the Light Therapy Products Category
38:30 Exploring the Benefits of Using the Product Research Tool
41:22 Conversation on Favorite Features of Performance Tracking
43:08 Incremental Digital
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/
How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0
Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94
How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4
What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0
🦡 Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi of Incrementum Digital
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 17 Feb 2023 - 46min - 237 - How Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er?
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to become successful in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 New Year's Resolutions for Amazon PPC-ers
00:58 Intro
03:32 Reflecting on Amazon Marketing Resolutions
04:56 Analysis of Amazon PPC Performance and New Year's Resolutions for 2023
06:36 Analysis of Time-Over-Time Comparison for Core KPIs
09:09 Conversation on Prodigious Notetaking and Day Parting in Digital Advertising
10:57 Exploring Strategies for Leveraging Keywords
13:31 Analysis of Conversion Rate on Time of Day for Bidding Set Up
15:20 Strategies for Combining Amazon SEO and PPC for Improved Rankings
17:11 Strategies for Amazon Search Marketing
19:08 Strategies for Placement Bid Adjustments
20:35Refreshing Placement Settings and Networking
22:43 Exploring Dark Social and Refining Amazon Marketing Processes
25:12 Discussion on Market Share, Day Parting, and Budget Allocation
26:53 Exploring Amazon Marketing Solutions to Improve Performance
32:14 Utilizing Checklists and Amazon Marketing Cloud for PPC Management
34:35 Conversation on Amazon's Privacy Approach
35:51 Discussion on Data Analysis and Reporting for Businesses
37:38 Resolutions for Amazon PPC in 2023
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
-- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing:
https://www.adbadger.com/amazon-ppc-checklist/
-- Should I Compare My Amazon PPC Performance Month After Month? [The PPC Den Podcast]
https://youtu.be/9rqsfVbp7wo
-- How Do I Evaluate Amazon Buyer's Activity After Black Friday-Cyber Monday? [The PPC Den Podcast]
https://youtu.be/85_CdENUspw
-- How Do We Calculate Amazon ACOS?
https://youtu.be/WFClNV1VqUs
-- How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast]
https://youtu.be/BejrjiJwu_M
-- Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]
https://youtu.be/5A7CL0dPzyw
-- 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]
https://youtu.be/79qXLyCpp3Y
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik (AMZ Pathfinder)
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen G. Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 10 Feb 2023 - 39min - 236 - How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]
Today’s episode is part two of our experiment on a client’s low BSR.
Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Optimizing for BSR: A Follow-Along Journey and Results01:28 Intro 02:39 Analyzing Amazon PPC Performance: Interpreting Results and Best Practices
04:08 PPC Strategy for Q4 and Q1 of 2023
05:46 Analysis of Sales Performance for Multi-Product Listing on Amazon
08:03 Analysis of PPC Performance Impacted by Stock Availability
09:43 Analysis of Retooling an Amazon FBA Product Launch Strategy
11:29 The Impact of Price Sensitivity on Amazon PPC Rankings
14:35 Exploring the Differentiation of Luxury Products in the Marketplace
15:58 Analysis of Year-Over-Year Performance Increase for PPC Strategy
18:22 Successful PPC Management: A Conversation with Michael Tejeda.
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists] https://youtu.be/bjysZ0J6rkU
5 Important Factors That Influence Amazon Ranking [PPC Den Podcast #136] https://youtu.be/EfXBqz0hfAo
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] https://youtu.be/M07pepUyXWc
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU
10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U
How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE
Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8
Should You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda, Ad Badger Account Manager
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 03 Feb 2023 - 21min - 235 - Case Study: How Do I Recover From An Amazon BSR Low Ranking?
In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 BSR (Best Sellers Rank)02:03 Intro
03:14 Case Study discussion with Michael Tejeda
05:11 Client’s BSR history
07:39 Basic Ad coverage
09:43 80/20 Rule
12:59 What was done to reach BSR one?
15:27 How much can we effectively manage?
