Filtrar por gênero
The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.
- 214 - Clear the Runway: How to Turn Top Performers Into Great Leaders
You promoted your best person. So why does it feel like something has gone wrong?
In this Marketing 4 Business episode, Scott welcomes back Amy Jones, leadership coach and founder of Human Impact leadership, to unpack why capable people struggle when they step into leadership, and what business owners can do about it. Amy works with teams across New Zealand and now Australia. She shares practical tools from her Emerging Leaders Programme, including:
Why leadership is 80% psychology and 20% skillThe heart emoji that came up in an exit interview, and what it taught Amy about leading across ages and channelsHow to make conflict healthy, and "kill the monster while it's little"Why new leaders dive in and do the work, and how that pattern leads to burnout as teams growClearing the runway: how leaders spot and remove roadblocks, including when the roadblock is themWhy you should build the leader before the role existsThe mindset trap of only training people who are underperformingWhy time and energy matter as much as money for business ownersIf you're a business owner trying to grow leaders who take ownership, keep good people longer, or get your time back, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with Amy Jones on LinkedIn HERE.
Have Fun & Take Action
Thu, 01 Oct 2026 - 1h 09min - 213 - Left School at 15, Bought 460 Houses: Kane Lawson's Business Playbook
He left school at 15 because he didn't fit in, and has since bought, fixed and sold more than 460 houses.
In this Marketing 4 Business episode, Scott chats with Kane Lawson of My New Start about focus, intent, and why most marketing does not fail at the marketing. Kane was the second ever guest on this podcast four years ago, and he is back with 460-plus property transactions, a greenfield subdivision in South Canterbury, and a very direct view on what business owners get wrong.
Insights you can put to work straight away, including:
Kane on why he tells people not to ring a marketing agency unless they are ready to answer the phoneThe Mag and Turbo franchise owner who swore a campaign didn't work, until the data showed he'd missed 11 of 12 callsScott's rule that marketing always fails at the weakest link, and the client he parted ways with over itKane on the wiper blade stand that gathered dust for 18 months, and why he now runs a case study instead of an emotional studyWhy Kane never turns marketing down: "who am I to judge when someone is going to sell their house?"The one question Kane has drilled into the last four years, and how it shortens every meeting: what is the intent?Write it down and you earn the right to forget it, Kane's system behind the notebooks his team carriesScott on why the old game was getting found and the new game is getting recommended, and what that means for videoKane on self-belief, knowing your capacity, and operating just below your cap instead of burning out above itWhy the best staff Kane ever hired at Mag and Turbo were people others had written offIf you are a business owner spending money on marketing, trying to stay focused while everyone pitches you their next idea, or working out how to hand the baton to someone younger, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with My New Start on LinkedIn HERE.
Have Fun & Take Action
Thu, 24 Sep 2026 - 1h 00min - 212 - Radio Was Supposed to Be Dead: Why It Is Still Winning in NZ
Everyone said radio would be dead by now. It is not, and the reason has nothing to do with the music.
In this Marketing 4 Business episode, Scott chats with Kate James, newly appointed General Manager of MediaWorks Canterbury, about what actually makes advertising work for a local business, and what business owners keep getting wrong before they even book a campaign. Kate started out cooking sausages outside appliance stores and car yards on a Saturday, and has spent more than 20 years across promotions, client services, integration and sales. She is refreshingly blunt about what works, what does not, and where media reps should be pushing back harder. Insights you can use straight away, including:
Why radio's real job is building trust, not reach, and why that matters more in a market full of "click here, buy this"What to turn up with before you brief any media rep, starting with who your customer actually is, because "anyone from 10 to 80" is not a target marketThe underspend trap: how a budget that is slightly too small wastes the entire thing, and the honest conversation your rep should be having upfrontWhy one station done properly beats four done thinly, every timeThe nationwide advertiser that dropped radio for a pure digital strategy, and why they have come fully back to TV and radioHow digital audio and Rover put targeting by age, gender and location within reach of a local budgetWhy stopping your marketing hands the opportunity straight to a competitor, and why you will not feel it for six monthsThe florist in his 70s who refused to let anyone underspend his budget, because he knew he was buying customers, not salesWhat the best salespeople actually have in common, and why it is not polishIf you are a business owner deciding where the next marketing dollar goes, wondering whether radio still deserves a slice, or trying to work out what a decent budget really looks like, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with Kate James on LinkedIn HERE.
Have Fun & Take Action
Thu, 17 Sep 2026 - 57min - 211 - Aaron Mauger: What 46 All Black Tests Taught Him About Leading a Team Under Pressure
He was coached by five men who went on to become Sirs. He says the difference at the top had almost nothing to do with rugby…
In this Marketing 4 Business episode, Scott chats with Aaron Mauger, 46-Test All Black, professional coach, and founder of leadership consultancy Black 12, about what actually makes a team perform. Aaron and his wife Amy also own Dux Dine in Christchurch, so this is elite environments and the reality of a small business in the same conversation.
Aaron shares insights and lessons you can put to work straight away, including:
The eight words Anton Oliver said to a 20-year-old Aaron that took him off cloud nine and straight back to workWhy a team that lacks clarity produces plenty of action and almost no progress, and how to spot it in your own businessThe 3 Cs Aaron runs with exec teams (connection, clarity, consistency), and why clarity is the one that stops people in their tracksWhy the best thing a new leader can do in the first few months is change nothing, plus Scott's story of the CEO who did exactly that and walked out with 57 improvements his people already ownedThe four cornerstones behind that All Blacks era, and how "express yourself" gave players permission to failWhat "better men make better All Blacks" looked like in practice, and what it should change about how you invest in staffWhy one department celebrating while the rest of the business struggles is a sign of a dysfunctional team, not a high-performing oneThe two or three minutes Aaron spends sitting in the car so a hard day at work does not walk through his front doorWhat, so what, now what, and why most meetings quietly stop at the second questionWhy Aaron will tell a player he is not playing before he says anything else, and why softening the message helps nobodyHow Amy spotted Dux Dine for sale on her phone while they sat in the garden, and what Aaron learned about leading by getting out of the wayIf you are a business owner trying to get your people aligned, handle pressure without passing it down the line, or build an environment where good people stick around and grow, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with Aaron Mauger on LinkedIn HERE.
Have Fun & Take Action
Thu, 10 Sep 2026 - 1h 12min - 210 - How to Actually Use AI in Your Business, with an AI Engineer
Everyone is talking about AI. Almost nobody is telling business owners what to actually do on Monday morning.
In this Marketing 4 Business episode, Scott chats with Blake Harkness, the AI engineer behind Harkness AI, about what AI can actually do inside a normal New Zealand business right now. Blake started a mechatronics degree, watched ChatGPT answer his entire coursework, and pivoted. He now works as a fractional AI partner, runs a 300-strong community called Young Kiwis in AI, and recently went to China on a national delegation to see where this is all heading. No hype, just the practical version:
Blake explains how AI took his proposal process from 4 hours to 5 minutes, with a human review at the endWhy you must pay for your AI tools, and the confidential contract story from the States that shows what happens when you do notBlake's rule for connecting AI to your systems: read-only first, add permissions gradually, never go full ham from the startScott shares why he scrapped his AI chatbot and AI phone answering project and hired a call centre of real people insteadThe full breakdown of how a one-man fencing supplier automated Xero invoicing, repeat inquiries and calendar booking using Claude and a set of skillsWhat Blake saw in China: room-service robots riding elevators, AI triage in hospitals, and scan interpretation cut by 80%Why job roles shift rather than disappear, and the two risks Blake sees: using no AI at all, or using AI for everything and learning nothingBlake's 5 steps to get AI ready, including the testing mistake almost everyone makesScott's take on the AI bubble from an investor's seat, and why retail investors usually wear itThe intern who posted 5 Instagram Reels and had a job by day 5If you are a business owner drowning in admin, unsure which AI tools are worth paying for, or being pitched six-figure AI projects you suspect you do not need, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with Blake Harkness on LinkedIn HERE.
Have Fun & Take Action
Thu, 03 Sep 2026 - 1h 02min - 209 - 21 Business Lessons I Have Been Saving Up For This Conversation
You are busy. Your business is not growing at the rate it should. Those two things are connected, and this episode explains how.
Scott has been saving up business lessons. 21 of them, held back until the right person walked through the door. In this Marketing 4 Business episode, he sits down with Darren Pratley, business coach and speaker, who walks into companies across New Zealand and asks the question most owners avoid: what actually creates your success? No interview structure. Just 21 lessons, one at a time, with two people who do not always agree.
Lessons you can put to work this week, including:
Why Darren tells smaller businesses to focus on profit over cash flow, and the question the bank asks first that explains it.Scott's counter: cash keeps you alive during the year, profit is what you show at the end of it.The three week diary test that reveals whether your success is planned or just hoped for.Why Scott pulled AI off his phone lines and put a real call centre back on, and where Darren openly disagrees with him.The scoreboard question Darren asks in every business he walks into, and why it is not a financial question.57 touchpoints, and how one CEO used clarity alone as his competitive advantage.Why Scott tells clients to let go of marketing results for the first 12 months, and what happens at month 13.Darren's 10 calls a day rule, worth millions over his career, and the exact opening line he uses.If you are a business owner who keeps finishing the week exhausted with nothing moved forward, this is the hour that fixes it. Pick three lessons, act on them this week, and see what changes.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott Wilson on LinkedIn HERE.
