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Starting a podcast?
Then this show is for you! A podcast about starting and growing a podcast.
We cover the ins and outs of what it takes to successfully launch and grow your podcast! Just getting started?
If so, the best way to leverage this podcast is to start at the beginning (episode) and work your way through the show.
Whether you've got a few episodes under your belt, or you just want to improve your podcast game, this podcast is for you!
Starting a podcast is no easy task, but it is certainly not impossible.
So grab your notebook, press play, and get ready to LAUNCH YOUR PODCAST!
- 34 - How To Find Sponsors For Your Brand New Podcast
In episode thirty-three of Podcasts Suck,SebastianRusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts.
Tune in to discover how to grow your podcast without getting bogged down by traditional metrics!
TIMESTAMPS
[00:00:59] Podcast Advertising and Sponsors.
[00:04:59] Monetizing Podcast Through Sponsorship.
[00:09:27] Monetizing Podcasts for Beginners.
[00:12:01] Podcasts and Starting One.
QUOTES
“If you're willing to create a sponsor and advertising solution for people that you know, like, and trust, and that know, like, and trust you, I'm talking about people that like your work, believe in your work, believe in what you're doing."“This day and age is a very exciting time to be alive. In this day and age, you can offer a tremendous amount of value to a potential sponsor and advertiser for your podcast. And you don't need to be one of the big guys. You can be the little guy just getting started. You just have to have a vision you have to believe in what you're doing and you have to be able to bring it to the right people. Get it in front of the right people who are actually fit to sponsor and support your show. You've got to create a win-win solution.”“So there's a lot of opportunity out there for podcast sponsorships and advertising. You've got to make up, your own rules and you've got to go out there and identify people that are a fit for what you want to do. And they can actually see your vision for the podcast sponsorship questions, thoughts, ideas, concerns about this episode or any episode.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Tue, 07 May 2024 - 33 - How To Leverage A Podcast To Grow Your Business
In episode thirty-two of Podcasts Suck,SebastianRusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast.
Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.
TIMESTAMPS
[00:01:33] Leveraging a Podcast for Business.
[00:04:47] Starting a Podcast Benefits.
[00:09:26] Podcast Guest Outreach Strategies.
[00:14:24] Podcasts as Lead Generation.
[00:18:14] Are There Too Many Podcasts?
[00:23:15] Why Podcasts are Important.
In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.
Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.
QUOTES
"You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world.""I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now.""Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Tue, 23 Apr 2024 - 32 - How Starting A Podcast Can Radically Change Your Life And Your Business
In episode thirty-one of Podcasts Suck,SebastianRusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.
Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.
TIMESTAMPS
[00:02:24] Podcasting Can Change Lives.
[00:06:50] Overcoming Career Uncertainty.
[00:08:37] Personal Branding and Reputation.
[00:11:45] Discovering the Power of Podcasting.
[00:15:48] “Yes, You Can” Mindset.
[00:20:22] Choosing a Podcast Name.
[00:24:47] Podcast Cover Art Design.
[00:26:00] Travel-Friendly Podcast Microphone.
[00:30:38] Podcast Interview Challenges.
[00:31:41] Slow Down for Success.
[00:36:05] Podcast Content Repurposing Strategies.
[00:39:34] Bulk Recording for Sustainability.
[00:41:10] Launching a Podcast in 90 days.
[00:44:51] Launching a pPodcast with VA Support.
In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.
Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms.
QUOTES
"Stuck is a choice and a mindset. Massive action solves a lot of that, it really does.""I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going.""You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."
==========================Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Thu, 04 Apr 2024 - 31 - How To Make Money With Your Podcast
In episode thirty of Podcasts Suck,SebastianRusk dives into the world of podcasting and shares insights on how to start and monetize a podcast. He discusses the strategies to make money with your podcast by leveraging it for networking, building relationships, and converting leads into clients.
TIMESTAMPS
[00:01:02] Making Money with a Podcast.
[00:05:08] Starting a Podcast for Business.
[00:08:15] Monetizing Through Strategic Podcasting.
[00:11:02] Repurposing Content for Marketing.
In this episode, Sebastian Rusk emphasizes the importance of understanding the world of podcasting and shares that the episode will focus on making money with a podcast. He also delves into the strategy of using a podcast to meet new people, convert them into clients, and ultimately generate revenue. By interviewing individuals who align with business goals, such as potential clients or event hosts, podcasters can create opportunities for business growth.
Furthermore, Sebastian discusses how a podcast can be a powerful tool for networking and building relationships with potential clients or partners. By inviting guests to the podcast, individuals can create meaningful connections and differentiate themselves from traditional networking approaches.
QUOTES
“So if you're thinking about starting a podcast, if you own a business, you should have a podcast because the number one networking tool and content tool that you will have for your business is a podcast.”"Starting a podcast without a strategy is like jumping into a swimming pool with no water.""When you're consistent with your content game, you consistently show up in the newsfeed. When you consistently show up in the newsfeed, People consistently think of you as top of mind, and when they need exactly what you do, guess what? They call you.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Fri, 22 Mar 2024 - 30 - How To Increase Podcast Downloads With SEO-Friendly Titles Show Notes, and Transcriptions
In episode twenty-nine of Podcasts Suck,SebastianRusk talks about the importance of titling your podcast episodes correctly to increase downloads and traction. We discuss how using SEO-friendly titles, detailed show notes, and transcriptions can make a significant impact on the discoverability of your podcast.
ARTIFICIAL INTELLIGENCE (AI) SOFTWARE
ChatGPT:https://chat.openai.com/TIMESTAMPS
[00:01:31] SEO Friendly Podcast Titles.
[00:08:57] SEO-Friendly Podcast Episode Titles.
[00:12:08] Starting a Podcast in 90 Days.
In this episode, Sebastian Rusk discusses one of the key strategies which is the importance of using SEO-friendly titles to boost downloads and traction. He points out that many podcasters often make the mistake of using generic titles like episode numbers and guest names, assuming it's enough. However, these titles should be descriptive and relevant to the episode's content, making it easier for listeners to discover and engage with the podcast.
Furthermore, by incorporating SEO-friendly titles, detailed show notes, and transcriptions, podcasters can enhance the visibility and discoverability of their episodes, leading to increased downloads and traction. Sebastian encourages leveraging AI tools to streamline the creation of SEO-friendly titles and show notes, ultimately improving the podcasting experience for creators and listeners alike.
QUOTES
“The reason you want to transcribe your podcast episode is that it allows people that may be seeing or hearing impaired to be able to consume your content and make it ADA compliant.”“There is a right and wrong way of making sure that each and every episode is formatted correctly. Each and every episode has a search-friendly, title to it. Each and every episode has detailed show notes that allow people to see what the episode is all about before they actually press play on the episode. Or after they've listened to the episode, they can go back and review the show notes, whatever the case may be.”“There's a lot of platforms out there that will allow you to include tags and keywords that will also contribute rather to your podcast episodes being indexed on Google and on search engines. So you want to make sure that it caters to your brand. When you're coming up with a title of an episode, it's okay to be clever and have fun with it”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Tue, 19 Mar 2024 - 29 - Why Starting A Podcast On Your Own Is A Terrible Idea
In episode twenty-eight of Podcasts Suck,SebastianRusk discusses why starting a podcast on your own might not be the best idea. He highlights the numerous steps involved in launching a podcast and emphasizes the challenges of tasks like graphic design and audio editing for beginners.