18:07 Hit the bottom of the funnel
19:26 Does BSR even matter?
23:19 How do you track BSR?
24:23 Why did the BSR fall from one to three?
25:57 How do you measure visibility?
26:41 What will be the strategy for the product?
28:34 Recap of the case study
30:17 Outro
If you like what you hear, leave us a video review! We might share it on the show.
🦡 Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU
10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U
How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE
Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8 Should
You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 27 Jan 2023 - 31min - 234 - How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure
As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.
The result is in! Today’s episode is part two of our case study on a bad campaign structure.
Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Topic overview: actions undertaken for this case study00:56 Intro
02:09 Previous episode discussed
03:19 Issue #1: Keyword dumping
06:15 Issue #2: Product-based variations
08:18 Michael’s advice on campaign structure
09:07 What happened after a month of restructuring?
11:29 Campaign structure: scaling activity
12:44 Campaign budget limitation
14:51 What were Alfredo’s strategies for fixing this mess?
18:18 How did we get more revenue?
21:54 Run-down of Alfredo’s strategies
25:20 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw
How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw
When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 20 Jan 2023 - 26min - 233 - Case Study: How Do I Fix A Bad Amazon Campaign Structure?
This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.
A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.
Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 New setup on The PPC Den Podcast
02:35 Intro
03:47 What are the issues of this campaign?
15:03 What is the game plan?
16:13 Strategy #1: Search Term Graduation
19:47 Strategy #2: Put broad and phrase in their campaigns
20:50 Strategy #3: Insert the hero black variation into all of them
23:54 Are we going to beat the campaign’s actual numbers?
25:26 Outro
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] Amazon PPC Campaign Structure: 6 Layers of Complexity [PPC Den Ep. 51] How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] How Keyword Dumping Ruins Your PPC Campaigns [PPC Den Podcast 106] How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast]🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 13 Jan 2023 - 27min - 232 - 8 Solutions To Fix An Amazon Campaign With Too Many Keywords
In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more!
Tune in and find out how Clement achieved a satisfying result after three weeks!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Overview: How Clement strategized the 6,000-keyword campaign01:24 Intro
02:35 FIFA 2022 effect - Clement’s raspy voice
04:29 Recap of the previous episode
08:09 Solution #1: Keyword extraction algorithms
11:27 Solution #2: Removing duplicate keywords
17:20 Solution #3: Relocating keywords: 80/20 rule
19:23 Solution #4: Using a spreadsheet: Bolt file activity
19:57 Solution #5: Researching fresh keywords
21:40 Solution #6: Using the Amazon N-gram Analysis Tool
23:40 Solution #7: Maintaining a reasonable budget
26:24 Solution #8: Making bids on the new keywords
31:16 Presenting the “Comparing Table.”
34:14 Clement’s takeaway from this experiment
35:33 How Clement managed the entire process
36:44 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo
Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ
New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo
What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q
How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no
What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0
Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk
How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 06 Jan 2023 - 39min - 231 - Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?
This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager.
Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns. Is that too many keywords? Find out how two experts approach this challenge.
The fun isn't over yet!
Tune in next week for part two, where we will share the result of the campaign restructure.
Highlights
00:00 Keyword Campaign - Topic Overview 02:45 Intro 03:57 Migration from Another Solution to (Ad Badger) 05:23 Importance of Account History 08:35 Data Analysis on Amazon PPC 10:25 Market and Data Analysis 13:39 Importance of Keyword Research 17:55 Tools for Keyword Research 20:25 Isolation of Branded Keywords 26:03 Bidding of New Keywords 28:05 Campaign Restructure 31:47 OutroIf you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]] https://youtu.be/2y751qK6Z9Q Campaign Naming Systems [PPC Den Podcast, Ep 8 -- From the Archive] https://youtu.be/VzD8mKDe9oQ Should You Segment Your Branded Keywords In Amazon Ads? [PPC Den Podcast Ep. 40] https://youtu.be/OZCjjU0_Q_E How Should You Name Your Amazon PPC Campaigns? https://youtu.be/oWdYZWJrZsM LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60] https://youtu.be/ECxuSTo9mDI How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo What To Do About Low Click - Low Sale Keywords [PPC Den Podcast 135] https://youtu.be/o-O0kJlGogQ How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 30 Dec 2022 - 32min - 230 - Managing Chilled 🥶 Amazon PPC Performance After Christmas
A quick 10-minute Badger Bite Episode.
