Endless Customers

Ep.29 - Alex Winter and Connor DeLaney tackle the tricky topic of feeling trapped by marketing agencies. Discover proactive steps to ensure your business remains in control, understand the importance of owning your content and website, and learn how to avoid entering “hostage” situations with agencies. —————— Check out the full article here 👉 https://www.impactplus.com/blog/held-hostage-marketing-agency

Ep.28 - The secret to a better meeting and faster close is simple, says Marcus Sheridan. In this episode, Marcus explains how "assignment selling" can completely change the game for salespeople and customers alike. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-close-deals-efficiently-and-effectively

Ep.27 - Join Marcus Sheridan and Alex Winter as they explore how sales and marketing alignment can make true change in your business. They’ll dive into the power of a ‘revenue squad’ model that helps your teams collaborate and get actual results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/creating-a-culture-focused-on-growth

Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi

Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool. —————— NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment: https://www.impactplus.com/website-performance-assessment

Ep.24 - The pace of innovation in the tech world only seems to be increasing. In this episode, Briana Walgenbach discusses AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape. —————— Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence

Ep.23 - In this episode of Endless Customers, Alex is joined by Mike Kaput, Chief Content Officer at The Marketing AI Institute. Mike shares his insights on how AI can give marketers a competitive edge, essential tools, and the impact of AI on search dynamics. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing

Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-started-today

Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-double-your-sales-close-rates

Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line. —————— Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7

Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-business

Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers

Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business

Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast

Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online. —————— Check out the full article here 👉 https://www.impactplus.com/blog/boost-seo-agency-holding-you-back

Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation. —————— Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety

Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing. —————— Check out the full article here 👉  https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs. —————— Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability-to-drive-sales

Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media. —————— Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all. —————— Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency. —————— Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it. —————— Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai

Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable. —————— Check out the full article here 👉 https://www.impactplus.com/blog/best-blog-topics-the-big-5-content-marketing-they-ask-you-answer

Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips. Get ready for insights on building a culture that’s all about understanding and answering your customer’s needs in the always-changing digital landscape. —————— Check out the full article here 👉 https://www.impactplus.com/blog/they-ask-you-answer-success-culture

Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of businesses talk to their customers.