ARTIFICIAL INTELLIGENCE SOFTWARE
ChatGPT:https://chat.openai.com/CALENDAR BOOKING SOFTWARE
Calendly:https://calendly.com/signupGo High Level:https://www.gohighlevel.com/TIMESTAMPS
[00:00:39] Starting a Podcast On Your Own.
[00:07:26] Podcast Episode Introductions.
[00:12:00] Starting a Podcast Journey.
[00:13:47] Podcast Episode Production Process.
In this episode, Sebastian Rusk delves into the reasons why starting a podcast on your own may not be the best approach. He emphasizes the complexity of the podcast launch process, highlighting the 14 steps involved which begins by addressing the misconception that podcasting is a simple endeavor and stresses the importance of professional assistance in areas such as branding, audio editing, and content creation.
Furthermore, Sebastian discusses the common pitfalls of DIY podcasting, such as poor audio quality, lack of structure, and ineffective branding. The episode highlights the importance of creating engaging intros and outros, managing guest introductions, and providing valuable content to listeners.
QUOTES
“A podcast is not just you picking up your phone and recording something on Zoom and taking that raw crappy file from Zoom and just uploading it to the internet. That is not a podcast. A podcast is an audio file by definition, an audio file that's uploaded to the internet to be consumed auditorily.”“There's a lot of things we can figure out on our own, but there's also a lot of things that we can get off our plate and make just that much easier. So number one reason you don't want to start a podcast on your own, is it's a complete time suck.”“And that's the problem. If you're not putting something that's of quality out to the world, why even do it in the first place?”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
YouTube:Youtube.com/@PodcastLaunchLab
==========================
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Wed, 13 Mar 2024 - 28 - Podcasting 101 - Tips and Tricks for Beginners
In episode twenty-seven of Podcasts Suck,SebastianRusk delves into essential tips for new podcasters, inspired by a recent newsletter shared on LinkedIn. The host discusses the popularity of podcast genres, highlighting comedy as the most favored, with education and news close behind.
EQUIPMENT:
Audio Technica USB Mic:https://amzn.to/3HfhQdPRing Light:https://amzn.to/3r6dalaWebcam:https://amzn.to/3pnNHmRFREELANCE SERVICES:
Upwork:https://www.upwork.com/Fiverr:https://www.fiverr.com/TIMESTAMPS
[00:01:54] The Most Popular Podcast Genre.
[00:04:13] Plan Your Content Out.
[00:07:46] Engage with Your Audience.
In this episode, Sebastian Rusk provides seven essential tips and tricks for brand new podcasters. He advises investing in quality equipment, such as a good microphone and webcam.
Additionally, Sebastian discusses the significance of editing, recommending outsourcing this task to professionals for a polished final product. Promoting the podcast across various platforms, engaging with the audience, and maintaining consistency in releasing episodes are highlighted as crucial steps for podcast success.
QUOTES
“You need to dive deep into your passions, experiences, and expertise to really uncover those stories that you can tell, like only you can tell. Authenticity is key when you're building a loyal audience.”"Your podcasting journey begins with finding your unique voice, not Joe Rogan's, not your favorite podcast host, your unique podcast voice. Invest in a decent microphone and headphones.""Content's king. Audio quality is queen. She runs the house."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Fri, 01 Mar 2024 - 27 - Imposter Syndrome Isn't Real
In episode twenty-six of Podcasts Suck,SebastianRusk delves into the topic of imposter syndrome in the realm of podcasting. He debunks the concept of imposter syndrome and shares insights on why some individuals may feel hesitant to start a podcast due to this perceived notion.
TIMESTAMPS
[00:01:12] Imposter Syndrome.
[00:05:16] Imposter Syndrome and Fear.
[00:08:06] Fear Isn't Even Real.
In this episode, Sebastian Rusk discusses that imposter syndrome is not a genuine phenomenon but rather a manifestation of fear. It is commonly used to depict feelings of inadequacy or self-doubt when individuals compare themselves to others they perceive as more skilled or successful.
Therefore, Sebastian suggests that taking massive action is the key to overcoming imposter syndrome and fear. By pushing through fears and doubts and actually pursuing our desires, we can prove to ourselves that imposter syndrome is not real and that fear is merely false evidence appearing real. He also urges listeners to refrain from using the term imposter syndrome and to remember that someone is missing out on their unique contributions if they allow fear to hinder them.
QUOTES
"Imposter syndrome doesn't even exist. What imposter syndrome is, is a dressed up fancy word for fear."“We need to make a decision to step out of fear and walked directly in the direction that we know we should be going.”"Remind yourself of the reality, but also remind yourself who you are. And remember, When you're not getting it out there and creating something great and you're not bringing it out to the world, someone is missing out."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
Sebastian Rusk:https://sebastianrusk.com/
==========================
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Thu, 15 Feb 2024 - 26 - The Podcasting Boom - Why Start Now
In episode twenty-five of Podcasts Suck,SebastianRusk discusses the importance of starting a podcast and provides valuable insights into the world of podcasting. He encourages new listeners to start from the beginning to learn about the podcasting process.
TIMESTAMPS
[00:01:39] Starting a Podcast Journey.
[00:03:39] Are There Too Many Podcasts?
[00:09:09] Podcast Listener Statistics.
[00:12:21] Video Podcasts on the Rise.
[00:18:13] Questions About the Podcast.
In this episode, Sebastian Rusk delves into the booming podcasting landscape. He discusses the misconception of there being too many podcasts, emphasizing the value of building connections and repurposing content. He highlights key statistics, such as the growing number of podcast listeners globally and the popularity of shorter episodes.
Overall, the episode encourages listeners to embrace podcasting as a powerful tool for networking, content creation, and global outreach, urging them to take action and start their own podcasts.
QUOTES
"When we talk about, ‘Are there too many podcasts out there?’, I don't know that that's a valid question because there are billions and billions of people on the planet and I haven't met all of them yet and neither have you.""The goal of this episode is to really help you understand the fact that the statistics are out there. You can lie to the numbers all day long, but the numbers are never going to lie to you.""You have to understand it's your responsibility to share your expertise, your responsibility to build relationships, grow your business, grow your network.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
Sebastian Rusk:https://sebastianrusk.com/
==========================
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Wed, 07 Feb 2024 - 25 - How To Switch Podcast Hosting Platforms
In episode twenty-four of Podcasts Suck,SebastianRusk discusses the process of changing podcast hosting accounts. He explores why someone might want to switch to a more robust platform and highlights the additional features and benefits that some hosting platforms provide.
PODCAST HOSTING PLATFORMS
Buzzsprout:https://www.buzzsprout.com/?referrer_id=2226139TIMESTAMPS
[00:01:00] Changing Podcast Hosting Accounts.
[00:04:34] Podcast Hosting One-on-One Tutorial.
[00:07:13] Moving Podcast to New Host.
[00:11:09] Importing and Signing Up.
In this episode, Sebastian Rusk explores the intricacies of podcast hosting platforms and offers guidance on migrating from one platform to another. Covering topics from signing up for a hosting account to setting up redirects, the episode provides valuable insights for both beginners and experienced podcasters. With a mix of humor and practical advice, listeners are equipped to navigate the often perplexing world of podcasting with confidence.