Connect with Darren Pratley on LinkedIn HERE.
Have Fun & Take Action
Thu, 27 Aug 2026 - 1h 06min - 208 - Hiring Young Marketers: What They Cost, What They Want, and Why They Can Spot Your AI Ads
They set a goal of 100 members by the end of 2026. They hit 750 in six months.
In this Marketing 4 Business episode, Scott chats with Milo Coldren and Rore Morgan, third-year students and co-founders of the UC Marketing Society, about what the next wave of marketers actually wants from an employer, what internships should really pay, and where AI is quietly damaging brands. If you employ young people, are thinking about an intern, or want an honest read on how AI is landing with the people who grew up with it, this one is worth your time.
Including:
What a marketing internship actually costsWhy a degree on its own no longer gets you hired, and why students need experience before they graduateWhy dropping the membership fee took the society from 70 members to 750, and what that says about barriers to entryWhat young marketers really want from a job, and why "the same day twice" is the fastest way to lose themWhy AI-generated imagery is turning customers off, and the one thing Rore says you never hand over to AIThe AI chatbot experiment that cost Digital Influence a deal, and why Scott went back to a call centreHow one agency owner cut website builds from 45 days to 3 hours with a single source of truth, and why he's now hiring more account managers, not fewerWhy Turnitin's AI checker doesn't work, and how universities are still figuring out the rulesThe free certifications students can do right now to stand outThe plastic toothpick cold call that taught Scott the biggest marketing lesson of his career: people buy what they want, not what you think they needHow Lucas got hired at 17 by saying yes to 10 hours a week, and how to de-risk yourself for an employerIf you are a business owner trying to hire young talent, work out whether an intern is worth it, or figure out where AI belongs in your marketing and where it absolutely doesn't, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott on LinkedIn HERE.
Connect with UC Marketing Society on LinkedIn HERE.
Connect with Milo Coldren on LinkedIn HERE.
Connect with Rore Morgan on LinkedIn HERE.
Have Fun & Take Action
Thu, 20 Aug 2026 - 1h 04min - 207 - Structure Follows Strategy: The Rule Most Business Owners Get Backwards
He turned up to a job interview in jandals and shorts, and walked out running events for 80,000 people. That was the start of 22 years offshore.
In this Marketing 4 Business episode, Scott chats with Darren Sandford, CEO of Accessman, about strategy, brand and customer experience learned the hard way across South Africa, Botswana, Dubai and New Zealand. Hilti, Bobcat, Versatile, Caterpillar, and now one of New Zealand's largest access equipment hire businesses. This is a proper strategy episode with the scar tissue included. Darren shares:
Why structure follows strategy, and why a manager who changes the org chart without touching the strategy is being lazyThe reason 85% of strategies fail, and why it is almost never the strategy itselfWhy the best strategies come from the bottom up, not handed down from the corner office like a gift from the godsHow to break your customer journey into touch points (Accessman found 58), and the four questions that tell you which ones to fix firstWhy Accessman hires the exact same gear as its competitors, and where the white space actually sitsThe six ways to differentiate, why you can only pick one, and what it costs you to hold the lineWhy a rebrand has to be sold internally first, from the Gough Cat to Terra Cat change Darren ledThe $10 million equipment call he made against his own manager's advice, and the rule he took from it: you can tolerate failure, you cannot tolerate poor performanceWhy he calls BS on "I know in the first five minutes if they are right for the job," and the structured process his leadership team uses insteadWhat top sales performers do that low performers say they have not got time forIf you are a business owner trying to build a strategy your team will actually implement, find room to compete when your product looks the same as everyone else's, or work out where you genuinely differentiate, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott on LinkedIn HERE.
Connect with Darren Sandford on LinkedIn HERE.
Have Fun & Take Action
Thu, 13 Aug 2026 - 1h 19min - 206 - Mentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
She was made redundant while on maternity leave, worked three jobs to keep the house, and now runs two businesses at once…
In this Marketing 4 Business episode, Scott chats with Andrea Cockburn, director at Thermoglaz and one of the newest agents at Harcourts Gold Papanui, about 40 years in sales, buying and selling businesses, and what she is only now learning about leading a team. Andrea grew up in a state house, became a Canterbury coxswain at nine, and has lived in roughly 50 houses and renovated 15. She shares the tools and the mistakes, including:
Why over-giving as an employer ends in disappointment, and the line from her own management team that reset it: not everyone is your family or your childThe glass ceiling mistake Andrea owns up to, wanting every team member to push through theirs without ever asking if they wanted toStop, start, recreate: the three-part review her directors and GM run on the business, and on their own weak spotsThe tank: how her management team scores mindset, health, family and personal life out of 10, out loud, twice a month, and the only question they ask afterwardsWhat happened when they swapped the junk food pantry for fruit and water, kept the chocolate biscuits and the beer, and one staff member decided to get a haircutWhy buying a business with great long-serving staff means keeping their traditions first, and what it cost the new owners of her IT company when they did notNought to around 500 clients in six months selling makeup at parties, and why she still says growing fast can quietly over-commit youTurning $82,700 into $182,100 in 18 months on her first house at 20, on a renovation budget of roughly $2,000Why after 40 years she calls herself a communicator rather than a salesperson, and why she has never counted commission as incomeHer two-word answer on what makes a good student of a mentorScott's own take on culture: small hinges swing big doors, plus the daily stand-up and "teach me" ritual he runs at Digital InfluenceIf you are a business owner who tends to give more than you get back, or you are trying to build a team strong enough that you can step out and do something new, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott on LinkedIn HERE.
Connect with Andrea Cockburn on LinkedIn HERE.
Have Fun & Take Action
Thu, 06 Aug 2026 - 1h 13min - 205 - Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why
He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose?
In this Marketing 4 Business episode, Scott chats with Steve Moe, corporate lawyer at Perry Field Lawyers and host of the Seeds podcast (closing in on 500 episodes), about why purpose can't just live in a slogan, it needs to live in your legal documents. From reinventing his career after a decade overseas to helping charities and founders raise funding, Steve shares insights grounded in real client work. He covers:
Why your business purpose needs to be written into your legal documents, not just your marketingThe 3-bullet-point test Steve gives every founder to nail their real "why"Why loans from family and friends are often the riskiest way to fund a startupThe New Zealand "number 8 wire" mindset that quietly caps how far a business can growWhy nature could legally hold shares in a company, and how NZ law already makes this possibleThe "gracious no" habit that protects your time without burning bridgesWhy "work-life balance" is the wrong goal, and what to aim for insteadThe regret-test question Steve uses before every big life decisionIf you're a business owner trying to get clear on your purpose, build a team that isn't limited by you, or figure out how to fund your next stage of growth, this episode is well worth your time.
Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram HERE.
Follow Digital Influence on Instagram HERE.
Visit Digital Influence's website HERE.
Book a complimentary marketing strategy session HERE.
Connect with Scott on LinkedIn HERE.
Connect with Steve Moe on LinkedIn HERE.
Purchase Steve Moe's books HERE.
Have Fun & Take Action
Thu, 30 Jul 2026 - 1h 04min - 204 - Selling $60 Million of Advertising by Turning Away Clients
Murray Hale hit $60 million in sales, and he still won't take you on as a client unless you're ready.
In this episode of Marketing 4 Business, Scott chats with Murray Hale from MediaWorks about a pattern that shows up again and again in businesses that retain clients for decades: they stop treating advertising as a transaction and start treating it as an investment with a payback period. That single reframe changes who you take on, what you charge, and how long you're willing to wait for results.
Murray shares the thinking behind it, including:
Why the real question isn't "What does this cost?" but "What is this customer worth over time?" — and how that maths changes everything downstream.Why turning away a client can be a stronger signal of trust than accepting one.Why being ready to advertise has almost nothing to do with budget and everything to do with understanding your numbers.Why giving something away for free, before any money changes hands, only works if you can genuinely afford to wait for the return.How consistently showing up for your clients is what actually earns loyalty.Why market share isn't won in a single campaign but compounds quietly over the years until it becomes something competitors can't dislodge.What it means when a rejection today becomes a phone call from that same client two years later.Why chasing new clients is often less valuable than doing the retention work nobody celebrates.If you're a business owner trying to work out whether you're actually ready to advertise, or why some client relationships last for decades while others don't, this episode is well worth your time.
Download the Local Business AEO Playbook here. A free, step-by-step guide showing you how to position your business to be recommended by AI.
If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.
Connect with us:
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Murray on LinkedIn here
Have Fun & Take Action
Thu, 23 Jul 2026 - 46min - 203 - 200 Episodes Later: These are the real lessons we've learnt
200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is.
In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine harvester" and a "baler", this episode is a tour through four years of guest wisdom, filtered through the people who put it into practice every day at Digital Influence, including:
- Why "don't climb mountains alone" beats grinding solo, and how celebrating small wins builds resilience
- The two-inhale, one-exhale technique that regulates your nervous system before a high-pressure moment
- Why the best leaders push their top performers hardest and let leadership trickle down
- How AI cut one video edit down from three hours to 20 minutes, and where the team uses it daily
- The "combine harvester and baler" theory, and why every team needs both a doer and an organiser to avoid chaos
- Why closing one door often has to happen before the next one opens, and how confidence starts with someone believing in you first
- Why video builds trust faster than a static image
- And how success doesn't require being a shark
If you're a business owner wanting to learn lessons in one episode, this one is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Olivia on LinkedIn here
Thu, 16 Jul 2026 - 1h 01min - 202 - 200 Episodes Later: These are the real lesson we've learnt
200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is.
