Social Sauce

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Welcome to the Social Sauce Podcast where we talk about practical social media marketing strategies, growing an online business and community, following our intuition and soul's purpose. A few years ago I was Head of Social at an ad agency, helping brands like KLM, Rimmel London, Bvlgari and Tiffanys build their social media communities - today I use these lessons to help business owners feel confident about sharing their message with the world. IG: https://www.instagram.com/iamhayleyhi... TT: https://www.tiktok.com/@socialsaucepo... LI: https://www.linkedin.com/in/hayleyhil... Follow the Podcast: Spotify: https://open.spotify.com/show/2hrc0WC... Apple Podcasts: https://podcasts.apple.com/gb/podcast...

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Welcome to the Social Sauce Podcast where we talk about practical social media marketing strategies, growing an online business and community, following our intuition finding our voice and fullest expression. A few years ago I was Head of Social at an ad agency, helping brands like KLM, Rimmel London, Bvlgari and Tiffanys build their social media communities - today I use these lessons to help business owners feel confident about sharing their message with the world. Follow Mohamad on IG: https://www.instagram.com/7amooch/ IG: https://www.instagram.com/iamhayleyhi... TT: https://www.tiktok.com/@socialsaucepo... LI: https://www.linkedin.com/in/hayleyhil... Subscribe to the Podcast: Spotify: https://open.spotify.com/show/2hrc0WC... Apple Podcasts: https://podcasts.apple.com/gb/podcast...

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Jumping on here to share some of the biggest social media insights in between workshops this week. 

Plus the easiest video strategy for busy entrepreneurs.

I hope you see how powerful social media can be when it's coming from a a place that feels aligned, because this is how you become magnetic and start to call in the aligned clients, support, community, opportunities, press and experiences. This is how you stop playing small and start playing a BIGGER GAME. 

"Just show up on social and be YOU" it's so easy to say, but where do we even start? In this episode we're diving deeper into what it means to show up as you and channeling your inner Megan thee stallion.

Sign up for #7DaysofSharing here: https://www.hayleyhilton.com/showupchallenge 

This week I share a conversation I had with a client on should she launch her new company as a new brand, create a beautiful logo and start up a new instagram account and all….OR should she launch under own PERSONAL NAME…and her current Instagram account…?? 

This is what I told her.

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[FREEBIE]

Want to write copy/captions that actually sell?

https://www.hayleyhilton.com/copy-that-sells

what does it mean to bring your full self to social media when you're a business owner? what do you share? how much do you share?

let's get into it.

get your content strategy + 100's of content ideas: sign up here

IG: @hiltonhayley

Can we normalize making pivots in our business? we're human - we change and evolve over time and so should our business. So let's talk about what unlocking new levels of growth looks like for you?

I promised a follow up on influencer marketing! So today I wanna talk about the FUN stuff…I’m sharing FIVE wildly successful influencer engagement ideas with you to try out in your own business. Because you don’t want to waste money…just randomly asking influencers to post every now and again. You wanna make sure you are making the most out of it and seeing people lining up to work with you.

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Today we’re talking Linkedin. Yes, LinkedIn, and NO, you are not going to want to skip over this episode. Linkedin is a. goldmine of opportunity for business owners. It’s a powerful tool for your own personal brand development and growing your network. It’s one of the best platforms for driving traffic to your email list, reaching more people, growing your brand and positioning YOU as the go-to in your space.

Are we friends on Linkedin? https://www.linkedin.com/in/hayleyhilton/ 

It's my 4th business anniversary! In this episode I take a look back at the BIGGEST lessons from my first year in business.

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This is a very special episode, because I have my friend and Brand Strategist at Tik Tok - Yasmin Mustafa - joining me to geek out on ALL things TIK TOK. Learn how you can show up on this platform and connect with this super engaged, highly woke community.

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I see businesses making these caption mistakes all the time, and they end up wondering why their posts aren't igniting conversation or inspiring action. The same goes for paid ads! The problem is they're missing a strong hook to make their caption un-ignorable. So in today's episode I got tips for how you can use the power of words and empathy to write thumb-stopping captions.

Click here for all the info on the Content Smart Workshop

It's time to stop scrolling Instagram and take a pause...'cause in this week's episode of the podcast I'm talking to the Founder of the House of Pause, Ferina Aziz, who is on a mission to help busy humans slow down and find their centre again in a distraction filled world through the power of mindfulness.

Just listening to Ferina during the recording of this episode made me instantly calm.

In our session, we talk abouthow rest can be great for your ROI, we chat about:

I hope you enjoy this conversation as much as I did...