QUOTES
"You don't lose your downloads. You don't lose any of your episodes if all done correctly."“Do you want to create a new podcast? Do you want to import an existing one? You're going to choose to import the existing one, but first things first, sign up for a plan, and then once that's done, you can type in your old RSS feed into your new podcast hosting account, and it'll automatically pull all of your episodes, all of your information, your cover art, your title, your description, all of that.”“Most podcast hosting accounts will walk you through step by step. They want your business. They want you to move your show there. So they're going to make it as easy as possible to do that.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
Sebastian Rusk:https://sebastianrusk.com/
==========================
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Tue, 06 Feb 2024 - 24 - Why 2024 is Your Year To Start A Podcast
In episode twenty-three of Podcasts Suck,SebastianRusk discusses why 2024 is the perfect year to start a podcast. He highlights 10 reasons why starting a podcast now is beneficial, including expanding audiences, improved technology, niche markets, flexibility in format, enhanced discoverability, networking opportunities, personal branding, monetization potential, and creative freedom.
TIMESTAMPS
[00:01:53] Reflecting on the end of 2023.
[00:05:38] Top 10 reasons to start a podcast in 2024.
In this episode, Sebastian Rusk explores the global growth of podcast listenership, highlighting the opportunity it presents for podcasters to reach a larger audience and build a worldwide community. He also emphasizes that creating podcast content allows for international sharing, spreading messages and content to people all over the world. This aspect is seen as positive because it enables the expansion of one's community and the potential for a greater impact.
In addition, starting a podcast can provide creators with valuable networking opportunities. Hence, it offers a unique opportunity to expand one's network and create meaningful connections with industry professionals, potential sponsors, and guests.
QUOTES
"The more people that you reach, the more people that you come in contact with, the bigger your community becomes, the bigger impact that you have, the bigger opportunity that you have, the higher, you increase the odds of being able to make all of your goals, and dreams and ambitions come true because you're reaching more people."“When you interview someone, you learn from them. And when we learn from them, well, that's a form of what being mentored. Networking opportunities, there's a vast, vast opportunity for them when it comes to having a podcast.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
Sebastian Rusk:https://sebastianrusk.com/
==========================
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Thu, 04 Jan 2024 - 23 - How To Market and Promote Your Podcast
In episode twenty-two of Podcasts Suck,SebastianRusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience.
PODCAST EDITING/HOSTING PLATFORMS
Headliner:https://www.headliner.app/Descript:https://www.descript.com/Kapwing:https://www.kapwing.com/TIMESTAMPS
[00:01:01] Marketing and Promoting Your Podcast.
[00:06:54] Including Podcast Episodes in Newsletters.
[00:07:55] Swag and Podcast Marketing.
[00:11:47] Create an Email List.
In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it.
In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.
QUOTES
"So tip number one for the best ways to market and promote your podcast is to make sure that you're creating micro-content of some sort."“Tip number two, promoting and marketing your podcast. You need to make sure you have some sort of email list put together.”“You can promote anything your little heart desires. That's relevant to what you're talking about in the newsletter.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
Sebastian Rusk:https://sebastianrusk.com/
==========================
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Tue, 12 Dec 2023 - 22 - Why You Should Start a Podcast In 2024
In episode twenty-one of Podcasts Suck,SebastianRusk discusses the importance of starting a podcast in 2024. He encourages listeners to take action and shares personal experiences and insights about the benefits of podcasting. Whether you're just starting out or contemplating launching a podcast, this episode provides motivation and advice to help you get started.
TIMESTAMPS
[00:01:15] Why Start a Podcast?
[00:04:23] Podcasting Can Change Your Business.
[00:08:53] Imperfect Action Creates Momentum.
In this episode, Sebastian Rusk discusses that starting a podcast can be a transformative experience, both personally and professionally. It not only helps individuals overcome their fear of public speaking but also improves their communication skills and creates opportunities for growth and connection. The fear of public speaking is often seen as an illusion, holding individuals back from sharing their message and connecting with others. By starting a podcast, individuals can push past this fear and develop their communication skills. It may be intimidating at first, and the first episode may not be perfect, but taking imperfect action is key to creating momentum and getting started. It's not about being perfect; it's about getting the job done.
In addition to improving communication skills, starting a podcast can also have a positive impact on one's business. It provides a platform to showcase expertise, build relationships, and connect with potential clients or partners. By reaching out and inviting guests to be on the podcast, individuals differentiate themselves from others who are constantly asking for meetings or trying to sell something. It's about making it all about the guest and creating valuable content through interviews.
QUOTES
"I say that podcasting can change your life and your business. If you let it, it'll change your business because it allows you to get in front of people that you're not ordinarily able to get in front of people on your prospect list, people in your pipeline, people that you want to do business with people that you want to build a relationship with.""We crave the opportunity to build those relationships through platforms like podcasting and a podcast interview. Just close your eyes and think about it for a second, what would it be like to interview people whom I could do business with and build a relationship with? What does that look like? Ask yourself that question. Like really think about it. You'll be surprised. The answers you get could very well lead you to taking action.""Imperfect action creates momentum. Momentum creates action."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
==========================
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Thu, 07 Dec 2023 - 21 - How To Find New Podcast Guests on LinkedIn
In episode twenty of Podcasts Suck,SebastianRusk discusses the importance of finding quality podcast guests and getting yourself booked on other podcasts using LinkedIn. He emphasizes the power of LinkedIn as a platform for networking, building relationships, and growing businesses. Sebastian also shares his own experiences with hiring someone to handle guest bookings and highlights the challenges he faced.
TIMESTAMPS
[00:04:23] LinkedIn Profile Importance.
[00:10:45] Booking a New Podcast Guest.
[00:11:39] Finding Podcast Guests.
[00:15:57] Leveraging LinkedIn for Podcasting.
In this episode, Sebastian Rusk emphasizes his belief in the power of LinkedIn for networking, building relationships, and growing businesses in the podcasting industry. He discusses how to find quality podcast guests on LinkedIn by searching for individuals who are active on the platform and interested in networking and growing their businesses. He also suggests using specific search terms related to the desired podcast topic or industry to narrow down the search results. By connecting with these individuals, podcast hosts can potentially find suitable guests for their shows.
QUOTES
“But in my opinion, it (LinkedIn) is the most powerful social media platform out there. It's full of individuals, 24 hours a day, seven days a week, 365 days a year that want to network, that want to grow their business, that want to build relationships. So it's a phenomenal place to, fine quality podcast guests, as well as being able to find other shows and opportunities for you to be a guest on other podcasts.”“You see how powerful LinkedIn is. You can go in here and you can search by all of these specific things. And you can also add filters, all of them. Some of them, where do they go to school? Where are they located post jobs, groups, services.”“The best way to be able to do that outside of an introduction from your first connection is to go engage on their content. Even though you're not connected with them, you can still engage like leaving a meaningful comment.”==========================
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SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
==========================
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Thu, 30 Nov 2023 - 20 - Why Most Podcasters Give Up and Quit
In episode nineteen of Podcasts Suck,SebastianRusk discusses the benefits of going live during podcast recordings to engage with listeners and reach new audiences. He highlights the importance of understanding the unknowns in the world of podcasting and how their podcast aims to provide valuable insights. He also mentions their new newsletter on LinkedIn and emphasizes the platform's value for networking and content sharing.