So most of America is under an arctic chill. The temperature has dipped, has your ROAS?
In this quick episode, we'll discuss:
1. What your performance is likely looking like the last week of December.
2. How to think & react to this performance. the following
We’ll see you in The PPC Den!
Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy!
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon's PPC strategy: https://www.adbadger.com/product-tour/
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageMon, 26 Dec 2022 - 09min - 229 - How Do We Calculate Amazon ACOS?
Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier!
Let’s discover more as we watch and listen to these two brilliant minds!
We’ll see you in The PPC Den!
Highlights
00:00 Topic Overview 00:13 Introducing Elizabeth Greene 01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC 04:06 Elizabeth’s New YouTube Video: https://youtu.be/f2rRUMGou7o 08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS 11:00 Elizabeth’s formula for forecasting ACOS 14:16 Defining the ACOS formula 19:33 Can PPC influence conversion rate? 20:15 Example: How to calculate ACOS with the formula 22:00 When do we use this formula? 29:01 Closing remarkIf you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
Resources & Links
Where to find Elizabeth Greene: Junglr - YouTube https://www.youtube.com/@Junglr Elizabeth Greene’s A NEW way to calculate ACoS https://www.youtube.com/watch?v=f2rRUMGou7o How to Forecast Your Amazon PPC Approach [PPC Den Podcast] https://youtu.be/gsY2JSd4OsU 5 Hidden Amazon PPC Ratios [PPC Den Podcast #118] https://youtu.be/dWzOuv0HrdE What Ad Metrics Should I Track Weekly for Amazon? [The PPC Den Podcast] https://youtu.be/nS3uArZ8bMU Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] https://youtu.be/_tHOzN_WiEA 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It [PPC Den Podcast #119] https://youtu.be/tkcoCt7k5gY Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategyHost and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 23 Dec 2022 - 30min - 228 - Will GPT Change The World of Amazon Marketers?
What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing?
Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Getting to know Joshua Rawe
02:20 Intro
03:38 What is GPT?
04:48 How GPT works
09:45 Benefits of GPT for Amazon Marketers
13:45 How will GPT change our workflow?
15:53 Testing GPT
22:28 Will GPT change our “dystopian future”?
24:00 Will GPT replace Copywriters?
29:54 Will GPT replace Google Sheets and Excel?
35:47 Can GPT help me write Python scripts?
40:15 What else can GPT do for Amazon Marketers?
44:22 GPT in conclusion
49:09 Outro
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Joshua Rawe: https://goespark.com/ How Do I Evaluate Amazon Buyer's Activity After Black Friday-Cyber Monday? [The PPC Den Podcast] How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast] 3 Strategies for Common Black Friday - Cyber Monday Amazon Advertising Worries [The PPC Den Podcast] 200 Episodes of Amazon PPC Growth [The PPC Den Podcast] What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast]🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joshua Rawe
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageMon, 19 Dec 2022 - 49min - 227 - Should I Compare My Amazon PPC Performance Month After Month?
Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals?
These are just a few questions Michael will help us get answers to…
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Intro
00:45 What causes this change?
02:14 What role does Market Share play?
04:30 What is your level of PPC performance?
05:25 What is your absolute value of performance? (Sales, ACOS, and Ranking)
07:18 What goal did you set up for yourself?
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] How to Change Bid Strategy Inside Ad Badger NEW Amazon PPC Product Targeting Ads Three Effective Ways to Optimize Amazon PPC Bids [PPC Den Podcast Ep. 38]🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 16 Dec 2022 - 08min - 226 - How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate?