In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine harvester" and a "baler", this episode is a tour through four years of guest wisdom, filtered through the people who put it into practice every day at Digital Influence, including:
- Why "don't climb mountains alone" beats grinding solo, and how celebrating small wins builds resilience
- The two-inhale, one-exhale technique that regulates your nervous system before a high-pressure moment
- Why the best leaders push their top performers hardest and let leadership trickle down
- How AI cut one video edit down from three hours to 20 minutes, and where the team uses it daily
- The "combine harvester and baler" theory, and why every team needs both a doer and an organiser to avoid chaos
- Why closing one door often has to happen before the next one opens, and how confidence starts with someone believing in you first
- Why video builds trust faster than a static image
- And how success doesn't require being a shark
If you're a business owner wanting to learn lessons in one episode, this one is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Thu, 09 Jul 2026 - 1h 01min - 201 - A Little Less Talk, More Action: Building Tradestaff Over Three Decades
He started with a clear objective and never stopped. Thirty years later, Kevin Eder has built something most business owners only dream of.
In this Marketing 4 Business episode, Scott chats with Kevin Eder, founder and leader of TradeStaff, to mark both Episode 200 and TradeStaff's 30-year milestone. From the philosophy that guides every decision to the everyday culture that keeps people loyal for nearly three decades, this conversation is packed with lessons you can put to work straight away. Kevin shares insights on:
Why "less conversation, more action" isn't just his style – it's the philosophy that runs through TradeStaffThe dangerous trap of solving problems that don't actually exist (and how to avoid wasting time on them)Setting clear objectives before every meeting or action – Kevin's non-negotiable habitHow to build a culture where people feel genuinely valued and supportedEmpowering your team with real competition and ideas (not just tasks)Teaching company philosophy to new staff – why this matters more than you thinkWhy face-to-face relationships still close deals and build loyalty (the midnight margaritas story)The responsibility you have to your people when they come to you for workBalancing humility and fun while leading through 30 years of changeIf you're a business owner trying to build a team that sticks around, create a culture people actually want to work in, or figure out how to keep clarity and momentum over decades of growth, this episode is essential.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Kevin on LinkedIn here
Thu, 09 Jul 2026 - 1h 25min - 200 - From Dairy to Franchise: 35 Years of Little India
They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands.
In this Marketing 4 Business episode, Scott chats with Sukhi and Joanna, co-founders of Little India, about what it really takes to build a hospitality brand people return to for generations - from a tiny dairy in Ravensbourne to a franchise network that has changed the lives of staff, families, and loyal customers across New Zealand. This is one of those conversations where you keep pulling out the notepad. Sukhi and Joanna share lessons you can put to work straight away, including:
How listening to customer feedback saved the businessThe rule they have never broken: no fusion, no shortcuts, the same food every time - and why a confused menu is a losing oneHow the franchise started not from a strategy document, but a determination to keep their best peopleWhy they financed their own staff into franchise ownership - and what happened to the business once those people had skin in the gameThe charcoal tandoor Sukhi had custom-made by a potter in Cromwell because there was no other way to get the flavour rightWhat Sukhi learned about hospitality from a woman who spent 15 minutes buying one loaf of bread - and why there was no profit in rushing herThe moment Sukhi rang his old boss to ask for his accounting job back - and what happened when the answer was noWhy Scott observes that successful business owners do the hard things - even when a shortcut is availableWhat 17 employees, 7 grandchildren, and 35 years of cooking finally adds up toIf you're a business owner trying to build a brand people trust, grow a team with genuine skin in the game, or figure out how to hold your standard for the long haul, this episode is well worth your time.
Download the Local Business AEO Playbook herehttps://yourmarketingpartner.getdigitalinfluence.com/aeo-playbook – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 02 Jul 2026 - 1h 00min - 199 - Why Every Business Owner Should Start a Podcast (Even in the AI Era)
You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't.
In thisMarketing 4 Business episode, Scott Wilson, founder ofDigital Influence, shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200 episodes over four years, Scott breaks down what a podcast actually does for a business, the mistakes he made early on, and why it matters more now that AI is flooding feeds with generic content. He shares lessons you can act on straight away, including:
Why a podcast is a trust compounding machine, not just another marketing channelHow one long form recording becomes short form clips, blog posts, emails and sales collateralWhy the gear should never hold you back (Scott recorded episode one on his iPhone)The know, like and trust framework, and how a podcast builds all three fasterWhy being a guest can do your selling for you, the way it does for past guest Nick BurnsThe distribution effect, where guests share your content with their own networksWhy committing to one episode a week beats chasing the numbers (four years, never missed)"Give value in advance", the principle Scott picked up from Brett McFall that still pays offWhy most podcasts quit before episode 10, and why that gap is your advantageIf you're a business owner sitting on insights worth sharing, weighing up whether a podcast is worth the effort, or looking for a way to build trust that AI can't shortcut, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 25 Jun 2026 - 32min - 198 - Why a Tough Economy Is the Best Time to Grow Your Business
When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.
In thisMarketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze. In this episode, Darren shares lessons you can put to work straight away, including:
Why a downturn is "separation season" and how to win market share while your competitors stopThe invoicing tweak one owner made that delivered their best cash flow month everHow to get clear on your purpose and core values so you can act bolder than the marketWhy revenue per employee and focused work matter more than ever (and the simple timer trick that fixes it)Why you can no longer afford to carry B players, because your customers are now smarter than your staffHow AI is rewiring the way people buy, and what your website and socials need so you stay visibleThe two voices in your head, and which one should be making your decisionsThe black coat story: how one skilled salesperson turned zero buying intent into a $1,000 saleWhy calling customers when they do not need you is the cheapest growth lever you are not usingIf you are a business owner trying to grow in a tight market, sharpen your sales, or stop your hard-won customers slipping away, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Darren on LinkedIn here
Have Fun & Take Action
Thu, 18 Jun 2026 - 1h 08min - 197 - From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team
She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations.
In thisMarketing 4 Business episode, Scott chats with Fran Scholey, Chief Executive ofSpecial Olympics New Zealand, about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netball and basketball, and now leading an organisation that supported more than 1,200 athletes at last year's National Summer Games, Fran has built her career on one simple idea: meet people where they are.
Fran shares insights and lessons you can put to work straight away, including:
The one question Fran asks herself before selling anything, and why honesty beats any scriptWhy reaching people where they are matters more than the message itselfThe difference between listening to reply and listening to understandWhy the best leaders ask "what did you see?" instead of handing over the answerHow to keep your whole team engaged, not just the players who get on the courtWhat fostering a police dog (and a blunt comment from her daughter) taught Fran about switching offThe two ways people respond to adversity, and the question that changes everythingHow to find work you actually enjoy, without chasing a title or the moneyIf you're a business owner or leader trying to build a team that wants to turn up, sell with honesty, or simply get better at understanding the people around you, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Fran on LinkedIn here
Have Fun & Take Action
Thu, 11 Jun 2026 - 56min - 196 - Why Your Cash Flow Problem Is Actually a Marketing Problem
He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one.
In thisMarketing 4 Business episode, Scott sits down with Hamish Anderson, business tutor atTe Wānanga o Aotearoa, to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turning over $40 million, Hamish has boiled it all down to one formula and a handful of simple ideas you can put to work today. This is one of those episodes where you will keep reaching for your notepad.
Hamish shares lessons you can use straight away, including:
The formula every business runs on whether owners realise it or not, and why your cash flow problem is almost never actually a cash flow problemWhy marketing is really just creating noise, and the difference between selling a pen nobody asked for and solving a real problem people will pay forThe coffee van owner who was in tears thinking she owed $40,000 in tax, and what actually turned out to be trueThe single most important moment in any business, and the one asset that matters more than your staff or your gearWhy cutting your marketing in a downturn is the worst move you can make, and how to market for the rebound insteadThe easiest people in the world to sell to, and a hint, it is not your existing customersThe everyday invoicing habit quietly strangling cash flow, traced all the way back to 16th century farmingWhy being relentless and 1% better beats sitting around waiting for one big breakthroughIf you are a business owner trying to grow revenue without burning out, get a real grip on your cash flow, or steal market share while your competitors pull back, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 04 Jun 2026 - 1h 11min - 195 - He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.
He left school at 15 with no qualifications, and built one of New Zealand's most recognised brands…
In thisMarketing 4 Business episode, Scott chats with Darren Baker, founder of Mag and Turbo, about what it really takes to build a franchise brand over 30 years in one of New Zealand's most competitive markets. From pumping gas at 12 to owning car events and producing television shows, this is one of those episodes where you will just keep pulling out your notepad.