TIMESTAMPS
[00:02:55] Podcast Pulse Recap on LinkedIn.
[00:07:00] No One's Listening, Who Cares?
[00:10:08] Keep Learning and Growing.
In this episode, Sebastian Rusk emphasizes the importance of shifting focus away from the idea that no one is listening to your podcast. Instead, he encourages podcasters to concentrate on creating valuable content and building relationships with their audience. He also recognizes that creating podcasts can be exhausting, especially when done alone. Many podcasters may experience burnout if they try to produce episodes too frequently. Therefore, he advises prioritizing quality over quantity and finding a sustainable pace.
In addition, when it comes to monetizing a podcast, the host advises against focusing on making money from day one. While making money with a podcast is a desirable goal, it is essential to first focus on creating content and building an audience. Thus, Sebastian also highlights the importance of passion in podcasting. They state that if a podcaster lacks passion for their topic, the audience will not be engaged in listening to what they have to say. They emphasize that passion is crucial for audience engagement.
QUOTES
"It's my responsibility to continue to show up. It's my responsibility to the craft, my responsibility to my audience. It's a responsibility to those that want to learn and understand what the power of podcasting can do with their life and their business."“If you're not passionate about this, your audience isn't going to be passionate about hearing what you have to say.""Keep learning and growing and don't stop until you actually know everything that you need to know, which is never, do you understand that there is never a time where we know everything because we don't know anything."==========================
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SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Youtube:Youtube.com/@PodcastLaunchLab
==========================
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Wed, 29 Nov 2023 - 19 - How To Use ChatGPT and AI to Grow Your Podcast
In episode eighteen of Podcasts Suck,SebastianRusk dives into the world of podcasting, offering insights and advice on starting and growing a podcast. He explores the various ways in which chat GPT can be utilized to gather feedback and analyze reviews for the continuous improvement of a podcast. Through this, it can save time and simplify the lives of do-it-yourself podcasters by providing valuable hacks and maximizing the benefits of AI in podcasting.
ARTIFICIAL INTELLIGENCE SOFTWARE
ChatGPT:https://chat.openai.com/Swell AI:https://www.swellai.com/TIMESTAMPS
[00:02:02] Podcasting and Artificial Intelligence.
[00:05:24] Content and Script Planning.
[00:10:42] Non-Traditional Ways to Monetize.
[00:11:22] Using ChatGPT Effectively.
In this episode, Sebastian Rusk emphasizes the importance of leveraging chat GPT and artificial intelligence to enhance the podcasting experience. ChatGPT and artificial intelligence offer valuable assistance in generating ideas for new podcast episodes and segments, brainstorming engaging topics, and outlining episodes to maintain content freshness and relevance. It eliminates the need for scripting entire episodes by assisting in the creation of episode topics and scripts. By experimenting with ChatGPT and refining prompts, podcasters can enhance the AI's understanding of their language and generate more relevant ideas. Additionally, chat GPT proves useful in gathering feedback from past episodes and analyzing reviews, ultimately leading to better service for the podcast audience.
QUOTES:
“(ChatGPT) came up with a couple of things that make perfect sense that can save you a lot of time.”“Research is a phenomenal way to find out what your audience wants to know.”“You understand you're taking what you already have going in and asking Chat GPT to give you more of what you already have, but in a different way.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Wed, 22 Nov 2023 - 18 - How To Interview Someone on a Podcast
In episode seventeen of Podcasts Suck,SebastianRusk discusses the importance of interviewing someone on a podcast and shares tips on how to do it effectively. He addresses common mistakes made by podcast hosts and aims to improve the overall quality of podcast interviews.
TIMESTAMPS
[00:05:44] How to Structure an Episode.
[00:10:07] Backstory and Present-Day Journey.
[00:13:19] Interviewing Skills
In this episode, Sebastian Rusk emphasizes the importance of creating a comfortable and relaxed environment for the guest, which ultimately enhances the listening experience for the audience. They acknowledge that interviewing someone on a podcast is a common question they receive and express a desire to address the issue of inadequate hosting skills.
In addition, to make the guest feel at ease, Sebastian introduces the "Larry King 80-20 rule," where the guest should do 80% of the talking while the host only speaks 20% of the time. He advises asking questions, showing genuine interest, and using phrases like "Really, that's interesting" and "Tell me a little bit more about that" to encourage the guest to share more. Through this, it can create an engaging and enjoyable listening experience for the audience.
QUOTES:
“There are far too many podcast hosts out there making it all about them. I want to preface this episode. by making it explicitly clear that your job as a podcast host is to ask questions, ask a few more questions, and then button it up.”"So if you find yourself talking over your guests or taking what their response is and comparing it to your own experience, don't do that."“The only people that appreciate tangents are the people that are in the conversation because they're part of that conversation."“Be present in the conversation, be present with how you're communicating and the questions that you're answering and asking. Have a little bit of an outline in front of you.”==========================
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SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Tue, 21 Nov 2023 - 17 - How To Simplify the Guest Booking Process
In episode sixteen of Podcasts Suck,SebastianRusk discusses the importance of having a booking system in place for podcast guests. They emphasize the need to create a seamless process for scheduling and coordinating interviews with potential guests. Whether you're just starting out or have been podcasting for a while, this episode provides valuable insights on streamlining the guest booking process.
CALENDAR BOOKING SOFTWARE
Calendly:https://calendly.com/signupOnceHub:https://oncehub.com/signupHubSpot:https://app.hubspot.com/signup-hubspot/TIMESTAMPS
[00:02:00] Creating a Booking System.
[00:05:19] Streamlining the Booking Process.
[00:07:06] Streamlining your Podcast Guest Booking Process.
In this episode, Sebastian Rusk emphasizes the importance of implementing a booking system for podcast guests to streamline the scheduling process. He acknowledges the chaos and frustration that can arise from the back-and-forth of finding a mutually convenient time. Describing the traditional method as "absolute complete madness and chaos," Sebastian highlights the need for a better way to manage bookings, as he underscores the importance of setting boundaries and specific days and times for recording podcast episodes. Through this, one may maintain a consistent schedule for recording episodes and avoid confusion or scheduling conflicts.
QUOTES:
“So my availability is in real time. When someone clicks on the time, they know that I am in fact available and I know I'm in fact available.”"Do not go the prehistoric route of asking people to be on the podcast and then it never happens because there's no followup or asking somebody to be on your podcast and then playing the, are you available calendar game that is just organized chaos."“Once you have that done, once you have that down pat, you can then book more podcast guests, not have to worry about whether or not that person booked or not, whether or not have all their information.”==========================
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SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Tue, 14 Nov 2023 - 16 - How To Find Guests For Your Podcast
In episode fifteen of Podcasts Suck,SebastianRusk discusses the importance of starting from the beginning and following a step-by-step process for launching a podcast. He also highlights the opportunity for those with business-related podcasts to utilize their existing pipeline when seeking interviewees. Listeners are advised to consider individuals they have been in touch with over the past few months and include them on their dream 50 list.
TIMESTAMPS
[00:02:23] Dream 50 List of Podcast Guests.
[00:04:20] Identifying Podcast Guests.
