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Welcome to The Gym Secrets Podcast hosted by Cale Owen, Ed Turney, and Mike Ferreira where they reveal the secrets to creating billions of dollars in fitness revenue over the past 7 years. As former and current gym owners and now executives at Gym Launch & Prestige Labs, they share what worked for them and thousands of other gym owners to create million dollar gyms.
- 28 - Persistence w/ Sam Miller Founder of Proteus Motion [S1E29]
“It’s a Sports Science Lab in a Box” Sam Miller is on the podcast today to share why he created Proteus Motion– a revolutionary athlete training equipment brand. There was nothing on the market that worked the range of motion needed for an athlete, so Miller is updating the fitness industry to adapt to the needs of athletes. Take a listen to how he combined his engineering education, and athletic background to turn a closet sized workspace into a mega equipment brand.
Fri, 29 Mar 2024 - 36min - 27 - What It Takes to Win w/ 7F Gym Owner Cameron Brown (Pt.1) [S1E28]
“I want to make an emotional experience every time someone comes into my gym”. Cale and Mike are joined by a very special guest…7 figure gym owner, Cameron Brown. Get to know him and how transforming his body and life led to opening up his first warehouse gym. Like most entrepreneurs he didn’t have an easy time making his way to the top. Now, he uses human psychology to get to the root of why people show up at his gym to make a transformation.
Fri, 22 Mar 2024 - 59min - 26 - The 3 Steps To A Bulletproof Acquisition System [S1E27]
“A bunch of gold BBs not a single silver bullet”. Mike is sharing the 3 best practices for creating an acquisition system that locks in new members. Most Gym Owners have a pile of leads built up and no idea how to get them through the door. Mike is sharing the Gym Secrets to get leads interested, in the door, and converted.
Fri, 16 Feb 2024 - 13min - 25 - Be A Visionary [S1E26]Fri, 09 Feb 2024 - 20min
- 24 - Be A Numbers Person [S1E25]
“People get burned out because they don't know if they're making progress”. Data is king in any business. As a Gym Owner, it's crucial to know your numbers (and not as scary as it seems). Cale, Mike, and Ed are sharing how they broke down the labels they put on themselves and became experts on their own business metrics.
Fri, 12 Jan 2024 - 09min - 23 - How To Plan Ahead For Your Business [S1E24]
“Planning is a chance for you to dream”. Today the guys are breaking down the best way to plan ahead for 2024. What is your DSO (desired superior outcome)? What are your VFOs (vital few objectives)? What are your MIT’s (most important tasks)? Cale, Ed, and Mike are breaking down how and why to plan and set goals.
Fri, 05 Jan 2024 - 18min - 22 - Prepare for a Massively Successful 2024 [S1E22]
“Focusing on people first shifted the success of my gym“ As the New Year approaches, get your gym ready to crush 2024. If you’ve been a Gym Owner for some time you may know the feeling Mike used to have– hoping THIS would be the year things turned around. Cale, Mike, and Ed are sharing the strategies that helped them excel their gyms (and thousands of others) over the 50 years of combined experience the three hold turning gyms into million dollar businesses.
Fri, 22 Dec 2023 - 19min - 21 - SWAG SELLS...How To Sell Merch In Your Gym [S1E21]
“I didn't even realize I was solving a problem, I just wanted to sell stuff.“ Ed is not only the master of supplement sales, but also SWAG sales. In this episode he’s breaking down his massively successful play to sell out of gym merchandise. Never be stuck with unsold merchandise in your gym again.
Fri, 15 Dec 2023 - 14min - 20 - Overcoming Holiday Objections [S1E20]Fri, 08 Dec 2023 - 10min
- 19 - Ring In The New Members- GROW During The Holiday Season [S1E19]
“Brandon just made $170k on Black Friday” As fitness pros, we know the holiday season can be the hardest time to acquire new members– BUT it doesn't have to be. Cale, Ed, and Mike are sharing the best holiday offers to get leads to commit BEFORE the New Year. Get ahead for 2024 with organic holiday acquisition tips.
Fri, 01 Dec 2023 - 21min - 18 - "Live From New York, It’s Gym Secrets" (Part 2) [S1E18]
“You can't make it alone”. In this episode, Cale, Mike and Ed are still in New York City for our live in-person conference, Inner Circle Live. They're diving into what made an Australian Gym profit a million dollars a year, and how they can continue to grow their empire. Listen to learn the skills and systems they have used to build their business.