Darren shares insights and lessons you can put to work straight away, including:
Why putting an owner-operator behind the counter lifts revenue by 20–30%, every single timeThe business partnership mistake Darren made twice, and what to check before going into oneWhy sponsoring your market is not the same as belonging to it, and how to tell the differenceThe consistent messaging framework that kept Mag and Turbo on the shopping list for 30 yearsHow buying a car event and producing a TV show gave Mag and Turbo something no competitor could touchWhy Darren nearly rebranded the entire business, and how his franchise owners stopped him (and why he's glad they did)The one thing that matters more than money when choosing a new franchiseeWhy locally owned and operated still resonates, especially outside the main centresIf you're a business owner trying to build a brand people trust, grow a team with genuine skin in the game, or figure out how to stand out in a crowded market, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Darren on LinkedIn here
Have Fun & Take Action
Thu, 28 May 2026 - 1h 05min - 194 - The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to quietly make a rosé her friends asked for? Apparently, you get New Zealand's first wine company to win bronze, silver, and gold at the International Wine and Spirits Challenge in a single event, and a nomination for best producer in the world.
This week, Kim Schofield, managing partner and owner of Dancing Water Wines, joins Scott on the Marketing 4 Business podcast to share one of the most honest, funny, and genuinely inspiring business journeys you'll hear this year. From secretly making her first vintage without telling her husband, to crying on the side of the road in Rangiora during a brutal harvest, to standing speechless when she got the call that she'd been nominated for best wine producer on the planet, Kim holds nothing back.
This episode is packed with real business lessons for anyone building something from scratch.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Kim on LinkedIn here
Have Fun & Take Action
Thu, 21 May 2026 - 1h 08min - 193 - Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
Are you really listening to understand, or just waiting for your turn to talk?
In this Marketing 4 Business episode, Scott chats with Ali McCormick, communication and leadership expert and co-founder of Discretionary Effort, about the soft skills that make the biggest difference in business. From emotional intelligence and resilience to the kind of team communication that actually drives performance, Ali brings decades of real-world experience as a speech and language therapist, positive psychologist, and leadership trainer to the conversation.
Ali shares practical tools and insights you can put to work straight away, including:
Why "why" is the wrong question to ask an underperforming team member – and what to ask insteadThe 5-to-1 feedback ratio backed by research that can transform team performance and moraleHow to prepare for a difficult conversation so you don't make things worseThe Values in Action exercise that helps teams understand each other's strengthsWhy avoiding hard conversations isn't neutral – it's actively making things worseWhat resilience really is, whether it can be taught, and how to build it in yourself and your teamThe simple shift from listening to reply to listening to understand – and why it changes everythingIf you're a business owner leading a team (whether that's 2 people or 20) and you want to communicate better, handle tough conversations with more confidence, and build a team that actually works well together, this episode is well worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Ali on LinkedIn here
Have Fun & Take Action
Thu, 14 May 2026 - 1h 05min - 192 - Marketing in a Tough Market: 5 Things You Should Be Doing Right Now
Are you still guessing whether your marketing is actually working?
In a world of rising costs, global uncertainty, and tighter margins, the businesses that will come out ahead in 2026 and beyond are the ones that get serious about their marketing (not the ones that pull back).
In this episode of the Marketing 4 Business podcast, Scott and Renée sit down to share five practical, no-fluff marketing strategies that every New Zealand business owner can implement right now to grow smarter and stop leaving money on the table.
Here's what they cover:
Know your numbers – why ROI, lifetime value, cost of acquisition and return on ad spend are the metrics that actually matter (and how to use them as your North Star)Fix your sales bottlenecks – from CRM setup and AI note-takers to response times and messaging that speaks to what customers actually care aboutThe video content strategy anyone can do – how to use AI to find exactly what your audience is searching for, then turn it into a content engine across YouTube, Shorts, Reels and moreDouble down on existing clients – why upselling, referrals and regular communication with your current client base is your lowest cost, highest return growth leverFollow up like you mean it – five ways to stay front of mind with prospects without resorting to the tired "just circling back" emailIf you're a business owner who wants a clearer, more confident approach to marketing in a challenging environment, this episode is packed with real strategies you can start using this week.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Renée on LinkedIn here
Have Fun & Take Action
Thu, 07 May 2026 - 53min - 191 - Entrepreneurship Without a Degree: From School Dropout to Silicon Valley
What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it?
In this episode of the Marketing 4 Business podcast, Scott chats with Ben Kepes, Managing Director of Cactus Outdoor and a seasoned tech investor who spent 15 years embedded in Silicon Valley's cloud computing wave. Ben shares what it really means to build an authentic brand, why NZ small businesses are running out of time to get serious about AI, and the philosophy of "holding the line" that has kept Cactus Outdoor's DNA intact for 33 years.
You'll hear Ben's take on where AI will hit hardest for NZ small businesses (accounting and law are right in the firing line), why he tells every business owner to spend 30 minutes a day experimenting with AI tools, and how Cactus Outdoor built a cult following without a big budget by staying relentlessly true to who they are.
If you're a business owner trying to figure out what AI actually means for your operation, or you want to build a brand that people genuinely love, this episode will give you a lot to work with.
Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Ben on LinkedIn here
Check out Cactus Outdoor here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 30 Apr 2026 - 52min - 190 - How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners
What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset.
In this episode of Marketing 4 Business, Scott sits down with Rico Gomez, founder of Neurofit, to unpack the neuroscience behind peak performance and why upgrading the operator is the most overlooked growth lever in any business. Rico shares his personal journey from a marriage on the brink of collapse to discovering cognitive neuroscience, and how he built a program that helped his wife go from suicidal thoughts to loving life in three and a half weeks.
You'll learn why decisions slow down under pressure and how fixing the internal operating system can cut a 70-hour workweek to 35 while hitting an annual target three months early. Rico also gets into why tall poppy syndrome and fear of being misunderstood keeps smart NZ business owners invisible, and what his three-stage 12-week rewiring program actually looks like in practice.
If you've ever felt like you're hitting a ceiling in business and can't quite name why, this episode will help you see it clearly.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Rico on LinkedIn here
Check out Neurofit here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 23 Apr 2026 - 1h 05min - 189 - How to Start an E-Commerce Business from Scratch in 2026
What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?
In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.
You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last.
If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue.
Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Check out Arctic Sammy here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 16 Apr 2026 - 1h 10min - 188 - You Don't Need a Degree. You Need These 10 Books.
You don't need a degree to build a great business. You just need to read the right books.
This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.
Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.
If you're a business owner or professional looking for your next read, this one is worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
Books covered in this episode:
- A Billionaire in Training – Brad SugarsReady, Fire, Aim – Michael MastersonThe 10X Rule – Grant CardoneSecrets of the Millionaire Mind – T. Harv EkerProfit First – Mike MichalowiczThe Barefoot Investor – Scott PapeBreakthrough Advertising – Eugene SchwartzMagnetic Marketing – Dan KennedyYes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & CialdiniBuilding a StoryBrand – Donald Miller
Bonus reads:
- The Go-GiverTraction – Gino WickmanWho Not How – Dan Sullivan & Dr. Benjamin Hardy
If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 09 Apr 2026 - 38min - 187 - Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem
What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things?
In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch.
James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership, culture, priorities, and performance, including insights from coaching teams in some of the most extreme environments on Earth.
From helping teams prepare for nine months of isolation in Antarctica to working with elite athletes chasing world titles, James has seen firsthand what separates high performers from everyone else.
If you’re a business owner, leader, or entrepreneur trying to build a better team while managing the demands of growth, this episode is packed with practical ideas you can apply immediately.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with James on LinkedIn here
Grab a copy of James' book 'Habits of High Performers' here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 02 Apr 2026 - 51min - 186 - What I Know Now: 12 Business Lessons Worth More Than an MBA
What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works?
This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business.
In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing, money, people, and growth, covering everything from why being useful beats being impressive, how small hinges swing big doors, and why strategy will always outlast tactics. There's also some real talk on money, relationships, building a team that cares, and why consistency of message is the only shortcut that actually works.
If you're a business owner who's ever wondered whether you're doing the right things, or just wants a reminder of what actually moves the needle, this episode is for you.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 26 Mar 2026 - 41min - 185 - The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking
What happens when a business owner spends decades building a successful company… but never builds a plan for life after it?
In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late.
Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation, he shares the lessons he’s learned from decades in financial advice, including why relying solely on selling your business as your retirement plan can be risky.
From succession planning and giving key people skin in the game, to building systems that make your business less dependent on you, Andrew explains how business owners can start creating real long-term wealth and freedom.
If you’re building a business and want to make smarter decisions about your future, retirement, and financial security, this episode will challenge how you think about wealth and long-term planning.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Andrew on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 19 Mar 2026 - 1h 08min - 184 - What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle
What actually separates great leaders from the rest?
In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses.
Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical leadership insights she’s learned from coaching ambitious leaders around the world.
From managing your energy and stepping outside your comfort zone, to anticipating disruption and leading through change, this episode is packed with insights that will help business owners and leaders perform at a higher level.
If you’re building a business, leading a team, or navigating change in a fast-moving world, this conversation will challenge how you think about leadership.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Amy on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 12 Mar 2026 - 1h 07min - 183 - The Best Marketing Strategy Is Caring: How to Stand Out in an AI World
Caring is the most underrated marketing strategy in 2026.
Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.
In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.