In this episode, Sebastian Rusk emphasizes the importance of creating a "dream 50 list" of potential podcast guests. This list should include a mix of prospects, individuals you admire, and those who have achieved greater success or possess more knowledge and experience than you. By creating a Dream 50 list, Sebastian explains that you are not only identifying potential podcast guests but also setting goals for yourself. He emphasizes the importance of continuously working on this list, crossing off guests as they are booked, and adding new names to ensure that the list never ends.
QUOTES:
“But first step in this process is identifying who these guests are. The best way to do that is put together a list. You put together a good mix on that list of prospects, people you look up to, and then people that really influence you that you don't know or don't have direct access to.”“You're going to keep that list handy because as you book people for your podcast, you're going to cross them, that person out and you're going to add another one. This list never ends.”“For now you got to get out there and hunt. You got to get out there and find exactly who you want to have conversations with. But be intentional about it right now. Intentional meaning, I'm gonna write them down, I'm gonna start pursuing them, I'm gonna get them on the show because I said so.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Mon, 06 Nov 2023 - 15 - How To Market Your Podcast On Other Podcasts
In episode fourteen of Podcasts Suck,SebastianRusk explores the world of live podcasting and shares his experiences with different software options. He emphasizes the importance of simplicity when starting out in podcasting and highlights the need to find a rhythm and avoid trying to cater to everyone as he shares their struggles with technical errors and the challenges of recording a podcast episode while live streaming.
TIMESTAMPS
[00:02:33] Going Live on Podcast Episodes.
[00:06:02] Marketing Your Own Podcast.
[00:08:36] Guesting on Other Podcasts.
In this episode, Sebastian Rusk suggests that when launching a podcast, it is crucial to have a clear focus and target audience. Instead of covering a wide range of topics or appealing to a broad audience, he advises keeping it simple and finding a specific niche or topic to focus on. By doing so, podcasters can establish their unique value proposition and provide valuable content to their target audience.
In addition, guesting on other podcasts can also be an excellent way to market your own podcast and business, a practice that many people often overlook. Whether you are a podcaster, business owner, entrepreneur, or solopreneur, consider being a guest on other podcasts in addition to hosting your own. This strategy allows you to reach a new audience and share your expertise and story.
QUOTES:
“But just understand if you're just getting started, don't try to be everything to everybody. I promise you there will be technology issues and you will get frustrated. You will want to give up. So keep it as simple as possible until you catch a rhythm.”“You should have your own podcast if you're going to be a guest on another podcast unless you're a celebrity.”“When it comes to you being a guest on a podcast, if you know you have value to provide and you're not there to just regurgitate the same motivational quote or information that you heard from Gary Vee or anybody else on your timeline, you're there to share your unique value proposition, I believe is the proper word, your unique story, not anybody else's, not retold in any other way, your specific story.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Sun, 05 Nov 2023 - 14 - How To Find Podcast Sponsorships
In episode thirteen of Podcasts Suck,SebastianRusk explores the topic of monetizing your podcast and finding sponsors. He discusses the importance of making up your own rules when it comes to attracting sponsors and highlights the potential of even small podcasts to secure sponsorship. Whether you're just starting out or have an established show, this episode offers valuable insights on how to generate support for your podcast.
Tune in to learn more about the world of podcast monetization and get inspired to take your show to the next level.
TIMESTAMPS
[00:01:29] Making Up Your Own Rules.
[00:03:55] Podcast Hosting and Sponsorship Opportunities.
[00:08:09] Creating Your Own Sponsorship Packages.
In this episode, Sebastian Rusk emphasizes the importance of defining your own rules and creating personalized sponsorship packages to monetize your podcast effectively. Rather than waiting for sponsorship opportunities to come to you, it is crucial to take the initiative and identify potential sponsors that align with your podcast's content and values.
Moreover, Sebastian highlights that any amount of income generated from sponsorship, even if not substantial, is considered a successful monetization of the podcast. Taking control and creating your own rules in the podcasting world is emphasized as essential. By doing so, podcasters can pave their own path and determine the direction of their podcast's monetization strategy. Hence, this episode suggests exploring opportunities such as affiliate programs, selling merchandise, and other strategies to generate income from the podcast. It emphasizes the importance of creating personalized sponsorship packages to attract potential sponsors and supporters.
QUOTES:
“Invest in your business, invest in the vision that I've been able to present to you today and what we're doing.”"Maybe you just come up with one option, but if you're making a hundred bucks a month from your podcast and you weren't previously making any money from your podcast, guess what? You've monetized your podcast." “Defining your own rules, creating your own sponsorship packages, getting out there and identifying people that are fit for those and getting them on board to support what you're doing.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Thu, 02 Nov 2023 - 13 - The Podcast Guest Strategy: Monetizing Your Show Through Guest Relationships
In episode twelve of Podcasts Suck,SebastianRusk discusses the topic of monetizing a podcast. He shares that he frequently gets asked how to make money with a podcast and provides answers to those questions. He highlights the potential for making money through podcasting by interviewing guests who are willing to financially support the podcast. He emphasizes that monetizing guests through interviews is the most effective strategy for generating income and reveals that he actively employs this approach himself.
TIMESTAMPS
[00:02:13] How to Monetize a Podcast.
[00:04:43] Audience of One Concept.
[00:08:02] Reaching Out to Potential Guests.
In this episode, Sebastian Rusk highlights that the most successful method for monetizing a podcast is through collaboration with guests and leveraging their connections and networks. He underscores the effectiveness of this strategy and mentions that it is the primary approach taught at the Podcast Launch Lab. He also explains that by engaging in conversations with guests, podcasters can establish relationships and potentially create business opportunities. This implies that collaborating with guests can lead to fruitful partnerships and financial gains.
Additionally, Sebastian mentions that future episodes will cover other methods of monetizing a podcast, such as affiliate programs and selling merchandise. However, he emphasizes that collaborating with guests and leveraging their connections currently stands as the most effective approach to monetization.
QUOTES:
“The best way to monetize a podcast is with an audience of one.”“If you like money, starting a podcast is going to help that process because you can interview people who will give you money for what you do.”“I think that a lot of people don't consider the amount of time involved in the investment of time.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Tue, 31 Oct 2023 - 12 - Podcast Marketing - Create Micro Content From Your Podcast
In episode eleven of Podcasts Suck,SebastianRusk kicks off a new series on podcast marketing. He discusses the challenges of marketing audio content and the benefits of incorporating a video aspect into your podcast. By repurposing visual content, you can easily enhance your content game and effectively market your podcast. Sebastian also highlights the importance of surrounding yourself with individuals who possess knowledge and insights beyond your own.
PODCAST EDITING/HOSTING PLATFORMS
Kapwing:https://www.kapwing.com/Descript:https://www.descript.com/Deciphr:https://app.deciphr.ai/Swell AI:https://www.swellai.com/Canva:https://www.canva.com/Podpage:https://www.podpage.com/Buzzsprout:https://www.buzzsprout.com/?referrer_id=2226139TIMESTAMPS
[00:02:39] Repurposing Podcast Content for Marketing.
[00:05:14] How Can I Spend Money on it?
[00:09:13] Micro-Content Creation.
