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In The Lab with Ruben Kanya

In The Lab with Ruben Kanya

Ruben Kanya

In The Lab with Ruben Kanya compiles over $2 Billion worth of successful real estate experiments for new investors looking to get started in real estate. With real estate being a broad umbrella, in the lab we introduce you to a variety of real estate models (experiments) that real practitioners have implemented while sharing their wins, losses and lessons in the lab so that you can pick the experiments that suit your lifestyle the most and double down. In the lab we focus on repeatable processes, systems and ingredients so that you can implement your own experiments and build.

366 - The Hybrid Rental Strategy: How to Trade Volatility for Predictable Cash Flow in Real Estate with Anja Schaer - Episode #363
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  • 366 - The Hybrid Rental Strategy: How to Trade Volatility for Predictable Cash Flow in Real Estate with Anja Schaer - Episode #363

    In this episode of In The Lab, Ruben sits down with Anja Schaer, broker, investor, and author of The Hybrid Rental Strategy, to break down how she went from a government job in Germany to building, scaling, and selling multiple businesses in the U.S.—all while creating a real estate portfolio designed for both cash flow and long-term exit.


    Anja dives into the real reason more investors are shifting away from short-term rentals and into midterm strategies. It’s not just about higher nightly rates—it’s about stability. Instead of chasing unpredictable bookings, she explains how locking in 3–6 month contracts creates consistent income, reduces workload, and removes the stress of staring at an empty calendar.


    This episode also goes beyond tactics and into mindset. From the “immigrant advantage” to breaking social norms and embracing discomfort, Anja shares how stepping outside the expected path creates exponential opportunities. The conversation ties it all together with a bigger play—building systems, leveraging AI, and creating a business that isn’t just profitable, but actually sellable.


    Tune in now to learn how to shift from chasing bookings to building predictable income and a real estate business designed for long-term freedom.


    HIGHLIGHTS:

    36:10 - Anja talks about why Why midterm rentals are exploding

    41:36 - Anja talks about the hybrid model


    Keeping it Real:

    06:00 – The immigrant advantage explained

    10:30 – Breaking social norms & taking risks

    18:30 – From e-commerce to real estate pivot

    24:30 – Finding real estate through Facebook

    30:00 – Evolution: flips → wholesale → rentals

    36:10 –

    41:20 – How the hybrid model actually works

    46:30 – Calendar strategy to unlock MTR deals

    50:30 – Building a sellable property business

    54:00 – AI, systems, and future-proofing

    1:06:00 – What buyers will value in your business

    1:16:00 – Community, collaboration, and growth

    1:21:00 – From communism to entrepreneurship


    CONNECT WITH THE GUEST

    Website: https://www.peachhausfurnishedrentals.com/contact

    Linkedin: https://www.linkedin.com/in/anjaschaer/


    #RealEstateInvesting #MidTermRentals #PassiveIncome #EntrepreneurMindset #FinancialFreedom #RentalStrategy #WealthBuilding #AirbnbBusiness #PropertyManagement #RealEstateScaling

    Thu, 07 May 2026 - 1h 30min
  • 365 - The Invisible Force Killing Your Goals (And Why Setting Them Isn’t Enough) with Noah St. John - Episode #362

    In this powerful episode of In The Lab, Ruben sits down with Dr. Noah St. John, a neuro-performance architect who has helped clients generate billions in revenue, to unpack the real reason so many entrepreneurs stay stuck despite having the right strategies, tools, and knowledge.


    Dr. Noah breaks down the concept of the “invisible brake”—the hidden force that silently limits your income, growth, and results. While most entrepreneurs focus heavily on the outer game like marketing, sales, and systems, this conversation reveals why that’s only half the equation. The real bottleneck lies in what happens after you set a goal—when doubt, limiting beliefs, and what he calls “head trash” begin to take over.


    Through real examples, including scaling a company from $4M to $20M in under 18 months, Dr. Noah explains how mastering your inner game is what unlocks exponential growth. He dives into why copying successful people doesn’t work, how unconscious beliefs shape your outcomes, and why most people are unknowingly operating with one foot on the brake.


    This episode also explores the idea of “permission to succeed,” the difference between conscious and unconscious competence, and how high performers think, decide, and act differently. From breaking through income ceilings to gaining clarity on what you actually want, this conversation gives you the missing piece most people never address.