In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Intro
01:35 Who is Adam Mellott of Better AMS
05:07 Overview of Strategies for Evaluating Activity Post-Prime Day
07:32 Buyer fatigue
10:59 What are the concerns of Amazon PPC clients?
14:35 What actions do we do to light the path forward?
15;33 What do we do if you want your products to be visible?
17:37 Should I just go hard on 50% of my product?
23:23 Do you think we’ll ever live in a post-rank world?
27:07 Amazon Updates - New Ad Types
29:23 Sponsored Display Ads Amazon
33:06 Outro
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Adam Mellott: https://betterams.com/ Your Guide to Amazon Prime Day 2021 [PPC Den Podcast 130] How to Optimize for Total ACOS Goals in Amazon Advertising [PPC Den Podcast 139] Thinking Strategically about Amazon Advertising [PPC Den Podcast #107] Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] The Complete Amazon Campaign Types Reference Guide [PPC Den Podcast 150] How to Become an Amazon Sponsored Display Master [PPC Den Podcast #105]
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 09 Dec 2022 - 33min - 225 - How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?
In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Intro 01:33 Intro of Alfredo Roselli 02:37 What to do after Black Friday, Cyber Monday 03:39 Tip #1: Be sure you have your targeting ads on 04:51 Tip #2: Have “gifting” keyword 06:17 Tip #3: We should never be budget-capped 07:12 Tip #4: Don’t miss out on opportunities 08:16 Historic data after Black Friday, Cyber Monday 09:38 Tip #5: Normal good PPC optimization - Expected Value Evan 11:34 What to do with the historic data at hand? 13:33 What does your Optimization cadence look like? 18:07 General Tips on Quarter 4 Conversion Rate summarized 20:07 “Burnout Barry” - tired of Amazon PPC 25:32 “Mad Max” - Amazon PPC day trader 30:22 Summary and OutroIf you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast 147] How You Can Approach Seasonality in Amazon PPC [PPC Den Podcast 127] How To Find Winning Keywords For Manual Campaigns - Amazon PPC Amazon Advertising Stats [PPC Den Podcast Ep. 5] Getting the Most Out of Amazon PPC Management [PPC Den Podcast 122] Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 02 Dec 2022 - 32min - 224 - 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries
It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure.
...but wait, do you want MORE conversions on Amazon Advertising?
Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Black Friday Cyber Monday update
02:04 Target Scenarios
03:00 Strategy: Keep it Simple
04:58 Strategy: Go Hard Plan
06:43 Top Tier Campaigns defined
07:30 Strategy: Let's talk Middle Way
11:43 Do you have to be Mathematically Perfect?
13:25 How do we increase conversion?
16:25 Even if you don't perfect BFCM
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Is It Profitable to Advertise on Amazon During Black Friday Weekend? Ramping Up For The Cyber Monday & Black Friday With Data Driven PPC Strategies What are The Biggest Trends in Amazon PPC Q4 of 2021? [PPC Den Podcast 151] What Are The Biggest Trends in Amazon PPC Q4 of 2021? Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 25 Nov 2022 - 18min - 223 - 200 Episodes of Amazon PPC Growth
Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like.
Stay tuned until the end to hear our most epic intro of all time.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Meet our podcast editor, Pedro Moreno 1:50 Back to the beginning (October 2018) 2:23 Podcast intro evolution 5:50 The PPC Den Testimonials 8:16 Does our podcast create Amazon PPC experts? 11:16 What’s coming next for The PPC Den… 12:47 Check out our new epic intro!!If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Pedro Moreno, Lumen Episode 1 of The PPC Den: Why We’re Living in the Golden Age of Amazon Advertising Thank You for an Incredible Year! Watch the From The Archives series Hitchhikers Guide to Sponsored Products How to Optimize for Total ACOS Goals in Amazon Advertising The Podcast Turns 100🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Huge thank you to these contributors: Elizabeth Greene, Brent Zahradnik, Jeff Lieber, Kevin Sanderson, Steven Pope, Blair Forrest, Hamza Zulfiqar, Michael Tejeda, Bernard Gatheru, Bobby Pulte, Moeed Abaz, and Justine Cruz!