In this episode, Sebastian Rusk’s ultimate goal is to find someone who knows more than you do and can contribute additional value to your understanding. This approach emphasizes the recognition that we don't know everything and that true knowledge comes from seeking out those who can offer different perspectives. This concept is applicable in various contexts, including podcast marketing.
Furthermore, Sebastian explains the facilities in creating micro-content which involves repurposing both the audio and video files from a podcast episode into smaller pieces of content. By this, he recommends utilizing available AI tools. He specifically mentions Kapwing and Descript as tools used by their agency for editing and repurposing podcast content into more digestible formats. Overall, he encourages listeners to try their hand at creating micro-content themselves before considering outsourcing. He believes that by gaining hands-on experience and understanding the process, individuals can eventually teach others or seek out experts to add even greater value to the content.
QUOTES:
"The tools are available out there, but if you want to market your podcast, you've got to take micro content from each podcast episode."
“AI is not perfect. Make sure there are no obvious mistakes.”“In order to teach it, you've got to get in there and learn it a little bit. ”
“Your podcast can make that process even easier. You just need a game plan.”==========================
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Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
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Fri, 27 Oct 2023 - 11 - Podcast Hosting 101
In episode ten of Podcasts Suck,SebastianRusk discusses the importance of podcast hosting and where to host your podcast. He shares his experience with different hosting platforms and explains the functionalities of podcast hosting, including distribution on platforms like Apple and Spotify. Sebastian also mentions the free option of using Spotify for podcasters but highlights the benefits of paid hosting accounts with additional features. Whether you're a beginner or an experienced podcaster, this episode provides valuable insights into choosing the right podcast hosting platform for your show.
PODCAST HOSTING PLATFORMS
Buzzsprout:https://www.buzzsprout.com/?referrer_id=2226139Simplecast:https://www.simplecast.com/TIMESTAMPS
[00:02:08] Podcast Hosting Accounts and Affiliate Programs.
[00:10:04] Do I Need a Podcast Website?
[00:12:07] Podcast Hosting Options.
In this episode, Sebastian Rusk highly recommends Buzzsprout as a podcast hosting platform, citing his recent switch from Simplecast due to Buzzsprout's additional features and user-friendly interface. He highlights Buzzsprout's seamless process for transferring shows and the availability of podcast websites, as well as its features, user interface, and ease of use.
Moreover, Sebastian encourages listeners to reach out with any questions or concerns about podcasting on Podcasts Suck’s social media accounts. He assures listeners that he responds to every message, aiming to create a comfortable space for their audience to share thoughts, ideas, or concerns about podcasting or the show itself. His goal is to provide support and guidance, addressing any inquiries or issues that may arise.
QUOTES:
“Podcast hosting exists to have a place to host your podcast episodes and also communicate with Apple and Spotify for distribution on distribution and listening platforms.”"I just want to make sure that you don't make the same mistakes that a lot of people have made, including myself."“But podcast hosting accounts are very simple to set up. It's not a hard process by any stretch of the imagination. Just follow the step-by-step process that your podcast host of choice brings you to.”==========================
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==========================
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Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Thu, 26 Oct 2023 - 10 - Podcast Editing - Should I Edit My Own Podcast
In episode nine of Podcasts Suck,SebastianRusk discusses podcast editing. He advises only editing your podcast if you enjoy the process, as it can be time-consuming and take away from other important tasks. Sebastian also offers tips on how to edit your podcast if you choose to do it yourself, as well as quick tips, tricks, and tools for outsourcing the editing process.
SOFTWARE FOR MAC USERS
Audacity:https://www.audacityteam.org/Garage Band:https://www.apple.com/ph/mac/garageband/TIMESTAMPS
[00:02:10] Podcast Introduction.
[00:05:37] Abundance of Podcast Editors.
[00:08:19] Podcast Editing and Outsourcing.
In this episode, Sebastian Rusk acknowledges that it is possible to do it yourself for those who enjoy editing their own podcast. He mentions two popular software options, GarageBand and Audacity, that can be used for basic audio editing. However, he also highlights the availability of AI tools that can be leveraged to make the editing process easier and more efficient.
Moreover, Sebastian encourages listeners to consider outsourcing tasks, like podcast editing, as a way to overcome this lack of action. By delegating tasks to others, individuals can free up their time and energy to focus on more productive and meaningful activities. He then highlights the benefits of outsourcing, such as having professionals handle the task and ensuring a high-quality end product.
QUOTES:
"AI artificial intelligence tools available for you to be able to leverage and take advantage of to get your podcast edited.""You can't afford to not get it off your plate."“When you outsource it, you send the raw file, you send them your intro and your outro and they make it all tie together and sound pretty. It is a beautiful process.”==========================
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SOCIAL MEDIA LINKS
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Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Tue, 24 Oct 2023 - 9 - Where Should I Record My Podcast
In episode eight of Podcasts Suck,SebastianRusk discusses the importance of having a dedicated recording space and debunk the myth that you need an expensive studio to start a podcast. He encourages listeners to start with just your iPhone in a quiet area like your closet. Sebastian emphasizes the need to go back and listen to previous episodes for a step-by-step guide to starting a podcast.
TIMESTAMPS
[00:02:44] Your Recording Space.
[00:06:41] Where Do I Need to Record?
[00:08:03] Upgrade Your Podcasting Equipment.
In this episode, Sebastian Rusk emphasizes the importance of commitment and consistency in starting and continuing a podcasting journey. He stresses that starting a podcast is justified when one is dedicated to putting in the effort and maintaining consistency. To drive this point home, he quoted Martin Luther, "You don't need to see the whole staircase, just need to see the first step," highlighting that even if progress is not immediately visible, staying committed and consistent will lead to success.
Moreover, Sebastian advises against overthinking the process and encourages listeners to find a quiet space in their home, condo, studio, or office to begin recording. He acknowledges that as individuals gain experience and momentum in podcasting, they can consider upgrading their recording space. However, he stresses that the most crucial aspect is to take decisive action, maintain consistency, and justify the decision to start a podcast through a commitment to doing the work.
QUOTES:
"Daylight's always the best light."“The sweet spots between like three by three or three by four little area, three feet by four feet, making sure that the background is aesthetically appealing.”“I come from a practical perspective and that is, let's just get into a space that's functional.”==========================
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Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Fri, 20 Oct 2023 - 8 - How Long Should My Podcast Episode Be
In episode seven of Podcasts Suck,SebastianRusk taps into the changing landscape of podcasting and how in-person interviews have become rare and unnecessary in the current technological era. He also discusses the importance of planning your podcast episode and answers a frequent question, “How long should your podcast episode be?”. He then highlights the ideal duration for podcast episodes, depending on whether it is a solo episode or an interview format. The advice given is to keep episodes short and sweet.
TIMESTAMPS
[00:01:12] Planning Your Podcast Episode.
[00:04:48] Short and Sweet Podcast Episodes.
In this episode, as Sebastian Rusk experienced conducting a few notable in-person interviews, he points out that it is now 2023, and with the advancements in technology, platforms like Zoom and Riverside offer the same audio quality as in-person interviews. Therefore, he suggests that podcasters can conduct remote interviews using these platforms, eliminating the hassle of arranging in-person meetings.