You’ll learn:
- Why “care” is still the ultimate competitive advantage (and what it looks like in practice).How to think about content the right way: funnel, format, and authenticity.Why speed matters, and how to stay relevant without getting swallowed by the content hamster wheel.The difference between chasing reach and creating content that actually lands with the right people.How to build trust fast (especially for new brands) using local collaborations and community signals.Where AI fits in a smart marketing workflow — and why creativity and accountability still sit with humans.What business owners should know about hiring in 2026 (and why the old rules don’t apply).
If you’re a business owner or marketing lead trying to cut through the noise, build real trust, and create marketing that people actually respond to, this episode will give you a clearer strategy (and a better mindset) to work from.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Clive on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 05 Mar 2026 - 1h 07min - 182 - If You’re Not Measuring This, You’re Guessing...
Where did your last 10 leads come from?
Not your best guess. Not “probably Meta.” Do you actually know?
In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.
From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.
You’ll learn:
- The simple question every business owner should be able to answerWhy “probably” is an expensive word in marketingHow to track leads through your CRM and into revenueWhat’s changed with Meta and why creative now matters more than targetingThe difference between busy marketing and profitable marketing
If you want clarity, confidence, and marketing that actually drives revenue, this episode is for you.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 26 Feb 2026 - 48min - 181 - Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.
In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.
From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.
You’ll learn:
- Why brand is “the way people feel when they interact with your business”The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuckThe simple positioning questions most owners never ask (like why customers leave)Why “better service” isn’t a strategy unless customers can see and feel itHow culture and team behaviour directly shape your brand in the market
If you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Islay on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 19 Feb 2026 - 1h 03min - 180 - Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning
What do you do when life takes everything?
In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.
She shares what got her through, and how she found a way to move forward:
- Why hitting rock bottom changed her view of successHow writing helped her process grief (and why her first novel won’t ever be published)The small, practical things that helped her rebuild day by dayWhat she’s doing now, from a new business to a powerful charity project helping young people through sport
This one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.
If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.
The Three Secrets of Resilient People TED Talk
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Sheena on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 12 Feb 2026 - 1h 11min - 179 - Build a Business That Runs Without You: Hiring, Culture & Leadership That Works
What if your business could thrive without you there every day?
In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.
Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.
You’ll hear:
- Why most hiring processes are broken, and what to do insteadHow Brad takes 6 weeks off with full confidence in his teamThe interview question he uses to find serious talentA simple framework to grow leaders inside your businessHow your Google reviews will shape your AI visibilityAnd why marketing never fixes your problems, it just reveals them
If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Brad on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 05 Feb 2026 - 1h 14min - 178 - Why Everyone Needs a Coach (Especially Right Now)
Who’s in your corner when business gets tough?
In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.
From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.
You’ll learn:
- Why every business owner (and young person) needs someone who believes in themHow Margie built a purpose-driven business that now holds six government contractsWhat sport taught her about leadership, resilience, and cultureHow to turn your team into a pack – and why themes matter more than you thinkWhy “finding a way” beats following a plan
If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Margie on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
Thu, 29 Jan 2026 - 1h 07min - 177 - How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich
Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).
In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.
Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.
You’ll learn:
What happens when you “flip your lid” and how to reset fastThe 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-DeterminationWhy micro-habits matter more than big goalsHow to build a psychologically safe workplace that actually performsIf you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Dr Sarah Anticich on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 22 Jan 2026 - 1h 10min - 176 - What Smart Businesses Are Doing Differently in 2026
What will actually move the needle for your business in 2026?
In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.
Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.
You’ll learn:
Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works)Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.
If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 15 Jan 2026 - 57min - 175 - The Secret to Performing Under Pressure (on the Field and in Business)
What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.
In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.
You’ll learn:
Why stress quietly kills performance and how to fix itHow to build a culture people want to be part ofThe habits Tim swears by to stay mentally and physically fitWhy recovery is the next frontier for health-focused businessesIf you’re leading a business and want to perform at your best, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Tim on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 08 Jan 2026 - 1h 04min - 174 - Marketing in 2026: What’s Changing, What’s Working, What to Ignore
What will actually move the needle for your business in 2026?
In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.
Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.
You’ll learn:
Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works)Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.
If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 01 Jan 2026 - 55min - 173 - What 2025 Taught Me – And What Every Business Owner Should Do Now
Before you set your 2026 goals, ask yourself these seven questions.
In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.
In this episode, you’ll discover:
The surprising power of asking “What am I proud of?”Why most business owners miss key lessons from their toughest challengesThe energising effect of identifying your flow momentsWhat feedback to take forward – and what to leave behindOne personal goal strategy that drives real, lasting changeIf you’re serious about making 2026 your best year yet, this is the best gift you can give yourself.
This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 25 Dec 2025 - 14min - 172 - Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All
In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.
Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.
You’ll hear:
The real reason most NZ business owners stay stuck (and how to fix it)How to create a “financial cockpit” that helps you make better decisions, fasterThe truth about burnout and how Andrew lost 25kg and rebuilt his energyPractical ways to systemise your business, boost profit, and win back your timeWhy your business success means nothing if your health falls apartIf you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Andrew on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 18 Dec 2025 - 1h 08min - 171 - Why Your Team Doesn’t Feel Seen – And What Great Leaders Do Differently
In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.
Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.
You’ll learn:
How to build a team culture where people speak up and step upThe key to making staff feel seen, heard, and valuedWhat most leaders get wrong about managing creativesHow to run standout events your industry actually wants to attendWhy feedback is a goldmine (and how to use it better)If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Rachel on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 11 Dec 2025 - 56min - 170 - What Every NZ Business Owner Should Do Before the Year Ends
Attention business owners: ask yourself these 5 questions before you start planning for 2026.In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.
After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.
You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.
If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Bronte on LinkedIn here
Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.
Have Fun & Take Action
Thu, 04 Dec 2025 - 39min - 169 - Built in a Recession: How Smart Businesses Thrive When Others Fold
Want better results in a slow market? Focus less on price, and more on people.
In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.
Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.
If you want your business to grow (even in a slow market) this episode is packed with insights you can use.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Ziggy on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 27 Nov 2025 - 1h 00min - 168 - Get LinkedIn - 5 Ways to Show Up & Stand Out with Chloe Sabbadin
LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.
In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.
Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.
If you’ve been thinking about using LinkedIn but don’t know where to start, start here.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Chloe on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 20 Nov 2025 - 1h 07min - 167 - The Market’s Changing – Here’s How to Win While Everyone Else Waits in 2026
Most business owners know the market has changed, but very few are doing anything about it…
In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.
Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.
They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.
If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Darren on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 13 Nov 2025 - 1h 03min - 166 - The DIY Marketing Trap: What James Learned After Wasting Time, Money & Momentum
Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…
In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.
James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.
You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.
If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with James on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 06 Nov 2025 - 1h 02min - 165 - Fixing Leaks, Building Legacies: What It Really Takes to Succeed in Business
Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.
In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.
Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the marketing moves that helped him take control of his growth. You’ll hear his honest take on managing 30+ people, why branding and online presence matter more than ever, and how to outwork your competition without burning out.
If you’ve ever wondered what it really takes to build a business from the ground up in New Zealand, this is the episode to listen to.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Yuri on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 30 Oct 2025 - 55min - 164 - Drowning in To-Dos? These 3 Strategy Shifts Will Save Your Sanity (and Profit)
Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.
In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.
Noel shares why working harder won’t fix your problems, how to use critical thinking to make better decisions, and what most business owners get wrong about success and goal setting. You’ll also learn how to fix cash flow without chasing every invoice, why some people hate the word “wealth,” and how the concept of “target fixation” can change the way you run your business.
If your business feels heavy, chaotic, or just stuck – this episode will help you start shifting gears.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Noel on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 23 Oct 2025 - 1h 05min - 163 - Marketing: Expense or Asset? The Mindset Shift That Separates 7 & 8 Figure Businesses.
Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.
In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.
Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn’t work (hint: it’s not the ads), and how to identify your number one constraint using data, not guesswork. You’ll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.
If you’re ready to stop winging it and start scaling with intent, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Marti on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 15 Oct 2025 - 45min - 162 - Debt-Free by Design: How to Escape the System and Build Real Wealth
Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.
In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.
Jacque shares her journey from credit card debt to financial freedom, the mindset shift that changed everything, and how she now helps others do the same. You’ll learn how to get out of short-term debt using the “snowball method,” why budgets don’t work (and what to use instead), and how to set up bank account buckets that make managing money simple.
If you’ve ever felt stuck, frustrated, or unsure where your money’s going, this episode will show you a better way – and why your future self will thank you for it.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Learn about working with Futurebound here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Jacque on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Tue, 07 Oct 2025 - 1h 14min - 161 - Video or Vanish: The 2026 Business Owner’s Video Marketing Playbook
Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.
In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.
Kaushik shares how he went from engineering to video strategy, why most business owners are sitting on a goldmine of untapped knowledge, and the easiest way to turn FAQs into content that works. You’ll learn why consistency beats perfection, how to beat the fear of looking silly, and why video is a long-term asset in a world of short attention spans.
If you’ve been thinking about video but keep putting it off, this episode will help you get out of your own head and finally hit record.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Kaushik on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 02 Oct 2025 - 1h 06min - 160 - Beat 2026 Before It Starts: The Business Owner’s Marketing Cheat Code
The end-of-year rush is coming and the businesses that win are planning for it now.
In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.
From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to focus your time and budget, and why content consistency matters more than ever.