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nancy Lili Gonzalez & Pedro Moreno
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 18 Nov 2022 - 14min - 222 - What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?
If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Make vocal requests to your Amazon rep 4:36 Most common ways of reducing Amazon PPC budget 8:14 Can I reduce spending without losing sales? 12:00 Is “cannibalization” solvable? 19:30 How to make small bid changes 21:27 An evolution in strategy 24:15 Mike’s favorite strategy: SQPD 25:33 Why this is important & excitingIf you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Brent Zahradnik of AMZPathfinder How Do I Structure Amazon Campaign Names? unBoxed, NYC 2022 Why Amazon’s Search Query Performance Dashboard Is Awesome How to Win Back Amazon Customers with Brand Analytics How One Keyword Can Apply to Multiple Amazon Products: Cannibalization🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 11 Nov 2022 - 30min - 221 - 5 Common Amazon PPC Mistakes & How to Prevent Them
Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 About Turnkey Product Management 4:12 Rapid fire Amazon PPC solutions 5:37 What is a common problem we see when auditing campaigns? 10:26 What do I do when branded terms mixed with non branded targets? 15:20 How do I retarget views marketing? 20:25 How do I do cross promotion in Amazon Advertising? 24:08 Who should focus on demographic targeting? 29:24 Pro tip: Keep everything separate.If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Jeff Lieber and Austin Hoggatt ofTurnkey Product Management Turnkey on Amazon Product Optimization Austin Hoggatt’s Ad Badger Testimonial Moneyball & 3 Filters to Use Weekly in Amazon The Complete Amazon Campaign Types Reference Guide A Case for Segmenting Branded Keywords in Amazon PPC Amazon Sponsored Display Ads: The Definitive Guide How Do I Get Started with Amazon DSP?🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Hosts: Jeff Lieber and Austin Hoggatt
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 04 Nov 2022 - 32min - 220 - 10 Real Amazon Advertising Horror Stories & How to Survive
Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.
Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Grab your candy & your popcorn 1:56 Haunted house vibes: Inactivity 6:38 Movie jump scare: % of ad spend without conversions 10:20 Werewolf: Placement percentages 13:16 The mind flayer: Ignoring market analysis tools 18:28 Mummy: Not checking product level ACOS & Total ACOS 21:06 Ghosts: Bad campaign structure 25:34 Murderous clown: Never using negatives 29:03 Cult of doom: Not running SBV or creative ad types 36:42 Ancient evil: Not knowing cost per impression model 42:04 Graveyard: Not tracking CVR over time 45:42 How to prevent living the spooky story
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Elizabeth,Junglr Elizabeth’s LinkedIn How Do I Maximize Sales with Amazon’s Product Opportunity Explorer? How Do I Make the Most of Brand Metrics on Amazon Advertising? Why Amazon’s Search Query Performance Dashboard Is Awesome How Do I Export SQPD Data? How Do I Optimize my Amazon Campaign Structure? What Are Amazon PPC Negative Keywords? (The Complete Guide) Is RPSB Still the Best Keyword Research Strategy? Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 28 Oct 2022 - 49min - 219 - What Should I Do About Invalid Clicks in Amazon PPC?
There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 New Podcast Alert: Better Advertising with BetterAMS 2:33 Invalid clicks and click fraud on Amazon 6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate 12:54 Differences between this report & Google’s version 15:07 Wish for the future of this report & forecasting 17:41 How will we use this report? 19:02 How did we get started in Amazon PPC? 28:00 The importance of the fundamentals 33:37 Birds interlude 34:24 How has Destaney’s learning style changed? 36:30 Abundance mindset for the win!