    Tune in now to learn how to identify your invisible brake, eliminate the beliefs holding you back, and finally align your inner and outer game to unlock the results you’ve been chasing.


    HIGHLIGHTS:

    09:22 - Noah talks about why results matter more than personal success

    17:53 - Noah talks about outer and inner game.


    Keeping it Real:

    05:06 - Why most entrepreneurs fail despite good intentions

    07:43 - The truth about “fake gurus” and social media

    09:21 - Why results matter more than personal success

    12:10 - Why proximity alone doesn’t create results

    13:19 - Architect analogy: why watching isn’t enough

    15:27 - $4M plateau to $20M breakthrough story

    17:47 - Outer game vs inner game explained

    20:13 - How beliefs control every area of your life

    22:24 - Why “The Secret” missed the real work

    25:28 - Gary Vee and unconscious competence

    27:51 - The concept of “permission to succeed”

    31:17 - The framework behind the invisible brake

    32:17 - Why most people sabotage their own goals

    33:11 - Driving with one foot on the brake analogy

    35:03 - Neuroplasticity and rewiring your beliefs

    36:19 - From poverty mindset to building wealth

    40:33 - Decision vs doubt: what actually drives action

    42:05 - Pain vs pleasure as motivators

    46:04 - Technology’s impact on your inner game

    47:19 - Identifying your invisible brake

    50:42 - Power habits of successful people

    51:08 - Why clarity beats “wanting more money”

    52:34 - The myth about personality and success

    54:01 - Building a clear vision that actually works

    55:27 - How to identify your “head trash”

    56:30 - Turning limiting beliefs into opportunity

    57:03 - Where to connect with Dr. Noah 


    CONNECT WITH THE GUEST

    Website: ⁠https://noahstjohn.com/⁠

    Linkedin: ⁠https://www.linkedin.com/in/noahstjohn/⁠

    Instagram: ⁠https://www.instagram.com/noahstjohn/⁠

    Youtube: https://www.youtube.com/@drnoahstjohn


    #EntrepreneurMindset #BusinessGrowth #RealEstateInvesting #WealthBuilding #PersonalDevelopment #HighPerformance #MindsetShift #FinancialFreedom #SuccessHabits #ScaleYourBusiness

    Thu, 30 Apr 2026 - 1h 00min
  • 364 - Why Iteration Beats Perfection in Business with Joe Downs - Episode #361

    Get the Midterm Rental Insurance Blueprint: ⁠https://experimentrealestate.com/#blueprintIn this powerful episode of In The Lab, Ruben sits down with Joe Downs, CEO of Belrose Group, to break down how real wealth is built through iteration, problem-solving, and identifying opportunities most people overlook. This conversation goes beyond surface-level strategies and dives into the mindset required to build across multiple industries and market cycles.


    Joe shares his journey from early failures—including losing $100,000 in a restaurant—to raising nearly $100 million in real estate and building a mortgage resolution company that purchased over 20,000 distressed loans. His story highlights a key truth: success doesn’t come from getting it right the first time, but from learning, adapting, and continuing to move forward through every setback.


    The episode also explores one of the biggest opportunities ahead—acquiring cash-flowing, mom-and-pop businesses. With millions of owners aging out, Joe explains how inefficiencies in operations, pricing, and systems create massive upside for those willing to step in, optimize, and scale. From distressed debt to self-storage, the same principles apply across industries.


    Tune in now to learn how to identify hidden opportunities, leverage acquisitions instead of starting from scratch, and build long-term wealth by thinking differently, acting faster, and eliminating excuses in today’s market.


    HIGHLIGHTS:

    12:12 - Joe talks about the “mind your kitchen lesson”

    35:25 - Joe discovers self storage


    Keeping it Real:

    04:30 – Growth through acquisitions

    10:15 – Leaving finance after 9/11

    12:24 – Mind your kitchen lesson

    15:23 – Raising millions before crash

    16:50 – Discovering distressed debt

    20:33 – Mortgage resolution explained simply

    23:01 – Loan modification strategy

    26:23 – Becoming the bank model

    27:30 – Regulation forces reinvention

    31:24 – Starting hard money lending

    35:25 – Discovering self-storage opportunity

    36:56 – Mom-and-pop inefficiency insight

    41:25 – SBA financing unlock explained

    43:11 – Why opportunity still exists

    45:21 – Using AI for learning

    49:00 – AI improves communication skills

    51:31 – Seller financing deal strategies

    53:39 – Future storage vertical opportunities

    58:13 – Biggest demand opportunities ahead

    1:00:23 – No excuses mindset

    1:02:31 – Where to connect


    CONNECT WITH THE GUEST

    Website: https://belrosegrp.com/

    Linkedin: https://www.linkedin.com/in/joe-downs-7990851/

    Instagram: https://www.instagram.com/josephmdowns/


    #RealEstateInvesting #BusinessAcquisitions #EntrepreneurMindset #WealthBuilding #CashFlowStrategies #SelfStorageInvesting #FinancialFreedom #PassiveIncome #InvestingStrategies #BuildInPublic

    Wed, 22 Apr 2026 - 1h 05min
  • 363 - The Art of Scaling: Small Piece of a Big Pie with Ruben Kanya - Episode #360

    Get the FREE Mid-Term Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint


    In this sharp and perspective-shifting episode of In The Lab, Ruben breaks down a realization that most entrepreneurs miss: you don’t need to build everything to win—you just need to understand where you fit in the ecosystem.


    Early in the episode, he references Episode 351: “The Five Pillars of Success in 2026,” where he introduced the framework of relationships, resourcefulness, resilience, speed, and standards—principles he continues to double down on as he navigates higher-level rooms and bigger opportunities.


    Fresh off a major industry conference, he pulls back the curtain on how trillion-dollar insurance systems actually operate, revealing the layered structure between carriers, third-party administrators, adjusters, and housing providers. Instead of trying to control every piece, the biggest players focus on one thing and outsource the rest—and that’s where the real opportunities live.


    Ruben shares how this applies directly to real estate investors and operators, especially those transitioning from short-term rentals into mid-term insurance housing. From understanding who the real decision-makers are, to identifying where value is created (and paid for), this episode reframes how to think about scale, leverage, and positioning.


    He also dives into the importance of standards, knowing what your time is worth, and why trying to do everything yourself is one of the fastest ways to stay stuck. The operators who win are the ones who stay in their lane, build relationships in the right rooms, and plug into systems that are already moving at scale.


    Tune in now to learn how to stop overcomplicating your growth, find your position in the ecosystem, and start playing a bigger game.


    #PlayYourRole #EntrepreneurMindset #RealEstateInvesting #MidTermRentals #InsuranceHousing #WealthStrategy #ScaleSmart #BusinessGrowth #Leverage #HighPerformance

    Wed, 15 Apr 2026 - 24min
  • 362 - Trim the Good Fat: Why Letting Go of What Works May be the Real Growth Hack with Ruben Kanya - Episode #359

    Get the Midterm Rental Insurance Blueprint: ⁠https://experimentrealestate.com/#blueprint

    In this solo episode of In The Lab, Ruben breaks down a counterintuitive principle that most entrepreneurs avoid: cutting things that are actually working. As Q1 comes to a close, he challenges the common habit of stacking new goals on top of old ones without removing anything, and explains why this approach silently kills growth.


    Using examples from Tesla’s strategic decisions and his own experience stepping away from profitable consulting work, Ruben introduces the concept of “trimming the good fat.” He explains that real leverage doesn’t come from doing more—it comes from removing distractions, even the ones generating income, to make room for higher ROI opportunities.


    The episode also dives into how AI and mentorship should be used together, not separately. Ruben emphasizes that the advantage today is no longer access to information—it’s clarity of direction. Those who win are the ones who can define what they want, ask better questions, and use the right tools to reverse engineer the path forward.


    This conversation reframes productivity, decision-making, and growth through a simple but difficult lens: less, but better. It’s a reminder that success isn’t about adding more—it’s about having the discipline to remove what no longer aligns with where you’re going.


    Tune in now to learn how to trim the good fat, compress your timeline, and focus only on what actually moves the needle.


    #TrimTheFat #EntrepreneurMindset #BusinessGrowth #RealEstateEntrepreneur #Leverage #DecisionMaking #HighPerformance #AIForBusiness #WealthBuilding #ScaleSmart

    Wed, 08 Apr 2026 - 18min
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