If you want 2026 to be your best year yet, it starts with the decisions you make this quarter. This episode will help you get clear, take action, and stay top of mind when it matters most.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 25 Sep 2025 - 32min - 159 - The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients
Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.
In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.
Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth it. You’ll learn how she uses video to build trust before people ever walk in the door, plus how free consultations, educational content, and standout customer experience drive ongoing referrals.
If you're running a service-based business and struggling to stand out online, this episode will show you what’s possible when you hit record and start showing up.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Georgia on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 18 Sep 2025 - 1h 01min - 158 - Sales Slump? How NZ Business Owners Can Turn It Around with One Simple Tool
Feeling the sales pressure? You’re not alone, but there is a better way to turn things around.
In this episode of Marketing 4 Business, Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people.
Di shares how a simple tool – DISC profiling – can help business owners improve how they lead, sell, and build better-performing teams. You’ll hear real advice on how to manage mindset, build accountability, and stop letting poor communication cost you revenue.
If your sales team isn’t performing – or you’re doing the selling yourself and it’s just not working – this episode will help you reset and move forward with more clarity and confidence.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Di on LinkedIn here
Connect with Scott on LinkedIn here
Give Di a call on 021 944 613
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 10 Sep 2025 - 1h 07min - 157 - Stop Winging It: How to Lead Your Business and Your Life On Purpose!
Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose.
James shares powerful insights from his new book The Habits of High Performers, including the exact framework he uses with elite athletes, military leaders, and business owners to build long-term success (without burning out). From journaling and value-setting to decision-making filters and MVP prioritisation, this episode is packed with practical tools you can use right now.
If you're a business owner looking to show up better, lead stronger, and perform at your best, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with James on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 03 Sep 2025 - 1h 05min - 156 - Everyone Is in Sales (Yes, Even You)
“I’m not in sales.” Yes, you are.
Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.
In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.
They cover why most sales teams aren’t set up to win, how business owners unknowingly burn out their best people, and why every person in your business plays a role in sales. If you want to grow without burning out, this one’s worth a listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Mike on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 27 Aug 2025 - 1h 18min - 155 - Liquidation, Leadership & Letting Go: Lessons Learnt The Hard Way
What if losing your business was the best thing that ever happened to you?
In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.
They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why purpose and structure are essential for sustainable growth. If you’ve ever felt overwhelmed by the weight of your business, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Craig on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 20 Aug 2025 - 1h 00min - 154 - The Small Wins Strategy Every Business Owner Should Steal!
In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the right mindset can completely transform your trajectory.
They explore why small wins are more than just moments to celebrate – they’re a strategic advantage. From mapping out powerful client experiences to simplifying offers for better conversions, Jennifer breaks down what it takes to grow sustainably. If you’re feeling stuck, stretched thin, or ready for your next level, this conversation will help you get there – one small win at a time.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Jennifer on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 13 Aug 2025 - 57min - 153 - Getting Good Sh*t Done - Dan Bradley’s Blueprint for Business Success!
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people.
They dig into the mindset shifts needed to go from employee to owner, the reality of hiring (and leading) a team, and why sticking to your core values – no matter how blunt – can actually attract the right clients and opportunities. Dan also reveals what business ownership has taught him about resilience, balance, and building a culture that lasts.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Dan on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 06 Aug 2025 - 57min - 152 - Invisible Online? 5 Things Silently Killing Established Businesses in 2025
Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world.
Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things around. They cover the signs your referral network is drying up, how younger competitors are overtaking long-standing businesses, and why the “random acts of marketing” approach is costing owners real money.
You’ll learn:
How to quickly boost your online reputation and credibilitySimple steps to get more from Google reviews, video, and social proofThe right way to build consistency, trust, and results – without the fluffReal examples of NZ businesses that adapted (and what happens if you don’t)If you’re a business owner or marketer who wants to finish the year strong, this episode is packed with real talk, practical ideas, and a clear strategy to stay ahead.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 30 Jul 2025 - 35min - 151 - From Tennis to Tech: Lessons in High Performance and Family Business
In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry.
They dig into the real mindset shifts that drive high performance – in sport and business – and what it takes to lead through change. Glenn shares lessons from tough mentors, building resilience, and why one-on-one leadership still matters most. You’ll hear how Custom Pack has survived and thrived through market shifts, technology upgrades, supply chain shocks, and a constantly changing team. Most of all, Glenn opens up about the habits, self-talk, and practical strategies that have helped him – and his business – adapt, innovate, and keep moving forward.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Glenn on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 23 Jul 2025 - 1h 12min - 150 - Failing Forward: Di Foster on Turning Setbacks into Strategic Wins!
In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.
They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and why authenticity, not hustle, is what really drives growth. Whether you’re feeling stuck or ready to level up, this episode will shift how you think about business and leadership.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Di on LinkedInhere
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 16 Jul 2025 - 1h 09min - 149 - No Shortcuts: Shane Bond on Pressure and Performance
In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.
They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the work. Whether you lead a team or want to level up yourself, this episode is full of lessons worth hearing.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Shane on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 10 Jul 2025 - 59min - 148 - Making Money Fun Again: The Sharenanigans Story
In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.
They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or just curious about launching a business in NZ, this episode is full of practical lessons and fresh ideas.
Timestamps:
00:00 – Intro
01:35 – Why a board game about money?
04:28 – Turning a uni project into a real business
06:45 – Building an audience before launch
08:12 – Using TikTok for product marketing
10:30 – Overcoming imposter syndrome
13:15 – Getting into The Warehouse
15:42 – How to validate your business idea
18:10 – Why face-to-face feedback still matters
20:05 – Getting media coverage without a PR agency
22:47 – Top 5 tips for product-based startups
26:30 – Focus on solving real problems
28:14 – Final advice + where to follow Ali
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Alli on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 03 Jul 2025 - 1h 13min - 147 - Stop Being Ignored: 5 Steps to Messaging That Gets Customers Off the Couch
Got a great product or service but feel like your message just isn’t landing? You’re not alone.
In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.
They dive into how to write messaging that actually moves people (not just ticks boxes), why “full-service” isn’t a selling point, and the power of storytelling to create connection and drive action. Plus, Scott shares his go-to “PASTA” copywriting framework and why your messaging should be compelling, not just convincing.
If your website, ads, or socials aren’t converting like they should, this episode will help you find the gaps and fix them fast.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 26 Jun 2025 - 31min - 146 - Loyalty Isn’t a Stamp Card: Why Your Marketing Strategy Needs an Upgrade
What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions.
In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis, about how better systems, smarter use of data, and genuine customer connection can transform hospitality businesses.
Andrew shares what he’s learned from working with over 1,000 venues across New Zealand and Australia, including how to use loyalty marketing the right way, why customer data often goes unused, and what makes service truly unforgettable.
If you’re in hospitality or just want to understand how to turn service into scale, this episode is packed with real insights.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Andrew on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Tue, 17 Jun 2025 - 1h 11min - 145 - Work Less, Win More: How Digital Systems Create Freedom!
Drowning in to-do lists and feeling chained to your business? This episode is for you.
In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office, about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives.
Kate shares how her own business pivoted during COVID and how she now helps others build digital products like courses, memberships, and toolkits that deliver real value, without requiring the business owner to show up live every time.
They dive into what it takes to design a business around your ideal lifestyle, why progress beats perfection, and how digital platforms can serve hundreds without burning you out.
If you’re ready to work less, serve more, and build a business that fits your life, this episode is a must-listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Kate on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 11 Jun 2025 - 1h 00min - 144 - The Comeback Code: From Hospital Bed to Bestseller
Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.
In this Marketing 4 Business podcastepisode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.
Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the difference between surviving and thriving, and why slowing down is sometimes the strongest move you can make.
If you’ve ever felt like you’re running on empty, or need to reframe how you deal with pressure and setbacks, this episode is a must-listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Jake on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 04 Jun 2025 - 51min - 143 - The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works
Know you need to post, but stuck on what, when, and why? You're not alone.
In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.
They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a duck race!). Plus, they touch on working with local influencers and keeping it genuine with AI in the mix.
Whether you're stuck on what to post or just want your content to work harder, this episode gives you the structure and mindset to make it happen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Andréa on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 28 May 2025 - 53min - 142 - Content That Converts: Why Most Marketing Fails (and How to Fix Yours Fast)
Struggling to stay consistent with content? You’re not alone.
In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.
They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.
If you’ve ever wondered what to post, how often, or if your content’s even making an impact, this one’s worth a listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Renée on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 22 May 2025 - 37min - 141 - Most Websites Suck – Here’s What to Do Instead (Even If You’re Just Starting Out)
Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.
In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.
From humble beginnings and BNI meetups to long-term client relationships and embracing AI, Norm breaks down the practical lessons that matter – why caring deeply is still a serious competitive edge, how to think long-term, and what traps to avoid if you actually want results.
If you're serious about doing digital right, this conversation is a must-listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Norm on LinkedInhere
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Tue, 13 May 2025 - 1h 10min - 140 - Marketing for the Rebound: 3 Things Every Business Owner Should Be Doing Now
Discover why right now is the time to prepare for the rebound, not pull back!
Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions.
From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you grow during quieter months and dominate when demand returns.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Renée on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 08 May 2025 - 27min - 139 - People Over Profit: Why We Don’t Work With W@nkers!
Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.
Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Paul on LinkedInhere
Follow the Marketing 4 Business podcast on Instagramhere
Follow Digital Influence on Instagramhere
Connect with Scott on LinkedInhere
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.
Have Fun & Take Action
Thu, 01 May 2025 - 1h 04min - 138 - The Attention Seeker’s Guide to Leadership & Personal Brand
In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.
From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives into the power of EOS (Entrepreneurial Operating System) for growing young leaders, how to build creative processes that encourage radical feedback, and why transparency, even around salaries, drives team buy-in and business performance.
You’ll also hear:
Why Stanley believes marketing hasn’t changed – but the bar for storytelling hasHow “don’t be a dick, grow or die, challenge the status quo” became a core company valueThe origin and impact of Decompression Week (and why it’s worth every cent)How personal branding helped fuel 50% of Stanley’s business growthThe mindset behind setting a BHAG of 10 billion followers (yes, billion)Whether you're building a creative agency, leading a small business, or just want to be a better storyteller and leader, this episode is packed with bold insights, real-life lessons, and plenty of ideas to take back to your team.
See below for ways to get in touch with us…
Connect with Stanley on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 24 Apr 2025 - 1h 00min - 137 - From Crates to Community: Building Business the Kiwi Way
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.
Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping into the national leadership role for a cutting-edge AI-powered business education platform. Along the way, he’s learned how to scale without burning out, how to lead with service (and snacks), and why creating systems is the fastest way to get your time back.
From pre-selling before launching, to using AI to automate blog posts and SOPs, Dean unpacks the mindset, strategy and practical tools that help small business owners break free from the grind and focus on what really matters. If you’re tired of being stuck in the day-to-day, wondering how to scale sustainably or curious about using AI without losing your personal touch – this episode is a must-listen.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Dean on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 16 Apr 2025 - 1h 05min - 136 - How to Market Smarter (Even in a Slow Market)
In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.
They dive into the big questions business owners are asking, like: How much should I be spending on marketing? What’s the best way to build trust in a cautious market? And how do I make $1,000 work if that’s all I’ve got? If you’re a business owner trying to find your footing in a shifting market, unsure where to invest your time and money – this Marketing 4 Business podcast episode will give you clarity, confidence, and a few good laughs along the way.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 09 Apr 2025 - 21min - 135 - Leading Under Pressure: Lessons from Crisis with Brenden Winder
In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply to everyday business challenges.
From simplifying complex problems with checklists to leveraging AI for scalable decision-making, Brenden unpacks how business owners can stay calm in chaos, support their teams effectively, and plan for long-term sustainability. Whether you’re leading through uncertainty, managing stress, or simply wanting to build a stronger, more adaptable business, this episode is packed with wisdom, practical strategies, and inspiration to help you lead with clarity and confidence.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Brenden on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 03 Apr 2025 - 56min - 134 - The 6 High-Performance Habits Every Business Owner Needs
In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and performance strategies. With a background in applied sports psychology and breathwork, Dan explains how simple tools like journaling, visualisation, and breathing techniques can help business owners manage stress, bounce back from setbacks, and perform under pressure.
From real-world coaching experiences to lessons learned on and off the field, Dan unpacks how mindset, self-awareness, and preparation make the biggest difference – whether you're running a business or stepping onto the pitch. If you're looking to sharpen your thinking, unlock better decision-making, and create a high-performance environment for yourself and your team, this episode is full of practical insights and powerful takeaways.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Dan on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Tue, 25 Mar 2025 - 1h 09min - 133 - Tech, Tools & Tactics: The Secret to Business Efficiency
In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.
From cutting 30+ hours of manual work per month to seamlessly integrating tools like Zapier, Xero, and WorkflowMax, Andy explains how smart businesses are using automation to streamline processes and drive growth. He also shares his top five must-dos for launching a successful business in 2025, along with practical insights on leveraging tech to work smarter, not harder.
If you’re looking to optimise your operations, free up valuable time, and future-proof your business, this episode is packed with actionable takeaways.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Andy on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 19 Mar 2025 - 1h 07min - 132 - Taking Risks and Backing Yourself in 2025 with Greg Beaman
In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.
Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social media ads transformed his business, the power of emotional connections in sales, and why human interaction still matters in an AI-driven world.
Tune in to hear real-world insights on sales, business growth, and standing out in a competitive industry. Whether you're an entrepreneur, business owner, or someone looking to sharpen your marketing and sales skills, this Marketing 4 Business Podcast episode is packed with valuable takeaways.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Greg on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Tue, 11 Mar 2025 - 1h 00min - 131 - Dealing Up Business Success: Inside Secrets To Fast Business Growth
In this episode of the Marketing 4 Business Podcast, Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key frameworks that drive business success. From his unexpected journey as a blackjack dealer in Las Vegas to helping businesses scale with EOS, Lyn shares invaluable lessons on leadership, teamwork, and business growth.
They discuss the importance of building a strong team, communicating effectively, and staying adaptable in a changing business landscape. Lyn also dives into personal branding, the impact of AI on marketing, and why curiosity is one of the most underrated traits in business.
Tune in to hear practical insights on leading with purpose, creating a high-performance team, and building a brand that truly connects with customers. Whether you're an entrepreneur, business leader, or just looking for smarter ways to scale, this episode is packed with takeaways you can apply right away.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Lyn on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 06 Mar 2025 - 1h 04min - 130 - Is Your Business AI Enabled?
In this episode of the Marketing 4 Business Podcast, Scott dives into how businesses can leverage AI to improve efficiency and stay ahead in 2025. He shares insights from a recent presentation, where he was asked whether businesses should be worried about AI. His take? If you're just consuming AI, it can be a distraction - but if you're using AI as a tool, it can be a game-changer.
Scott breaks down the practical ways business owners can integrate AI, from automating repetitive tasks to streamlining workflows and improving customer service. He also shares his top AI tools for managing emails, scheduling, and even optimising marketing campaigns - helping businesses save time and boost productivity.
If you want to stay competitive and avoid getting left behind, this episode is packed with actionable insights to help you future-proof your business with AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 27 Feb 2025 - 22min - 129 - How to Get New Clients Coming to You.
In this episode of the Marketing 4 Business Podcast, Scott sits down with Matt Jones from Advanced Safety to discuss leadership, marketing, and the evolving role of health and safety in business. Matt shares his journey from hospitality to leading a national health and safety consultancy, revealing the key lessons he's learned along the way.
Discover how smart business owners can simplify health and safety, build a strong workplace culture, and leverage AI to improve productivity. Matt also shares his insights on LinkedIn marketing, the power of giving value upfront, and why trust is the foundation of successful business relationships.
Tune in to hear actionable strategies for creating a safer, more efficient business while building a brand that stands out. Whether you're a leader, entrepreneur, or just looking to optimise your marketing and operations, this episode is packed with valuable takeaways.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Check outAdvanced Safety here
Connect with Matt on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 19 Feb 2025 - 55min - 128 - 50 Business Truths That Will Make You $$$
In this episode of the Marketing 4 Business Podcast, Scott shares 50 hard-hitting business truths that will help you grow, scale, and make more money. After decades in business and marketing, he reveals the lessons that truly move the needle - so you can avoid costly mistakes and build a profitable, sustainable business.
Scott breaks down why marketing must drive revenue, not just awareness, how systems create predictable growth, and why businesses that master storytelling and relationships always win. He also shares insights on pricing strategy, cash flow, customer retention, and leadership - key areas that separate struggling businesses from thriving ones.
If you’re serious about growing your business in 2025 and beyond, these truths will give you the clarity, strategy, and execution framework you need.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 12 Feb 2025 - 37min - 127 - 15 Marketing Truths Every Business Needs to Know in 2025
In this episode of the Marketing 4 Business Podcast, Scott shares 15 powerful marketing truths that every business owner should understand to achieve long-term success. Drawing from over 25 years of experience, he reveals the key principles that separate thriving businesses from those that struggle. From ensuring your marketing drives revenue—not just awareness—to mastering customer retention and brand loyalty, Scott provides actionable insights that will help you level up your marketing in 2025.
Discover why attention is the new currency, why people buy on emotion but justify with logic, and how consistency of message and frequency of reach make you relevant. Whether you're looking to refine your strategy, improve your paid and organic marketing, or create a system that drives predictable growth, this episode is packed with insights to help you win. Tune in now and start implementing these proven marketing truths today!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 06 Feb 2025 - 22min - 126 - 3 Unbreakable Marketing Rules
In this episode of the Marketing 4 Business Podcast, Scott reveals his 3 Unbreakable Marketing Rules—a strategic framework to help businesses achieve marketing success in 2025. He breaks down the essentials of mapping your strategy, crafting impactful content, and monetising your efforts to create lasting results. These rules are designed to help you navigate challenges, prioritise consistency, and maximise your marketing potential.
Discover how to identify your ideal customers, leverage your strengths, and implement a retention-focused approach to boost lifetime value. Scott also explains how relentless consistency in messaging and visibility will position your business for growth, even in tough times. Whether you’re looking to amplify your marketing efforts or build a solid foundation, this episode is packed with actionable insights to help you win in 2025.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 30 Jan 2025 - 16min - 125 - My Favourite Book of 2024 & How It Will Grow Your Business in 2025
In this episode of the Marketing 4 Business Podcast, Scott shares his favourite book of 2024, Belonging by Owen Eastwood, and reveals how its powerful concepts can transform your marketing strategy in 2025. From the Māori concept of whakapapa to fostering community and purpose-driven branding, Scott breaks down seven actionable insights inspired by the book that you can apply to build stronger connections and drive authentic engagement with your audience.