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Destaney, BetterAMS Better Advertising with BetterAMS Podcast Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Unboxed Conference 2022 Gross and Invalid Clicks Metric Report Evolving Thoughts: Total ACOS For Amazon Advertising in 2022 Get Total ACOS Data with Ad Badger App “Outliers: The Story of Success” (book)🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 21 Oct 2022 - 38min - 218 - Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO
Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more.
Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices.We’ll see you in The Badger Den!
🦡 Highlights
0:00 Intro 0:41 Why bonus episodes? 2:12 Most popular content in September 5:14 App recommendations 9:43 What’s happening in Ad Badger? 16:40 Amazon PPC Software - Feature Prioritization 23:30 About Ad Badger Pricing (Changing soon) 24:59 What should we share next time?If you like what you hear, leave us a video review!We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
How Do I Export Search Query Performance Dashboard Data? Mike’s LinkedIn Post Financial Intelligence for Entrepreneurs (book) Xero Accounting App Pry (Finance for Founders) ClickUp Send Google Ad to Amazon Service Overcoming Challenges of Running Google Ads to Amazon Listings Get Total ACOS Data with Ad Badger’s Software Why Do I Need A New Strategy for Account Averages in Amazon Advertising?🦡
Email Mike at thebadger@adbadger.com Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageWed, 19 Oct 2022 - 25min - 217 - How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro 1:41 Why is Amazon’s Product Opportunity Explorer exciting? 2:23 What is the Product Opportunity Explorer? 4:35 How it works: Niche details & different tabs 12:15 Where do you go after the products tab? 15:30 Best part of Customer Review Insight 17:08 What’s in the Search Terms in this Niche tab? 20:01 Takeaways from Insights Tab 24:53 Niche Trends Tab 27:11 How we’ll use Amazon Product Opportunity Explorer 33:12 Your homework for the day!If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Getting the Most Out of Amazon PPC Management (featuring Michael Tejeda) Common Mistakes with Amazon Product Listings & How to Avoid Them When Auto Campaigns Don’t Work for New Product Launch on Amazon Amazon PPC Budgets: The How-To Guide🦡
Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 14 Oct 2022 - 35min - 216 - Overcoming Challenges of Running Google Ads to Amazon Listings
Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Michigan mitten
03:54 Benefits of sending Google Ads to Amazon Listing
8:18 Three Challenges of sending Google Ads to Amazon
18:27 Nine-Step Recommended Google Ads to Amazon Process
35:45 Behind the scenes
If you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Where to find Bobby, Search Scientists How to Send Google Ads Traffic to Your Amazon Listing Learn More About Our Google Ads to Amazon Service Brand Referral Bonus A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte) 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategyHost and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Bobby Pulte
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 07 Oct 2022 - 41min - 214 - Why Do I Need a New Strategy for Account Averages in Amazon Advertising?
The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Snail joke 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager 3:55 Don’t be tricked by account averages! 7:40 Macro - Micro- Macro as a mental model for Total ACOS 15:24 How the Macro - Micro - Macro mental model works 21:07 Total ACOS example of zooming in and out 29:50 How this mental model works for all metrics 31:26 Steve Jobs's approach to wardrobe 32:24 How Ad Badger uses this in our Amazon PPC Software 36:56 How we use our software with Managed Services clientsIf you like what you hear, leave us a video review!We might share it on the show.
🦡 Resources & Links
Evolving Thoughts: Total ACOS for Amazon Advertising RPSB: Still the Best Keyword Research Strategy? Get Total ACOS Data with Ad Badger’s Amazon PPC Software What’s a Mental Model? 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 30 Sep 2022 - 39min - 213 - How Do I Structure Amazon Campaign Names?
Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Office feng shui 1:27 Campaign Naming Structure 4:20 Why is campaign naming structure important? 8:43 Good campaign naming structure looks like… 12:48 What goes into the naming structure? 13:28 Level 1: Ability to quickly scan (identification) 20:23 Level 2: Match types & more 22:30 Level 3: Integrate business objectives 26:38 More wisdom and tips on campaign naming 28:49 Bulk update campaign names 38:07 Final tip: Be forward-thinking.If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Brent, AMZ Pathfinder Campaign Naming Systems for Amazon Advertising (2019) The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog) How Do I Optimize my Amazon Campaign Structure? Why and How to Use New Bulk Sheet Features in Amazon Ads🦡
Like the podcast? Leave us a video review, and we might share it on the show! Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 23 Sep 2022 - 41min - 212 - How Do I Optimize My Amazon Campaign Structure?
You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Meet Alfredo Roselli, Campaign Manager 4:00 Theme intro: Why care about campaign structure? 6:21 What does bad campaign structure look like in Amazon? 11:57 How do I fix poor campaign structure? 16:36 What’s the expected result of fixing campaign structure? 19:32 How to pace with campaign restructure? 24:37 No further advice. Just do it!If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Campaign Naming Systems for Amazon Advertising (2019) How Do I Create Data-Driven Product Pages on Amazon?(Podcast) How Do I Create Data-Driven & Well-Optimized Amazon Product Pages?(Blog) The 6 Layers of Campaign Structure Complexity on Amazon PPC How Keyword Dumping Ruins Your Amazon PPC Campaigns The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog)🦡
Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 16 Sep 2022 - 26min - 211 - How Do I Export Search Query Performance Dashboard Data?
Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it.
Get the Search Query Performance Analyzer for yourself here.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 How this episode came together 2:04 First thoughts on SQPD 6:18 Client’s reaction to SQPD data 8:07 When to check SQPD data/ how to use it differently 16:49 Why use an HTML scraper 20:47 How HTML scraper works 38:07 Final thoughtsIf you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Mansour Where to find Louis Where to findHamza Free Chrome extension of HTML Scraper Search Query Performance Analyzer Mansour’s video explaining how to use the Search Query Performance Analyzer🦡
Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes: https://www.adbadger.com/podcast Check out the Ad Badger App: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Hosts: Mansour Norouzi, Louis Robert, and Hamza Zulfiqar Tanveer
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 09 Sep 2022 - 41min - 210 - Why Should I Optimize Prices on Amazon Advertising?
Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Welcome, Chad Rubin! 2:20 How Chad fell in love with e-commerce 5:33 Why is price optimization important? 9:07 What is an Amazon pricing strategy? 10:36 What to do first with your pricing strategy? 13:30 Example of what $1 can do on one SKU 15:40 When is it not okay to raise the price? 20:12 Do you consider the same metrics for cutting price? 21:10 What is a dynamic pricing strategy? 22:05 Why do we avoid price optimization? 26:30 Pricing strategy for launch phases? 29:19 Champagne problems!If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Chad, Profasee Prosper Show Using Reverse ASIN On Your Product For New Amazon PPC Keywords Who to Hire for Your Amazon Growth Team🦡
Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Chad Rubin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 02 Sep 2022 - 32min - 209 - How Do I Implement N-Gram Analysis on Amazon PPC?
Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts.
Prevent wasting spend on non-converting search terms with ourN-Gram Analysis Tool now, available here.
Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 New office hype 1:54 Death by a thousand cuts 9:16 N-Gram Analysis Spreadsheet 11:19 How to use this spreadsheet 25:25 How often to do this activity 27:40 A pirate farewellIf you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Elizabeth,Junglr Elizabeth’s LinkedIn Follow Mike on LinkedIn Long Tail Search Terms:The Amazon PPC Silent Killer Original N-Gram Analysis for Amazon Blog Post (Why Long Tail Search Terms Are Amazon PPC’s Silent Killer) Get the N-Gram Analysis Tool for Amazon Here Shout out to all the Google Ads Community for developing the sheet’s foundation🦡
Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes: https://www.adbadger.com/podcast Check out the Ad Badger App: https://www.adbadger.com/product-tour/-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 26 Aug 2022 - 30min - 208 - The Complete Amazon Advertising Evergreen Campaign Strategy Guide
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
Get the Evergreen Campaign Creation Strategy Guide here
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide 2:18 Intro– Mental models that work 5:20 Inspiration behind evergreen strategies for PPC 8:30 Evergreen campaign creation strategy 11:17 The “Protect” Strategy 18:20 The “Conquer” Method 22:21 The “Rank” Approach 26:06 The “Dominate” Strategy 32:18 The “Discover” Campaigns 41:23 Connect with usIf you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Noemi, ScaleWave.io Wizards of Ecom Podcast Get the Evergreen Campaign Creation Strategy Guide🦡
Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 19 Aug 2022 - 43min - 207 - How Do I Create Data-Driven Product Pages on Amazon?
There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Think like a physical retail store. 6:29 Metrics that reflect product page performance 8:53 Two Search Query Performance Dashboard Metrics Indicators 18:58 Brand Metrics Indicators 25:09 What return rate says about your product page 34:35 Outro– LogoIf you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Emma, Marketing by Emma Common Mistakes with Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer-Tamir
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 12 Aug 2022 - 38min - 206 - Amazon’s Marketing Stream Explained: A Technical Breakdown
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?
Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing Stream’s improved data granularity 13:20 Marketing Stream’s No Throttling 16:01 Near real-time messaging 17:39 More reporting dimensions (beta) 19:54 Insights on deltas instead of aggregates 21:18 Marketing Stream simplifies workflow 23:23 Marketing Stream’s technical limitations 27:22 Why are there limitations in regions? 28:57 Only available for advertising data 30:15 What does not supporting Queues mean? 32:23 Differing data depending on the source 35:51 Marketing Stream’s attribution window 39:43 Ad Badger’s implementation of Marketing Stream 47:17 Outro– More coming soon!If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Nick Check out the Amazon PPC Software Tool Nick built (book) The Lean Startup What Are Dayparting & Weekparting in Amazon PPC? Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Marketing Stream 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nickholas Isber
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 05 Aug 2022 - 48min - 205 - What We Wish You Knew About Amazon PPC in 2022
If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? 7:02 What’s an important task you routinely implement? 11:03 Hypothetical phenomenal account strategy 13:58 Mike’s most excited about this in Amazon PPC… 20:07 Mike’s most important routine task… 25:02 What Stephen wishes more clients knew 33:22 What Mike wishes more clients knew about Amazon PPC 41:17 Outro– Mike’s Gary Vee impersonation🦡 Resources & Links
Stephen’s LinkedIn Why & How to Use New Bulk Sheet Features 3 Reasons You’re Still Not Using Bulk Sheets Ad Badger’s Amazon PPC Membership Academy Amazon PPC: The 12 Point Course The 6 Layers of Campaign Structure Complexity Why Amazon’s Search Query Performance Dashboard is Awesome Advanced Google AdWords by Brad Geddes (book) What Consumer Behavior Says About You: Amazon Brand Analytics Evolving Thoughts: Total ACOS for Amazon in 2022 Who to Hire for Your Amazon Growth Team🦡
Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 29 Jul 2022 - 44min - 204 - Amazon Key Metrics: What Do I Track & How Do I Influence It?
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Words can’t espresso what you mean to us 1:54 Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12 Budget & visibility: CTR 11:47 Budget & visibility: CVR 15:00 Strategy: Search Query Performance Dashboard 22:58 New rollout: Marketing Stream 30:48 Final thoughtsIf you like what you hear, please give The PPC Den a 5-star review and share it with your friends!
🦡 Resources & Links
Where to find Destaney, Better AMS Destaney’s LinkedIn Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking How to Optimize for Total ACOS Goals in Amazon Advertising Common Mistakes With Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome What are Day-parting and Week-parting in Amazon PPC? Marketing Stream (beta)🦡
Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageFri, 22 Jul 2022 - 35min
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