On the other hand, Sebastian emphasizes the importance of keeping podcast episodes short and sweet. For solo episodes, Sebastian recommends aiming for a duration of 8 to 12 minutes. This allows for the information to be shared in bite-sized chunks, making it easier for listeners to consume. For interview format episodes, he suggests aiming for a duration of 20 to 30 minutes. This allows for a more in-depth conversation with the guest while still keeping the episode relatively concise. By adhering to the recommended durations, Sebastian believes that episodes can be more engaging and enjoyable for the listeners.
QUOTES:
“Short and sweet. That's exactly what we want to do with our podcast episodes.”“Sometimes it's a really good conversation. You want to capture it all. I get it. I understand that, but you don't want to bore your listener. And you also don't want them to think, you know what, this is a great episode. I'm really enjoying it. but I just don't have a whole hour to consume ”“If it's an interview format, which a majority of podcasts are, respect your time, your guest time, and your listeners' time.”==========================
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LinkedIn:LinkedIn.com/in/sebastianrusk/
==========================
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Wed, 18 Oct 2023 - 7 - How To Plan Your Podcast Episode
In episode six of Podcasts Suck,SebastianRusk discusses the importance of planning your podcast episode and how to structure it effectively. He emphasizes the need to find the right balance between providing enough content without overdoing it. Whether you prefer pen and paper or a digital template, Sebastian then highlights the need for proper planning to ensure your episodes are neither too long nor too short. Thus, having a structured plan or template while recording an episode is essential for staying organized, maintaining a consistent structure, and delivering a professional podcast.
TIMESTAMPS
[00:01:56] Episode Structure and Planning.
[00:04:43] Episode Length.
[00:07:10] Episode Length and Structure.
In this episode, Sebastian Rusk provides a clear structure for the episode and helps to keep everything organized. He mentions that all interviews are capped at a maximum of 30 minutes, even if the conversation is going well and they want to continue as this allows for a focused and concise conversation that is easy for listeners to digest.
In addition, Sebastian emphasizes the importance of having a structured plan or template while recording as it is beneficial for several reasons:
Firstly, it ensures that all necessary information is included in the episode. By following the format, the host can cover all important points and avoid forgetting anything.Secondly, it helps maintain a consistent structure and flow throughout the episode. By referring to the plan, the host can stay on track and prevent the episode from becoming disorganized or going off on tangents.Lastly, having a structured plan or template demonstrates professionalism and attention to detail. It shows that the host has put thought and effort into planning the episode, providing a more polished listening experience for the audience.QUOTES:
"So you really understand what needs to go into a podcast episode so that you're not overdoing it, but then you're also not underdoing it."“But here's exactly what, you should be doing to plan out each episode in order to structure it properly.”“I really try to keep all interviews right at 20 minutes. The guest appreciates it too. You're respecting their time, you're respecting your own time.”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
Social Media Links
Instagram:Instagram.com/PodcastsSUCK
Facebook:Facebook.com/srusk
LinkedIn:LinkedIn.com/in/sebastianrusk/
Mon, 16 Oct 2023 - 6 - Best Podcast Equipment For Beginners
In episode five of Podcast Suck, Sebastian discusses podcast equipment and emphasizes that you don't need fancy or expensive gear to start a podcast. He highlights the option of using corded headphones with a microphone on the cord or even recording on your phone. He also mentions Spotify for podcasters, which allows for easy recording and uploading. Sebastian recommends the Audio-Technica USB mic as a great option for quality sound.
EQUIPMENT:
Audio Technica USB Mic: https://amzn.to/3HfhQdP
Ring Light https://amzn.to/3r6dalaWebcam https://amzn.to/3pnNHmR
TIMESTAMPS
[00:02:14] USB XLR microphone options.
[00:04:14] USB microphone with headphone plug.
[00:07:37] Making the most of small spaces.
"but nobody wants to recognize that they see Joe Rogan having a $400 microphone and they're like, I need that when you don't, you just need to keep it simple.""Bluetooth will always, almost always disappoint you when it comes to podcasting.""That's 10 80 or 4k is more realistic because that's where we're headed anyway.""then the camera obviously compliments that whole process and you look good.""Hope you're leaving this episode knowing at least one or two things that you did not know about your podcast equipment."
According to the episode, starting a podcast doesn't require expensive equipment. The host highlights how advancements in technology, particularly smartphones, have made it possible to record a podcast using just your phone. To achieve good audio quality, the host suggests using corded headphones with a microphone on the cord, which are included with iPhones (apologies to Android users).
As long as the microphone on the headphones is not rubbing against your shirt or hair, it is sufficient for recording a podcast. The host emphasizes the importance of simplicity and reassures listeners that they don't need to invest in fancy equipment like popular podcasters such as Joe Rogan. Furthermore, the host mentions the convenience of platforms like Spotify for podcasters (formerly anchor.fm), which allow users to record and upload directly from the app, eliminating the need for expensive equipment.
QUOTES:==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
Social Media Links
Instagram:Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/Mon, 09 Oct 2023 - 5 - How To Create a Podcast Intro and Outro
In this episode, the host emphasizes the significance of keeping podcast intros and outros short, concise, and focused. These elements serve as the bookends for each episode and are typically accompanied by a jingle or a brief message. While it is debatable whether listeners truly pay attention to intros and outros, it has become customary to include them.
The host advises against creating lengthy intros and outros that provide a detailed explanation or summary of the podcast. Instead, they should be brief and dive right into the episode's content. The intro should consist of approximately four sentences, welcoming the audience, briefly explaining the show's purpose, and introducing the host. Similarly, the outro can be concise, expressing gratitude to the listeners for tuning in and encouraging them to subscribe and share the podcast.
[00:00:30] Starting a podcast.
[00:04:18] Short and sweet intros.
[00:07:26] Outsource, outsource, outsource
[00:10:31] Outsourcing podcast intro and outro.
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================By keeping the intro and outro short and to the point, the host aims to capture the listeners' attention and maintain their interest. The goal is to deliver valuable content and ensure that listeners take away at least one or two new insights from each episode. By avoiding lengthy intros and outros, the host acknowledges that listeners are already seeking content when they search for podcasts, and they may be less inclined to listen to excessive introductory information.
Overall, this episode emphasizes the importance of creating concise and engaging intros and outros that swiftly introduce the show and its host while leaving a lasting impression on the listeners.
RESOURCES:
Audio Editing Software (PC & Mac): https://www.audacityteam.org/
GarageBand (Mac only): https://www.apple.com/mac/garageband/
YouTube Library: YouTube.com/PodcastsSUCK
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
Social Media Links
Instagram:Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/Sun, 08 Oct 2023 - 4 - How To Create Your Podcast Cover Art (Logo)
Welcome back, future podcaster, existing podcaster, or returning podcaster, to another exciting episode of "Podcasts SUCK!"
In this episode, we're diving headfirst into the world of podcast cover art and your podcast logo.
Sebastian Rusk discusses the importance of podcast cover art and how it serves as the first impression for potential listeners. He emphasizes the need for a professional and visually appealing design that reflects the podcast's brand. He also encourages seeking feedback from others to refine the design.If you're interested in learning more about these, join Sebastian Rusk on this episode of Podcasts SUCK!