Learn how to lead with storytelling, establish trust, embrace personalisation, and create communities where your customers truly feel they belong. Scott explains why connection will be your greatest currency in 2025 and how these principles can help your business thrive beyond mere transactions. Tune in to discover why Belonging is a must-read for business leaders and marketers aiming for success in the year ahead.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 23 Jan 2025 - 16min - 124 - 5 Strategy Session Marketing Insights to Help You Win in 2025.
In this episode of the Marketing 4 Business Podcast, Scott sits down with Bronte from the Digital Influence team to share five key marketing insights uncovered through their strategy sessions and high-performance reviews. They highlight the importance of understanding that no two businesses are the same, uncovering hidden opportunities, and leveraging competitive analysis to stand out. Bronte explains how focusing on what you do best and refining your audience insights can drive better results, while small changes—like optimising your Google Business Profile or simplifying your website navigation—can make a big impact.
Scott and Bronte emphasise the power of a strategy-first approach, helping businesses tie their marketing tactics to an overarching plan for success. They also discuss the value of identifying profitable customers, communicating a clear value proposition, and letting go of what doesn’t serve your business. Whether you’re starting fresh in 2025 or refining your current marketing efforts, this episode is packed with practical takeaways to help you win in the new year. Tune in now to gain insights that can drive meaningful growth for your business!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Ready to Win in 2025? If you want to develop a clear roadmap for your business growth, reach out to Digital Influence for a Where You Can Win Strategy Session or High-Performance Review. Call Scott on 021891934!
Have Fun & Take Action
Thu, 16 Jan 2025 - 51min - 123 - My A to B Framework For Your Marketing Success In 2025.
In this episode of the Marketing for Business Podcast, Scott shares his powerful A to B framework—a seven-step process designed to help businesses achieve marketing success in 2025. He emphasises the importance of defining your current reality (point A) and envisioning your desired future (point B) to bridge the gap with actionable strategies. Scott guides listeners through key steps like conducting a marketing audit, setting measurable goals, and building a dominant focus to drive results.
Learn how to create a winning system, maintain relentless consistency, and leverage strategic partnerships to accelerate growth. Whether you're mapping out a new marketing strategy or refining an existing one, this episode will equip you with practical insights to move from where you are to where you want to be. Tune in now to kickstart your marketing success for 2025!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 09 Jan 2025 - 13min - 122 - True Story: Why I Sucked At Selling Plastic Toothpicks!
In this episode of the Marketing 4 Business Podcast, Scott shares a personal story about one of his biggest sales failures – selling advertising on plastic toothpicks. What seemed like a great opportunity turned into a lesson that would forever shape his approach to marketing. Through the awkwardness of cold calling and a pivotal interaction with a pub owner, Scott uncovers a vital truth: people buy what they want, not what they need.
This episode is packed with wisdom on how to shift your marketing strategy to focus on desires, emotions, and the language of your customers. Scott challenges listeners to reframe how they present their products and services, ensuring they align with what people truly want. Tune in for a fun story with a powerful takeaway that will inspire you to rethink your approach to selling and connecting with your audience in 2025!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 02 Jan 2025 - 10min - 121 - Marketing 2025 - Where You Can Win In 2025!
In this episode of the Marketing 4 Business Podcast, Scott shares key insights from his in-depth strategy sessions to help your business thrive in 2025. From scaling rather than simply surviving to building irresistible customer-getting systems, Scott outlines actionable steps for long-term growth. Learn how to leverage automation, forge strategic partnerships, and develop community-driven content strategies that build trust and foster loyalty.
Scott also highlights the importance of focusing on your customers, maintaining relentless consistency, and adopting a strategy-first mindset. Whether it’s mastering local SEO, prioritising customer lifetime value, or creating a cohesive brand ecosystem, this episode provides a clear roadmap to elevate your marketing and position your business for success in 2025.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 26 Dec 2024 - 24min - 120 - The Lost Generation - Is Your Marketing Ready For This?
In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.
Scott dives into the importance of leveraging owned vs. rented media, building trust through community connections, and capturing micro-moments to meet your audience where they are. He also highlights the power of local marketing, AI integration, and actionable education strategies to keep your business ahead of the curve.
Tune in to this episode to future-proof your marketing strategy and learn how to engage with the next generation of consumers. Don’t get left behind - discover how to thrive in the evolving digital landscape!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Thu, 19 Dec 2024 - 13min - 119 - What Are You Really Marketing in 2025? #hintitisnotchocolate
In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not just products or services - it’s solutions, emotions, and transformations that connect with customers on a deeper level. From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.
Through engaging examples like Cadbury’s “Thank You Roses” and “What to Bring When You’re Told to Bring Nothing” campaigns, Scott illustrates the power of attaching strong messages and emotional connections to your products. He also shares actionable strategies to help businesses market aspirations, convenience, and identity, ensuring they stand out in competitive markets.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 11 Dec 2024 - 20min - 118 - 3 Steps To Thrive in 2025 with Sarah Robb
In this episode of theMarketing 4 Business Podcast, Scott chats with Sarah Robb fromSpring with Sarahabout the mindset shifts and tools every business owner needs to thrive in 2025. Sarah shares her personal journey from adversity to empowerment, highlighting how self-awareness, energy management, and consistent actions can unlock transformative growth for both individuals and businesses.
Tune in to learn practical strategies for overcoming limiting beliefs, building resilience, and finding clarity in challenging times. Packed with actionable insights, this episode will inspire you to break through mental barriers and position your business for long-term success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Sarah on LinkedInhere
Follow the Marketing 4 Business podcast on Instagramhere
Follow Digital Influence on Instagramhere
Connect with Scott on LinkedInhere
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.
Have Fun & Take Action
Thu, 05 Dec 2024 - 1h 01min - 117 - 4 Questions Every Business Owner Must Answer to Thrive in 2025
In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He emphasises the importance of clarity in your messaging and explains why defining who you are, where you are, what you have to offer, and why prospects should choose you is essential for standing out in a competitive market. Scott shares actionable advice on crafting a compelling value proposition, building trust, and tailoring your marketing strategy to resonate with your ideal audience.
Tune in to this Marketing 4 Business Podcast episode to discover how these simple yet powerful questions can transform your marketing efforts, improve customer engagement, and set your business up for success in 2025. Gain practical insights to align your strategy with your goals and thrive in the year ahead.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 27 Nov 2024 - 35min - 116 - Growing Leaders 4 Business Success
In this episode of the Marketing 4 Business Podcast, Scott shares his guest appearance on the Catalytic Leadership Podcastwith Dr. William Attaway. Scott reflects on his journey from the cricket field to building successful businesses, highlighting the importance of a clear mission, strong core values, and fostering a culture of trust and collaboration. He shares actionable strategies like daily stand-ups, 90-day sprints, and empowering team members to innovate - providing invaluable advice for leaders striving to cultivate high-performing teams.
Packed with inspiration and practical leadership insights, this episode explores how intentionality and a people-first approach can transform your business. Tune in to this episode to learn how to develop strong leaders, create a growth-focused team culture, and lay the foundation for long-term success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Make sure you check out the Catalytic Leadership Podcast here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 20 Nov 2024 - 43min - 115 - The Silent Marketing Driver - Why Some Businesses Win More.
In this special episode of the Marketing 4 Business Podcast, Scott sits down with legal expert Brent Selwyn and seasoned property investor Shaun Stockman to uncover powerful strategies for business growth. Drawing from their extensive experience, Brent and Shaun share actionable insights on standing out in today’s competitive market and building long-term success.
Brent reveals two key personal strategies he’s used to propel his business forward, including innovative ways to leverage video and boost client trust. Shaun discusses the importance of loving what you do and the resilience needed to navigate economic cycles. Together, they explore the value of consistency and focus in both sales and marketing to maintain momentum, even in uncertain times.
This episode is packed with practical advice for business owners aiming to elevate their strategies, strengthen client relationships, and foster sustainable growth.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Brent on LinkedIn here
Connect with Shaun on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
Wed, 13 Nov 2024 - 29min
Podcasts semelhantes a Marketing 4 Business
El Partidazo de COPE COPE- Herrera en COPE COPE
- La Linterna COPE
- Dante Gebel Live Dante Gebel
- Es la Mañana de Federico esRadio
- La noche de Cuesta esRadio
- La Trinchera de Llamas esRadio
- Hondelatte Raconte Europe 1
- Affaires sensibles France Inter
- LEGEND Guillaume Pley
- El colegio invisible OndaCero
- La Rosa de los Vientos OndaCero
- Les grands dossiers de l'Histoire par Franck Ferrand Radio Classique
- Espacio en blanco Radio Nacional
- Enquêtes criminelles RTL
- Entrez dans l'Histoire RTL
- Le grand récit RTL
- Les Grosses Têtes RTL
- L'Heure Du Crime RTL
- Parlons-nous RTL
- El Larguero SER Podcast
- SER Historia SER Podcast
- Todo Concostrina SER Podcast
- Un Libro Una Hora SER Podcast