Click here to learn more about House of Pause 

ONE of the biggest pain points for listeners of this podcast, and potentially for you too…is how to use social media to authentically sell their product without sounding sales-y…

So today I wanted to share 5 SURE THINGS you can start taking action on today to get more people sliding into your DMs...

Today, I want to share a SIMPLE but POWERFUL tip that will help you quickly transform the copy you write for your business. It’s a subtle shift in your focus, but the results you’ll produce when you apply this copywriting technique can be dramatic. 

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I’m pretty sure we can all relate to feeling stuck with what to post to our social media. 🙋‍♀️ We all go through times when we’re feeling super inspired, and then we go through times when we’re just not feeling it at ALL.

So today I want to share with you 10 ideas for content that you can note down and come back to on those days where you find yourself staring at that blank caption with a blinking cursor staring back at you with no idea what to write.

Are they all quick and easy to fix? Uh no. Are they worth it? Hell yes. You’ll feel at ease knowing that you have a roadmap to follow. The feeling of having ideas flow. Not feeling lost or overwhelmed. Confidence. Clarity.

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I want to talk to you about a BIG part of your social media strategy - which is choosing the right channels for you and your business.

Because there are SO many to choose from, and everyone, including your neighbors kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean you're not on Tik Tok??” - it’s only natural you’re going to be left feeling a little unsure.

Or if you are trying to do it all, then you might be feeling a little frazzled. There are only so many hours and coffees we can consume in the day.

So, where do you start?I’m going to walk you the 5 steps to choosing your social channels.

*You’ll need a notebook, pen, comfy pants and an iced oat milk latte (the last two are not a must, but I can highly recommend).

One of the biggest marketing mistakes a business owner can make is not getting crystal clear on who your ideal customer or client is. Because as the good ol' saying goes: if you try to create content for everyone, you will end up resonating with no one. Your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness. So - in today's episode I'm going to walk you through guiding questions and tools that will help you find your tribe.

"Does the way I'm showing up on social support my future self?" Oftentimes we can get so discouraged by the current results that we get detracted from the BIGGER goal. If you find yourself getting caught up in the day to day of vanity metrics, then this episode is for you.

Fernando Samara is Global Client Partner at Facebook and Strategy Wizard who has helped some of the most loved brands in the world earn attention and scale their impact.

He’s a good friend who I used to work closely with in the Ad Agency and I’m so grateful to have him on here. We talk about how to create stand out Ads across the Facebook and Instagram platforms (jargon breakdown: you might also hear us refer to these as “surfaces”).

Grab your free Instagram Checklist: hayleyhilton.com/instagram

In 2021, if DMs have fallen under your radar, you are missing out on leads and sales, because DM’s aka the direct messaging feature on Instagram is one of the most powerful places to connect deeper with your community. It’s a space where you can get to know your followers better, answer any questions or hesitations they might have….and when they are ready, to turn them into clients and customers.

This all goes down in the DMs with the right words and a little consumer psychology.

Got a question? Send me a DM @hiltonhayley

I’ve been working in social media for a long time now, and I have seen clients who have their social media strategy. They know all the tactics and tangible steps they need to build their brand online, but then there is ONE thing that is going to make or break it for them.

And the one thing that determines if they are successful or not is their mindset.

Today we're diving into the nitty gritty of Instagram Highlights, one of the most valuable, but also most underrated features of Instagram. We talk about how you can use them strategically for your business to help turn visitors into followers, extend the life ofthestories you worked so hard to create, and help drive new leads for your business.

I know you guys are juggling a million things, and social media is just ONE of them. You don't have time to waste, thinking about what to post. So in this episode, I help you get smart about content. 

Let's connect on Insta: @hiltonhayley

Almost every touchpoint we have with our customers involves our brand voice, and if we haven't done the work to really NAIL that voice then we're missing out on the biggest opportunity to connect with our audience. In this episode I share 5 tips to help you craft a stand out brand that will win over the hearts and minds of your people. 

Here's link to 3 of my favourite brand examples who are killing it:

Oatly 

Frank Bod

Girlfriend Collective

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I’m sure we’ve ALL heard the success stories about businesses that have made crazy sales thanks to Instagram. And maybe you feel like, you’re over here, putting in all the time and effort into your social media marketing, but you’re not seeing those leads and sales come raining in. You're starting to feel like you might be missing something. I hear this a lot. And in this episode we're diving into the TRUTH behind those success stories, and the two things that might be holding you back.

Grab your free Instagram Checklist: hayleyhilton.com/instagram