TIMESTAMPS
[0:00:00] Importance of Podcast Cover Art
[0:02:26] Tips for Creating Effective Podcast Cover Art
[0:03:59] Seek Feedback from Others to Refine Your Design
[0:06:21] Consider Hiring a Professional Designer
[0:07:42] Getting Input From Others
[0:09:43] Overview of the Podcast Launch Lab and Invitation to Schedule a CallNOTABLE QUOTES
"Keeps it very simple and easy. When people look at it, it's visually appealing.”“Ask people that will tell you the truth, because the truth will set you free. No, the truth will help you refine the process.”
“Your podcast cover art needs to be professional, clean, and relatable."
“Do not include the word podcast in your podcast cover art. It is redundant and obvious”
====================
Need Help Launching Your Podcast?
Schedule a Free Podcast Strategy Call with us today!
PodcastLaunchLabNow.com
=====================
Your podcast cover art is often the first impression listeners have of your show. It's the visual identity of your podcast and sets the tone for what your content is about. Just like a book's cover, it can influence whether someone clicks to learn more or scrolls past.
Connect with Sebastian Rusk:
Facebook: https://www.facebook.com/sruskInstagram: https://www.instagram.com/podcastssuck/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
WEBSITES:
Podcast Launch Lab: https://podcastlaunchlab.com/
Beyond the Story: https://www.beyondthestorypodcast.com/
RESOURCES:Use Fiverr to hire a Graphic Designer for your Podcast Cover Art:
https://track.fiverr.com/visit/?bta=87592&brand=fiverrhybridDoing it yourself? Check out: https://www.canva.com/
CALL TO ACTION
Take one thing that you learned in today's episode about creating your podcast cover art and go do something with it! Even if it is a simple task of researching potential ideas for what you can come up with for your Podcast Cover Art!
The time is NOW!===================
Need Help Launching Your Podcast?
Schedule a Free Podcast Strategy Call with us today!
PodcastLaunchLabNow.comFri, 06 Oct 2023 - 3 - Getting Clear on Your Why of Starting a Podcast and Choosing Your Podcast Name
This episode is all about getting started and understanding why you want to begin a podcast journey.
Sebastian Rusk emphasizes the importance of getting clear on why you want to start a podcast and suggests asking yourself questions to determine your unique why. He also advises seeking feedback from others to gain clarity and avoid blind spots, as well as highlighting the significance of choosing a catchy and relatable name for your podcast that complements your brand.If you're interested in learning more about these essential steps, join Sebastian Rusk on this episode of Podcasts SUCK!
TIMESTAMPS
[0:00:02] Introduction to Podcast Suck
[0:01:15] First Step: Get Clear on Why You're Starting a Podcast
[0:04:00] Second Step: Come Up with a Name for the Show
[0:05:50] Get Feedback on your Podcast Name from Others
[0:06:48] Get Feedback on your Why from Others
[0:08:18] Get Unsolicited Feedback on your Podcast Name
[0:08:50] Find out How to Launch a Podcast
QUOTES"Get real clear about why you're doing something, then you start to anchor that reasoning into your mind, into your desire to want to do it."
“…you start a podcast, and then it slowly fades away, just because you didn't stick to your commitment”
“You saw a sign that said start a podcast. That my friends is reason enough, to say you know what I'm gonna give this some further thought.”
“I wanna build relationships with people. People of notoriety people that I followed Who I looked up to.”
"Get feedback. Ask those same people what the feedback they have for you pertaining to the name is as well."
"Get clear on why you're starting a podcast. Get feedback on your WHY from other people and then come up with a name.""That's where the magic happens. That's where the growth happens."
=======================Need help launching your podcast?
Schedule a Free Podcast Strategy Call with us today!
PodcastLaunchLabNow.com
======================Connect with Sebastian Rusk:
Facebook: https://www.facebook.com/srusk
Instagram: https://www.instagram.com/podcastssuck/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
======================
WEBSITES:Podcast Launch Lab: https://podcastlaunchlab.com/
Beyond the Story: https://www.beyondthestorypodcast.com/======================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call with us today!
PodcastLaunchLabNow.comSat, 30 Sep 2023 - 2 - Introduction of How to Start a Podcast
Sebastian Rusk is the founder of Podcast Launch Lab and host of the podcast "Podcasts SUCK!", a show dedicated to helping people understand how to start a podcast.
He has been a podcaster for over a decade and has built a career around assisting others in starting their own podcasts. He is also a speaker and comedian, using his skills to entertain and educate his audience.
In the pilot episode, Sebastian Rusk introduces himself and the purpose of the podcast. He shares his journey of starting the Podcast Launch Lab and emphasizes the importance of commitment and mindset in podcasting.
If you're interested in learning more about these essential steps, join Sebastian Rusk on this episode of Podcasts SUCK!TIMESTAMPS
[0:00:03] Introduction to “Podcasts SUCK!”, a podcast about starting a podcast
[0:00:39] The Power of Podcasting: Start Showing Up and Stop Missing Out
[0:04:14] Importance of Mindset and Commitment
[0:08:57] Start Your Podcast Journey with Podcasts SUCK!QUOTES
“When you make your mind up about something and you're so committed to wanting to figure that out, just knowing that's exactly where you should be. Well, there lies your passion.”
“Make sure they built it first before you start listening to them”
“Someone is missing out because you're not showing up”"Podcasting has a lot to do with mindset. Mindset has a lot to do with podcasting.
“It will keep you going when you don't want to continue to go because you know somebody else is in the mix.”
Connect with Sebastian Rusk:
Facebook: https://www.facebook.com/sruskInstagram: https://www.instagram.com/podcastssuck/
Our Sites:Podcast Launch Lab: https://podcastlaunchlab.com/
Beyond the Story: https://www.beyondthestorypodcast.com/
CALL TO ACTION
WHAT’S NEXT???
Stay tunedWed, 27 Sep 2023 - 1 - PREVIEW of Podcasts SUCK!
Welcome to Podcasts SUCK, a podcast about how to start a podcast for podcasting enthusiasts and aspiring creators!
Welcome to a podcast that's about starting a podcast! Now we don't actually think podcasts suck. In fact, we're absolutely obsessed with them!
I'm your host, Sebastian Rusk, and this is the show where we dive headfirst into the wild, wacky, and sometimes frustrating world of podcasting.
If you've ever wondered what it takes to start your own podcast, how to stand out in a sea of audio, and why on earth we would name a podcast "Podcasts SUCK!" – well, you're in for a treat.In each episode, we'll tackle the nitty-gritty details of podcasting, from finding your unique voice and conquering imposter syndrome to navigating the technical challenges of recording and editing.
But here's the twist: we're not just here to tell you what you should do. Nope, we'll also explore the hilarious and sometimes embarrassing mishaps that come with podcasting. Trust me, we've got some cringe-worthy stories to share!
So, if you've ever sat down with a microphone, hit record, and thought, "What on earth am I doing?" or if you're just curious about the magic behind your favorite shows, then you're in the right place.
Get ready for laughs, insights, and a whole lot of "What NOT to do" advice as we embark on this podcasting journey together. So, don't touch that dial, don't hit pause, and definitely don't delete those podcast apps just yet. "Podcasts SUCK!" is here to entertain, educate, and inspire you to take your podcasting dreams to the next level.It's time to embrace the wonderful world of podcasting, warts and all. Subscribe now, because "Podcasts SUCK!" (but we love them) is about to become your new audio obsession.Wed, 27 Sep 2023
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