Fri, 24 Nov 2023 - 25min - 17 - "Live From New York, It’s Gym Secrets" (Part 1) [S1E17]
“If you can run a gym you can run any business.” The most exciting time of the year for Gym Launch is IC Live. Cale, Ed, and Mike had the opportunity to coach Gym Owners’ live and in person in New York City. They’re sharing the biggest takeaways that helped improve the gyms in the room, that will also help improve your business as you listen from home.
Fri, 17 Nov 2023 - 28min - 16 - How To Exit A Business Partnership [S1E16]
“Resentment builds and you realize, why am I doing this with this person”. Too often gyms form with multiple partners who have the exact same skillset. Instead of doubling the output– it doubles the problems. Today Cale, Ed, and Mike are sharing their personal experiences and opinions on opening a gym with a partner, and how to split when things are no longer working out.
Fri, 10 Nov 2023 - 20min - 15 - How Often Should You Meet With Your Employees [S1E15]
“I can't stress enough how important it is to have a meeting cadence that reminds employees why they are doing what they're doing.” How often do you really need to meet with your team to increase productivity and not waste company time? Cale Mike and Ed are sharing what’s worked best inside of their gym, and gyms they have worked with. Meetings that make money, not waste money– that’s the goal.
Fri, 03 Nov 2023 - 14min - 14 - Coachability and Leadership (with special guest Chad Molyneaux of Next Level Coaching Academy)
“Sales, marketing, client delivery– just nail those“. Cale, Ed, and Mike are sitting down with Chad Molyneaux, founder of Next Level Coaching Academy, to talk about leadership, pitfalls, and how he scaled his online business to 7 figures in under a year. Chad is sharing how he structures his company for success and the core values that uphold the vision. A must listen for aspiring entrepreneurs, seasoned business owners, and leaders in any field.
Fri, 27 Oct 2023 - 48min - 13 - Why Gyms Owners Burn Out [S1E13]Fri, 20 Oct 2023 - 06min
- 12 - Set Your Employees Up For SuccessFri, 13 Oct 2023 - 06min
- 11 - Get More Referrals In Your GymFri, 06 Oct 2023 - 11min
- 10 - How to Crush Objections In Your Sales Process
“Your doubt in your own product will show up in your sale”. You will have to overcome at least one objection, almost every time you sell a service in your gym. Today, Cale, Ed, and Mike are breaking down their ‘favorite’ objections, and the overcomes they use to get prospects to break their limiting beliefs, and pay for programs.
Fri, 29 Sep 2023 - 10min - 9 - The Most Profitable Gym Model In The WorldFri, 22 Sep 2023 - 19min
- 8 - How To Price Your Fitness ProgramsFri, 15 Sep 2023 - 08min
- 7 - Theoretical Max - Metrics That Matter Inside Of Your Gym (Week 3 of 3)
“Your bank account doesn't give a f*** about the number of bodies in your gym, it gives a f*** about the money coming in.” Welcome to the third episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking the theoretical max capacity of your gym. We all want to fill our gyms to max capacity, but what does that really mean? And how do you get there? Cale, Ed, and Mike are breaking down the math behind finding your gym max, and tips to get you there.
Fri, 08 Sep 2023 - 15min - 6 - Cohort Data - Metrics That Matter Inside Of Your Gym (Part 2 of 3)
“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped Cale in his own gym to maintain sub 3% churn for over a year. He, along with Ed and Mike are sharing exactly why and how you should be doing this in your gym too.
Fri, 01 Sep 2023 - 14min - 5 - C.A.C. - Metrics That Matter Inside Of Your Gym (Part 1 of 3)
“Take the emotion out of it” In the next three episodes, the guys are going back to the basics and sharing the metrics you should be tracking in your gym. First up is C.A.C– Customer Acquisition Cost. They're breaking down exactly what it is, how to calculate it, and why it's so important that you understand this business fundamental.
Fri, 25 Aug 2023 - 13min - 4 - How To Create True Freedom Inside Your Business
“Get off the floor“ Today’s episode dives into how to set your gym up to function without you. If your business relies solely on you to stay open, then you don't have a business, you have a prison cell. What order should you hire in? What are the critical roles to outsource? The guys are answering these questions and more.
Fri, 18 Aug 2023 - 14min - 3 - How To Turn Comments Into Cash
“You added 6 figures to your gym, just working this one strategy“ In this episode Ed dives into how you should be nurturing your comment section, just like you nurture your leads, in order to turn comments into cash. Cale, Ed, and Mike dive into the simple but genius way Ed has increased his closing percentage by 15% with no additional ad spend.
Fri, 11 Aug 2023 - 12min - 2 - Partnerships (In The Gym Industry)Sat, 05 Aug 2023 - 17min
- 1 - The Belief That Keeps Gym Owners BrokeFri, 28 Jul 2023 - 35min
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